What Win Sport School does

Win Sport School is a French private higher-education institution founded in 2018 and headquartered at 38 Rue Anatole France, Levallois-Perret, operating as a brand within the Groupe Eduservices network (legal entity: EDUSERVICES S.A.S.). The school is 100% dedicated to sports business education, training students for careers in management, marketing, sponsorship, event management, and commercial development across the sports industry. It delivers seven programs at Bac+2, Bac+3 (Bachelor), and Bac+5 (MBA) levels, available in both initial and alternance (work-study) formats, with all titles state-recognized via RNCP Level 6 and Level 7 certifications and Qualiopi accreditation.

The institution runs 24 campuses across France (Albertville, Angers, Annecy, Bordeaux, Caen, Chambéry, Laval, Lille, Lyon, Marseille, Melun, Montpellier, Nancy, Nantes, Nice, Paris, Reims, Rennes, Strasbourg, Toulouse, Tours, Vannes) and internationally in Geneva and Madrid. Its core operating asset is a network of approximately 2,000 enterprise partners — including Decathlon, Nike, Adidas, PSG, FC Nantes, LOU Rugby, ASVEL-LDLC, BeIN Sports, Betclic, Go Sport, Intersport, and Salomon — that recruit WIN students into alternance roles. This employer pipeline is reinforced by 30 international exchange destinations and dual-degree pathways, and is marketed as the foundation of a 91% post-MBA professional integration rate (2025 placement survey) and a 4.9/5 Google rating.

The business model is tuition-based with revenue primarily from educational fees across the two-to-five-year program arc; precise pricing is not publicly disclosed and is handled via brochure download or direct inquiry. For alternance students, tuition is effectively funded by partner companies through apprenticeship and professionalization contracts, which alters the cash-flow mechanics while maintaining student volume. GTM motion is direct-to-consumer across a hybrid channel mix of physical open houses (JPOs), digital application funnels, social media, and sports-event partnerships, with the school positioning itself as the connective tissue between French higher education and the country's sports-industry labor market — a market employing roughly 360,000 people with a stated target of 500,000 jobs by 2026.

Name

Win Sport School

Legal name

EDUSERVICES S.A.S.

Website

https://win-sport-school.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Win Sport School is a French private higher-education institution, part of Groupe Eduservices, that delivers Bac+2 to Bac+5 sports-business degrees across 24 campuses in France, Geneva, and Madrid. It serves post-bac students seeking sports-industry careers via a tuition model anchored by a 2,000+ employer partner network for alternance placements.

Ownership category

akta.pro rank

Product category

Higher Education - Sports Business Management

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

Keywords

• Sport business education
• Higher education programs
• Sports management degrees
• Work-study alternance programs
• Sports marketing training

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Educational Tuition and Fees: Revenue generated from tuition fees for Bachelor and MBA programs in sports management. Programs offered at Bac+2, Bac+3, and Bac+5 levels with options for initial education or alternating (work-study) formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Win Sport School is a private higher-education institution that delivers state-recognized (RNCP-certified) Bachelor and MBA programs in sports business, marketing, event management, commercial development, and sports entrepreneurship. Programs are offered in initial and alternance (work-study) formats across 24 campuses in France, Geneva, and Madrid, and the school connects students with a network of more than 2,000 sports-industry partner companies for placement.

Product overview

Win Sport School is a higher education institution specializing in sport business management, offering a portfolio of degree programs from Bac+2 to Bac+5 levels. The core offering consists of four Bachelor degrees (Management du Sport, Management & Gestion des Organisations, Marketing et Événementiel Sportif, Sport Business & Développement Commercial) providing undergraduate-level training, and three MBA programs (Business Development & Marketing Sportif, Management du Sport & Entrepreneuriat, Événementiel Sportif & Stratégie Digitale) delivering graduate-level expertise. The programs are delivered across a network of 24 campuses in France and internationally, with options for initial and apprenticeship (alternance) formats. All programs hold state-recognized certifications registered with RNCP and Qualiopi. The institution positions itself as a connector between education and employment, facilitating student placement through partnerships with approximately 2,000 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Management du Sport (Bac+2 / Bac+3) A Bac+2 to Bac+3 undergraduate degree forming professionals in sport business fundamentals, covering marketing, event management, and commercial development. The first two years provide a common foundation before specialization in year 3. Targeted at post-bac students aged 18+ seeking careers in the sports industry.
• Bachelor Management du Sport & Gestion des Organisations A Bac+3 degree focusing on management and organization of sporting structures, developing skills in strategy, marketing, management, and performance tracking for sports organizations. Targeted at students seeking management careers in sports clubs, federations, and organizations.
• Bachelor Marketing et Événementiel Sportif A Bac+3 specialization in sports event marketing and organization, training professionals to design, promote, and manage sports events with skills in marketing, communication, and project management. Targeted at students aiming for careers in sports event management and communication.
• Bachelor Sport Business et Développement Commercial A Bac+3 degree focused on commercial development and sales in sport business, building expertise in sales, negotiation, customer relationships, and performance analysis. Targeted at students aiming for commercial and sales roles in sports retail, equipment, and clubs.
• MBA Business Development et Marketing Sportif A 2-year Bac+5 executive program developing strategic marketing and business development expertise for sports organizations, covering commercial strategy, marketing, partnerships, and performance management. Targeted at Bac+3/4 graduates pursuing senior commercial and marketing roles in sport.
• MBA Management du Sport et Entrepreneuriat A 2-year Bac+5 program combining sport management with entrepreneurship, training professionals to create, pilot, and develop innovative projects in the sport business sector. Targeted at graduates aspiring to launch or lead sport-business ventures.
• MBA Événementiel Sportif et Stratégie Digitale A 2-year Bac+5 program focused on sports event management and digital strategy, developing expertise in event logistics, digital communication, sponsorship activation, and performance analysis. Targeted at graduates pursuing senior event, digital, and sponsorship roles in sport.

