Champion Sports Training

What Champion Sports Training does

Champion Sports Training, operating publicly as Champions Sports Performance and Champions Training Center, is a single-location youth sports performance training facility based at 18831 Statesville Road, Cornelius, North Carolina. The company delivers age-tiered athletic development programming under a franchise or licensing relationship with Parisi Speed School, serving youth athletes from age 4 through 18 across five structured programs (Little Champions, Jump Start, Total Performance, Middle School Strength, and Elite Sports Performance), with a Performance Evaluation service as the universal entry point.

The core technology stack centers on objective performance measurement via Vald Forcedeck and Vald Start testing systems, combined with a proprietary Movement Screening Protocol that assesses speed, acceleration, strength, power, and coordination before training recommendations are issued. Service delivery is supported by certified coaches working in small-group formats, and customer operations run on the WellnessLiving platform for booking, membership management, and recurring billing. The company has no mobile app, no public API, and no disclosed AI or automation capabilities.

The business model is direct-to-consumer with a recurring-membership revenue structure. Customers pay membership fees for ongoing training and a separate pay-as-you-go fee for the initial Performance Evaluation. Marketing and lead generation rely on a Wix-hosted website (championslkn.com), organic social presence on Facebook and Instagram, blog content aimed at parent education, and a clear bottom-of-funnel conversion CTA driving evaluation bookings. With 6 disclosed employees and no disclosed revenue, funding, or institutional partnerships, the business is structured as a small, independently operated local service franchise.

Name

Champion Sports Training

Legal name

Champions Sports Performance

Website

https://championssportsperformance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Champion Sports Training is a Cornelius, North Carolina youth athletic development facility operating the Parisi Speed School, delivering age-tiered speed, strength, and movement training to athletes ages 4-18 using Vald objective testing systems.

Ownership category

akta.pro rank

Product category

Youth Sports Performance Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Youth sports performance
• Athletic development training
• Speed and strength coaching
• Athlete performance evaluation
• Youth fitness conditioning

Headquarters

HQ city

Cornelius

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Training Programs: Recurring membership fees for youth athletes to access structured training programs across multiple age groups, with performance evaluations as the entry point

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Champion Sports Training operates a youth athletic performance training center at its Cornelius, NC facility under the Parisi Speed School franchise. It delivers age-appropriate speed, strength, and movement programs (Little Champions, Jump Start, Total Performance, Middle School Strength, Elite Sports Performance) anchored by an objective Performance Evaluation using Vald testing equipment and certified coaches.

Product overview

Champion Sports Training offers a unified sports performance training service organized into age-appropriate programs under the Parisi Speed School brand. The portfolio includes six distinct programs: Little Champions (ages 4-6), Jump Start (ages 7-11), Total Performance (ages 12-14), Middle School Strength, Elite Sports Performance (ages 15-18), and a Performance Evaluation service that serves as the entry point for all athletes. All programs are delivered by certified coaches and use objective data-driven assessments to train athletes safely and effectively, building speed, strength, coordination, and confidence across all developmental stages.

Differentiator

Problem solved

Functional benefit

Brands

• Parisi Speed School: A branded training methodology/license program for speed and athletic development, operated under franchise or licensing agreement at the Champions location.

Products and services

• Little Champions

Quantifiable outcome

• Athletes build confidence, discipline, and belief in themselves through training

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Parisi Speed SchoolcoreOEM/ Whitelabel/ Licensing PartnerChampions Sports Performance is the home of the Parisi Speed School, operating under a franchise or licensing agreement to deliver the Parisi methodology for youth athletic development. This provides access to established training programs, brand recognition, and proven athletic development systems.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Parisi Speed School: Parisi Speed School is the franchisor whose methodology Champions Sports Training operates under; other licensed Parisi locations deliver the same age-segmented speed and strength curriculum and are the closest like-for-like comparable in terms of program design and brand.
• D1 Training: D1 Training is a national sports performance franchise operating youth and adult training facilities with a similar franchise-driven, assessment-based model. It is the most direct franchise competitor to Champion Sports Training's Parisi Speed School offering.
• Velocity Sports Performance: Velocity Sports Performance is a youth-focused speed and agility training franchise offering age-grouped programs similar to Parisi, making it a directly comparable competitor in the franchise youth performance training category.
• Athletic Republic: Athletic Republic is a national sports performance training franchise using proprietary equipment and assessment protocols to train youth athletes in speed, power, and injury prevention — a directly comparable franchise model targeting the same customer.
• Athletic Lab: Athletic Lab is a sports performance facility in the Carolinas offering speed, strength, and movement training for youth and high school athletes using objective assessment technology — a near-regional peer with a comparable methodology and target market.
• Athletes' Training Center: Athletes' Training Center operates year-round speed, strength, and sport-specific training programs for youth athletes with age-segmented curricula, making it a closely comparable independent operator in the youth performance training niche.

Others

• Catapult Sports: Catapult Sports provides athlete tracking and performance analytics hardware and software used by teams and training facilities; it is an enabling technology peer whose products are often deployed alongside programs like Champions' to capture athlete data.
• Sparta Science: Sparta Science provides movement screening and force-plate-based readiness assessments used in athlete development; comparable to the Vald systems used by Champions and therefore an enabling technology peer rather than a direct competitor.

Broad incumbents

• IMG Academy: IMG Academy is a comprehensive performance and education institution serving elite youth athletes with training, academics, and sport-specific development; it is far broader than Champions but addresses the same upper end of the youth athletic development market.
• EXOS: EXOS is a large human performance company offering integrated speed, strength, and recovery training to athletes, military, and corporate clients; it overlaps with Champion Sports Training in methodology but operates at far greater scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ChampionsTrainingCenter
• Instagraminstagram.com/championssportsperformance
• LinkedInlinkedin.com/company/champion-sports-training

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Sports Training