HOSTELLERIE DU CHAPEAU ROUGE
Hostellerie du Chapeau Rouge is a privately-held 4-star boutique hotel and 2-Michelin-starred restaurant in Dijon, France, owned and operated by Chef William Frachot. It serves affluent leisure and business travelers with 28 rooms, a Michelin-rated gastronomic restaurant, wellness spa, and curated Burgundy-themed stay packages.
- Company typePrivate
- Founded1863
- HeadquartersDijon, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HOSTELLERIE DU CHAPEAU ROUGE does
Hostellerie du Chapeau Rouge is a privately-held luxury boutique hotel and gastronomic establishment operating from a single property in Dijon, France. The business is anchored by a 4-star hotel with 28 contemporary rooms and suites across five categories (Initial, Privilege, Deluxe, Family, Junior Suite), housed in a renovated 1863 heritage building facing the Cathédrale Saint-Bénigne in the UNESCO World Heritage historic center. Its signature asset is the William Frachot restaurant, which has held two Michelin stars since 2013 and membership in Les Grandes Tables du Monde since 2018, serving contemporary Burgundian terroir cuisine Wednesday through Saturday for lunch and dinner under a chef-owner who has led the property since 1999.
Revenue is generated across multiple streams: nightly accommodation (direct booking with a 10% MERCI promo discount, plus OTAs and concierge bookings), the Michelin-starred restaurant's à la carte and tasting menus with wine and non-alcoholic pairings, a €28-per-person gourmet breakfast open to external guests, a wellness area in a vaulted stone cellar offering spa treatments priced €60-€160, and seven curated stay packages (Romantic, Wellness, Emotions, Esprit 5-course, Esprit 8-course, Signature Stay, Motorbike Stay) ranging from €285 to €1,150. Ancillary revenue includes restaurant privatization (up to 50 guests), a branded online boutique via SecretBox, and partnerships with local artisans and Lexus for hydrogen-powered guest transport.
The go-to-market is predominantly direct-to-consumer and concierge-led, supported by Michelin Guide and Les Grandes Tables du Monde referral listings, Instagram, an email newsletter, and earned-media coverage including a CNN feature with Eva Longoria (April 2026). The customer base is primarily affluent leisure travelers seeking gastronomy-led Burgundy experiences, with secondary segments in business travelers, culinary tourism enthusiasts, and eco-conscious luxury travelers. The property also holds Green Key certification for sustainable tourism.
HOSTELLERIE DU CHAPEAU ROUGE firmographics
Firmographics- Name
- HOSTELLERIE DU CHAPEAU ROUGE
- Legal name
- Chapeau Rouge
- Website
- https://chapeau-rouge.fr
- Company type
- Private
- Founded year
- 1863
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hostellerie du Chapeau Rouge is a privately-held 4-star boutique hotel and 2-Michelin-starred restaurant in Dijon, France, owned and operated by Chef William Frachot. It serves affluent leisure and business travelers with 28 rooms, a Michelin-rated gastronomic restaurant, wellness spa, and curated Burgundy-themed stay packages.
- Ownership category
- akta.pro rank
HOSTELLERIE DU CHAPEAU ROUGE industry classification
Industry- Product category
- Luxury Boutique Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Wellness-Lifestyle Boutique Hotels (THAGADAF)
Keywords
Where HOSTELLERIE DU CHAPEAU ROUGE is headquartered
LocationHeadquarters
- HQ city
- Dijon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
HOSTELLERIE DU CHAPEAU ROUGE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Hotel Rooms & Suites: 28 rooms and suites across five categories (Initial, Privilege, Deluxe, Family, Junior Suite) generating revenue through nightly accommodation rates. Direct and third-party booking channels.
- Fine Dining Restaurant (2 Michelin Stars): The William Frachot restaurant, awarded 2 Michelin stars, generates revenue through à la carte tasting menus (4, 5, and 8 courses) and beverage pairings. Open Wednesday to Saturday for lunch and dinner. Valet parking is complimentary during meals.
- Gastronomic Breakfast: A gourmet breakfast experience at €28 per person, served in a dedicated breakfast room with open kitchen, regional products, and authentic flavors. Also open to external guests by reservation.