Quantifiable outcome

• 91% professional integration rate at 6 months post-MBA (2025 survey)
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered premium and core.

• DecathlonpremiumStrategic or Co-development PartnerPremium partner providing internship and work-study opportunities for WIN students. Decathlon contributes to practical training by welcoming students into their sports retail and product development environments.
• FFE (Fédération Française d'Equitation)premiumStrategic or Co-development PartnerPremium partner federation providing sports industry experience opportunities for students interested in equestrian sports management.
• PSG (Paris Saint-Germain)premiumStrategic or Co-development PartnerPremium football club partner where students gain experience in professional sports club operations, marketing, and event management.
• FC NantespremiumStrategic or Co-development PartnerPremium football club partner providing work-study placement and professional experience opportunities for students.
• LOU RugbypremiumStrategic or Co-development PartnerPremium rugby club partner offering professional sports business experience for WIN students.
• JD SportpremiumStrategic or Co-development PartnerPremium sports retail partner providing retail management and commercial experience opportunities.
• ASVEL-LDLCpremiumStrategic or Co-development PartnerPremium basketball club partner offering sports business experience in professional basketball operations.
• Fitness BoutiquecoreStrategic or Co-development PartnerFitness retail partner providing commercial and retail management experience for sports business students.
• AdidaspremiumStrategic or Co-development PartnerPremium sports equipment brand partner offering sponsorship and brand management experience opportunities.
• SCO AngerspremiumStrategic or Co-development PartnerPremium football club partner providing professional sports management experience for students.
• Go SportcoreStrategic or Co-development PartnerSports retail partner offering commercial and retail management experience for students.
• IntersportcoreStrategic or Co-development PartnerSports retail chain partner providing retail and commercial experience for sports business students.
• BetcliccoreStrategic or Co-development PartnerOnline sports betting partner in the WIN sports business ecosystem.
• BeIN SportscoreStrategic or Co-development PartnerSports media partner providing exposure to sports broadcasting and media business.
• KeepCoolcoreStrategic or Co-development PartnerFitness center chain partner providing sports facility management experience.
• NikepremiumStrategic or Co-development PartnerPremium sports equipment partner offering brand management and sponsorship experience opportunities.
• FDJ SuezcoreStrategic or Co-development PartnerSports sponsorship partner in the WIN network ecosystem.
• SalomoncoreStrategic or Co-development PartnerOutdoor sports equipment brand partner providing winter sports industry experience.
• CourircoreStrategic or Co-development PartnerSports footwear retail partner in the WIN network.
• Appart FitnesscoreStrategic or Co-development PartnerFitness studio partner providing gym management experience for students.
• Valencienne Football ClubcoreStrategic or Co-development PartnerFootball club partner where alumni work on territorial development and stakeholder relations.
• Groupe EduservicescoreOthersParent company owning WIN Sport School and other higher education institutions in France. Provides corporate infrastructure, legal framework, and cross-institution collaboration opportunities.
• International Partner UniversitiescoreStrategic or Co-development Partner30+ international partner institutions in Europe and beyond offering student exchange, double degree programs, and winter camps. Destinations include Bangkok, Vancouver, Cancún, Barcelona and other global locations.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AMOS Sport Business School: The largest pure-play French sports business school, now part of Galileo Global Education. AMOS offers Bachelor and MBA programs in sport business across multiple French campuses, mirroring WIN Sport School's positioning, curriculum structure (management, marketing, event), and alternance-driven model.
• INSEEC Sport: The dedicated sports business program within the INSEEC Grande École group. INSEEC Sport delivers Bachelor-to-MBA programs in sport management with similar work-study pathways and serves overlapping employer partners in the French sports ecosystem.
• ESG Sport (ESG Group): A private Paris-based business school group with a dedicated sports management specialization. ESG Sport competes head-to-head with WIN for the same post-bac cohort, offers state-recognized titles, and follows a comparable alternance-based placement model.
• MBS Montpellier Business School: AACSB-accredited French business school with a dedicated sports management specialization covering marketing, sponsorship, and event management. MBS competes with WIN for the same employer network (sports clubs, federations, equipment brands) and similar postgraduate students.
• KEDGE Business School: Triple-accredited French business school (AACSB, EQUIS, AMBA) offering specialized masters in sports management. KEDGE competes with WIN on premium MBA-level sport business education, though it operates from a smaller number of campuses and as a broader institution.
• ISC Paris: Paris-based private business school with a sports management specialization and work-study programs. ISC Paris targets the same Bac+3 to Bac+5 cohort as WIN and shares the alternance-driven employer partnership model.
• ESCE International Business School: Paris-based international business school offering sports management specialization within its broader business curriculum. ESCE competes with WIN for English-speaking and internationally oriented students in sport business programs.
• IESEG School of Management: Triple-accredited (AACSB, EQUIS, AMBA) French business school based in Lille and Paris with sports management offerings. IESEG competes with WIN on sport-marketing and sport-event specializations, drawing from the same Bac+3 to Bac+5 pipeline.
• EM Strasbourg Business School: University-affiliated business school in Strasbourg offering a sports management track within its broader management programs. EM Strasbourg competes with WIN's Strasbourg campus for local postgraduate sport-business talent.

Broad incumbents

• Galileo Global Education: Major European private higher-education group owning AMOS Sport Business School and other schools. As WIN's largest pure-play competitor's parent, Galileo represents a structural threat through consolidation-driven scale, cross-school partnerships, and greater capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/winsportschool
• LinkedInlinkedin.com/company/win-sport-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Win Sport School