Château de la Greffière

What Château de la Greffière does

Château de la Greffière is a family-owned Burgundy wine estate headquartered in La Roche Vineuse, Saône-et-Loire, in the Mâconnais sub-region of France. Wine activity on the property is documented from 1585, and the Greuzard family has operated the estate continuously since 1924, now in its fourth generation under Isabelle, Vincent, and Xavier Greuzard. The estate operates 26 hectares across two properties — Château de la Greffière (La Roche Vineuse, 18.5 ha) and Château des Bois (Sologny, 7.5 ha, managed since 2012) — producing a portfolio of 15+ wines across 8 AOC designations, including Mâcon La Roche Vineuse, Mâcon Milly-Lamartine, Saint Véran, Bourgogne Aligoté, Bourgogne Rouge, Mâcon Serrières, Saint-Amour, and Crémant de Bourgogne. The estate is certified organic (Bio) and High Environmental Value (HVE).

The business operates a hybrid revenue model. The first stream is direct-to-consumer wine sales from the estate caveau (tasting room) at both properties, with prices varying by cuvée. The second stream is paid wine tourism (œnotourism): museum visits featuring 2,000+ historical tools, guided chai and vineyard tours, tastings in an 18th-century vaulted cellar, vineyard discovery walks, self-guided and guided e-bike tours, picnics in the vines, bachelor/birthday event packages, and a seasonal Harvest Immersion experience (€18/person, September 2025). A third stream is B2B corporate seminars and venue rentals in a dedicated 50m² 'Chardonnay' room (turnkey packages from €39HT/person; standalone room from €150HT/half-day). Bookings are processed online via Billetweb, supported by a bilingual French/English website and an active Instagram presence.

Customer segments center on individual wine enthusiasts and tourists (primary, both French and international), supplemented by corporate and business groups seeking vineyard venues, regional tourism operators and offices (referral channel), and wine trade professionals reached through events such as Bien Boire en Beaujolais. The estate maintains a network of cross-promotional partnerships with other producers (Domaine des Fonds, Clairmont), nearby B&Bs and restaurants (Le Pré du Château, Le Clos de Domange, Domaine des Marguerites), and campervan organization France Passion. The recent launch of 'Coup de Foudre,' a 3,300-magnum Chardonnay micro-cuvée co-developed with M.O.F. sommelier Fabrice Sommier with profits donated to cystic fibrosis research, marks an entry into charitable cause-marketing and limited ultra-premium releases.

Name

Château de la Greffière

Legal name

Château de la Greffière

Website

https://chateaudelagreffiere.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Château de la Greffière is a fourth-generation family-owned Burgundy wine estate operating 26 hectares across two Mâconnais properties, producing 15+ wines across 8 AOC appellations alongside paid wine tourism, corporate seminars, and direct cellar-door sales to individual visitors.

Ownership category

akta.pro rank

Product category

Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Burgundy wine production
• Wine tourism experiences
• Cremant sparkling wine
• Corporate wine seminars
• Vineyard estate management

Headquarters

HQ city

La Roche Vineuse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales (Estate/Caveau): Wines are sold directly to consumers at the estate caveau, with prices varying by cuvée. Visitors can purchase wines after tastings and tours.
2. Wine Tourism Experiences: Revenue from paid experiences: museum visits (€9.60/person), tasting packages, vineyard walks, e-bike tours, picnics in the vines, and bachelor/birthday party packages. Group rates available.
3. Corporate Seminars and Venue Rental: Turnkey seminar packages (from €39HT/person) in the 'Chardonnay' room, with optional activity add-ons (e-biking, walks). Standalone room rental from €150HT/half-day.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Château de la Greffière is a family-owned Burgundy wine estate that produces and sells terroir-driven wines across 8 AOC appellations from two estates spanning 26 hectares in the Mâconnais. Beyond wine production, the estate operates a full paid œnotourism program including a museum of vine and wine, guided chai and vineyard tours, tastings in the 18th-century vaulted cellar, vineyard walks, e-bike tours, vineyard picnics, harvest immersion experiences, and corporate seminar hosting in the dedicated 'Chardonnay' room.

