What SR | Château Saint-Roux does

Château Saint-Roux is a multi-activity organic wine estate located in Le Cannet-des-Maures, Var, in the heart of Provence's Plaine des Maures Natura 2000 protected zone, between Nice and Marseille. It operates on a 40-hectare property that combines a 15th-century historic farm with five pillars of activity: a vineyard (5 organic wines across rosé, red and white, including AOP Côtes de Provence and IGP Maures), accommodation (7 family rooms, 5 guest rooms, plus gîte, loft and a 16-person bastide), a farm-to-table restaurant (La Table de Saint-Roux) supplied by an on-site 3,800 m² organic kitchen garden, a tasting cellar and producers' shop, and a layered programme of educational and culinary workshops (wine tasting, bread-making in a region-unique wood-fired oven using grape sourdough, farm visits).

The estate is owned and operated by SAS Domaines de Provence, the parent entity of the MDCV group, which manages four wine estates across 350 hectares of organically certified vineyards. The estate monetises across five revenue streams — wine production and direct sales (cellar, online shop, partner restaurants), accommodation, restaurant and Sunday brunch (€49 adult / €27 child), event hosting (weddings, seminars, private receptions in venues up to 250 guests), and paid discovery workshops (€-priced per session, 45 min to 1h30). GTM is direct-to-consumer via its own bilingual website, integrated booking engines for rooms and activities, gift vouchers through SecretBox, and third-party listings (Secure Hotel Booking, La Fourchette), supported by a Paris-based PR agency (DIX LOUVOIS PARIS) for press relations.

Distributional channels include direct on-site bookings, the DTC wine storefront (chateausaintroux-vin.com), and B2B distribution through partner restaurants and hotels within the MDCV portfolio (Ultimate Provence, Château de Berne). Customer segments span individual leisure tourists (families, couples), wine enthusiasts, corporate groups (seminars, team-building), and wedding/celebration parties — diversified across both consumer and event-driven demand. Château Saint-Roux itself has approximately 8 disclosed employees, drawing on the MDCV Group's broader base of 250 staff across 30 professions. No AI/ML capability, external funding, M&A activity, or public listing is disclosed.

Name

SR | Château Saint-Roux

Legal name

Château Saint-Roux

Website

https://chateausaintroux.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Château Saint-Roux is a 40-hectare organic wine estate in Provence, France, offering vineyard, restaurant, accommodation, events, and artisan workshops within the MDCV Group portfolio, serving leisure tourists, corporate groups, and wedding clients.

Ownership category

akta.pro rank

Product category

Wine Tourism & Vineyard Hospitality

NAICS

Wineries (312130), Grape Vineyards (111332), Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Bars (CRANACAE), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Organic wine production
• Wine tourism
• Farm-to-table dining
• Hospitality accommodation
• Event venue hosting

Headquarters

HQ city

Le Cannet-des-Maures

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Production and Sales: Production and sale of 5 organic wines in three colors (rosé, red, white) across 40 hectares of vines. Wines are sold direct from cellar, online shop, and at the estate's tasting boutique.
2. Accommodation Services: 7 family rooms and 5 guest rooms plus gîte, loft, and bastide rental. Rooms range from classic doubles to 16-person villa.
3. Restaurant (La Table de Saint-Roux): Table d'hôte restaurant open daily with lunch and dinner service. Sunday brunch offered at €49 adults/€27 children. Farm-to-table concept using estate produce.
4. Events and Receptions: Wedding venues, private receptions, seminars, and corporate events. Multiple venues including La Grange (45-70 people), La Terrasse (250 people), Le Saint-Roux (60 people).
5. Activities and Workshops: Wine tasting workshops, bread-making workshops, farm visits, and educational activities. Priced per workshop with durations from 45 minutes to 1h30.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Château Saint-Roux operates a multi-activity organic wine estate in Provence that produces and sells five organic wines (rosé, red, white) from 40 hectares of vines, accommodates guests in seven family rooms, five guest rooms, a gîte, a loft, and a 16-person bastide, and runs a farm-to-table restaurant (La Table de Saint-Roux) and tasting cellar. The property also offers paid discovery workshops, an artisan bakery, an educational mini farm, and hosts private events, weddings, and corporate seminars within the Natura 2000 protected zone of Le Cannet-des-Maures, Var.

