"Charaktery"

What "Charaktery" does

Charaktery is a Polish psychology media brand operated by Forum Media Polska sp. z o.o. (a subsidiary of the international publishing holding Forum Media Group) and founded in 1999, making it Poland's oldest popular psychology magazine. The company publishes a recurring print and digital magazine that translates psychological research and clinical expertise into accessible content for general readers, covering family and relationships, mental health, neuroscience, mindfulness, parenting, and personal development. Editorial authority is sustained through content authored by practicing psychologists, psychotherapists, and subject-matter experts such as Dr. Ewelina Flatow-Kaleta and Dr. Ada Florentyna Pawlak.

The commercial model centers on three annual subscription tiers: Prenumerata Light (digital-only), Prenumerata Basic (digital plus full archive), and Prenumerata Premium (digital plus print plus archive). Subscription billing is annual with auto-renewal, processed via PayU through the Forum Media account management system. Supporting revenue and engagement channels include a weekly Friday newsletter, a podcast offering that includes psychological training exercises (such as loving-kindness meditation), an open-access article section for top-of-funnel acquisition, and ticket sales from two recurring psychology congresses — Kongres Psychologii Dzieci i Młodzieży and Kongres Pedagogów i Psychologów Szkolnych. A standalone gift subscription service ("Prezent z Charakterem") expands the channel mix beyond direct-to-consumer.

The operating footprint is small (1-10 employees), headquartered in Poznań, Poland, with physical print distribution limited to Poland only. Strategic distribution and content partnerships include Wydawnictwo PWN and Wydawnictwo Sensus (book excerpts and author interviews), Polski Instytut Mindfulness, Fundacja Share the Care, and sponsored content partners such as Galileo Medical Center. Data handling is GDPR-compliant with a designated Data Protection Officer. There is no disclosed venture funding, public listing, or acquisition activity; Charaktery operates as a brand within the broader Forum Media Group portfolio.

Name

"Charaktery"

Legal name

Forum Media Polska sp. z o.o.

Website

https://charaktery.eu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Charaktery is Poland's oldest popular psychology magazine (founded 1999), operated by Forum Media Polska. It serves individual readers, parents, and psychology professionals with print/digital subscriptions, newsletters, podcasts, and recurring psychology congresses.

Ownership category

akta.pro rank

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Magazine Subscriptions (Prenumerata): Charaktery generates revenue primarily through three subscription tiers: Light (digital access), Basic (digital + archive), and Premium (digital + printed magazine + archive). Subscriptions are annual with automatic renewal options.
2. Conference Tickets: Revenue generated from ticket sales to psychological congresses and events organized by the magazine, including Kongres Psychologii Dzieci i Młodzieży and Kongres Pedagogów i Psychologów Szkolnych.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Charaktery is a Polish psychology magazine and content platform that publishes a monthly print and digital periodical on psychology, mental health, family, relationships, and personal development. The brand sells access through three annual subscription tiers (digital-only, digital with archive, and digital + print) and complements the magazine with a weekly newsletter, podcasts, and sponsored partner content.