Product overview

Château de la Greffière is a family-owned Burgundy wine estate producing 8 AOC appellations across two properties: Château de la Greffière (La Roche Vineuse, family-owned since 1924) and Château des Bois (Sologny, managed since 2012). The wine portfolio comprises 15+ distinct products spanning white wines (Mâcon La Roche Vineuse, Vieilles Vignes, Les Ronzettes; Mâcon Milly-Lamartine and Cuvée Alphonse; Saint Véran and Saint Véran Au Mont; Bourgogne Aligoté), red wines (Bourgogne, Bourgogne Cuvée Alphonse, Bourgogne Monopole; Mâcon Serrières and La Croix; Saint-Amour and En Paradis), rosé (Mâcon Milly Lamartine Rosé), and sparkling (Crémant de Bourgogne). Beyond wine production, the estate operates diversified services including œnotourism experiences (museum, chai tours, tastings, vineyard walks, picnics, e-bike tours), corporate seminars, and private events. Certified organic and High Environmental Value (HVE).

Differentiator

Problem solved

Functional benefit

Products and services

• Mâcon La Roche Vineuse Signature white wine from the estate's largest appellation (18 ha) made from Chardonnay grapes, fermented on lees with temperature control for 10-20 days, producing a dry, mineral wine with citrus and mandarin aromas.
• Mâcon La Roche Vineuse « Vieilles Vignes »
• Mâcon La Roche Vineuse « Les Ronzettes »
• Mâcon Milly-Lamartine
• Mâcon Milly-Lamartine « Cuvée ALPHONSE »
• Saint Véran « Au Mont »
• Saint Véran
• Bourgogne Aligoté
• Bourgogne
• Bourgogne Rouge « Cuvée ALPHONSE »
• Bourgogne La Greffière « Monopole »
• Mâcon Serrières « La Croix »
• Mâcon Serrières
• Saint-Amour
• Saint Amour « En Paradis »
• Mâcon Milly Lamartine Rosé « Cuvée Alphonse »
• Crémant de Bourgogne
• Coup de Foudre Charitable micro-cuvée (3,300 magnums only) from 2020 vintage Chardonnay from old vines on argilo-calcareous soils at La Roche Vineuse, vinified in 50hl oak barrels. All profits donated to Vaincre la mucoviscidose (cystic fibrosis research). Golden color with exotic fruit, vanilla and pear aromas.
• Museum of Vine and Wine Exhibition of over 2,000 manual labor tools from the early 20th century countryside, including carpenter, blacksmith, cooper and winegrower equipment. Entry €9.60/person (free under 16) and includes museum visit, guided chai tour and wine tasting.
• Wine Tasting in 18th Century Vaulted Cellar Guided and self-guided wine tasting experiences in the estate's vaulted cellar dating to 1789, with free tasting offered at the same hours as the estate's opening. Includes children's fruit juice options.
• Vineyard and Chai Tours Guided tours of the modern chai (winery) with stainless steel tanks and winemaking equipment, explaining the transformation from vine to bottle. Offered in 3 time slots (April-October) or 2 slots (November-March).
• Discovery Path in the Vineyard Self-guided 2km walk through the estate's vineyards with interpretive panels on grape varieties and appellations, offering panoramic views of the estate and surrounding area. Free access at any time of day.
• Picnic in the Vineyards Gourmet picnic experience (€29.80/person individual, €25.80/person groups) combining museum visit, guided vineyard/chai tour at 10:30am, wine tasting, and complete meal (starter, main, cheese, dessert, wine). Minimum 4 people, 48-hour advance reservation required.
• Electric Bike Tours Self-guided (€40/person) and guided (€47/person) e-bike tours with electric assistance for all skill levels, including chai visit and cellar tasting. Guided tours include museum access and run Tuesday June-September for 2-6 people. Optional picnic available.
• Seminars and Corporate Events Turnkey seminar packages in the 16th-century building on the 26-hectare estate, featuring the 'Chardonnay' room (50m²) with audiovisual equipment, WiFi, welcome breakfast, breaks, regional terroir lunch with wine pairings, and estate tour with tasting. From €39HT/person half-day. Also offers bare room rental from €150HT.
• Bachelor / Birthday Party Packages Private event hosting for bachelorette/stag parties or surprise birthdays, including guided estate tour, commented tasting of 5 wines with snacks, and a gift for the guest of honor. €155 for 1-10 people, €13/person additional. Optional picnic basket €20.20/person.
• Harvest Immersion Experience Seasonal "Immersion au Cœur des Vendanges" (Harvest Immersion) experience. Includes guided estate visits, harvest equipment discovery, tasting of freshly harvested grape juices and current vintage wines, free access to the Vine and Wine Museum, and a 2km panoramic walk through the vineyards. €18/person (free for under 16).