Product overview

Château Saint-Roux operates as a single, unified hospitality brand under the Domaines de Provence group, offering an integrated wine tourism and leisure experience in the Var, Provence. The core portfolio spans five pillars: (1) Accommodation — ranging from classic rooms and junior suites to family flats, a gîte, a loft, and the 16-person Bastide des Bertrands villa; (2) La Table de Saint-Roux, a farm-to-table restaurant serving seasonal Provençal cuisine sourced from the estate's own kitchen garden; (3) The organic vineyard and wine production — 40 hectares producing five certified organic wines sold at the caveau and online; (4) The caveau de dégustation and producers' shop; and (5) A rich programme of discovery activities including a mini educational farm, artisan bakery with wood-fired oven, 3,800 m² organic kitchen garden, and wine/food pairing workshops. Event hosting (weddings, seminars, private receptions) ties all offerings together. Each component reinforces the estate's identity as a sustainable, organic, nature-focused destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation (rooms, gîte, loft, bastide) On-site lodging comprising seven family rooms, five guest rooms, plus self-catering options including a gîte (4-6 pers), a loft (2 pers), and a 16-person bastide villa, all set within the estate's vineyards and Natura 2000 nature reserve. Rooms use organic cotton linens and the estate works in environmental-respect agriculture.
• La Table de Saint-Roux (Farm-to-Table Restaurant) Table d'hôtes restaurant open daily for lunch and dinner, serving homemade cuisine with seasonal produce from the estate's own kitchen garden and local producers. Offers a Sunday brunch (€49 adult / €27 child under 12) featuring viennoiserie, cheese from Fromagerie de Lorgues, and fresh/homemade/local products.
• Organic Wines (Estate Vineyard Production) Five certified organic wines in three colors under AOP Côtes de Provence and IGP Maures designations, including Château Saint-Roux Rosé (AOP), Friponne Rosé (IGP), and Le Pigeonnier (rosé, red, white cuvées). Hand-harvested grapes are vinified with natural local yeasts.
• Tasting Cellar & Shop (Caveau de Dégustation) Wine tasting cellar and producers' shop open 7 days a week, offering estate organic wines, vegetables from the kitchen garden, cheeses from Fromagerie de Lorgues, and breads baked on-site in a wood-fired oven. Operates as a café and boutique for on-site purchases.
• Private Events & Weddings (Réceptions et Séminaires) Event hosting services for weddings, private receptions, corporate seminars, and incentives. Venues include La Grange (up to 70 cocktail), Kitchen Garden Room, La Terrasse (up to 250 cocktail), Le Saint-Roux, and La Table Saint-Roux, with full catering by Chef Jonas Barrière and bundled service from 10am to 3am.
• Discovery Workshops (Ateliers Découverte) Educational and experiential workshops including wine tasting sessions (45 minutes to 1h30), sommelier workshops, bread-making ("Faites votre baguette"), and food-and-wine pairing workshops. Designed for groups of 4 to 12 participants and priced per workshop.
• Artisan Bakery (Boulangerie du Château Saint-Roux) On-site bakery featuring the region's only wood-fired oven, producing artisan sourdough breads using sourdough made from estate grapes. Offers daily baked goods for on-site purchase and guided bread-making workshops led by Head Baker Géraud Fleuri.
• Mini Educational Farm (Ferme Pédagogique) Miniature farm featuring goats, hens, roosters, and a miniature donkey. Offers guided 1h30 educational farm tours led by Charline Parfum or Suzy Pichot covering animal care, feeding, and animal welfare education.
• Gift Vouchers (Bons Cadeaux via Secret Box) Gift vouchers available for purchase, enabling recipients to book stays, dining, wine tastings, discovery workshops, and other estate experiences through the Secret Box platform.