- Wellness & Spa Treatments: Wellness area open 7 days/week from 7:00 to 21:00, offering treatments including Signature treatment (€160 for 1h30), hot stone massage (€95–125), customized relaxation massage (€60–120), sports recovery massage (€99), and cold stone leg massage (€69). Hydromassage showers, sauna, and hammam access included.
- Curated Stay Packages: Pre-designed stay packages combining accommodation, dining, and wellness: Romantic Stay (€285), Wellness Stay (€480), Emotions Stay (€515), Esprit 5-course (€710), Esprit 8-course (€850), Signature Stay (€1,150), and Motorbike Stay (€570–€870). Optional upgrades include champagne, flowers, and late check-in.
- Boutique & Merchandise: An online boutique selling branded merchandise including tote bags (€6), candles (€25), Lepage knife sets (€240–€1,080), owl sculptures by Emmaly Dijon (€120–€3,500), Maison reBELLE cushions and notebooks (€25–€55), Fallot Dijon mustard (€7), and Vinésime vineyard walk gift sets (€19.90).
- Restaurant Privatization & Events: The restaurant (capacity 1–50 persons) and small lounge (1–10 persons) are available for private events, offering an exclusive dining experience for group bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gastronomic breakfast at €28 per person, open daily to hotel guests and external visitors by reservation |
| Unit Pricing | Pay-as-you-go | Wellness and spa treatments ranging from €60 to €160 depending on service type and duration |
| Unit Pricing | Pay-as-you-go | Romantic Stay package at €285 for two people, including one night in a Privilege room, sauna/hammam access, half bottle of champagne, and rose petals |
| Unit Pricing | Pay-as-you-go | Wellness Stay at €480 for two people, including one night in a Privilege Double Room, two breakfasts, two 60-minute relaxation massages, and private wellness area access |
| Unit Pricing | Pay-as-you-go | Emotions Stay at €515 for two people, featuring one night and two 4-course Emotions menus (lunch only), plus private wellness area access |
| Unit Pricing | Pay-as-you-go | Esprit Stay (5-course) at €710 for two people, including one night in a Deluxe Double Room, two 5-course Esprit menus, and private wellness area access |
| Unit Pricing | Pay-as-you-go | Esprit Stay (8-course) at €850 for two people, including one night in a Junior Suite, two 8-course Esprit menus, two breakfasts, and private wellness area access |
| Unit Pricing | Pay-as-you-go | Signature Stay by William Frachot at €1,150 for two people, including Junior Suite, two 8-course Esprit menus, two 60-minute relaxation massages, champagne, flowers, and private wellness access |
| Unit Pricing | Pay-as-you-go | Motorbike Stay in Burgundy by William Frachot, including one night in a Privilege room, 5-course dinner, breakfast, road book, and wellness access |
| Unit Pricing | Pay-as-you-go | Branded boutique merchandise including tote bags, candles, Lepage knives, Emmaly owl sculptures, and regional products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
HOSTELLERIE DU CHAPEAU ROUGE product offering
Product offeringCore offering
Hostellerie du Chapeau Rouge operates a 4-star luxury boutique hotel with 28 contemporary rooms and suites in the historic center of Dijon, alongside a 2-Michelin-starred gastronomic restaurant led by Chef William Frachot. The property offers a wellness area (hammam, sauna, hydromassage showers, massage treatments) in a vaulted stone cellar, a 24/7 concierge service, a bar, and seven curated stay packages combining accommodation, fine dining, and wellness experiences.
Product overview
HOSTELLERIE DU CHAPEAU ROUGE is a luxury boutique hotel and gastronomic destination in Dijon, Burgundy, consisting of a 4-star hotel with 28 contemporary rooms and suites (Initial, Privilege, Deluxe, Family, Junior Suite categories) and a double Michelin-starred restaurant by Chef William Frachot. The property offers wellness/spa facilities (sauna, hammam, hydromassage showers, and various massage treatments), concierge services, event privatization, a bar, and a gourmet breakfast experience. The product portfolio centers on hospitality experiences with multiple stay packages (Wellness, Emotions, Esprit in 5 or 8 courses, Romantic, Signature, and Motorbike themed stays) and à la carte services including spa treatments, restaurant dining, and a boutique shop selling branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- William Frachot Restaurant: The Michelin-starred gastronomic restaurant by Chef William Frachot, open Wednesday to Saturday for lunch and dinner.
