Château de Pizay
Château de Pizay is a privately operated 4-star heritage château hotel in the Beaujolais wine region of France, offering 61 rooms and suites, a 600 m² spa, a gastronomic restaurant, event venues, and an 80-hectare vineyard, serving leisure travelers, corporate clients, and private event customers.
- Company typePrivate
- Founded-
- HeadquartersBelleville-en-Beaujolais (Saint-Jean-d'Ardières), France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Château de Pizay does
Château de Pizay is a privately operated luxury hospitality estate located in Belleville-en-Beaujolais in the Beaujolais wine region of France, anchored by an 11th-century château first documented in 1030. The property operates as a single integrated four-star resort under the legal entity SARL STE EXPL CHATEAU DE PIZAY (SIREN 323923557), with the physical estate owned by Groupama Rhône-Alpes-Auvergne since 1981. Its offering combines 61 accommodation keys (13 Chambres Confort and 48 Suites Duplex located in outbuildings), a 600 m² Spa La Source wellness center with Thalgo marine treatments, the gastronomic Restaurant Le 1030 led by Chef Yoann Gasselin, the L'Œnothéque wine tasting space and boutique, six modular event rooms totaling 350 m², and 80 hectares of AOC-certified vineyards producing Beaujolais, Morgon, Brouilly, and Régnié wines.
The business operates a direct-to-consumer model across five customer segments: leisure travelers and couples, private event clients (weddings and celebrations), corporate MICE buyers (seminars, team-building, incentive programs), wine tourists, and day spa visitors. Revenue is generated through a combination of room nights (rack rates from €229 to €335 per night), bundled stay packages priced from €260 to €2,129, spa access and treatments, gastronomy, wedding venue hire (€2,900-€5,200 with three external caterers), seminars (minimum €48,000 full venue privatization), and direct wine sales. Distribution runs through the chateau-pizay.com website with Reservit booking integration, myasterio.com for spa, dedicated phone and email lines per department, a SecretBox gift-box channel, and partnerships with taxi/bus operators for group transfers.
Operationally the property maintains gardens designed by André Le Nôtre (Versailles, 17th century), an on-site vineyard, an Œnothèque with an oenosensory pathway, EV charging, héli-surface, and 150 parking spaces. The estate runs year-round except a two-week Christmas closure, with the corporate management team led by legal representative Jean-Michel GUEGUEN and a recruitment pipeline actively hiring housekeeping, F&B and spa roles. Recent operational investments include a 2024 automated energy management system (GTC), on-site microfiltered water, spa water recycling, and chardonnay-based eco-amenity products.
Château de Pizay firmographics
Firmographics- Name
- Château de Pizay
- Legal name
- SARL STE EXPL CHATEAU DE PIZAY
- Website
- https://chateau-pizay.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Château de Pizay is a privately operated 4-star heritage château hotel in the Beaujolais wine region of France, offering 61 rooms and suites, a 600 m² spa, a gastronomic restaurant, event venues, and an 80-hectare vineyard, serving leisure travelers, corporate clients, and private event customers.
- Ownership category
- akta.pro rank
Château de Pizay industry classification
Industry- Product category
- Luxury Château Hotel & Resort
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Wineries (312130), Full-Service Restaurants (722511)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Hotel & Resort Restaurants (THAFACAH), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)
Keywords
Where Château de Pizay is headquartered
LocationHeadquarters
- HQ city
- Belleville-en-Beaujolais (Saint-Jean-d'Ardières)
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Château de Pizay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Hotel accommodations: Revenue from 61 rooms and suites across two categories (Chambres Confort and Suites Duplex). Pricing varies by season, room type, and booking timing (Early Booking vs Last Minute).
- Spa and wellness services: Revenue from Spa La Source including Pass Aquasens (access to hydrotherapy pool and multisensory area), massage and body treatments, and subscriptions. Access is charged separately from hotel stays.
- Restaurant Le 1030: Revenue from the gastronomic restaurant serving lunch and dinner, including tasting menus, à la carte dining, and seasonal market menu. Also includes light dining at the bar and pool bar truck.
- Private events and weddings: Revenue from hosting weddings, banquets, seminars, and corporate events. The property offers various event spaces including La Charmille, Le Caveau, and Le Cuvage (350 m²).
- Wine production and sales: Revenue from 80 hectares of vineyards producing AOC Beaujolais, Morgon, Brouilly, and Régnié wines in gamay and chardonnay varieties. Wine sold through the on-site œnothèque and restaurant.
