Champions League Experience Brasil

What Champions League Experience Brasil does

Champions League Experience Brasil (CLEB) is a 2,000m² sports bar, restaurant, and event venue located on the first floor of Shopping Market Place in Morumbi, São Paulo. The company operates under an exclusive worldwide license from UEFA, positioning itself as the only officially licensed UEFA Champions League Event Space, Sports Bar & Restaurant globally. The venue serves three primary customer segments: families and football fans seeking themed dining and live sports viewing, corporate event clients booking the Arena Champions (800m²), Rooftop (430m²), or Glass Room (59m²) for kick-offs, conventions, and brand activations, and parents purchasing turnkey children's birthday party packages. The restaurant features an Argentine-style Josper Parrilla, a wood-fired pizza oven, and an open kitchen, complemented by a 14-attraction entertainment floor including a German robot goalkeeper, an English sensor-based smart pitch, a drawing robot, a FootPinball game, a six-station PS5 lounge, a co-branded TNT Sports + HBO Max commentary cabin, and a Topps-themed neon tunnel.

Revenue is generated from five streams: food and beverage sales (including an executive lunch from R$59 with a 10th-free loyalty benefit), per-session attraction fees, corporate event rentals priced via quote, birthday party packages, and the Clube CLEB loyalty program that returns up to 25% cashback on dining and up to 60% on arena play. Distribution is direct-to-consumer for walk-in traffic and WhatsApp-based direct sales for corporate and birthday bookings, supported by Meta Lead Ads for top-of-funnel customer acquisition. The venue broadcasts live UEFA Champions League, Brasileirão, Libertadores, Copa do Brasil, and Copa Sul-Americana matches across 8 screens, including the largest screen in São Paulo. The legal entity is MHC MARKETING, EVENTOS E EXPERIENCIAS LTDA (CNPJ 34.332.712/0003-91), with the venue operated under license by MGM INNOVA BRASIL CONSULTORIA LTDA. The company is privately held, has no disclosed funding rounds, and operates a single location with 18 employees.

Name

Champions League Experience Brasil

Legal name

MHC MARKETING, EVENTOS E EXPERIENCIAS LTDA

Website

https://championsexperience.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Champions League Experience Brasil (CLEB) is a 2,000m² officially licensed UEFA Champions League sports bar, restaurant, and event venue in Morumbi, São Paulo, serving families, corporate event clients, and children's birthday parties with 14 interactive attractions and live broadcasts.

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Spectator Sports (71121), Snack and Nonalcoholic Beverage Bars (722515), Sports Teams and Clubs (711211)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Concession & Stadium / Arena Catering (THAFAIAG), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Sports bar restaurant
• Corporate event venue
• Interactive football attractions
• Live sports broadcasting
• Themed dining experience

Headquarters

HQ city

Votorantim, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Food and Beverage Sales: Restaurant revenue from Parrillada, Bife de Chorizo, pizzas, executive lunch, and Heineken draft beer from rooftop bar
2. Corporate Event Rentals: Three event spaces (Arena 800m², Rooftop 430m², Glass Room 59m²) for corporate events, team building, launches, and kick-offs with custom branding activations
3. Birthday Party Packages: Turnkey birthday party packages for children including exclusive attractions, food, and souvenirs
4. Attraction Fees: Revenue from attractions including robot goalkeeper challenges, skill arenas, arcade games, PS5 sessions, and guided tours
5. Clube Loyalty Program: Free membership program returning up to 25% credit for dining and up to 60% for arena play, driving repeat visits and customer retention

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Champions League Experience Brasil (CLEB) operates a 2,000m² sports bar, restaurant, and event venue at Shopping Market Place in Morumbi, São Paulo, combining Argentine-style dining on a Josper parrilla and wood-fired pizza oven with live sports broadcasting across 8 screens and 14 interactive football-themed attractions. It is the only officially licensed UEFA Champions League sports bar and restaurant worldwide, offering corporate event rentals across three environments (Arena, Rooftop, Glass Room) totaling 1,962m², turnkey children's birthday party packages, and a free Clube CLEB loyalty program returning up to 60% credit on arena play.

Product overview

Champions League Experience Brasil (CLEB) is an officially licensed UEFA Champions League Event Space, Sports Bar & Restaurant located at Shopping Market Place in Morumbi, São Paulo. The venue spans 2,000m² with three main environments: the Restaurant (Clássico Forno & Parrilha with Josper Parrilla and pizza oven), the Arena (800m² event space with 14m LED screen), and the Rooftop (430m² terrace). The core offering integrates 14 interactive attractions including robot goalkeeper, smart pitch, PS5 lounge, and themed experiences, with corporate event services and birthday party packages. The loyalty program (Clube CLEB) provides up to 25% dining cashback and up to 60% arena play credit. The venue broadcasts live UEFA Champions League, Brasileirão, Copa Libertadores, and Copa do Brasil matches across 8 screens including the city's largest screen.