Products and services
- William Frachot Restaurant
- Initial Room
- Privilege Room
- Deluxe Room
- Family Room
- Junior Suite
- Gourmet Breakfast Experience
- Wellness & Spa Area
- Bar Service
- Romantic Stay Package
- Wellness Stay Package
- Emotions Stay Package
- Esprit Stay - Five-Course Tasting Menu
- Esprit Stay - Eight-Course Tasting Menu
- Signature Stay by William Frachot
- Motorbike Stay in Burgundy
- Concierge Service
- Restaurant Privatization
- Hotel Boutique & Gift Shop
Quantifiable outcome
- 2 Michelin stars achieved and maintained, signaling consistent world-class dining quality
- +3 more outcomes
Companies that use HOSTELLERIE DU CHAPEAU ROUGE
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
HOSTELLERIE DU CHAPEAU ROUGE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HOSTELLERIE DU CHAPEAU ROUGE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Lexus (Groupe Chéli)coreThe Hostellerie du Chapeau Rouge partners with Lexus, a symbol of elegance and innovation in automobiles. This collaboration reflects a shared commitment to excellence and sustainability, notably through the use of hydrogen-powered vehicles for guest transportation. Together they combine refinement, performance, and environmental respect to elevate the guest experience.
- Fan'de SoieminorThe hotel collaborates with Fan'de Soie, an iconic local boutique in Dijon owned by Brigitte. This partnership highlights the hotel's commitment to supporting local craftsmanship, adding a refined and elegant touch to its creations through Brigitte's unique expertise and quality.
- Maison reBELLEminorThe hotel collaborates with Maison reBELLE, a creator of unique and inspired objects. In the rooms, guests find the Ours Pompon cushion (a tribute to Dijon's Museum of Fine Arts) and the Chouette notebook (a nod to the city's emblem). This partnership reflects the hotel's deep connection to Dijon's heritage.
- Emmaly DijonminorEmmaly Dijon is a sculptor of the Burgundy owls, which are symbols of the city of Dijon. The hotel features Emmaly's owl sculptures, including La Mystérieuse, L'Entrevue Mystérieuse, and La Chambertine, in various sizes ranging from 10.5 cm to 70 cm, available for purchase through the hotel's boutique.
- VinésimeminorVinésime provides the hotel's bathroom amenities, including shower gel, shampoo, body lotion, conditioner, body/hair/beard oil, and soap. These products are crafted in the heart of Burgundy's Climats, aligning with the hotel's regional identity and sustainable sourcing values.
- Lefage KnivesminorThe hotel's boutique sells Lepage knife sets, including butter knives (set of 2 for €240) and tasting knives (set of 2 for €360, set of 6 for €1,080), providing guests with premium culinary tools crafted in the Burgundian tradition.
- Vinésime (Gift Products)minorThe hotel's boutique offers Vinésime 'Discovery Gift Set – Vineyard Walks' for €19.90, allowing guests to take home a piece of the Burgundian wine experience. Vinésime products celebrate the region's winemaking heritage.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
HOSTELLERIE DU CHAPEAU ROUGE competitors and assessment
Company assessmentDirect peers
- Hôtel & Restaurant Stéphane Derbord: Boutique hotel and gastronomic restaurant in Dijon itself, directly competing for the same Burgundy culinary-tourism guests and overlapping with the William Frachot restaurant's local customer base.
- Le Relais Bernard Loiseau: Iconic 2-Michelin-starred luxury hotel and restaurant in Saulieu, Burgundy, with comparable chef-driven gastronomy, multi-course tasting menus, and a heritage boutique-hotel structure analogous to Hostellerie du Chapeau Rouge.
- Abbaye de la Bussière: Luxury boutique hotel and Michelin-starred restaurant set in a historic abbey in Burgundy, matching the heritage-building, chef-led gastronomy, and intimate-relais positioning of Chapeau Rouge.
- La Pyramide (Maison Chenet): Historic 2-Michelin-starred hotel-restaurant in Vienne, France, pairing a heritage building with a multi-course tasting menu experience—structurally analogous to Hostellerie du Chapeau Rouge.