- Œnotourism experiences: Revenue from the œnothèque (wine tasting space, boutique, and œno-sensory pathway), wine-themed events, and wine tourism packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Chambre Confort: 36 m² room for 1-2 persons |
| Subscription | Pay-as-you-go | Suite Duplex: 40 m² two-level suite for up to 2 adults and 2 children |
| Subscription | Pay-as-you-go | Early Booking packages: 30+ days advance reservation |
| Subscription | Pay-as-you-go | Last Minute packages: within 29 days of arrival |
| Subscription | Pay-as-you-go | Chambre + Petit-déjeuner + 2h Spa package |
| Subscription | Pay-as-you-go | Half-board package for 1 person |
| Subscription | Pay-as-you-go | Echappée Gourmande: 1-night half-board |
| Subscription | Pay-as-you-go | Gastronomie et Œnologie: half-board with wine tasting |
| Subscription | Pay-as-you-go | Saveurs & Bien être: half-board with spa access |
| Subscription | Pay-as-you-go | Bien-être et Œnologie: 2-night wellness and wine package |
| Subscription | Pay-as-you-go | En Amoureux: romantic 2-night package |
| Subscription | Pay-as-you-go | Echappée Spa: 3-night intensive spa retreat |
| Subscription | Pay-as-you-go | Signature Gastronomie et Spa: premium dining and spa package |
| Unit Pricing | Pay-as-you-go | Spa Initiation: Pass Aquasens + 30mn massage |
| Unit Pricing | Pay-as-you-go | Spa Détente: Pass Aquasens + 50mn massage |
| Subscription | Multi-year contract | Pass Aquasens subscriptions |
| One time/ perpetual license | Pay-as-you-go | Winter wedding venue rental (Nov-Mar) |
| One time/ perpetual license | Pay-as-you-go | Friday weddings (shoulder season) |
| Unit Pricing | Pay-as-you-go | Nocturne du Spa: evening spa event |
| One time/ perpetual license | Multi-year contract | Weekend seminar venue rental |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Château de Pizay product offering
Product offeringCore offering
Château de Pizay operates a 4-star château hotel with 61 rooms and suites (13 Chambres Confort and 48 Suites Duplex) in 11th-century buildings in the Beaujolais wine region of France. The integrated resort offering includes the 600 m² Spa La Source wellness center, the gastronomic Restaurant Le 1030 led by Chef Yoann Gasselin, six meeting and event rooms (15-200 persons), wedding and banquet services, an on-site œnothèque with sensory wine experiences, and an 80-hectare vineyard producing AOC Beaujolais, Morgon, Brouilly, and Régnié wines from gamay and chardonnay grapes.
Product overview
Château de Pizay operates as a single-property luxury resort offering an integrated hospitality experience centered around its 11th-century château in the Beaujolais wine region. The property comprises a 4-star hotel with 61 rooms and suites (Chambres Confort and Suites Duplex), the Spa La Source wellness center, Restaurant Le 1030 gastronomic restaurant, lounge bar, and dedicated event spaces for seminars and weddings. The offering is unified under one management rather than a platform-plus-modules architecture. Guests can purchase individual services (accommodation, spa access, dining) or bundled stay packages that combine multiple services. Additional revenue streams include the Œnothèque wine tasting experience, banquet and wedding services, and seminar facilities. The property also manages an 80-hectare vineyard producing AOC Morgon, Brouilly, Régnié, and Beaujolais wines.
Differentiator
Problem solved
Functional benefit
Brands
- Spa La Source: The spa and wellness center of Château de Pizay, offering 600 m² of facilities including hydrotherapy pool, multisensory space with sauna, hammam, and various treatments.
- Restaurant Le 1030
- L'Œnothèque
- Le 1030 (Bar)
Products and services
- Château de Pizay Hôtel 4 étoiles
- Spa La Source
- Restaurant Le 1030
- L'Œnothèque du Château de Pizay
- Vins du Domaine (Estate Wines)
- Wedding and Private Event Services
- Corporate Seminar and Reception Facilities
- Bar Lounge du Château
- Pass Aquasens Spa Access
Quantifiable outcome
- Access to Lyon in 40-45 minutes, Paris in 1h40 via TGV
- +2 more outcomes
Companies that use Château de Pizay
Customer profileSegments5 records
Ideal customer profiles4 records
Château de Pizay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Château de Pizay partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Local football clubs (Beaujolais region)minorSince 2023, Château de Pizay has partnered with local football and rugby clubs to support youth sports through sponsorship. This reflects the property's commitment to local community engagement and social responsibility.
- Local rugby clubs (Beaujolais region)minorSince 2023, Château de Pizay has partnered with local football and rugby clubs to support youth sports through sponsorship. This reflects the property's commitment to local community engagement and social responsibility.
- ThalgocoreThalgo is the chosen partner brand for spa treatments at Spa La Source. As a world leader in professional marine cosmetics for thalassotherapy spas and institutes for 60 years, Thalgo provides skincare products and protocols for body and facial treatments. The partnership includes exclusive use of Thalgo products in treatment cabins and availability at the spa boutique.
- VinésimeminorVinésime specializes in vinocosmetics, offering beauty products that draw their actives from Burgundy vineyards. The product line includes Pinot Noir, Chardonnay, Grenache Noir, and Burgundy Blackcurrant extracts. Products are available exclusively at the Spa La Source boutique.
- Magner le Moment McoreOne of three designated catering partners for weddings and events. Clients can bring their own wine when working with this caterer. The partnership provides exclusive catering services for large events.
- Jean Paul PignolcoreOne of three designated catering partners for weddings and events. Clients can bring their own wine when working with this caterer. Provides exclusive fine dining catering services for prestigious events.
- Tor TraiteurcoreOne of three designated catering partners for weddings and events. Provides exclusive catering services for large-scale events and celebrations.
