CHARLIES RESTAURANT

What CHARLIES RESTAURANT does

Charley's Restaurant is a privately held Chinese-cuisine restaurant operator serving individual consumers in the mid-Maryland market. The business runs two physical locations — one in Frederick, MD (its original and primary location) and a second in Hagerstown, MD — and operates as a casual, sit-down plus pickup and delivery model. The company is described as a long-standing local presence in Frederick, suggesting community-rooted positioning in a fragmented regional dining market.

The core product offering is a standard Chinese restaurant menu with item-level pricing spanning roughly $2.50 to $13.99, covering appetizers, entrees, and combination plates typical of the segment. On the technology side, Charley's does not operate its own proprietary digital ordering platform; instead, online ordering and delivery are powered through a partnership with Beyond Menu, a third-party SaaS ordering provider. There is no indication of proprietary POS, CRM, loyalty, or kitchen automation systems beyond this third-party integration, and no disclosed investments in proprietary technology, AI, or data infrastructure.

The business model is straightforward per-item food sales to B2C consumers via dine-in, in-store pickup, and third-party-facilitated online ordering. With approximately 20 total employees across both locations and no disclosed funding, franchise structure, corporate parent, or management roster, the company reads as an independent, owner-operated regional restaurant group. Revenue mechanics depend on store-level traffic, average ticket, and delivery mix, with no enterprise, catering, or institutional revenue stream referenced in the available material.

Name

CHARLIES RESTAURANT

Legal name

Charley's Restaurant

Website

https://charleysmd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Charley's Restaurant is a privately held Chinese-cuisine operator running two dine-in and pickup restaurants in Frederick and Hagerstown, Maryland, serving individual consumers through a third-party-powered online ordering channel.

Ownership category

akta.pro rank

Product category

Chinese Restaurant / Food Service

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Chinese cuisine restaurant
• Asian fusion dining
• Food pickup delivery
• Lunch specials
• Chinese takeout

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Charley's Restaurant generates revenue through one-time transaction sales of Chinese cuisine dishes. Customers purchase menu items individually through online ordering, pickup, or delivery. The restaurant offers a diverse menu including appetizers, soups, entrees, and beverages with pricing based on individual menu items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Charley's Restaurant is a Chinese cuisine restaurant operating two physical locations in Frederick and Hagerstown, Maryland. The restaurant serves a wide variety of Chinese dishes including appetizers, soups, salads, chow mein, chop suey, moo shu, seafood, pork, chicken, beef, vegetable dishes, sweet and sour, fried rice, lo mein, and lunch specials, available for dine-in, pickup, and delivery via an online ordering platform powered by Beyond Menu.

Product overview

Charley's Restaurant is a Chinese cuisine restaurant with two physical locations in Frederick, MD and Hagerstown, MD. The company operates an online ordering platform for pickup and delivery, powered by Beyond Menu technology. The product offering consists of dine-in service at both restaurant locations plus a web-based online ordering system enabling customers to browse menus, place orders for pickup or delivery, and make payments through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Service
• Pickup Service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Beyond MenucoreTechnology or IntegrationBeyond Menu provides the online ordering technology platform for Charley's Restaurant. This partnership enables the restaurant to offer online ordering, pickup, and delivery services to its customers. Beyond Menu also handles marketing communications including SMS, email, and push notifications on behalf of Charley's Restaurant.

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• Leeann Chin: Chinese-American fast casual chain operating dine-in and takeout. Comparable through Chinese menu focus, lunch-special driven traffic, and multi-unit regional operations.
• Happy Wok: Regional Chinese-American fast casual chain serving dine-in, takeout, and delivery in small-to-mid markets. Directly comparable in format, pricing tier, and suburban customer base.
• China Wok: Chinese-American fast casual franchise with locations across small U.S. markets. Comparable menu breadth, counter-service + delivery model, and small-format unit economics.
• Wok Box: Asian fast-casual chain offering wok-style Chinese/Thai dishes for dine-in, pickup, and delivery. Comparable through Asian cuisine positioning, lunch-special traffic drivers, and small-box footprint.
• Pick Up Stix: Asian fast-casual chain with dine-in, takeout, and delivery of Chinese-style stir-fry dishes. Comparable in cuisine, service model, and small-format footprint strategy.
• Pei Wei Asian Diner: Asian fast-casual chain offering dine-in, pickup, and delivery of Chinese/Asian entrees at similar price points. Closest comparable in service model, menu structure, and channel mix to Charley's.

Others

• Beyond Menu: Online ordering and marketing platform partner of Charley's. Comparable not as a competitor but as the technology backbone enabling the restaurant's pickup and delivery operations.
• Chowbus: Online ordering and delivery platform specialized in Asian restaurants. Comparable as an alternative technology vendor in the same ecosystem serving small Chinese restaurant operators.

Broad incumbents

• Panda Express: Largest American-Chinese fast casual chain (~2,000+ locations). Comparable through shared Chinese-American cuisine focus and takeout/delivery distribution model, though at vastly larger scale and corporate ownership.
• P.F. Chang's: National full-service Chinese-American bistro chain. Comparable through full-service dining experience with Chinese menu breadth, dine-in plus pickup and delivery, and similar cuisine category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/charlies-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARLIES RESTAURANT