Differentiator

Problem solved

Functional benefit

Products and services

• CLEB Restaurante & Sports Bar Main 2,000m² sports bar and restaurant venue at Shopping Market Place Morumbi, São Paulo, featuring Josper Parrilla, pizza oven, open kitchen, rooftop, arena, 14 interactive attractions, and live sports broadcasting on 8 screens including São Paulo's largest screen. Officially licensed as the only UEFA Champions League Event Space, Sports Bar & Restaurant in the world.
• Restaurante Clássico Forno & Parrilha Full-service restaurant featuring Argentine-style Parrilla Josper grill, wood-fired pizza oven, and visible open kitchen. Signature dishes include Parrilhada Orelhuda, Bife de Chorizo 320g, and Neapolitan pizzas.
• Almoço Executivo Executive lunch service available Monday to Friday from 12:00 to 15:30, starting at R$59. Uses the same Parrilla Josper grill and visible kitchen, served faster. Club members receive the 10th lunch free.
• Rooftop 430m² open-air rooftop terrace with panoramic Morumbi view, serving cold Heineken draft beer and three dedicated screens. Used for happy hour before major matches.
• Arena Champions 800m² event arena featuring a 14-meter LED screen, modular 8x4m stage, professional light and sound systems. Capacity up to 220 seated (lectures), 350 standing (shows), or cocktail networking layout. Part of 1,962m² corporate events space.
• Glass Room 59m² premium enclosed meeting room with panoramic views, accommodating up to 40 people. Features dedicated screen, climate control, and exclusive service for VIP meetings, workshops, and premium dinners.
• Eventos Corporativos Corporate event services across three environments (Arena, Rooftop, Glass Room) totaling 1,962m². Includes custom activations, branded experiences, UEFA-exclusive content, 1 Gbps dedicated internet, three bars, central kitchen, and full catering menu with live Parrilla station and open bar.
• Festas de Aniversário Turnkey birthday party packages featuring exclusive attractions: robot goalkeeper from Germany, live caricature artist, smart pitch with English technology, plus 14 interactive attractions, 4-hour duration, and personalized souvenirs including signed football.
• Clube CLEB Free loyalty program where members earn cashback on every purchase: up to 25% back in credit for dining, up to 60% back in credit for arena play. Operated via mobile app at app.championsexperience.com.br.
• Ativações Exclusivas 100% customizable corporate activation experiences including Robot Artist, FootPinball, Interactive Wall, MultiBall, RoboKeeper, and Thematic Tunnel. Branding and messaging customizable per event.
• Desafio do Cléber (Robot Goalkeeper) Interactive robot goalkeeper challenge where visitors take penalty kicks against an official robotic goalkeeper from Germany — the same one Messi and Neymar have faced. For ages 4+, 5 kicks per session.
• Elite Skills Arena Sensor-based skills arena measuring dribbling, passing, and shooting performance with real-time screen display. For ages 7+, per session.
• Campinho Inteligente Smart pitch with intelligent goals using professional-grade technology from England, featuring synthetic grass and smart goals that challenge players to hit targets and complete combos. All ages, 30 minutes per session.
• PS5 Lounge Six PlayStation 5 gaming stations with the latest FIFA always loaded. For ages 8+, 15 minutes per duo.
• Loja Oficial Official UEFA licensed merchandise store featuring officially licensed products plus rare club shirts from around the world displayed in blue neon vitrines.

Quantifiable outcome

• Up to 25% cashback on dining and up to 60% on arena play through loyalty club

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MGM INNOVA BRASIL CONSULTORIA LTDAcoreOEM/ Whitelabel/ Licensing PartnerOperating company licensed to operate Champions League Experience Brasil under official UEFA license.
• ToppsminorStrategic or Co-development PartnerThemed tunnel with neon UCL branding connecting entertainment area to Champions bar. Co-branded experience featuring Topps branding.
• TNT Sports + HBO MaxminorStrategic or Co-development PartnerCo-branded commentary cabin with microphones, screen, and editing. Guests record their own sports narration and receive the video on their phones.
• HeinekenminorChannel Partner/ Reseller/ DistributorDraft beer partner serving cold Heineken on draft at rooftop bar and throughout venue.
• Meta Platforms (Facebook, Instagram, WhatsApp)minorGTM or Marketing PartnerMarketing and customer acquisition platform using Facebook/Instagram Lead Ads for customer data collection and WhatsApp Business for customer communication and reservations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bar Brahma: Iconic São Paulo themed bar/restaurant with live music and entertainment. Comparable as a destination dining-and-entertainment venue in São Paulo targeting group outings and celebrations, similar to CLEB's event and group business.
• Tatu Bola Bar: Brazilian sports bar franchise with multiple locations offering live sports, casual dining, and themed atmospheres. Comparable to CLEB's core sports bar format, though CLEB differentiates with licensed UEFA theming and interactive attractions.
• All Star Sports Bar: Brazilian sports bar chain offering multi-screen live sports viewing with food and drinks. Directly comparable as a sports-themed bar/restaurant targeting football fans in Brazil, though CLEB differentiates via UEFA licensing and interactive attractions.
• River Plate Bar: Argentine football-themed sports bar in Brazil catering to football fans. Comparable as a football-themed sports bar/restaurant targeting passionate fans, though CLEB's UEFA licensing and tech attractions create distinct positioning.

Broad incumbents

• Madero: Brazilian casual dining chain operating in premium shopping locations with full-service restaurants and bars. Comparable as a dining operator in similar retail locations, though Madero is broader in cuisine and lacks CLEB's sports/entertainment focus.
• Hard Rock Cafe São Paulo: Globally recognized themed entertainment dining venue in São Paulo combining restaurant, memorabilia retail, and live entertainment. Comparable as a large-scale themed dining destination with brand licensing, though its theme is music rather than football.
• Applebee's Brasil: International casual dining and sports bar chain operating in Brazil with full-service restaurant and bar format. Comparable as a casual dining chain with sports bar elements, though CLEB is single-location and more entertainment-focused.
• Outback Steakhouse Brasil: Major Brazilian steakhouse chain offering full-service dining with bar. Comparable as a premium casual dining operator in Brazilian shopping centers, with similar mall-based location strategy to CLEB's Shopping Market Place venue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/champions-league-experience

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champions League Experience Brasil