Qube

What Qube does

Qube Integrated Malaysia Sdn Bhd is a Kuala Lumpur-based business events and exhibitions company operating as a platform-plus-services provider since 2005. The company delivers work across four pillars: Exhibition Experience (end-to-end exhibition design, construction, and project management including World Expo turnkey projects), Events Experience (corporate event and production management), Interior Design (fit-outs, space planning, and turnkey solutions), and Venue & Facilities Management. Qube holds the management tenure for Malaysia's two premier business event venues — MITEC (Malaysia International Trade and Exhibition Centre, acquired 2024) and MECC (MATRADE Exhibition and Convention Centre, since 2019) — and owns a portfolio of proprietary trade show brands including MIHAS (World's Largest Halal Showcase, 5 consecutive years), BuildXpo, the Malaysia-China Summit, and SEACare.

The company's underlying technology stack is an event management and exhibition platform with virtual and hybrid exhibition capabilities, AR/VR integration, mobile applications, and contactless attendee solutions, recognized with the WTPO 2022 award for Best Use of Information Technology. Qube is ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certified, and won 10 awards at the Malaysia Business Events Awards (MBEA) 2025 alongside its 20th anniversary.

Qube makes money through customized professional services engagements and managed services contracts. Revenue streams include event management fees, exhibition design and build contracts, interior design fit-outs, and venue management fees. The go-to-market is enterprise field sales targeting Malaysian government bodies (MATRADE, Ministry of Defence, SME Corp, CIDB, PERNAS), large corporates (PETRONAS, CIMB), and venue owners. Pricing is quote-based and not publicly disclosed. The client list spans government trade development, defence, energy, banking, SME development, healthcare, and construction, with documented international project work in Kazakhstan (Expo 2017 Astana), France (Paris Air Show), and Germany (ITB Berlin).

Name

Qube

Legal name

Qube Integrated Malaysia Sdn Bhd

Website

https://qube.com.my

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Qube Integrated Malaysia Sdn Bhd is a Malaysia-based business events and exhibitions company (founded 2005) that designs exhibitions, manages corporate events, delivers interior fit-outs, and operates the country's two largest business event venues (MITEC and MECC), serving government agencies and large enterprises.

Ownership category

akta.pro rank

Product category

Event Management and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Exhibition management services
• Event production services
• Interior fit-out services
• Venue facilities management
• Trade show organization

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Management Services: Comprehensive event management and production services including planning, design, logistics, and coordination for corporate events, summits, and exhibitions
2. Exhibition Design and Setup: Exhibition booth and pavilion design, construction, setup, and project management services
3. Venue Management: Management contracts for premier venues including MITEC and MECC, providing facilities management and operational services
4. Interior Design Services: Interior design services including fit-outs, space planning, styling, and turnkey solutions
5. Proprietary Event Properties: Ownership and operation of proprietary trade shows and exhibitions including MIHAS (co-organized with MATRADE), BuildXpo, Malaysia-China Summit, and SEACare

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Qube Integrated Malaysia Sdn Bhd designs, builds, and manages exhibitions, corporate events, interior fit-outs, and premier venues for government agencies, trade associations, and large enterprises. The company delivers end-to-end exhibition and event services including planning, design, fabrication, logistics, on-site management, and venue operations for facilities such as MITEC and MECC. It also owns and operates proprietary trade shows including MIHAS, BuildXpo, Malaysia-China Summit, and SEACare.

Product overview

Qube Integrated Malaysia Sdn Bhd is a business events and exhibitions company that operates as a platform-plus-services model. The company offers four core service pillars: Exhibition Experience (comprehensive exhibition management), Events Experience (event and production management), Interior Design (space transformation), and Venue & Facilities Management (venue operations for MITEC and MECC). These services are delivered through a combination of on-the-ground event execution, creative design, technical production, and venue management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Experience
• Events Experience
• Interior Design
• Venue & Facilities Management

