France Passion - réseau d'accueil des camping-cars

What France Passion - réseau d'accueil des camping-cars does

France Passion, legally SARL France Passion, is a privately held French company founded in 1993 and headquartered in Carpentras, France. It operates Europe's largest motorhome stopover network, connecting self-contained motorhome, campervan, and converted-van owners with more than 2,200 host properties — farmers, winemakers, beekeepers, brewers, and artisans — across all 91 French departments. Hosts provide free 24-hour stopover parking on private farmland and rural properties, offering travelers authentic immersion, local product tastings, and an alternative to overcrowded motorhome aires and campsites.

The core product is an annual membership (€33, valid March to March) that includes a printed Stopover Guide with regional maps, GPS coordinates, host information, and directions; a dedicated iOS/Android mobile application with an interactive stopover map, GPS navigation, community reviews, and real-time updates; a dematerialized ebook version of the guide protected by encrypted digital-key DRM; an online member account portal for trip planning, travel journals, and favorites management; and physical membership materials (guest card and annual vignette). Revenue comes primarily from recurring annual consumer subscriptions, supplemented by one-time bulk orders from RV rental companies, dealers, and accessory stores via a dedicated professional reseller portal, with physical guides also distributed through the Masters France dealer chain and 68 Narbonne Accessoires stores. France Passion is the originator of the Invitation Formula concept and co-founder of FEFI, a federation linking ten European country-level networks plus affiliated programs in the USA, Canada, New Zealand, and Portugal, and the company holds institutional partnerships with Les Vignerons Indépendants de France, Bienvenue à la Ferme, UNI VDL, FFCC, FFACCC, Atout France, and Camping-Car Magazine. The company operates with a lean team of approximately seven employees and no external funding or parent company.

Name

France Passion - réseau d'accueil des camping-cars

Legal name

SARL France Passion

Website

https://france-passion.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

France Passion, founded in 1993 and headquartered in Carpentras, France, operates Europe's largest motorhome stopover network, giving self-contained motorhome owners annual €33 membership access to over 2,200 host farms, wineries, and artisan properties offering free 24-hour stopovers across all 91 French departments.

Ownership category

akta.pro rank

Product category

Motorhome Travel Membership Network

NAICS

Other Traveler Accommodation (72119)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAKAAAL

Travel Subscription, Membership & Deal Clubs

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYCRAEADAK

Travel & Services Membership Clubs (Ancillary Services-Led)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

Keywords

• Motorhome stopover network
• Agritourism hospitality
• Annual membership program
• Campervan travel guide
• Farm stay network

Headquarters

HQ city

Carpentras

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Annual Membership Fee: Motorhome owners pay an annual fee to access the France Passion network. Membership includes the printed Stopover Guide, digital ebook access, guest card, annual vignette, and France map. The guide is published annually in March and is valid until end of March the following year.
2. Reseller/Professional Bulk Orders: Rental companies, dealers, and accessory stores can order multiple guides at preferential reseller rates through a dedicated professional portal

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

France Passion sells an annual membership (€33) that grants motorhome owners access to a curated network of more than 2,200 farms, wineries, apiaries, breweries, and artisan properties across France offering free 24-hour stopovers. The membership is delivered as a printed annual Stopover Guide, a digital ebook version, a companion iOS/Android mobile app with GPS navigation, and a member account portal for trip planning and real-time updates. A separate professional portal supplies bulk guides at preferential rates to RV dealers, rental companies, and accessory retailers.

Product overview

France Passion operates as a membership-based motorhome stopover network offering access to over 2,200 hosts (farmers, winemakers, beekeepers, brewers, and artisans) across France. The product portfolio consists of the annual Stopover Guide (available in printed and digital/multilingual editions), a companion mobile application for iOS and Android with interactive mapping and GPS navigation, and an online member account portal for trip planning and real-time updates. Physical membership materials (Guest Card and Vignette) complement the digital services. The network provides free 24-hour stopovers for self-contained motorhomes, camper vans, and converted vans.

Differentiator

Problem solved

Functional benefit

Products and services

• Stopover Guide (Guide des Étapes) Annual printed and digital guide listing over 2,200 stopover locations across France's farms, wineries, apiaries, breweries, and artisan sites. Includes regional maps, GPS coordinates, access directions, host information, and local product descriptions. Sold as part of the annual membership.
• France Passion Mobile App iOS and Android smartphone/tablet application providing interactive stopover map, GPS navigation, real-time stopover updates, favorites, reviews, and community features. Uses same login credentials as the member website. Included with the annual membership.
• France Passion Member Account (Mon Espace) Online member portal for trip planning, route calculation, stopover search, favorites management, travel journals, reviews, and access to real-time stopover information updates. Includes exclusive member benefits and the dematerialized digital guide accessible via encrypted digital key.
• Guest Card and Vignette Physical membership identification materials: guest card (carte d'invité) valid for one year from March 1st, and annual sticker (vignette) for vehicle identification. Required for host verification at stopovers. Included with the annual membership.

