Château de Théoule

What Château de Théoule does

Château de Théoule is a privately held luxury five-star hotel and spa located in Théoule-sur-Mer on the French Riviera, between the red rocks of the Estérel massif and the Mediterranean Sea. The property was acquired by Groupe BMF at the end of 2021 and reopened in spring 2024 after a comprehensive renovation. It operates 44 rooms and suites distributed across three distinct venues — Le Château (the main historic building), Villa Sirius, and La Maison des Pêcheurs — alongside a private beach, heated pool, fitness room, and full-service spa featuring myBlend by Clarins products. The company is operated as CHÂTEAU DE THÉOULE SAS, a French simplified joint-stock company with registered offices in Paris and €551,000 in share capital.

The hotel generates revenue across six principal streams: accommodations (Deluxe through Suite Panoramique categories), gastronomic dining at Mareluna (a Michelin-starred restaurant led by Chef Francesco Fezza serving Italian-French-Japanese fusion), beachfront dining at La Plage Blanche (Chef Francesco Nappi), the Spa du Château (Clarins/myBlend treatments and wellness programming), private events and weddings (full property buyouts and dedicated venues), and gift vouchers sold via the Secret Box platform. Pricing is quote-based and seasonal, with the property operating from April through October/November and closing during winter. The customer mix spans affluent leisure travelers, culinary enthusiasts, wellness seekers, destination wedding clients, and private corporate groups; demand is generated through direct website booking, phone reservations, The Leading Hotels of the World distribution network, TheFork and ZenChef platforms, luxury travel advisors, and Conciergerie Clé d'Or.

Operational validation has accumulated quickly: Mareluna received its first MICHELIN Star in the Guide MICHELIN 2025 and retained it for 2026, the hotel was awarded a MICHELIN Key in 2025, Mareluna was named to the 50 Top Italy 2026 list, and the property is a member of The Leading Hotels of the World. Sister Groupe BMF assets (Château Léognan in Bordeaux, Brindos Lac & Château in Biarritz) suggest a group-level luxury hospitality platform. No AI/ML, proprietary technology platforms, patents, or external funding rounds are disclosed.

Name

Château de Théoule

Legal name

CHÂTEAU DE THÉOULE

Website

https://chateau-de-theoule.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Château de Théoule is a five-star luxury hotel and spa in Théoule-sur-Mer on the French Riviera, operating 44 rooms across three historic venues alongside a Michelin-starred restaurant, private beach, and Clarins spa, serving affluent leisure, gastronomy, wellness, and event guests.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Wellness-Lifestyle Boutique Hotels (THAGADAF), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury hotel accommodations
• Fine dining restaurants
• Spa wellness services
• Destination wedding venues
• Boutique hotel hospitality

Headquarters

HQ city

Théoule-sur-Mer

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Hotel Accommodations: Revenue from 44 rooms and suites across three distinct properties: Le Château, Villa Sirius, and La Maison des Pêcheurs. Room categories range from Deluxe (30-48m²) to Suite Panoramique (77m² with 50m² terrace and private plunge pool).
2. Gastronomic Dining - Mareluna: Michelin-starred restaurant by Chef Francesco Fezza serving Italian-French-Japanese fusion cuisine. Generates revenue through à la carte dining and special tasting menus (e.g., €375 6-course paired dinner with Champagne houses).
3. Beach Restaurant - La Plage Blanche: Private beach restaurant serving authentic Italian cuisine by Chef Francesco Nappi, with live music during summer. Revenue from food, beverages, and sunbed rentals.
4. Spa & Wellness: Full-service spa offering treatments using myBlend by Clarins products, including the myLEDmask treatment. Revenue from individual treatments (e.g., Discovery Day package at €210) and day passes.
5. Events & Privatizations: Wedding venues, corporate events, and private castle rentals for exclusive gatherings. The property specializes in destination weddings and high-end event hosting.
6. Gift Vouchers: Gift boxes (bons cadeaux) available for hotel stays, spa experiences, and dining, sold through Secret Box platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Château de Théoule operates a five-star luxury hotel and spa on the French Riviera offering 44 rooms and suites, a Michelin-starred gastronomic restaurant (Mareluna), a beach restaurant (La Plage Blanche), a lounge bar (Salon du Château), and a wellness spa featuring myBlend by Clarins products. The property also hosts destination weddings, corporate retreats, and private castle privatizations.