Broad incumbents
- Airelles Collection: Portfolio of high-luxury French heritage hotels (Cheval Blanc, La Réserve, Airelles) with Michelin-decorated dining; competes at the upper end of the same experiential Burgundy-adjacent luxury segment.
- Le Bristol Paris: Iconic Parisian palace with a 3-Michelin-starred restaurant; represents the broader luxury palace-hotel-and-gastronomy model that frames Chapeau Rouge's positioning within the French fine-dining landscape.
- Maisons Pariente: French collection of luxury boutique hotels (Crillon-le-Brave, Lou Pinet, Cour des Vosges) blending heritage settings with contemporary gastronomy, occupying an adjacent niche to Chapeau Rouge in the upscale French lifestyle-hotel category.
- Relais & Châteaux (network): Global network of independent luxury boutique hotels and gastronomic restaurants; not a single property but the dominant collective brand competing for the same gastronomic-luxury segment Chapeau Rouge addresses.
Regional players
- Château de la Bûcherie: Boutique château-hotel near Paris with gastronomic dining; shares the heritage-setting + chef-driven tasting menu model but primarily attracts a different geography and customer base.
Others
- SecretBox / Wonderbox: Gift-experience platform through which Chapeau Rouge already distributes vouchers; relevant as an ecosystem enabler and adjacent business model in the luxury hospitality and experience-gifting channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HOSTELLERIE DU CHAPEAU ROUGE social profiles
Digital presenceHOSTELLERIE DU CHAPEAU ROUGE compliance and trust
Trust signalCompliance1 record
HOSTELLERIE DU CHAPEAU ROUGE financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOSTELLERIE DU CHAPEAU ROUGE leadership team
Management profileNumber of profiles
Profiles3 records
HOSTELLERIE DU CHAPEAU ROUGE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOSTELLERIE DU CHAPEAU ROUGE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOSTELLERIE DU CHAPEAU ROUGE
What does HOSTELLERIE DU CHAPEAU ROUGE do?
Hostellerie du Chapeau Rouge operates a 4-star luxury boutique hotel with 28 contemporary rooms and suites in the historic center of Dijon, alongside a 2-Michelin-starred gastronomic restaurant led by Chef William Frachot. The property offers a wellness area (hammam, sauna, hydromassage showers, massage treatments) in a vaulted stone cellar, a 24/7 concierge service, a bar, and seven curated stay packages combining accommodation, fine dining, and wellness experiences.
Is HOSTELLERIE DU CHAPEAU ROUGE a public or private company?
HOSTELLERIE DU CHAPEAU ROUGE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOSTELLERIE DU CHAPEAU ROUGE founded?
HOSTELLERIE DU CHAPEAU ROUGE was founded in 1863. It employs 11 to 50 people.
Where is HOSTELLERIE DU CHAPEAU ROUGE based?
HOSTELLERIE DU CHAPEAU ROUGE is headquartered in Dijon, France, in the Europe region.
How does HOSTELLERIE DU CHAPEAU ROUGE make money?
Seven revenue lines are on record. Hotel Rooms & Suites are the primary driver. The others are fine Dining Restaurant (2 Michelin Stars), gastronomic Breakfast, wellness & Spa Treatments, curated Stay Packages, boutique & Merchandise and restaurant Privatization & Events.
Who are HOSTELLERIE DU CHAPEAU ROUGE's main competitors?
Direct peers on record are Hôtel & Restaurant Stéphane Derbord, Le Relais Bernard Loiseau, Abbaye de la Bussière and La Pyramide (Maison Chenet). Broad incumbents are Airelles Collection, Le Bristol Paris, Maisons Pariente and Relais & Châteaux (network). Château de la Bûcherie is listed as a regional player. SecretBox / Wonderbox is listed as an others.
Does HOSTELLERIE DU CHAPEAU ROUGE have an API?
No public API is recorded for HOSTELLERIE DU CHAPEAU ROUGE.
What industry is HOSTELLERIE DU CHAPEAU ROUGE in?
HOSTELLERIE DU CHAPEAU ROUGE's product category is Luxury Boutique Hospitality. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.