Quantifiable outcome

• Access to 10,000+ free parking spots for the price of 1-2 nights at a campsite (€33 annual membership)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• FEFI (Fédération Européenne de la Formule Invitations)coreStrategic or Co-development Partner · 1 January 2015European federation of 10 networks implementing the Invitation Formula concept developed by France Passion in 1993. Includes Landvergnuegen (Germany/Austria/Switzerland), Brit Stops (UK/Ireland), Pintrip (Denmark), Espana Discovery (Spain), Nortrip (Norway/Sweden), AgriCamper Italia (Italy), and others.
• LandvergnuegencoreStrategic or Co-development PartnerGerman/Austrian/Swiss motorhome invitation network, part of FEFI federation
• Brit StopscoreStrategic or Co-development PartnerUK and Ireland motorhome invitation network, part of FEFI federation
• PintripcoreStrategic or Co-development PartnerDanish motorhome invitation network, part of FEFI federation
• Espana DiscoverycoreStrategic or Co-development PartnerSpanish motorhome invitation network, part of FEFI federation
• NortripcoreStrategic or Co-development PartnerNorwegian/Swedish motorhome invitation network, part of FEFI federation
• AgriCamper ItaliacoreStrategic or Co-development PartnerItalian motorhome invitation network, part of FEFI federation
• Okay2StayminorStrategic or Co-development PartnerNew Zealand motorhome stopover network similar to France Passion concept
• Harvest HostsminorStrategic or Co-development PartnerUSA/Canada motorhome stopover network similar to France Passion concept
• TeregominorStrategic or Co-development PartnerCanadian motorhome stopover network similar to France Passion concept
• Portugal Easy CampminorStrategic or Co-development PartnerPortuguese motorhome stopover network similar to France Passion concept
• Les Vignerons Indépendants de FrancecoreGTM or Marketing PartnerNetwork of independent French winemakers with 10,000+ members. France Passion collaborates on events like 'Picnic with Independent Winegrowers'.
• Bienvenue à la FermecoreGTM or Marketing PartnerAgricultural chamber network offering leisure activities, gastronomy, and farm stays. Recommended for caravan owners not eligible for France Passion network.
• UNI VDL (Union des industries de véhicule de loisirs)coreGTM or Marketing PartnerNational federation for recreational vehicle industries, representing the sector before authorities on regulations, technical standards, statistics, and advertising.
• Masters FrancecoreChannel Partner/ Reseller/ DistributorLeading French motorhome dealer network since 2000. France Passion guides sold at all Masters locations across France.
• Narbonne AccessoirescoreChannel Partner/ Reseller/ Distributor68 retail stores across France selling motorhome accessories. France Passion guides available for purchase.
• FFCC (Fédération Française de Camping et de Caravaning)minorGTM or Marketing PartnerFrench camping, caravanning, and motorhome federation with 120,000 members including 45,000 motorhome owners and 80 affiliated clubs.
• FFACCC (Fédération Française des Associations et Clubs de Camping-cars)minorGTM or Marketing PartnerFrench federation of motorhome associations and clubs supporting the motorhome lifestyle for over 30 years.
• Camping-Car MagazineminorGTM or Marketing PartnerLeading French motorhome press publication, designated as partner magazine.
• Atout FranceminorGTM or Marketing PartnerFrench tourism development agency. France Passion is a partner of Atout France.
• Comité de Liaison du Camping-car (CLC)minorGTM or Marketing PartnerMotorhome liaison committee representing manufacturers, clubs, press, dealers, and users. France Passion is a member.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Okay2Stay: New Zealand motorhome stopover network operating under the same FEFI-affiliated host invitation model as France Passion.
• Harvest Hosts: USA/Canada motorhome stopover network offering free overnight stays at farms, wineries, and breweries via membership. Closest large-scale North American analog to France Passion's model.
• Brit Stops: UK and Ireland motorhome invitation network operating under the same FEFI formula as France Passion. Direct sister network with comparable membership model, host-based free stopovers, and annual guide structure.
• Espana Discovery: Spanish motorhome invitation network within FEFI. Implements the same Invitation Formula with hosts offering free stopovers across Spain.
• Pintrip: Danish motorhome invitation network operating under the FEFI formula. Same annual membership + free host stopover model as France Passion.
• Boondockers Welcome: North American hospitality network connecting RV/motorhome travelers with hosts offering free overnight parking. Membership-based with comparable value proposition to France Passion.
• Landvergnuegen: German/Austrian/Swiss motorhome invitation network within FEFI. Operates the same hosts-welcome-motorhomes concept with annual membership and printed guide, directly comparable to France Passion.
• AgriCamper Italia: Italian motorhome stopover network at agritourism farms. Direct FEFI counterpart with similar membership pricing and host-based free stopover model.

Emerging players

• Park4Night: Free crowdsourced motorhome stopover app with global coverage. Not membership-based but competes directly for the same overnight-stopover use case, and is cited in member testimonials as a comparison point.

Regional players

• Camping-Car Park: French network of paid motorhome service areas (Aires) with stopover fees. Operates in the same French motorhome market with complementary rather than identical offerings to France Passion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/france-passion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about France Passion - réseau d'accueil des camping-cars