Quantifiable outcome

• Winery recognized as exception in Côtes de Provence AOC for organic approach
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MDCV Group (Domaines de Provence)coreStrategic or Co-development PartnerChâteau Saint-Roux is owned and operated by MDCV Group (Domaines de Provence), which manages 4 wine estates across 350 hectares in Provence: Château de Berne, Ultimate Provence, Château des Bertrands, and Château Saint-Roux. The group provides shared resources, marketing, and operational support across all properties.
• Fromagerie de LorguescoreStrategic or Co-development PartnerLocal artisan cheesemaker providing goat's cheeses for the estate restaurant and shop. Master Cheesemaker Tristan Joly is featured in wine and cheese pairing workshops. Products also sold at the estate's tasting cellar.
• Jacques Rolancy (Meilleur Ouvrier de France)minorOthersJacques Rolancy, a Meilleur Ouvrier de France (Best Worker in France/MOF) in baking, visited and endorsed the estate's bakery. While not a formal partnership, his visit highlights the estate's commitment to artisan baking excellence.
• Château des Bertrands (Equestrian Club)minorStrategic or Co-development PartnerPartner estate with equestrian facilities in Natura 2000 reserve. Offers pony and horseback riding to explore the vineyards. Located adjacent to Château Saint-Roux in Le Cannet-des-Maures.
• DIX LOUVOIS PARIScoreGTM or Marketing PartnerPR agency handling press contacts and media relations for Château Saint-Roux. Contact: Florine Cagnat. Press materials available through Sales Library MDCV portal.
• Sales Library MDCVminorGTM or Marketing PartnerDigital portal for downloading official press kits, logos, and communiqués for MDCV Group properties including Château Saint-Roux.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domaine de Fontenille: Provence wine estate in the Luberon offering organic vineyard production, on-site accommodation, restaurant, and event hosting. Directly comparable multi-activity estate model to Château Saint-Roux in a similar Provençal setting.
• Château de Berne: Flagship sister estate within the MDCV (Domaines de Provence) group, located in Flayosc, Provence. Comparable as an organic vineyard, wine tourism destination, accommodation provider, and restaurant operator — the closest functional twin to Château Saint-Roux within the same parent.
• Château des Bertrands: Sister estate within the MDCV group, located adjacent to Château Saint-Roux in Le Cannet-des-Maures, featuring equestrian facilities in the Natura 2000 reserve. Comparable as a group sibling offering complementary wine tourism experiences.
• Ultimate Provence: Another MDCV group estate in La Garde-Freinet, Provence. Operates organic vineyard production and wine tourism with comparable AOP Côtes de Provence positioning, sharing group-level marketing and distribution resources with Saint-Roux.

Broad incumbents

• Château Minuty: Established AOP Côtes de Provence rosé estate with international distribution and on-site wine tourism offerings. Comparable in varietal mix and Provence positioning, though with much greater scale and global brand presence.
• Château Miraval: Provençal estate producing premium rosé, red, and white wines under AOP Côtes de Provence with strong celebrity and lifestyle brand associations. Comparable wine production and tourism model at larger scale.
• Château d'Esclans: Provençal rosé producer of Whispering Angel and Rock Angel, the dominant premium Provence rosé brand globally. Comparable as an AOP Côtes de Provence producer with significant wine tourism component, though operating at substantially larger scale and brand recognition.
• Domaine Ott: Iconic Provence rosé producer with three estates and historic brand equity. Comparable AOP Côtes de Provence production and wine tourism positioning, representing the upper bound of prestige within the category.
• La Coste: Provençal estate combining vineyard, art, accommodation, and dining near Aix-en-Provence. Comparable diversified luxury estate model with strong tourism and F&B pillars, though with a significantly larger art component.

Regional players

• Domaine de la Croix: Provençal organic wine estate near La Croix-Valmer offering wine tourism, tastings, and accommodation. Comparable as an organic Provence wine tourism destination, though with less diversified F&B and event infrastructure than Château Saint-Roux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sr-ch%C3%A2teau-saint-roux

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SR | Château Saint-Roux