Quantifiable outcome

• RM760 million economic impact delivered through Malaysia-China Summit 2024
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• MATRADE (Malaysia External Trade Development Corporation)coreStrategic or Co-development Partner · 1 January 2025Qube co-organized MIHAS 2025 with MATRADE, leading the World's Largest Halal Showcase for the 5th consecutive year with over 2,000 exhibition booths. Qube also manages MATRADE Exhibition and Convention Centre (MECC) under a 2019 management agreement.
• Ministry of Defence MalaysiacoreStrategic or Co-development Partner · 1 January 2025Qube served as Exhibition Partner for Langkawi International Maritime and Aerospace Exhibition (LIMA) 2025, providing event management, build & fitout, and support services.
• SEACarecoreStrategic or Co-development Partner · 1 January 2025Qube organized SEACare 2025, leading Southeast Asia's premier healthcare and pharma trade show with over 500 exhibition booths, inaugural SEA Healthcare and Pharma Conference, and business networking opportunities.
• SME Corp. MalaysiacoreStrategic or Co-development Partner · 1 January 2025Qube organized SME VENTURE@ASEAN 2025 in conjunction with Malaysia's ASEAN 2025 chairmanship, a 3-day exhibition fostering intra-ASEAN trade.
• Perbadanan Nasional Berhad (PERNAS)majorStrategic or Co-development Partner · 1 January 2025Qube elevated the Pernas International Franchise Festival (PIFF) 2025 platform, a 3-day festival attracting over 12,000 coffee entrepreneurs and industry pioneers.
• CIMBmajorStrategic or Co-development Partner · 1 January 2025Qube powered CIMB Artober 2025 showcase featuring Malaysian art and culture with exhibitions from renowned galleries, performances, and interactive experiences.
• Malaysia International Trade and Exhibition Centre (MITEC)coreStrategic or Co-development Partner · 1 January 2024In 2024, Qube acquired tenure to manage MITEC - Malaysia's largest business events venue. Significant investments in key spaces and facilities have increased revenue potential and aligned the venue with emerging industry trends.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: Global B2B events and exhibitions group (part of Informa plc) operating hundreds of trade shows worldwide. Overlaps with Qube on trade show organization (similar to MIHAS, BuildXpo, SEACare) and on virtual event platforms, but at much larger scale and broader international footprint.
• Reed Exhibitions: World's largest trade show organizer (RX, part of RELX) running 400+ events across 30+ countries. Comparable to Qube in organizing industry-specific B2B trade shows and exhibitions, though at vastly greater geographic and category breadth.

Direct peers

• MCI Group: Swiss-headquartered global association, event, and communication management firm. Comparable to Qube in delivering corporate events, exhibitions, and association management services across multiple verticals and geographies.
• Pico Group: Hong Kong-headquartered global brand activation and exhibition services group offering exhibition design, fabrication, event management, and venue solutions. Operates extensively across Asia with the same integrated model as Qube, making it the closest direct peer.
• GES (Global Experience Specialists): Global exhibition and event services provider offering custom exhibits, face-to-face marketing, and event management. Direct competitor to Qube in designing and building exhibition stands and producing large-scale events for trade show organizers.
• Freeman: Global leader in brand experiences and exhibition services, providing custom exhibit design, fabrication, and event production. Comparable to Qube in offering end-to-end exhibition and event management services for large enterprise and association clients.
• Index Event Solutions: Asia-based exhibition design and event management group (Index Group) offering booth design, fabrication, and event production. Comparable to Qube in providing custom exhibition stands and end-to-end event services with strong APAC presence.
• Koelnmesse: Major German trade fair organizer operating global events across multiple industries including food, furniture, and leisure. Comparable to Qube in organizing flagship industry exhibitions and running venue-related event operations internationally.
• Messe Frankfurt: German-headquartered global trade fair and event organizer with a strong Asia-Pacific presence. Comparable to Qube in operating industry-specific exhibitions (textiles, automotive, consumer goods) and providing integrated exhibition services globally.

Regional players

• Absolute Events & Expo: Malaysia-based event management and exhibition services provider focused on corporate events, conferences, and trade shows in the domestic market. Closest Malaysian-headquartered peer to Qube, competing on similar B2B event services within the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/QubeMalaysia
• Facebookfacebook.com/QubeMalaysia
• LinkedInlinkedin.com/company/qube-malaysia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qube