Château Bas d'Aumelas

What Château Bas d'Aumelas does

Château Bas d'Aumelas is a family-owned French wine estate operated as SARL Vignobles d'Albenas, located in Aumelas, approximately 20 minutes west of Montpellier. The estate was revived in 2002 by brothers Jean-Philippe and Geoffroy D'Albenas (12th generation of the family, which has owned the 14th-century château for 200 years), who replanted 22 hectares of vines on the highest terroir of the AOC Languedoc – Grès de Montpellier at 300 meters altitude. Production is fully organic under Ecocert certification since 2006, employing hand-harvesting, traditional concrete vats, temperature-controlled stainless steel, terracotta amphorae (experimental, from 2020 vintage), and French oak barrels from Stockinger cooperage.

The product portfolio spans four tiers: Barathym (entry-level gourmet range in white, rosé, red, and sparkling), Château-Bas (emblematic estate range in three colors with large formats including magnums and mathusalem), Égérie (premium iconic cuvées in red and white, produced only in exceptional vintages), and Frère Sauvage (natural wine without added sulfites), plus a special Perdreau Merlot cuvée. Distribution is exclusively direct-to-consumer via the estate's own e-commerce platform shipping to France, Europe, and worldwide, supplemented by on-site sales.

Beyond wine, the estate operates an integrated venue business including wine tourism (guided tours, tastings, gourmet picnics, gift experiences), event hosting (weddings, corporate seminars in a historic hall accommodating 170 seated), and on-site accommodations (gîte, suites, dormitory with total capacity of 50). Pricing ranges from €9/unit for entry wines to €28/unit for premium Égérie, with gift experiences from €12-€32 per person. The business has no external investors and is operated entirely as a family enterprise with 6 employees.

Name

Château Bas d'Aumelas

Legal name

SARL Vignobles d'Albenas

Website

https://chateaubasaumelas.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Château Bas d'Aumelas is a family-owned organic French wine estate in Languedoc, producing terroir-driven wines from 22 hectares at 300m altitude, selling direct-to-consumer via e-commerce while operating wine tourism, wedding, and corporate event hosting at its 14th-century château near Montpellier.

Ownership category

akta.pro rank

Product category

Organic Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Organic wine production
• Estate wine bottling
• Wine tourism experiences
• Wedding venue hosting
• Languedoc winery

Headquarters

HQ city

Aumelas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through e-commerce platform and on-site. Products include still wines (red, white, rosé), sparkling wines, bag-in-box formats, and large format bottles. Ships within France (free over €150) and Europe (free over €300).
2. Wine Tourism Experiences: Revenue from guided tours, tastings, gourmet picnics, and special events like 'Les Balades Gourmandes'. Gift cards sold for visit experiences.
3. Event Reception Services: Wedding receptions, seminars, corporate events, and accommodation services. Main event hall capacity 170 seated (extendable to 300 with terrace). On-site accommodations for up to 50 people.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Château Bas d'Aumelas is a family-owned organic wine estate in the Languedoc region of France that produces a range of certified organic wines across multiple cuvées (Égérie, Château-Bas, Barathym, Frère Sauvage, Perdreau Merlot) from estate-grown grapes. In addition to winemaking, the estate operates an oenotourism offering (tastings, tours, picnics), rents out its 14th-century chateau and grounds as a venue for weddings, seminars and private receptions, and provides on-site accommodation for guests.

Product overview

Château Bas d'Aumelas is a family-owned wine estate in Languedoc, France, producing organic wines from two ranges: the emblematic Château-Bas wines (Blanc, Rosé, Rouge) and the gourmet Barathym wines (Blanc, Rosé, Rouge, Effervescent). Premium cuvées include Égérie Blanc and Égérie Rouge, produced only in exceptional vintages with extended aging in Stockinger barrels. The estate also produces a natural wine (Frère Sauvage) without added sulfites. Beyond wine sales, the estate offers wine tourism experiences (tours, tastings, picnics), event venue rental for weddings and seminars (14th-century château with historic hall and French gardens), and on-site accommodations (gîte, suites, dormitory). Products are sold through the online boutique with various formats including bottles, magnums, jeroboams, bag-in-box, and gift boxes.

Differentiator

Problem solved

Functional benefit

Brands

• Égérie: Iconic cuvées produced only during the best vintages, resulting from parcel selections aged in jars and Stockinger barrels, providing wines of great complexity and freshness.
• Château-Bas
• Barathym
• Frère Sauvage