- Taxi and bus companiesminorPartnerships with taxi companies and bus operators to organize airport and train station transfers for seminar groups. The hotel coordinates personalized shuttle services for event attendees.
- SecretBoxminorThird-party gift experience platform for selling gift boxes (coffrets cadeaux) containing spa, dining, and stay experiences. Allows customers to purchase and gift experiences at the château.
- Local eco-pump supplier (Chardonnay-based products)minorLocal supplier of eco-friendly amenity products (éco-pumps based on chardonnay) developed in collaboration to replace single-use plastics in bathrooms. Partnership supports the property's sustainability initiatives.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Château de Pizay competitors and assessment
Company assessmentDirect peers
- Georges Blanc: A gastronomy-anchored luxury hotel and restaurant in Bourgogne run by a Michelin-distinguished chef. Comparable positioning around a chef-driven restaurant, wine region, and curated hospitality experience.
- Les Sources de Caudalié: A vineyard-anchored luxury hotel and spa near Bordeaux combining Vinothérapie spa, gastronomic dining, and on-site wine production. Highly comparable to Château de Pizay's wine + spa + gastronomy formula.
- Château de la Chèvre d'Or: A Relais & Châteaux luxury hotel in Èze combining historic stone architecture, Michelin-level gastronomy, and panoramic setting. Comparable high-end French heritage property serving romance/wellness/leisure segments.
- Hostellerie de Plaisance: A luxury hotel in Saint-Émilion offering wine tourism, fine dining, and château hospitality within a Bordeaux Grand Cru vineyard. Same integrated wine/hospitality positioning as Château de Pizay in a more prestigious appellation.
- Domaine des Étangs: A luxury château resort in Charente with spa, gastronomy, and event hosting across an expansive estate. Closely matches Château de Pizay's estate-scale integrated hospitality model.
- Château d'Audrieu: A 17th-century château hotel in Normandy with 4-star classification, restaurant, event spaces, and gardens. Comparable heritage château-hotel format with similar premium leisure and wedding target segments.
- Château de Mercuès: A 4-star château hotel in the Cahors wine region with its own vineyard, gastronomic restaurant, and event venues. Operates as a wine-region luxury château resort, closely mirroring Château de Pizay's integrated hotel/wine/event model.
- Domaine de la Bretesche: A luxury Relais & Châteaux property in Brittany offering château-style accommodations, gastronomy, spa, golf, and event hosting. Mirrors Château de Pizay's full-service resort positioning and MICE capability.
Regional players
- Vignobles & Découvertes (Beaujolais): The certified Beaujolais wine tourism label aggregating vineyard estates, hotels, and restaurants. Represents regional cluster competition and partnership opportunity for Château de Pizay's œnotourism positioning.
Broad incumbents
- Relais & Châteaux: The global collection of 580+ independently owned luxury hotels and restaurants, many operating as wine-region château resorts. Château de Pizay competes directly for the same guest within this curated network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Château de Pizay social profiles
Digital presenceChâteau de Pizay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Château de Pizay leadership team
Management profileNumber of profiles
Profiles5 records
Château de Pizay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Château de Pizay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Château de Pizay
What does Château de Pizay do?
Château de Pizay operates a 4-star château hotel with 61 rooms and suites (13 Chambres Confort and 48 Suites Duplex) in 11th-century buildings in the Beaujolais wine region of France. The integrated resort offering includes the 600 m² Spa La Source wellness center, the gastronomic Restaurant Le 1030 led by Chef Yoann Gasselin, six meeting and event rooms (15-200 persons), wedding and banquet services, an on-site œnothèque with sensory wine experiences, and an 80-hectare vineyard producing AOC Beaujolais, Morgon, Brouilly, and Régnié wines from gamay and chardonnay grapes.
Is Château de Pizay a public or private company?
Château de Pizay is a private company. It is classified as corporate owned and is currently operating.
When was Château de Pizay founded?
Château de Pizay was founded in -1. It employs 1 to 10 people.
Where is Château de Pizay based?
Château de Pizay is headquartered in Belleville-en-Beaujolais (Saint-Jean-d'Ardières), France, in the Europe region.
How does Château de Pizay make money?
Six revenue lines are on record. Hotel accommodations are the primary driver. The others are spa and wellness services, restaurant Le 1030, private events and weddings, wine production and sales and Œnotourism experiences.
Who are Château de Pizay's main competitors?
Direct peers on record are Georges Blanc, Les Sources de Caudalié, Château de la Chèvre d'Or, Hostellerie de Plaisance, Domaine des Étangs, Château d'Audrieu, Château de Mercuès and Domaine de la Bretesche. Vignobles & Découvertes (Beaujolais) is listed as a regional player. Relais & Châteaux is listed as a broad incumbent.
Does Château de Pizay have an API?
No public API is recorded for Château de Pizay.
What industry is Château de Pizay in?
Château de Pizay's product category is Luxury Château Hotel & Resort. Its primary akta.pro industry code is THAGADAG, Gastronomy & Wine-Focused Boutique Hotels, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 72111 and its SIC code is 7011.