Madero
Madero (Grupo Madero) is a Brazilian multi-brand casual dining operator, running 355 Steak House, Container, Burger, and Jeronimo restaurants, a Central Kitchen–based verticalized supply chain, and an at-home e-commerce and loyalty program for mass-market Brazilian consumers.
- Company typePrivate
- Founded2009
- HeadquartersCuritiba, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Madero does
Grupo Madero operates one of Brazil's largest out-of-home food service platforms under the legal entity Madero Indústria e Comércio S.A., headquartered in Curitiba and serving the mass-market Brazilian consumer through 355 restaurant units spanning four formats: Madero Steak House (premium full-service), Madero Container (eco-built concept using repurposed shipping containers), Madero Burger (casual hamburger concept), and Jeronimo (fast-casual burger and beer). The founder, chef Junior Durski, anchors the brand, and the group also operates Ecoparada Madero quick-service units, a four-tier Madero Cashback loyalty program, and a digital Cartão Presente gift card. Customers include families, business diners, and corporate gift buyers across roughly the full Brazilian income spectrum, with no individual customer representing material concentration.
Madero firmographics
Firmographics- Name
- Madero
- Legal name
- Madero Indústria e Comércio S.A.
- Website
- https://restaurantemadero.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Madero (Grupo Madero) is a Brazilian multi-brand casual dining operator, running 355 Steak House, Container, Burger, and Jeronimo restaurants, a Central Kitchen–based verticalized supply chain, and an at-home e-commerce and loyalty program for mass-market Brazilian consumers.
- Ownership category
- akta.pro rank
Madero industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industry
- Refrigerated Ready-to-Eat Foods (Deli Salads, Sandwiches, Meal Kits) (CRADACAH)
Keywords
Where Madero is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Madero business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Sales (Out-of-Home Food Service): Revenue from dine-in and takeaway sales at 355 restaurant units across brands: Madero Steak House, Madero Container, Madero Burger, and Jeronimo. Net profit of R$ 103.2 million and gross revenue of R$ 2.3 billion reported for 2025. 2026 growth plan includes hybrid brand co-locations and artisanal empanadas (targeting R$ 12 million in 2026 revenue).
- At-Home Prepared Food E-Commerce (Para Casa): Sale of frozen, chilled, and ambient restaurant-quality food products (hamburgers, empanadas, stroganoffs, pastas, breads, desserts, sauces, and more) through the restaurantemadero.com.br 'Para Casa' e-commerce channel for at-home preparation by consumers.
- Gift Card (Cartão Presente): Sale of digital gift cards for use at any Grupo Madero restaurant (Madero, Jeronimo, EcoParada Madero) or via the Grupo Madero app for delivery and takeout. Gift cards are valid for 12 months with unlimited use until balance is exhausted. Madero Cashback loyalty members can receive up to 10% cashback on gift card purchases.
- Madero Cashback Loyalty Program: Tiered loyalty program (White, Blue, Green, Black categories) where customers accumulate credits based on purchase volume at Madero and Jeronimo restaurants. Credits (earned at 0-10% conversion rates depending on tier and restaurant format) can be redeemed for discounts on subsequent purchases within 180 days. Conversion rates range from 3-10% at Steak House/Container/Burger locations and 1.5-7.5% at hybrid and Jeronimo locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | White tier: entry-level, 0% cashback conversion |
| Transaction based/ take rate | Pay-as-you-go | Blue tier: mid-tier, 1.5-3% cashback conversion |
| Transaction based/ take rate | Pay-as-you-go | Green tier: upper-mid tier, 2.5-5% cashback conversion |
| Transaction based/ take rate | Pay-as-you-go | Black tier: top tier, 5-10% cashback conversion |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Madero product offering
Product offeringCore offering
Grupo Madero operates a multi-brand casual and fast-casual restaurant chain in Brazil with 355 units across Madero Steak House, Madero Container, Madero Burger, and Jeronimo formats. The company runs an integrated supply chain anchored by a Central Kitchen in Ponta Grossa and the Fazenda Madero organic farm, and sells restaurant-quality frozen prepared foods direct-to-consumer through the Para Casa e-commerce channel.
Product overview
Grupo Madero operates as one of Brazil's largest out-of-home food service groups with 355 units across multiple brands. The core portfolio includes Madero Steak House (full-service premium dining), Madero Burger (casual dining), and Jeronimo (fast-food hamburger chain), all offered through diverse restaurant formats such as Container (sustainable container-based) and hybrid locations combining brands. Supporting the restaurant operations are the Madero Cashback loyalty program (4-tier rewards system) and Cartão Presente gift card program. The company extends its brand to consumers through Para Casa, an e-commerce platform selling frozen prepared foods. Operations are supported by a Central Kitchen in Ponta Grossa (PR) and Fazenda Madero organic farm in Palmeira (PR), enabling near-vertical integration.
Differentiator
Problem solved
Functional benefit
Brands
- Madero Steak House: Full-service steakhouse concept with premium cuts and elaborate menu including appetizers, salads, sandwiches, meats, pasta, and desserts.
- Madero Burger
- Madero Container
- Madero Prime
- Jeronimo
- Madero Cashback
- Madero Delivery
- Ecoparada Madero
- Madero para Casa (Para Casa)
Products and services
- Madero Steak House Full-service premium steakhouse restaurant offering a varied menu of entries, salads, sandwiches, meats, pasta, and special desserts under the Madero brand. Targeted at consumers seeking quality casual and gourmet dining across Brazil.
