CFA Sport Animation Tourisme Normandie

What CFA Sport Animation Tourisme Normandie does

CFA Sport Animation Tourisme Normandie is a French apprenticeship training center (Centre de Formation d'Apprentis, or CFA) founded in 2013 under the sponsorship of the Région Normandie. Headquartered in Louvigny, near Caen, the institution delivers vocational training programs across sports, animation, and tourism, awarding qualifications up to Bac+2 — including BPJEPS, CDSSA, and the more recent Animateur esport track. It operates a distributed delivery model through a network of 14 partner schools that extends across Normandy and into select cities outside the region (Lille, Grenoble, Saumur).

The center is publicly funded through OPCO (Opérateurs de Compétences) and regional subsidies from the Région Normandie, with no tuition fees charged to apprentices. Its employer partners — sports clubs, associations, municipalities, and tourism operators — host apprentices during their formation, creating a tripartite apprentice-CFA-employer relationship. Pedagogical delivery combines in-person instruction with FOAD (formation ouverte à distance, an open distance-learning platform), and the curriculum includes international mobility components via Erasmus+ and Pass'Monde.

The institution holds several quality credentials: Qualiopi certification (valid through April 2027, mandatory for French CFAs receiving public funds), the CFA Numérique label recognizing digital pedagogy, and the CFA Innovant 2023 distinction. Governance is anchored in the public sector, operating as a quasi-public training institution — which secures its funding base through OPCO and the Région Normandie while constraining commercial flexibility relative to private training providers.

Name

CFA Sport Animation Tourisme Normandie

Legal name

CFA Sport Animation Tourisme Normandie

Website

https://cfa-sat.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

CFA Sport Animation Tourisme Normandie is a French public apprenticeship training center founded in 2013 by the Région Normandie, delivering sports, animation, and tourism vocational programs up to Bac+2 across a network of 14 partner schools in Normandy and select other cities.

Ownership category

akta.pro rank

Product category

Vocational Training Services

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), Media, Entertainment & Sports (EDABALAS)

Keywords

• Apprenticeship vocational training
• Sports animation training
• Tourism vocational education
• Alternance training center
• Professional diploma programs

Headquarters

HQ city

Louvigny

HQ country

France

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Apprenticeship Training Funding (OPCO Financing): The CFA operates exclusively through the French apprenticeship model (alternance). Training costs are covered by OPCO (Opérateur de Compétences) funding based on the professional sector, supplemented by contributions from the French state through Ausculter and regional council subsidies. Apprentices receive a salary from their employer, making the training free for the apprentice. The CFA is co-funded by Région Normandie, which created the organization in 2013.
2. Employer Apprenticeship Contracts: Employers (clubs, associations, sports facilities, leisure centers, schools, municipalities) fund a portion of apprenticeship training costs through OPCO contributions. The CFA supports employers in setting up apprenticeship contracts and provides ongoing accompaniment for employer obligations under the tripartite training agreement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

CFA Sport Animation Tourisme Normandie is a regional apprenticeship training center created by the Région Normandie in 2013, delivering state-certified professional diplomas (CPJEPS, BPJEPS, DEJEPS, DESJEPS, CS, and Bac+2 professional titles) in sports, animation, and tourism through the French alternance model. Training is delivered across a coordinated network of 14 partner schools covering niche specializations including esports, sailing, equestrian, basketball, fitness, and socio-cultural animation, with digital and hybrid learning support through the FOAD platform.

Product overview

CFA Sport Animation Tourisme Normandie is a regional vocational training center (CFA) offering apprenticeship-based professional certifications in sports, animation, and tourism. The organization provides a portfolio of state-certified diplomas including CPJEPS (Niveau 3), BPJEPS in multiple specializations (MAPST, ASEC, Basketball, Voile, Fitness), DEJEPS (Niveau 5), and specialized professional titles such as esport animator and sports development manager. Training is delivered through a network of partner schools across Normandy including UFCV, School Malherbe Caen, Musique Expérience, La Vague Normande Formation, and others. Programs are primarily delivered through apprenticeship (alternance) combining 2-3 days in training centers with 3-2 days in employer organizations. The center also offers international mobility via Erasmus+, short courses, free training options, and VAE (Recognition of Prior Learning) services.