Products and services

• Égérie Blanc White wine cuvée from the Égérie range, part of the estate's organic wine production at Château Bas d'Aumelas.
• Égérie Rouge Red wine cuvée from the Égérie range, part of the estate's organic wine production at Château Bas d'Aumelas.
• Château-Bas Blanc White wine from the Château-Bas range, produced at the Château Bas d'Aumelas estate as part of its organic wine offering.
• Château-Bas Rosé Rosé wine from the Château-Bas range, part of the estate's organic wine production.
• Château-Bas Rouge Red wine from the Château-Bas range, including large-format bottles, offered as part of the estate's organic wine production.
• Barathym Blanc White wine from the Barathym range, part of the estate's organic wine production at Château Bas d'Aumelas.
• Barathym Rosé Rosé wine from the Barathym range, part of the estate's organic wine production.
• Barathym Rouge Red wine from the Barathym range, part of the estate's organic wine production at Château Bas d'Aumelas.
• Barathym Effervescent Sparkling wine from the Barathym range, part of the estate's organic wine production.
• Frère Sauvage Red wine from the Frère Sauvage range, part of the estate's organic wine production at Château Bas d'Aumelas.
• Perdreau Merlot Single-cépage Merlot red wine from the estate's organic production at Château Bas d'Aumelas.
• Oenotourism (visites et dégustations) Wine tourism experience offering guided visits, tastings and outdoor activities at the Château Bas d'Aumelas estate, intended for individual visitors and small groups.
• Réceptions - Mariages et Séminaires Venue rental service for weddings, private receptions and corporate seminars hosted at the château and its grounds.
• Hébergements On-site guest accommodation at the Château Bas d'Aumelas estate for visitors and event guests.
• Carte Cadeau Découverte Discovery gift card redeemable at the Château Bas d'Aumelas estate, intended as a presentable voucher for wine purchases or experiences.
• Carte Cadeau Gourmande Gourmet gift card redeemable at the Château Bas d'Aumelas estate, used as a voucher for wine or estate experiences.
• Bon d'Achat Purchase voucher redeemable at the Château Bas d'Aumelas estate for wine or estate services.

Quantifiable outcome

• Decanter 95/100 rating for Égérie rouge 2019 - described as one of the 'fascinating red wines of the Languedoc'
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Local BeekeeperminorOthers · 1 January 2012A local beekeeper has installed 200 beehives around the estate's vineyards since 2012. The bees play their role as pollinating insects and help maintain biodiversity in the environment surrounding the vineyards.
• Neighboring ShepherdminorOthers · 1 January 2007A neighboring shepherd brings his flock of sheep to graze in the vineyards during winter months. The sheep act as natural lawnmowers, eating weeds between vines and providing natural fertilizer to the soil. This eco-grazing practice has been established since 2007.
• Stockinger CooperagecoreTechnology or IntegrationStockinger is an Austrian family cooperage nestled at the foot of the Austrian Alps, considered by experts as one of the world's best traditional cooperages. They produce artisan barrels used for aging the estate's premium Égérie wines (Égérie rouge and Égérie blanc).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mas de Daumas Gassac: Iconic family-owned Languedoc estate producing premium terroir-driven wines with wine tourism and tasting experiences on a historic property. Closely comparable in category, geography (Languedoc), and direct-to-consumer premium positioning.
• Ridge Vineyards: Family-led California winery producing iconic single-vineyard wines with tasting-room tourism. Comparable in family ownership, premium tier focus, and wine-tourism as a secondary revenue stream.
• Domaine Tempier: Family-owned Bandol estate with a long winemaking heritage, organic practices, and wine-tourism activities. Comparable in family operation, prestige-tier positioning, and direct visitor experiences.
• Château d'Esclans: Provence rosé and wine estate with strong direct-to-consumer focus, premium positioning, and tourism offerings. Comparable in DTC-driven, premium-tier strategy and integrated estate hospitality.
• Domaine de la Grange des Pères: Highly regarded Languedoc producer known for premium hand-crafted wines from a small estate with biodynamic-leaning practices. Comparable as a small-scale, premium-tier Languedoc family domaine.
• Château de Beaucastel: Long-established Perrin family estate in the Rhône producing iconic wines with biodynamic certification and significant wine-tourism infrastructure. Comparable as a multi-generational family French estate combining premium winemaking with tourism.
• Frog's Leap Winery: Family-owned Napa estate practicing organic and dry-farmed viticulture, with on-site tasting experiences. Comparable in organic/biodynamic commitment and estate-with-hospitality business model.
• Domaine Zind-Humbrecht: Alsace biodynamic family estate producing terroir-driven wines with significant international reputation. Comparable in family ownership, organic/biodynamic commitment, and premium positioning with international awards.

Broad incumbents

• Domaine de la Romanée-Conti: Iconic multi-generational Burgundian family domaine with global prestige and limited visitor programmes. Comparable as a benchmark for family stewardship, scarcity-driven premium pricing, and heritage-led brand equity, though operating at far greater scale.
• Gérard Bertrand: Large Languedoc producer operating multiple estates and châteaux with extensive wine tourism and hospitality. Comparable in region and tourism-led model, but operates at materially greater scale and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chateaubasaumelas.fr
• Instagraminstagram.com/chateaubasdaumelas/?hl=fr
• LinkedInlinkedin.com/company/ch%C3%A2teau-bas-d-aumelas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Bas d'Aumelas