Product overview

Charaktery is a multi-platform psychological media brand operated by Forum Media Polska. The core offering is the monthly magazine Charaktery, Poland's oldest psychology publication (25+ years), distributed through three subscription tiers: Prenumerata Light (digital-only), Prenumerata Basic (digital with archive access), and Prenumerata Premium (digital + print with full archive). Supporting products include a weekly psychological newsletter, audio podcasts featuring psychological training content, partner-sponsored articles, and a gift subscription service. The publication covers topics including family and relationships, mental health, psychology and life, psychological training, and lifestyle content.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenumerata Light Annual digital subscription granting access to the Charaktery website and current e-issues, plus discounts on organized psychological conferences. Targeted at individual readers seeking online access.
• Prenumerata Basic Annual digital subscription including website access, current e-issues, full archive access, and discounts on organized conferences. Targeted at individual readers who want access to historical content.
• Prenumerata Premium Complete subscription package that includes everything in Basic, plus printed magazine copies delivered to the subscriber's address in Poland and access to all archived issues. Targeted at readers preferring physical magazines.
• Newsletter psychologiczny „Charaktery" Weekly psychological newsletter featuring articles, scientific reports, book reviews, and information about courses and training, delivered every Friday. Targeted at individual readers interested in regular psychology updates.
• Magazyn Charaktery Poland's oldest popular psychology magazine, published for over 25 years, featuring articles on psychology, mental health, family, relationships, and personal development in a professionally designed format.
• Podcasty Charaktery Audio podcast content including psychological training exercises such as loving-kindness meditation and other audio-based psychological materials. Targeted at individual listeners.
• PREZENT Z CHARAKTEREM Gift subscription service allowing individuals to purchase Charaktery magazine subscriptions as presents for others.
• Kongres Psychologii Dzieci i Młodzieży Psychological congress focused on child and adolescent psychology, organized by Charaktery, generating ticket-sale revenue and serving as a customer acquisition channel for subscriptions.
• Kongres Pedagogów i Psychologów Szkolnych Psychological congress for school pedagogues and psychologists, organized by Charaktery, generating ticket-sale revenue and serving as a customer acquisition channel for subscriptions.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Wydawnictwo PWNminorGTM or Marketing PartnerWydawnictwo PWN (Polish Scientific Publishers PWN) partners with Charaktery for book promotions and content distribution, featuring book excerpts and author interviews in the magazine.
• Wydawnictwo SensusminorGTM or Marketing PartnerWydawnictwo Sensus collaborates with Charaktery for psychology and self-development book content, including author interviews and book excerpts related to therapy, relationships, and personal growth.
• Galileo MedicalminorGTM or Marketing PartnerGalileo Medical Center provides sponsored content to Charaktery on topics combining medical and psychological perspectives, such as holistic healthcare approaches.
• Polski Instytut MindfulnessminorGTM or Marketing PartnerPolish Mindfulness Institute collaborates with Charaktery, appearing in the 'Współpracują z nami' (We collaborate with) section as a partner organization.
• Fundacja Share the CareminorGTM or Marketing PartnerShare the Care Foundation partners with Charaktery, listed in the collaboration section supporting caregiving and psychological wellness initiatives.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• National Geographic Polska: Polish-language edition of National Geographic, a high-quality monthly science and knowledge magazine with subscription tiers and digital access. Comparable as a Polish subscription magazine in the knowledge/science/psychology-adjacent category with similar premium pricing model.
• Focus (Polish edition): One of Poland's leading monthly consumer magazines, covering science, psychology, and popular knowledge topics. Comparable as a Polish subscription-based monthly magazine with a similar content-driven, multi-channel (digital + events) GTM model.
• Zwierciadło: Polish consumer magazine covering psychology, self-development, relationships, and mental wellbeing — the closest direct competitor to Charaktery in the Polish psychology/wellness magazine category, competing for the same Polish readership with overlapping subscription and content strategies.
• Sens (Magazyn Sens): Polish magazine focused on psychology, personal development, and alternative therapy topics, distributed in print and digital. Direct peer to Charaktery as a domestically published Polish psychology magazine targeting similar enthusiast and self-development reader segments.
• Forum Media Polska (parent titles): Sister titles and brands under Charaktery's own parent publisher Forum Media Polska sp. z o.o., which publishes books, periodicals, software, and seminars. Operate under the same corporate infrastructure, payment systems (PayU), and account platform (moje.forum-media.pl), making them operational peers even if editorially distinct.

Emerging players

• Psychologia w Praktyce (academic / professional titles): Polish psychology professional and academic publication targeting psychology students and practitioners — a segment Charaktery also serves with its professional content. Comparable as a more niche B2B-leaning psychology title competing for the Polish psychology professional reader.

Others

• Wydawnictwo PWN: Polish Scientific Publishers PWN — already a Charaktery GTM partner for book excerpts and author interviews. Comparable as a publishing ecosystem participant in the Polish psychology and science content market whose distribution amplifies Charaktery's reach.
• Wydawnictwo Sensus (Sensus / Helion): Polish psychology and self-development book imprint collaborating with Charaktery on author interviews and book excerpts. A publishing peer operating in the same psychology/self-development content vertical in Poland, with mutual cross-promotion that positions it as an ecosystem partner.

Broad incumbents

• Burda Media Poland: Major Polish publishing house operating a broad portfolio of consumer magazines across lifestyle, wellness, and home verticals. Comparable as a larger incumbent competitor in the Polish consumer subscription magazine market with overlapping audience and similar event-led extensions.
• Bauer Media Polska: Large international magazine publisher operating multiple Polish consumer titles across lifestyle, health, and personal interest categories. Comparable as an established multi-title incumbent that competes for the same Polish consumer magazine subscription spend as Charaktery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/-charaktery-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about "Charaktery"