Differentiator

Problem solved

Functional benefit

Products and services

• BPJEPS Multi-activités physiques ou sportives pour tous (MAPST) A state-certified professional diploma (Niveau 4/BAC) training multi-sport educators to coach physical activities for all publics including children, adolescents, adults, and seniors.
• BPJEPS Animation socio-éducative et culturelle (ASEC) A state-certified professional diploma training animators in socio-educational and cultural activities, focusing on project conception, team coordination, and community engagement.
• CPJEPS Animateur d'activités et de vie quotidienne dans toute structure de loisirs et d'animation socioculturelle A state-certified diploma (Niveau 3/CAP) training activity animators to create, lead, and supervise activities for diverse publics in leisure and socio-cultural structures.
• DEJEPS Animation socio-éducative et culturelle A state-certified diploma (Niveau 5/BAC+2) training project coordinators in socio-educational and cultural animation, focusing on leadership, cooperative management, and social change initiatives.
• Titre à finalité professionnelle - Animateur esport A professional title diploma (Niveau 4/BAC) training esport animators to design, organize, and manage esports events and tournaments, manage teams, and promote the discipline.
• Bac+2 Chargé de développement d'une structure sportive associative A BAC+2 professional title training sports development managers to develop associative sports structures, manage projects, budgets, partnerships, and coordinate sporting events.
• BPJEPS Voile (Voile légère inshore and Voile croisière inshore) State-certified diploma training sailing instructors across two options: light sailing inshore and cruise sailing inshore, delivered through La Vague Normande Formation partner school.
• BPJEPS Basketball State-certified diploma training basketball educators, delivered through the Institut Régional de Formation du Basketball Normandie (IRFBB) partner school.
• BPJEPS Activités physiques et sportives de la forme (APSF) State-certified diploma (Niveau 4/BAC) training fitness instructors for physical and sporting form activities, linked to L'Orange Bleue fitness chain employment network.
• DEJEPS Perfectionnement sportif voile State-certified diploma (Niveau 5/BAC+2) for advanced sailing sport training, enabling apprentices to coach experienced sailors.
• DEJEPS Sports équestres State-certified diploma (Niveau 5/BAC+2) for equestrian sports coaching, delivered through IFCE partner school.
• DESJEPS Équitation State-certified diploma (Niveau 6/BAC+3/4) for senior equitation direction, delivered through IFCE partner school.
• CS Éducation et travail des jeunes équidés Specialized certificate (Certificat de Spécialisation) for education and work with young horses, delivered through IFCE partner school.
• CS Traction Equine et Conduite d'Attelages Specialized certificate (Certificat de Spécialisation) for equine traction and driving harness work, delivered through IFCE partner school.
• BPJEPS Char à voile State-certified diploma training land sailing (char à voile) instructors, delivered through Centre de Pleine Nature Lionel Terray partner school.
• Bac+2 Négociateur technico-commercial sportif BAC+2 professional title training sport sector sales representatives and technical-commercial negotiators in sports-related industries.
• Formation en apprentissage (Alternance) An apprenticeship training model (alternance) combining work-based learning with academic study, allowing learners to gain professional experience while earning state-recognized diplomas, with 2-3 days in training centers and 3-2 days in employer organizations.
• Validation des acquis par l'expérience (VAE) A service enabling individuals to obtain official certifications by validating professional and personal experience, providing a pathway to credential recognition for those with existing work history.
• Formations courtes Short-duration training programs offering specialized skill development in sports, animation, and tourism sectors with various financing options depending on candidate status.
• Formations gratuites Free training programs available for eligible individuals, covering various certifications in sports and animation sectors, with eligibility criteria applying.
• Mobilité internationale (Erasmus+ / Pass'Monde) International mobility program enabling apprentices to undertake professional internships abroad (minimum 2 weeks) through Erasmus+ and Pass'Monde regional funding, fully covering transport and living expenses.
• Accompagnement des employeurs Support services for employers including recruitment assistance, apprenticeship contract management, and guidance on training development for their future employees.
• Formation des maîtres d'apprentissage Initial and continuing training program for apprenticeship masters (maîtres d'apprentissage) in companies, including modules for first-time employers.
• Accompagnement à la VAE Coaching service supporting individuals through the Validation des Acquis de l'Expérience (VAE) process to obtain official certifications.

Quantifiable outcome

• 72% employment rate post-graduation across all CFA programs
• +5 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, minor and moderate.

