BetterIt Workplace Chaplains

What BetterIt Workplace Chaplains does

BetterIt Workplace Chaplains is a Canadian non-profit workplace chaplaincy services organization, founded in 2003 (originally as Corporate Chaplains Canada) and rebranded under its current name on April 27, 2023. It operates as one of ten ministries under Outreach Canada Ministries and is self-described as the first workplace chaplaincy program in Canada. The company delivers face-to-face chaplaincy services to employees of client organizations across British Columbia, Alberta, and Ontario, with chaplains physically present at workplaces on a recurring schedule and available 24/7 via phone, text, or video.

The core offering is a multi-year B2B subscription contract under which employers pay for a chaplaincy program covering their workforce — and, distinctively, the employee's entire household — with non-judgmental support for personal issues, work stress, family matters, grief, and mental health challenges. Service delivery rests on a network of chaplains certified through BetterIt's own Canada-Specific Workplace Chaplaincy Certification Program, supplemented by multi-lingual care, community referral pathways, crisis and trauma response, and quarterly employer engagement reports. The company claims workforce engagement rates up to 85%, substantially above the 8-38% range reported for traditional Employee Assistance Programs. There is no proprietary software platform; the operating model is people-intensive, with chaplains as the primary "product," supported by a modest administrative core (1-10 employees) and a standard Odoo-based website.

Revenue is generated entirely from employer-paid subscription contracts priced on organizational size and scope. The go-to-market is sales-led: direct outreach to HR leaders, business owners, and executives, complemented by content marketing through a blog and LinkedIn presence. The organization is privately held within a nonprofit/ministry structure with no external equity investment. Geographic operations are domestic (Canada), and the company's competitive positioning is built on first-mover brand recognition, locally tailored chaplain training, in-person presence, and demonstrated engagement metrics.

Name

BetterIt Workplace Chaplains

Legal name

Outreach Canada Ministries

Website

https://chaplains.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

BetterIt Workplace Chaplains is a Canadian non-profit that provides face-to-face, 24/7 workplace chaplaincy services to employer clients, supporting employees and their households with personal, family, and mental health needs across BC, AB, and ON.

Ownership category

akta.pro rank

Product category

Workplace Wellness Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAJAH

Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Workplace chaplaincy services
• Employee wellness programs
• Mental health support
• Employee assistance programs
• Face-to-face counseling

Headquarters

HQ city

Delta, BC

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. B2B Workplace Chaplaincy Services: Employers pay for a comprehensive workplace chaplaincy program as an employee wellness benefit. The service is fully covered for employees at no cost to them. Pricing is based on organizational size and scope of services needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BetterIt Workplace Chaplains provides face-to-face workplace chaplaincy services to employers across Canada, offering confidential, non-judgmental support to employees and their household members for personal issues, work stress, family matters, and mental health challenges. The service operates through certified chaplains who maintain a regular in-person presence at client workplaces, supplemented by 24/7 availability via phone, text, video, or email. Employers pay a subscription fee to make this benefit available to their workforce as a workplace wellness offering.

Product overview

BetterIt Workplace Chaplains offers a unified workplace chaplaincy service focused on providing face-to-face, confidential support to employees. The core product is the Workplace Chaplaincy Program, which delivers regular in-person visits, 24/7 crisis response, and whole-household coverage. Supplementary offerings include Quarterly Engagement Reports for employers, Multi-Lingual Care Services, a Community Referral Network, and Mental Health & Substance Support. The service model emphasizes building authentic relationships through the 'coach approach' rather than offering tools or digital interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Chaplaincy Program Face-to-face workplace chaplaincy service providing confidential, compassionate support for employees dealing with personal issues, work stress, family matters, and mental health challenges. Includes regular workplace visits, crisis support, and whole-household coverage. Targeted at employers seeking to provide employee wellness benefits.
• 24/7 Crisis Support Round-the-clock emergency response and trauma support available any time, day or night. Includes immediate compassionate care and hospital and home visits when life becomes overwhelming. Targeted at employees of client organizations requiring urgent support outside business hours.

Quantifiable outcome

• 85% employee engagement rate (vs. 8-38% for traditional EAPs)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Outreach CanadacoreOthersBetterIt Workplace Chaplains operates as a ministry under Outreach Canada Ministries, a network of 10 ministries focused on mission and Christian outreach across Canada. The organization was previously known as Corporate Chaplains Canada before rebranding to BetterIt Workplace Chaplains.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: Lyra Health is a large mental health benefits platform serving enterprise employers, competing for wellness budget against incumbents and alternative offerings like workplace chaplaincy.
• ComPsych: ComPsych is one of the largest global EAP vendors, offering Employee Assistance Programs that BetterIt benchmarks its 85% engagement rate against; it represents the broader incumbent category rather than the chaplain specialty.
• Modern Health: Modern Health is a global mental health and EAP platform competing for the same HR buyer wallet BetterIt targets, but delivers care primarily through digital/app-based rather than in-person chaplaincy.
• TELUS Health (formerly LifeWorks / Morneau Shepell): TELUS Health is a dominant Canadian EAP and Employee and Family Assistance Program provider with deep enterprise distribution; it represents the incumbent category that BetterIt positions against on engagement metrics.

Direct peers

• Marketplace Chaplains: Marketplace Chaplains is a major US-based workplace chaplaincy provider placing chaplains in business settings, operating the same core model of in-person, employer-paid chaplaincy that BetterIt delivers in Canada.
• Corporate Chaplains of America: Corporate Chaplains of America operates one of the largest US workplace chaplaincy networks and is the closest international analogue to BetterIt's model, focusing on employer-funded chaplain coverage for employees and their families.

Emerging players

• Workplace Chaplaincy Australia: Workplace Chaplaincy Australia provides chaplaincy services in workplaces in a different geography but with the same core model and employer-paid contract structure that BetterIt competes with domestically.
• CareClarity (Canadian Health & EAP alternatives): Carepath and similar Canadian EAP/EFAP platforms provide employer-paid employee assistance programs that employers may select instead of workplace chaplaincy services.

Others

• Outreach Canada Ministries: Outreach Canada Ministries is the parent organization of BetterIt Workplace Chaplains and operates ten ministries focused on mission and Christian outreach across Canada.
• Samaritan's Purse Canada - Chaplaincy: Samaritan's Purse operates chaplaincy ministries as part of its broader Christian humanitarian work and could be considered an adjacent faith-based ministry operating in adjacent chaplaincy domains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/BetterIt-Workplace-Chaplains/61578214650228
• LinkedInlinkedin.com/company/better-it-workplace-chaplains

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterIt Workplace Chaplains