The Chaeli Campaign
South African non-profit founded in 2004 in Cape Town delivering inclusive early-childhood education, adaptive sports, therapy, and advocacy programs for children with disabilities and their families, funded through donations, events, NLC grants, and corporate sponsors.
- Company typePrivate
- Founded2004
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Chaeli Campaign does
The Chaeli Campaign is a South African non-profit social justice foundation founded in 2004 and headquartered at 16 Culm Road, Plumstead, Cape Town. The organization delivers a portfolio of disability-inclusion programs for children with disabilities (including autism, cerebral palsy, sight/hearing impairments, and spina bifida) and their families. Core service lines are Chaeli Cottage Preschool, an inclusive early-childhood-education program for children aged 3–5 that integrates weekly occupational, speech, and physiotherapy; the Chaeli Sports & Recreation Club (CSRC), an independent non-profit founded in 2010 providing adaptive cycling, road running, and wheelchair dancing; and Club CC360, a sustainability and supporter loyalty program. The organization also runs parent workshops in Masiphumelele, Philippi, and Ocean View; school inclusion presentations; assistive device provision; and advocacy that has influenced national bodies including FEDANSA (disability dancesport inclusion from 2011) and Athletics South Africa (wheelchair athlete race rules from 2018).
The technology posture is deliberately non-technological: there is no proprietary platform, no public API or SDK, no mobile application, and no AI/ML capability disclosed. Distribution is via direct in-person service delivery in Cape Town, an online shop (WooCommerce) for merchandise and donations, an annual events calendar (Chaeli Classic Golf Day at R5,000 per four-ball, 7in7 Challenge at R250 per participant, Russell Mycroft Memorial Run), and an affiliated international network (Chaeli Foundation USA, Inclusive Arts Collective). Marketing is community-led and storytelling-driven across Facebook, Instagram, LinkedIn, YouTube, a Mailchimp newsletter, and the "Stories of Hope" blog.
Revenue is composed of donations (SnapScan, EFT, online giving), event participation fees, National Lotteries Commission grants, corporate sponsorships (notably Southern Sun Hotels), MySchool card-linked contributions, subsidized preschool fees (R2,000/month per child, well below cost), and merchandise sales (Champions of Inclusion Commemorative Collection at R600–R1,000). No annual revenue or financial statements are disclosed; the organization is registered as NPO 037-338 and PBO 930019291 and is led by CEO Zelda Mycroft with co-founder Chaeli Mycroft serving as global ambassador.
The Chaeli Campaign firmographics
Firmographics- Name
- The Chaeli Campaign
- Legal name
- The Chaeli Campaign
- Website
- https://chaelicampaign.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- South African non-profit founded in 2004 in Cape Town delivering inclusive early-childhood education, adaptive sports, therapy, and advocacy programs for children with disabilities and their families, funded through donations, events, NLC grants, and corporate sponsors.
- Ownership category
- akta.pro rank
The Chaeli Campaign industry classification
Industry- Product category
- Disability Inclusion Services
- NAICS
- Child Care Services (62441), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Special Needs Early Intervention & Preschool Programs (EDAKAAAE)
- akta.pro secondary industries
- Early Childhood Education & Childcare Nonprofits (BPAGADAA), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI), Cultural, Multilingual & Immigrant Family Engagement Programs (EDACALAL)
Keywords
Where The Chaeli Campaign is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
The Chaeli Campaign business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Infrastructure
Revenue model
- Donations and Fundraising: Primary revenue stream through individual donations via SnapScan, bank transfers, and online giving. The organization runs specific fundraising campaigns such as Power Our Preschool and general donations to support operations and programs.
- Merchandise Sales: Sale of commemorative products including the Champions of Inclusion Commemorative Collection books (Limited Edition Hard Cover R1,000, Soft Cover R600) through the online shop.
- Event-Based Fundraising: Revenue from organized events including the annual Chaeli Classic Golf Day (R5000 per four ball), 7in7 Community Challenge (R250 participation fee), and other community events.