• Région NormandiecoreOthersRégion Normandie is the founding and principal funder of CFA Sport Animation Tourisme Normandie, having created the organization in 2013. As the regional council, it provides institutional backing, strategic direction, and co-funding for the CFA's operations and quality initiatives. The partnership is the foundational institutional relationship upon which the entire CFA ecosystem is built.
• OCAPIATcoreOthersOCAPIAT is the Opérateur de Compétences (OPCO) for agriculture, food, and tourism sectors. It is the primary funding body disbursing apprenticeship training funds to the CFA on behalf of employers in these sectors. The CFA coordinates with OCAPIAT for training contract financing and compliance.
• AFDASminorOthersAFDAS is the OPCO for culture, media, and leisure sectors. It provides training funding for apprentices and employers in animation and cultural sectors covered by the CFA's training programs.
• UniformationminorOthersUniformation is the OPCO for agriculture and associated sectors. It supports apprenticeship training funding for CFA programs in equestrian and equine sectors.
• AKTOminorOthersAKTO is the OPCO for service sector enterprises. It provides training funding for apprentices in CFA programs covering service and commercial activities.
• DRAJEScoreOthersDRAJES (Délégation Régionale Académique à la Jeunesse, à l'Engagement et aux Sports) is the regional arm of the Ministry of Sports and Youth. It oversees certification compliance, validates jury examinations (jury régional), and provides regulatory oversight for the CFA's sports and animation training programs in Normandy.
• Fédération Nationale des CFA Sport Animation TourismemoderateOthersThe national federation of CFAs specializing in sports, animation, and tourism. The CFA SAT Normandie is a member, benefiting from peer networks, best practice sharing, and collective advocacy for the vocational training sector at the national level.
• FNADIRminorOthersFNADIR (Fédération Nationale des Adapter, Insérer, Reconvertir) is a network focused on professional integration and reintegration. It provides expertise and connections for the CFA's professional integration counseling services, supporting apprentice career outcomes.
• Normandie AttractivitémoderateOthersNormandie Attractivité is the official regional tourism development agency for Normandy. It promotes the region as a tourism destination and supports the CFA's tourism-oriented training programs by connecting the organization with regional tourism employers and stakeholders.
• HEXOPÉEminorOthersHEXOPÉE is a French guidance and orientation network supporting young people in career and educational choices. The CFA collaborates with HEXOPÉE to guide prospective apprentices toward appropriate training pathways.
• Ligue Régionale Normandie BasketballmoderateTechnology or IntegrationThe regional basketball league for Normandy operates through the Institut Régional de Formation du Basketball Normandie (IRFBB), one of the CFA's key partner schools. The league provides expertise, facilities, and employer connections for BPJEPS Basketball training.
• IFCE (Institut Français du Cheval et de l'Équitation)moderateTechnology or IntegrationIFCE is a national institute dedicated to horse and equestrian affairs. As a partner school of the CFA, IFCE Saumur provides specialized equestrian sports training (DEJEPS, DESJEPS, CS certifications) and access to its national network of equestrian facilities and employers.
• Erasmus+ / Pass'Monde (Région Normandie)moderateOthersThe CFA offers international mobility through Erasmus+ (European Commission program) and Pass'Monde (Normandy Regional Council's international mobility scheme). These programs fully fund transport and living expenses for apprentices undertaking minimum 2-week international professional placements, enriching training with cross-cultural professional experience.

Scale indicators19 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AFTRAL: AFTRAL is one of the largest French apprenticeship training centers (CFA), operating across transport, logistics, and adjacent sectors. It shares the same CFA apprenticeship model with OPCO financing, Qualiopi certification, and a multi-school delivery network — making the operating model directly comparable even though its sectoral focus differs.
• INFA: INFA is a long-standing French vocational training organization delivering multi-sector apprenticeship and continuing education programs. Comparable on the publicly-financed apprenticeship model and Qualiopi credential posture, with similar multi-specialty program breadth.
• AFPA: AFPA (Association nationale pour la formation professionnelle des adultes) is the principal French public vocational training organization. It is comparable on the publicly-funded vocational training business model, Qualiopi-equivalent certification posture, and regional center structure for skills certification.
• CCI Formation (Réseau des CCI): The chambers of commerce and industry operate a nationwide CFA network (CCI Formation) providing apprenticeship training across multiple sectors. They share the CFA business model, OPCO financing pathway, and tripartite apprentice/employer/CFA matching process.
• AFORMAC: AFORMAC is a multi-sector French apprenticeship training group with operations across services, industry, and commerce. It is comparable on the OPCO-funded CFA model and Qualiopi-driven multi-specialty program portfolio structure.
• IRFA: IRFA is a regional French apprenticeship and professional training center operating across several French regions. It is comparable on the multi-sector CFA model, OPCO financing, Qualiopi certification, and regional center structure for vocational training delivery.

Broad incumbents

• UCPA: UCPA operates sports training and vacation centers across France, with overlapping sports educator and animation training activity. It is a larger incumbent in adjacent sports training infrastructure but does not focus on the formal apprenticeship/diploma pathway that defines the CFA model.
• CREPS: CREPS (Centres de Ressources d'Expertise et de Performance Sportives) is a national government network of sports training and excellence centers. It overlaps on sports coaching certification and elite athletic training, but operates under a national government mandate with broader performance and federation alignment rather than regional apprenticeship delivery.

Emerging players

• Win Sport School: Win Sport School is a private post-baccalaureate school focused on sports management and coaching careers. It addresses a similar sports profession talent pool with formal credentialing, using a fee-based tuition model rather than OPCO-funded apprenticeship, representing a different monetization approach in a related niche.

Regional players

• IRTS Normandie: IRTS Normandie is the Normandy-based social work training institute covering adjacent animation, social, and youth work professions. It overlaps on regional training delivery and state-certified diploma pathways for the animation workforce, but targets the social work segment specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cfa-sport-et-loisirs-de-normandie

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFA Sport Animation Tourisme Normandie