Quantifiable outcome

• Multiple medals awarded at prestigious competitions including Gold at Concours des Grands Vins de France à Mâcon 2026, four medals at Sommeliers Choice Awards 2026, and multiple gold medals across multiple consecutive years at the Mâcon wine competition.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Domaine des FondsminorGTM or Marketing PartnerFamily friend Florent Berrod's young wine estate in Beaujolais. Present at open-door weekends to expose their wines alongside Château de la Greffière products.
• ClairmontminorGTM or Marketing PartnerLong-time friends from the Drôme region. Present at the domain's open-door events showcasing their cuvées and seasonal fruits (apricots, melons, peaches, juices).
• Le Pré du ChâteauminorGTM or Marketing PartnerCharming bed and breakfast accommodation located near Château de Pierreclos, only 7km from the domain. Recommended to visitors seeking nearby lodging.
• Le Clos de DomangeminorGTM or Marketing PartnerBed and breakfast in the heart of the Mâconnais, 20 minutes from Mâcon. Hosts provide personalized recommendations for local attractions.
• Domaine des MargueritesminorGTM or Marketing Partner17th-century farmhouse offering typical auberge dining, two large-capacity gîtes, and a reception hall for events of all kinds. Located in the Mâconnais region.
• Tourist Offices (Mâcon, Cluny, Tournus, Beaujolais, Charolles, Pont-de-Vaux, Saint-Gengoux-le-National, Bourg-en-Bresse)minorGTM or Marketing PartnerNetwork of regional tourist offices in Burgundy and Beaujolais that promote Château de la Greffière as a destination to their visitors.
• France PassionminorGTM or Marketing PartnerOrganization enabling campervan and motorhome visitors to stay at the domain, welcoming self-contained vehicles on the estate grounds.
• Fabrice Sommier (Sommelier, M.O.F.)coreStrategic or Co-development PartnerRenowned sommelier and Meilleur Ouvrier de France who discovered the 'Coup de foudre' micro-cuvée during a barrel tasting. Collaborated with the Greuzard family to develop the charitable project and supports the estate's wine excellence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boisset Collection: Family-owned Burgundy-based wine group with extensive estates and a strong wine tourism / hospitality division. Closest large-scale analog for combining winery operations with branded tourism experiences.
• Joseph Drouhin: Long-established Beaune négociant and estate owner with extensive Burgundy holdings and global distribution. Much larger scale but overlapping appellations and Burgundy-focused portfolio make it a relevant reference for branding and export strategy.
• Maison Louis Jadot: Major Beaune-based Burgundy house with deep appellation coverage and significant export presence. A benchmark for the upper-bound scale and distribution reach that a small Mâconnais estate could aspire to.
• Bouchard Père et Fils: Historic Beaune négociant with extensive vineyard holdings across Burgundy, including southern appellations. Provides a reference point for a more mature, distribution-heavy Burgundy business model.
• Albert Bichot: Beaune-based family-owned Burgundy producer and négociant with multi-appellation coverage and active tourism/cellar visit program. Comparable family heritage plus more developed B2B distribution.
• Domaine des Comtes Lafon: Highly regarded Meursault-based family domaine producing white Burgundy across multiple appellations. Comparable family-owned, terroir-driven approach but larger scale and Côte de Beaune focus.
• Domaine Leflaive: Puligny-Montrachet-based family estate, biodynamic pioneer with broad white Burgundy portfolio. Comparable heritage, family control, and Biodynamic/environmental positioning at a larger scale.

Direct peers

• Domaine Guffens-Heynen: Small, highly-rated Mâconnais producer focused on Pouilly-Fuissé and Saint-Véran from old-vine Chardonnay. Closely comparable in scale, region, and craft positioning, with strong international trade visibility.
• Domaine Ferret: Family-run Mâconnais estate specializing in Pouilly-Fuissé, with comparable vineyard scale, traditional Burgundian winemaking, and on-site tourism. Operates as both a wine producer and oenotourism destination in the same sub-region as Château de la Greffière.
• Domaine Cordier Père et Fils: Multi-generation Mâconnais family estate with a broad range of southern Burgundy appellations. Similar business model: family ownership, diversified appellation portfolio, and direct sales at the estate.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chateau_de_la_greffiere
• LinkedInlinkedin.com/company/chateau-de-la-greffiere

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château de la Greffière