Product overview

Château de Théoule Hôtel & Spa is a luxury five-star hotel offering an integrated hospitality experience on the Côte d'Azur. The property comprises 44 rooms and suites across three distinct venues: Le Château (the main historic building), La Villa Sirius, and La Maison des Pêcheurs. Culinary offerings include Mareluna (a Michelin-starred gastronomic restaurant), La Plage Blanche (beachfront Italian restaurant), and Le Salon du Château (lounge bar). The wellness experience centers on the Spa du Château featuring myBlend by Clarins treatments, complemented by a private beach, heated pool, and fitness room. Gift boxes enable guests to purchase curated experiences across these services.

Differentiator

Problem solved

Functional benefit

Brands

• Mareluna: Michelin-starred gastronomic restaurant offering Italian, French, and Japanese culinary influences.
• La Plage Blanche
• Le Salon du Château

Products and services

• Château de Théoule Hôtel & Spa Five-star luxury hotel and spa located in Théoule-sur-Mer on the Côte d'Azur, offering 44 rooms and suites across Le Château, Villa Sirius, and La Maison des Pêcheurs, with spa, private beach, multiple dining venues, and pool with panoramic Mediterranean views.
• Mareluna Restaurant Michelin-starred gastronomic restaurant led by Chef Francesco Fezza, serving Italian, French, and Japanese fusion cuisine with Mediterranean views, including exclusive Champagne pairing dinners with Billecart-Salmon and Charles Heidsieck.
• La Plage Blanche Beach Restaurant Private beachfront restaurant offering authentic Italian cuisine by Chef Francesco Nappi, with sunbed rentals, summer live music, and Mediterranean sea views.
• Salon du Château Lounge and Bar Art Deco-inspired lounge and bar at Château de Théoule offering signature cocktails and refined lunch and dinner dining with terrace views over the Mediterranean.
• Spa du Château Wellness sanctuary featuring indoor and outdoor treatment rooms, panoramic jacuzzi, sauna, fitness center, and treatments using myBlend by Clarins products including the myLEDmask technology; open daily from 10h to 19h.
• Events and Private Château Privatizations Wedding venues, corporate event hosting, rehearsal dinners, bachelor and bachelorette parties, anniversary celebrations, and private full-property castle rentals for high-end gatherings.
• Gift Boxes (Bons Cadeaux) Gift vouchers available for hotel stays, spa experiences, restaurant dining, and beach access at Château de Théoule, sold through the Secret Box online platform.

Quantifiable outcome

• Michelin Star retained for 2026 (following initial award in 2025)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• The Leading Hotels of the WorldcoreStrategic or Co-development PartnerExclusive membership in The Leading Hotels of the World (LHW), a prestigious collection of over 400 independent luxury hotels globally. LHW membership provides quality certification, global marketing platform, booking distribution, and access to LHW's luxury traveler network. The Château's membership signifies verified five-star excellence and global recognition.
• Champagne Billecart-SalmonflagshipStrategic or Co-development PartnerExclusive wine pairing dinners at Mareluna featuring Billecart-Salmon Champagnes. Multiple events hosted including a 6-course tasting menu (€375/person) celebrating the meeting of Mediterranean cuisine and Champagne elegance. Founded in 1818, Billecart-Salmon represents over two centuries of Champagne excellence.
• Champagne Charles HeidsieckflagshipStrategic or Co-development PartnerSpecial wine pairing dinner collaboration featuring 6-course menu by Chef Francesco Fezza paired with Charles Heidsieck Champagnes at €295 per person. Represents high-profile culinary event attracting discerning food and wine enthusiasts.
• MyBlend by ClarinscoreTechnology or IntegrationExclusive spa product partnership using myBlend by Clarins for all treatments including the myLEDmask facial rejuvenation technology. The partnership provides access to premium skincare products and innovative wellness technologies, differentiating the spa experience from competitors.
• Yogaflow CannesminorStrategic or Co-development PartnerWellness collaboration for Yoga Connecté® - an immersive connected yoga experience combining yoga, conscious breathing, and sound healing through wireless headphones. Available on the rooftop or in Château gardens every Sunday at 8:30am from spring through October.
• Château LéognanminorStrategic or Co-development PartnerStrategic partnership between sister properties, both owned by the same group. Wine collaboration featuring Château Léognan – Le Blanc, AOC Graves, with sommelier Félicie selecting wines paired with Chef Fezza's dishes. Represents shared excellence philosophy between the Bordeaux vineyard property and the Côte d'Azur hotel.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chateaudetheoule
• LinkedInlinkedin.com/company/ch%C3%A2teau-de-th%C3%A9oule

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château de Théoule