What Burdamedia Extra S.r.o. does

Burdamedia Extra S.r.o. is a Czech multimedia publishing company and part of the German Hubert Burda Media group, founded in 1991 and headquartered in the Czech Republic. It operates a portfolio of more than 60 magazine brands across fashion, lifestyle, food, and technology categories — including long-tenured titles such as ELLE (licensed since 1994), Marianne, and CHIP — alongside digital platforms eXtra.cz, Toprecepty.cz, and Lifee.cz. The combined operation employs 250+ people in the Czech Republic and reaches approximately 5.5 million consumers monthly, with 702,500 print readers and over 4.8 million monthly digital users.

The business operates across four interlocking revenue mechanics: print advertising and circulation, digital advertising across owned properties and social channels (675K+ followers), branded live events including Dny Marianne, Apetit Piknik, ELLE Beauty Lounge, and ELLEphoria, and commerce-driven retail activations such as Marianne Days, which run through a network of more than 2,400 partner stores. The June 2023 acquisition of Extra Online Media, the November 2024 announced merger with Komunikace 2000, and the January 2024 rebrand from Burda International CZ to Burdamedia Extra indicate an active consolidation of digital operations under a unified identity. Customer-facing digital product extensions launched in 2025-2026 (Marianne Days Extra Summer Discounts, Marianne Days Spring 2026 digital features) signal ongoing commerce-format integration.

The company's go-to-market is dual-sided: B2B advertiser sales across retail, financial services, logistics, and technology verticals, and B2C content distribution to consumer audiences in the Czech Republic and Slovakia. No proprietary technology platform, AI/ML capability, or disclosed data flywheel is described; the offering is built on conventional editorial content, digital publishing infrastructure, and event-based commerce partnerships.

Name

Burdamedia Extra S.r.o.

Legal name

BurdaMedia Extra s.r.o.

Website

https://burdamediaextra.cz

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Burdamedia Extra S.r.o. is a Czech multimedia publisher operating 60+ magazine brands and digital platforms (eXtra.cz, Toprecepty.cz, Lifee.cz), serving consumers and advertisers in the Czech Republic and Slovakia across fashion, lifestyle, food, and technology verticals via print, digital, events, and retail commerce.

Ownership category

akta.pro rank

Product category

Consumer Media Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Beauty & Grooming Magazines (MPAJAEAE), Home, Garden & DIY Magazines (MPAJAEAG), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Magazine publishing
• Digital media
• Consumer events
• Lifestyle media
• Advertising sales

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from print and digital magazine editions across 40+ titles. Subscriptions include titles like ELLE, Marianne, Apetit, CHIP, Svět ženy, Burda Style, Naše krásná zahrada, and children's magazines. Subscription terms include automatic renewal.
2. Print Advertising: Traditional print advertising across all magazine titles with various ad formats including full-page, half-page, pop-up inserts, gate wraps (V-Gate, Z-Gate). Advertisers can purchase individual titles or bundled packages.
3. Digital Advertising: Online advertising including banner ads, video ads, text ads, native content, and PR articles across website portfolio. Pricing packages (Packs) available for comprehensive digital campaigns.
4. Event Marketing: Branded events including Dny Marianne (shopping event), Apetit Piknik, ELLE Beauty Lounge, and ELLEphoria. Partners pay for brand activation, product placement, and exclusive sponsorship within events.
5. E-commerce Sales: Sale of books, patterns (Burda Style), and specialty products through Burdastore.cz e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Burdamedia Extra publishes a portfolio of 60 magazine brands in print and digital (ELLE, Marianne, Apetit, CHIP, Burda Style, Svět ženy, eXtra.cz, Toprecepty.cz, Lifee.cz, plus home, garden, children's, and crossword titles) and operates consumer events including Dny Marianne, Apetit Piknik, ELLE Beauty Lounge, and ELLEphoria. The company monetizes content through magazine subscriptions, single-copy sales via Burdastore.cz, print and digital advertising sold through a dedicated sales team, and event sponsorships.