- Subsidized School Fees: Chaeli Cottage Preschool charges R2,000 per month per child in school fees but subsidizes costs significantly for children with disabilities, with additional scholarship funding sought through donations.
- Corporate and Institutional Grants: Funding from organizations including the National Lotteries Commission (NLC) and corporate partners like Southern Sun Hotels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Champions of Inclusion Commemorative Collection book |
| Donation/ grant-funded | Pay-as-you-go | Power Our Preschool donation (supports electricity costs) |
| Subscription | Monthly | Chaeli Cottage Preschool monthly school fees |
| Unit Pricing | Pay-as-you-go | Golf Day participation |
| Unit Pricing | Pay-as-you-go | 7in7 Community Challenge participation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
The Chaeli Campaign product offering
Product offeringCore offering
The Chaeli Campaign is a social justice foundation that delivers inclusive early childhood education (Chaeli Cottage Preschool), adaptive sports and recreation (Chaeli Sports & Recreation Club), assistive device provisioning, therapy services, parent workshops, school-based disability inclusion training, and advocacy for children with disabilities and their families in South Africa. Programs are funded through donations, grants, sponsored events, and subsidized preschool fees, and are delivered primarily in the Western Cape.
Product overview
The Chaeli Campaign is a social justice foundation offering a portfolio of inclusion-focused programs and services. Its core offerings include Chaeli Cottage Preschool (inclusive early childhood education), the Chaeli Sports & Recreation Club (adaptive sports programming), and Club CC360 (supporter loyalty program). The organization supplements these programs with merchandise (Champions of Inclusion commemorative book collection) and donation products (general donations, Power Our Preschool campaign) to fund its mission of growing inclusive communities for children with disabilities in South Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Chaeli Cottage Preschool: Inclusive preschool for children ages 3-5, including those with disabilities such as autism, cerebral palsy, sight/hearing impairments, and spina bifida
- Chaeli Sports & Recreation Club (CSRC)
- Club CC360
- Chaeli Sports
- 7in7 Challenge
Products and services
- Chaeli Cottage Preschool Inclusive preschool program providing equitable learning space for children with disabilities (autism, cerebral palsy, sight/hearing impairments, spina bifida) and neuro-typical children aged 3–5 years, with weekly visits from occupational therapists, speech therapists, and physiotherapists. Fees are R2,000 per month per child, heavily subsidized from actual cost.
- Chaeli Sports & Recreation Club (CSRC) Non-profit adaptive sports club founded in 2010 providing inclusive and adaptive sports opportunities including wheelchair dancing, adaptive cycling (Cape Town Cycle Tour buggy teams), road running, and advocacy for disabled athlete inclusion in mainstream sporting events.
- Club CC360 Pledge Partner Program Sustainability and supporter loyalty program connecting like-minded philanthropic community members passionate about positively impacting the lives of disabled children and their families through ongoing pledge partnerships.
- Champions of Inclusion Commemorative Collection Commemorative book collection celebrating 20 years of the Chaeli Campaign's work, available in Limited Edition Hard Cover (R1,000) and Soft Cover (R600) formats.
Quantifiable outcome
- First quadriplegic to summit Mount Kilimanjaro (2015)
- +4 more outcomes
Companies that use The Chaeli Campaign
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
The Chaeli Campaign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Chaeli Campaign partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Southern Sun HotelscoreCorporate partner supporting The Chaeli Campaign's disability inclusion efforts. Southern Sun hotels have been involved in hosting events and supporting fundraising initiatives including the 7in7 Challenge.
- Chaeli Foundation USAcoreAffiliated international nonprofit organization based in the United States that extends The Chaeli Campaign's reach and mission globally.
- Chaeli Sports & Recreation ClubcoreIndependent non-profit founded in 2010 providing sports and recreation opportunities for disabled and non-disabled athletes. Focus sports include cycling, road running, and ballroom/Latin American dancing. The only independent dance school in Western Cape with disability dancesport as core focus.
- Inclusive Arts CollectivesupportingAffiliated collective focused on inclusive arts and culture programming, creating opportunities for artistic expression among people with disabilities.
