Charter Financial Group, Inc.

What Charter Financial Group, Inc. does

Charter Financial Group, Inc. is a privately-held, independent financial advisory firm founded in 1996 and headquartered in Annapolis, Maryland, with additional offices in Salisbury, Maryland; Santa Fe, New Mexico; and Houston, Texas. The firm delivers relationship-focused, team-based financial planning to individuals, families, small and mid-sized business owners, corporate executives, non-profits, and ultra-high-net-worth clients, with stated specializations in multigenerational wealth and life-transition planning.

Its core offering is a full-service financial planning platform organized into six service modules: Estate Planning, Retirement Planning, Investment Planning, Contingency Planning, Business Owner Planning, and Legacy Planning. Underlying technology consists entirely of third-party platforms: LPL Financial provides the brokerage and registered investment advisor infrastructure (securities and advisory services are offered through LPL Financial, member FINRA/SIPC), while eMoney powers the client portal and financial planning tools, supplemented by an LPL Account View portal and a content-driven Resource Center (articles, videos, and interactive financial calculators). The team holds CFP, CFA, ChFC, and CLU designations alongside FINRA Series 7/66 registrations.

The business model is fee-based advisory delivered through licensed financial advisors operating from multiple physical offices, supported by client relationship managers and a practice manager. Revenue derives from recurring advisory fees on assets under management, with pricing disclosed during client onboarding rather than publicly. Distribution is direct and relationship-led (face-to-face advisory, phone/email contact, plus self-serve online portals). The firm also maintains a niche strategic partnership with TruNorth Divorce Solutions to serve divorcing clients, and has received industry recognition including a 2018 Invest In Others Global Community Impact Award. No revenue, AUM, or funding figures are publicly disclosed.

Name

Charter Financial Group, Inc.

Legal name

Charter Financial Group

Website

https://charterfinancialgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Charter Financial Group is an independent, fee-based financial advisory firm (founded 1996, Annapolis MD) delivering relationship-focused full-service financial planning across six modules to HNW individuals, families, business owners, and UHNW clients from offices in Maryland, New Mexico, and Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Securities and Advisory Services: Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA and SIPC.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Charter Financial Group, Inc. is an independent financial advisory firm founded in 1996 that delivers comprehensive financial planning services to individuals, families, and small/medium-sized business owners. Its offering spans retirement, estate, investment, contingency, business owner, and legacy planning, supported by a multi-advisor team and delivered through LPL Financial and the eMoney client portal.

Product overview

Charter Financial Group is an independent financial advisory firm offering comprehensive financial planning services through a unified platform. The core offering includes financial planning and wealth advisory services, supported by six specialized service modules: Estate Planning, Retirement Planning, Investment Planning, Contingency Planning, Business Owner Planning, and Legacy Planning. Additionally, the firm provides a Resource Center with educational content (articles, videos, and calculators) and client portals (eMoney and LPL Account View) for account access. Services are delivered through advisors holding CFP, ChFC, CLU, CFA, and other professional designations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Planning Services

Quantifiable outcome

• One of primary goals is to develop long-term, trusting relationship with clients

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TruNorth Divorce SolutionsminorStrategic or Co-development PartnerIndependent strategic partnership with Berni Stevens, CDFA(R), providing niche financial expertise to divorcing clients. Services include divorce financial analysis, planning, consulting, mediation, and collaborative divorce support. Partnership aligns with CFG's dedication to holistic financial planning.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Creative Planning: Creative Planning is one of the largest independent RIAs in the U.S., offering comprehensive financial planning for HNW clients. It is comparable as a scaled independent RIA serving similar client segments with similar comprehensive planning services.
• Hightower Advisors: Hightower is a fast-growing RIA platform that acquires and partners with independent wealth management firms. It is comparable as a scaled consolidator of independent RIAs serving HNW clients and a potential strategic acquirer for Charter Financial Group.
• Wealth Enhancement Group: Wealth Enhancement Group is a large independent RIA platform that acquires and partners with wealth management firms. It is comparable as a scaled RIA consolidator serving HNW clients with comprehensive planning services, and a potential strategic acquirer.
• Commonwealth Financial Network: Commonwealth is a large independent broker-dealer and RIA platform that supports independent financial advisors similarly to LPL. It is comparable as a competing independent broker-dealer model that Charter Financial Group could theoretically migrate to or that hosts similar advisor profiles.
• Mariner Wealth Advisors: Mariner is a national independent RIA providing comprehensive financial planning to HNW individuals and families. It is comparable as a scaled independent RIA with similar client focus, multi-office presence, and service offerings.
• Focus Financial Partners: Focus Financial is a leading RIA consolidator acquiring independent wealth management firms. It is comparable as a partner/acquirer for independent advisors seeking growth capital, operational support, and a potential exit path.
• LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S. and the platform through which Charter Financial Group offers all securities and advisory services. It is comparable as the broker-dealer infrastructure provider that the firm depends on for custody, compliance, and product access.
• Cambridge Investment Research: Cambridge is an independent broker-dealer serving financial advisors across the U.S. with a similar advisor-centric model. It is comparable as a competing independent broker-dealer platform that hosts independent RIAs of similar size and client mix.

Direct peers

• Beacon Pointe Advisors: Beacon Pointe is an independent RIA providing comprehensive wealth management and financial planning to HNW clients. It is directly comparable as a mid-sized independent RIA with similar service offerings and multi-office presence serving similar client segments.
• Argent Financial Group: Argent Financial Group is a mid-sized independent RIA serving HNW individuals, families, and business owners across multiple offices. It is directly comparable as a similarly-sized independent RIA with comparable full-service financial planning offerings and overlapping client profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/charter-financial-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charter Financial Group, Inc.