Product overview

BurdaMedia Extra is a multimedia publishing company operating as a portfolio of magazine titles, digital platforms, mobile applications, and events. The core offering consists of 60 magazine brands including ELLE, Marianne, Apetit, CHIP, Burda Style, and Svět ženy, spanning fashion, beauty, cooking, technology, home living, gardening, countryside, and children's content. Digital operations include leading Czech websites eXtra.cz, Toprecepty.cz, and Lifee.cz. The company operates the Marianne Days mobile app for shopping events and manages major consumer events including Dny Marianne, Apetit Piknik, ELLE Beauty Lounge, and ELLEphoria. Revenue streams include magazine sales, subscriptions via Burda Store e-shop, advertising, and event sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• ELLE magazine International fashion and lifestyle magazine with aesthetic fashion photography and quality lifestyle journalism, published in print and online editions for Czech readers.
• Marianne magazine Lifestyle magazine for confident women covering fashion, beauty, decor, cooking, and interviews with celebrities and interesting personalities.
• Apetit magazine Cooking and gastronomy magazine bringing original recipes tested for reliability and news from the culinary world.
• eXtra.cz tabloid Daily Czech tabloid news platform covering celebrities, show business, politics, television, and viral trends, available as a magazine and website.
• Toprecepty.cz Leading Czech cooking and recipe website with over 70,000 user-submitted recipes and 3,000+ video instructions.
• Lifee.cz Women's online lifestyle platform featuring fashion, beauty, health news, celebrity interviews, and the Na kafeečko online talk show.
• CHIP magazine Technology magazine testing over 2,000 products annually in laboratories, providing independent guidance in the digital world.
• Naše krásná zahrada magazine Gardening magazine guiding readers on creating, maintaining, and using modern gardens, building on more than 50 years of European tradition.
• Burda Style magazine Iconic fashion sewing magazine offering patterns, professional advice, and detailed cutting templates for home sewers.
• Marianne Bydlení magazine Czech interior design magazine featuring top Czech and Slovak architectural studios and the Proměny home renovation project.
• Marianne Venkov&Styl magazine Magazine showcasing Czech countryside covering housing, gardens, crafts, recipes, and fashion in a modern, creative style.
• ELLE Decoration magazine Interior design and architecture magazine showcasing beautiful homes from around the world for Czech design and architecture enthusiasts.
• Svět ženy magazine Women's lifestyle magazine offering fashion, cosmetics, health, interior design, gastronomy, and astrology content for modern women.
• Children's Magazines portfolio Magazine portfolio including LEGO-branded titles and other children's publications for toddlers to preschoolers, combining creativity and fun.
• Crosswords and Sudoku portfolio Portfolio of puzzle magazines including classic, Swedish, and numerical crosswords plus Sudoku, with 260+ issues per year and 60+ special editions.
• Dny Marianne shopping event Largest shopping event in Czech Republic with 20+ years of tradition, offering discounts from partner brands across fashion, cosmetics, electronics, and home goods, organized twice yearly plus a summer digital edition.
• Apetit Piknik food festival Popular food festival held at Grebovka Park in Prague, uniting love of good food with local produce for over 13 years, with a winter version at National Museum of Agriculture.
• ELLE Beauty Lounge Private salon providing beauty, fashion, and entertainment services to celebrities and VIP guests at the Karlovy Vary International Film Festival.
• ELLEphoria beauty festival Largest beauty festival for end customers in Czech Republic, featuring expert lectures, interviews, tutorials, exhibitions, and masterclasses over a three-day weekend.
• Dny Marianne Mobile App Shopping companion app for Marianne Days events featuring digital coupons, store locator, favorite offers saving, and special notifications for exclusive deals.
• Burda Store E-shop E-commerce platform for magazine subscriptions, single issues, books, Burda Style patterns, and related specialty products.