- University of Cape Town (UCT) Disability Studies ProgramsupportingAcademic partnership welcoming annual student placements from UCT's Disability Studies program for experiential learning at The Chaeli Campaign headquarters.
- MySchool MyVillage MyPlanetsupportingLoyalty card program partnership allowing supporters to link their MySchool card to The Chaeli Campaign, with each purchase generating a donation to the organization.
- FEDANSAsupportingNational dance body with whom The Chaeli Campaign successfully petitioned to include disability dancesport sections at provincial and national championships from 2011 onwards.
- Athletics South AfricasupportingNational athletics governing body that adopted new rules allowing wheelchair athlete participation in road running events, influenced by advocacy from Chaeli Sports & Recreation Club.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
The Chaeli Campaign competitors and assessment
Company assessmentBroad incumbents
- CBM International: CBM is one of the largest international disability inclusion NGOs, operating across multiple continents with disability-focused programs including inclusive education, rehabilitation, and advocacy. Highly comparable mission and program portfolio to The Chaeli Campaign, but at substantially greater global scale.
- Leonard Cheshire Disability:
- Sesame Workshop:
Direct peers
- Right To Play: International organization using sport and play for child development, including programs for children with disabilities. Directly comparable to The Chaeli Campaign's use of adaptive sports as a vehicle for inclusion and empowerment, though operates in more countries.
- National Council of and for Persons with Disabilities (NCPD) South Africa: South Africa's national coordinating body for disability rights, providing advocacy, policy support, and services. Most direct in-country peer in disability inclusion, though broader in scope and primarily advocacy-focused rather than service-delivery.
- Special Olympics International: Global organization providing adaptive sports training and competition for people with intellectual disabilities. Directly comparable to Chaeli Sports & Recreation Club's adaptive sports programming including the inclusive cycling, running, and dance offerings.
Emerging players
- Inclusive Arts Collective: Affiliated South African collective providing inclusive arts programming for people with disabilities. Directly connected to The Chaeli Campaign as an affiliated organization, with overlapping mission around creative expression and disability inclusion.
Regional players
- Down Syndrome South Africa:
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Chaeli Campaign social profiles
Digital presenceThe Chaeli Campaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Chaeli Campaign leadership team
Management profileNumber of profiles
Profiles3 records
The Chaeli Campaign subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Chaeli Campaign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Chaeli Campaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Chaeli Campaign
What does The Chaeli Campaign do?
The Chaeli Campaign is a social justice foundation that delivers inclusive early childhood education (Chaeli Cottage Preschool), adaptive sports and recreation (Chaeli Sports & Recreation Club), assistive device provisioning, therapy services, parent workshops, school-based disability inclusion training, and advocacy for children with disabilities and their families in South Africa. Programs are funded through donations, grants, sponsored events, and subsidized preschool fees, and are delivered primarily in the Western Cape.
Is The Chaeli Campaign a public or private company?
The Chaeli Campaign is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Chaeli Campaign founded?
The Chaeli Campaign was founded in 2004. It employs 11 to 50 people.
Where is The Chaeli Campaign based?
The Chaeli Campaign is headquartered in Cape Town, South Africa, in the Africa region.
How does The Chaeli Campaign make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales, event-Based Fundraising, subsidized School Fees and corporate and Institutional Grants.
Who are The Chaeli Campaign's main competitors?
Broad incumbents on record are CBM International, Leonard Cheshire Disability and Sesame Workshop. Direct peers are Right To Play, National Council of and for Persons with Disabilities (NCPD) South Africa and Special Olympics International. Inclusive Arts Collective is listed as an emerging player. Down Syndrome South Africa is listed as a regional player.
Does The Chaeli Campaign have an API?
No public API is recorded for The Chaeli Campaign.
What industry is The Chaeli Campaign in?
The Chaeli Campaign's product category is Disability Inclusion Services. Its primary akta.pro industry code is EDAKAAAE, Special Needs Early Intervention & Preschool Programs, with a secondary code of BPAGADAA, Early Childhood Education & Childcare Nonprofits. Its NAICS code is 62441 and its SIC code is 8351.