- Madero Burger
Quantifiable outcome
- 35% reduction in water consumption and 14% reduction in electricity at Madero Steak House restaurants
- +5 more outcomes
Companies that use Madero
Customer profileSegments3 records
Ideal customer profiles3 records
Madero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Madero partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Ciudad del Este (Paraguay) - First International LocationcoreFirst international restaurant location planned for Ciudad del Este, Paraguay, scheduled to open February 2026. This represents the company's first expansion outside of Brazil, signaling a strategic international growth phase.
- TECPAR (Instituto de Tecnologia do Paraná)minorTECPAR issued the ORGÂNICO BRASIL certification for Fazenda Madero's organic produce (hortifrútis and seasonings), confirming products meet Brazilian national organic production standards. This third-party certification validates the quality and organic integrity of produce supplied to all Madero and Jeronimo restaurants.
- iFoodminorThird-party food delivery aggregator platform enabling Madero meal delivery to consumers. Mentioned as one of the platforms used by customers in the contact form.
- RappiminorThird-party food delivery aggregator platform enabling Madero meal delivery to consumers. Mentioned as one of the platforms used by customers in the contact form.
- USGBC (U.S. Green Building Council)minorUSGBC administers the LEED (Leadership in Energy and Environmental Design) certification program, evaluating Grupo Madero's restaurants across categories including water efficiency, energy consumption, materials, and indoor environmental quality. 34 restaurants have received LEED certification (Certificate, Silver, Gold, Platinum levels) across 12 Brazilian states.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Madero competitors and assessment
Company assessmentDirect peers
- Bob's: Long-standing Brazilian QSR chain known for burgers. Comparable to Madero's fast-casual burger formats (Jeronimo, Madero Burger) on price point, Brazilian positioning, and franchise-heavy model.
- Applebee's Brasil: International casual dining chain operating in Brazil. Directly comparable to Madero Container and Steak House on casual family dining occasion, comparable price point, and standardized chain experience.
- Burger King Brasil (ZAMP): Operates Burger King, Popeyes, and Subway master franchise rights in Brazil via ZAMP S.A. Most directly comparable to Madero's burger and fast-casual brands (Madero Burger, Jeronimo) on menu format and target customer.
- Habib's: Largest Arab-food QSR chain in Brazil. Comparable on fast-food price point, franchise-heavy unit growth, and Brazilian consumer base, though differentiated cuisine.
- Outback Steakhouse Brasil: Brazil's largest steakhouse-style casual dining chain operated by Bloomin' Brands. Directly comparable to Madero Steak House on occasion-based dining, premium positioning, and award-winning brand across Brazilian consumers.
- Giraffas: Brazilian fast-casual chain offering burgers, grills, and Brazilian fare. Closely comparable to Madero Burger / Jeronimo on casual price point, Brazilian menu focus, and national footprint.
- Fogo de Chão: Brazilian-style churrascaria steakhouse with global presence. Comparable to Madero Steak House on premium Brazilian meat-centric dining and award-winning wine programs (both hold Wine Spectator recognition).
Emerging players
- Spoleto: Brazilian fast-casual pasta chain. Comparable to Madero on fresh-prepared fast-casual positioning in Brazil, though specialized in Italian cuisine rather than multi-format.
Others
- JBS (food service / Swift): Brazilian protein producer and foodservice supplier. Tangentially comparable as a large Brazilian food player that supplies protein inputs (a key Madero ingredient) and operates foodservice distribution; not a direct restaurant competitor but ecosystem-relevant.
Broad incumbents
- Arcos Dorados (McDonald's Brazil): Largest QSR operator in Brazil and Latin America, master franchisee of McDonald's. Comparable on QSR scale, unit count, supply chain centrality, and real estate footprint, though operates a single global brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Madero social profiles
Digital presenceMadero compliance and trust
Trust signalCompliance3 records
Madero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madero leadership team
Management profileNumber of profiles
Profiles5 records
Madero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madero
What does Madero do?
Grupo Madero operates a multi-brand casual and fast-casual restaurant chain in Brazil with 355 units across Madero Steak House, Madero Container, Madero Burger, and Jeronimo formats. The company runs an integrated supply chain anchored by a Central Kitchen in Ponta Grossa and the Fazenda Madero organic farm, and sells restaurant-quality frozen prepared foods direct-to-consumer through the Para Casa e-commerce channel.
Is Madero a public or private company?
Madero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Madero founded?
Madero was founded in 2009. It employs 1,001 to 5,000 people.
Where is Madero based?
Madero is headquartered in Curitiba, Brazil, in the Latin America region.
How does Madero make money?
Four revenue lines are on record. Restaurant Sales (Out-of-Home Food Service) is the primary driver. The others are at-Home Prepared Food E-Commerce (Para Casa), gift Card (Cartão Presente) and madero Cashback Loyalty Program.
Who are Madero's main competitors?
Direct peers on record are Bob's, Applebee's Brasil, Burger King Brasil (ZAMP), Habib's, Outback Steakhouse Brasil, Giraffas and Fogo de Chão. Spoleto is listed as an emerging player. JBS (food service / Swift) is listed as an others. Arcos Dorados (McDonald's Brazil) is listed as a broad incumbent.
Does Madero have an API?
No public API is recorded for Madero.
What industry is Madero in?
Madero's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of CRADACAH, Refrigerated Ready-to-Eat Foods (Deli Salads, Sandwiches, Meal Kits). Its NAICS code is 311991 and its SIC code is 2090.