Quantifiable outcome

• 5.5 million people reached monthly across all channels
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Extra Online Media (EOM)coreStrategic or Co-development Partner · 1 June 2023Burda International CZ acquired Extra Online Media in June 2023, becoming 100% owner. EOM operates eXtra.cz, Toprecepty.cz, Lifee.cz, G.cz, Extralife.cz and OneTv.cz. Prior ownership was Pale Fire Capital (75%) and CEO Tomáš Kačena (25%). EOM reaches nearly 5 million unique users monthly (>50% of Czech internet population). Companies continue operating as separate entities.
• MastercardflagshipGTM or Marketing PartnerMain partner for Marianne Days spring 2026 event. Cardholders receive enhanced discounts or gifts with purchase at participating stores. Partnership provides exclusive banking-related shopping benefits.
• PPL (Parcel Pending Limited)minorGTM or Marketing PartnerApplication partner for Dny Marianne mobile app. Provides flexible delivery of purchases to any address and thousands of pickup points and shops across Czech Republic.
• ČSOB (Czech Savings Bank)minorGTM or Marketing PartnerExclusive banking partner for Marianne Days. Clients receive discounts connected through ČSOB's Svět výhod (World of Benefits) programme.
• DatartflagshipGTM or Marketing PartnerExclusive electronics partner for Marianne Days events. Offers expanded product selection at special prices during shopping events including electronics, climate control, garden equipment.
• SEND Předplatné spol. s r.o.coreTechnology or IntegrationSubscription management service provider handling magazine subscription orders and delivery coordination for BurdaMedia Extra.

Scale indicators14 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Gruner + Jahr (RTL Group): German-based magazine publisher (part of RTL Group / Bertelsmann) producing lifestyle, fashion, and home titles. Closely comparable multi-brand magazine publisher with overlapping content verticals like living, food, and women's lifestyle.
• Axel Springer SE: Large German media conglomerate with print and digital media brands across multiple European markets. Comparable in the breadth of its media portfolio and its shift from print to digital classifieds and content verticals.
• Hearst Magazines: US-headquartered global lifestyle magazine publisher (Cosmopolitan, Esquire, Good Housekeeping). Comparable diversified consumer magazine portfolio with parallel digital and event monetization strategies.
• Condé Nast: Global lifestyle publisher of brands including ELLE, Vogue, and GQ (ELLE licensed to BurdaMedia Extra in Czech Republic). Comparable premium lifestyle portfolio and event-based monetization (e.g., ELLE Beauty Lounge).
• Lagardère Travel Retail / Lagardère Media: French media group with magazine publishing (Paris Match, Elle) and travel retail operations. Comparable European multi-brand publisher with licensed international magazine brands and event-driven monetization.
• Sanoma Oyj: Finnish-based pan-European magazine and digital publisher operating lifestyle, fashion, and home magazines across multiple countries. Comparable diversified multi-brand lifestyle portfolio with parallel digital transformation strategy.

Direct peers

• Future plc: UK-based media company specializing in magazine-to-digital transformation, monetizing enthusiast audiences across verticals (tech, food, home). Closely comparable in its pivot from print-led to digital-and-event-led revenue.
• Bauer Media Czech Republic: Bauer Media is one of the largest magazine publishers in the Czech Republic (publishing titles like Rytmus života, Překvapení, and TV Plus). Directly comparable multi-brand magazine portfolio competing for the same Czech advertising and subscription budgets as BurdaMedia Extra.
• Czech News Center a.s. Czech News Center (part of CNC Group/Mafra) is a leading Czech multimedia house publishing magazines (e.g., ABC, Blesk), operating digital news platforms, and running events. Direct competitor across print, digital, and event channels in the Czech market.

Regional players

• EMEDIA s.r.o. Czech digital media publisher operating lifestyle and entertainment websites including super.cz, AHA online, and others. Comparable regional competitor in the Czech digital news and lifestyle segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@burdastylecz657
• Facebookfacebook.com/BurdaCzechRepublic
• Instagraminstagram.com/burdastyle_cz
• TikToktiktok.com/@detskecasopisyburda

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burdamedia Extra S.r.o.