Tour des Termes

What Tour des Termes does

Château Tour des Termes is a privately held family-owned Bordeaux wine estate located at 2 rue du Pigeonnier, 33180 Saint-Estèphe, Gironde, France, in the heart of the Médoc approximately 50 km from Bordeaux. The estate comprises 35 hectares of vineyard (60% Merlot, 30% Cabernet Sauvignon, 5% Cabernet Franc, 5% Petit Verdot; average vine age 40 years) producing roughly 90,000 bottles per year at a 45 hl/ha yield, classified as Saint-Estèphe AOC and Cru Bourgeois Supérieur. Winemaking follows traditional Médoc methods with modern sustainable practices: indigenous yeast fermentation, parcel-level precision viticulture, 15 months of barrel aging with 50% new French oak for the Grand Vin, and grass cover with manual vine operations supporting HVE3, Terra Vitis, and IWCA Silver certifications. Consulting oenologist Hubert de Boüard supports quality management under Director General Julien Brustis.

The product portfolio spans four core wines: Château Tour des Termes (Grand Vin, aging potential 15–20 years), Préface de Tour des Termes (second wine, €19–€19.50/bottle, 5–10 year window), Château Comtesse du Parc (Haut-Médoc AOC from a 9-hectare single plot planted in 1986, €14.50/bottle, 3–5 year window), and the 2024-launched Tour des Termes EXPLORE single-varietal range of Merlot and Cabernet Sauvignon (€22/bottle, designed for immediate enjoyment, in reusable bottles with recycled packaging). A Wine Explorer Box (€65) bundles three estate wines.

The estate was acquired in 2023 by the O'Connor family from Ireland, whose primary business is in renewable energy. The business model is direct-to-consumer: bottle sales through chateautourdestermes.com with a minimum 6-bottle order and €29 flat-rate (free over €300) shipping within mainland France, combined with paid wine-tourism experiences (€10/€25/€65 per person) that drive on-site conversion. International sales are channeled through exclusive distributors. Customer segments split between discerning wine enthusiasts and collectors acquiring via DTC and a secondary trade and hospitality channel (restaurants, wine bars, specialty retailers). Pricing is held through December 31, 2026, with availability constrained by limited production.

Name

Tour des Termes

Legal name

Château Tour des Termes

Website

https://chateautourdestermes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Château Tour des Termes is a privately held Saint-Estèphe Cru Bourgeois Supérieur estate producing 90,000 bottles annually from 35 hectares, selling direct-to-consumer via its e-commerce site and on-site wine tourism, with international sales through exclusive distributors.

Ownership category

akta.pro rank

Product category

Bordeaux Wines

NAICS

Wineries (31213), Wineries (312130), Tour Operators (56152)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Bordeaux wine production
• Médoc wine estate
• Wine tourism experiences
• Saint-Estèphe appellation
• Sustainable viticulture

Headquarters

HQ city

Saint Estèphe

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Wine Sales: Direct-to-consumer sales of estate wines through owned e-commerce platform. Products include Château Tour des Termes (Saint-Estèphe AOC), Préface de Tour des Termes (second wine), Château Comtesse du Parc (Haut-Médoc AOC), and the Explore single-varietal range. Minimum 6-bottle orders with flat-rate or free shipping.
2. Wine Tourism Experiences: Paid visitor experiences including guided estate tours with tastings (€10/person), food and wine pairings (€25/person), and lunch in the vineyard (€65/person). Generates direct sales while building brand loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Château Tour des Termes is a 35-hectare Saint-Estèphe (Médoc) wine estate producing blended and single-varietal Bordeaux wines under the AOP Saint-Estèphe and AOP Haut-Médoc designations, including the flagship Château Tour des Termes (Grand Vin, Cru Bourgeois Supérieur), Préface de Tour des Termes (second wine), Château Comtesse du Parc, and the EXPLORE single-varietal range. The estate sells wines directly to consumers through its own e-commerce platform and on-site purchases, and offers paid wine tourism experiences including guided tours, tastings, food and wine pairings, and vineyard lunches.

Product overview

Tour des Termes is a Bordeaux winery (Château Tour des Termes) producing four distinct wine products and a wine discovery box, supported by wine tourism experiences. The portfolio is anchored by Château Tour des Termes, the Grand Vin A.O.P Saint-Estèphe (Cru Bourgeois Supérieur), complemented by Préface de Tour des Termes as its second wine, Château Comtesse du Parc as a separate A.O.P Haut-Médoc property wine, and the newly launched EXPLORE single-varietal range (2024). The Wine Explorer Box bundles three estate wines for discovery. Wine tourism experiences (tour & tasting, food & wine pairing, and vineyard lunch) are offered to visitors. All wines are crafted under the guidance of consultant oenologist Hubert de Boüard, and the estate is certified HVE3 and Terra Vitis.

Differentiator

Problem solved

Functional benefit

Brands

• Château Tour des Termes: Grand vin d'assemblage - AOP Saint-Estèphe, the flagship wine of the estate
• Tour des Termes EXPLORE
• Préface de Tour des Termes
• Château Comtesse du Parc
• Wine Explorer Box

Products and services

• Château Tour des Termes (Grand Vin) A.O.P Saint-Estèphe red Grand Vin classified as Cru Bourgeois Supérieur, assembled from 60% Merlot, 30% Cabernet Sauvignon, 5% Cabernet Franc, and 5% Petit Verdot. Aged 15 months in barrels (50% new French oak). Annual production approximately 90,000 bottles. Aging potential 15–20 years. Made under consultant oenologist Hubert de Boüard.
• Préface de Tour des Termes (Second Wine) Second wine of Château Tour des Termes, blended from 50% Cabernet Sauvignon and 50% Merlot from younger vines on 5 hectares. Aged 12 months in vats and French oak barrels. Characterized by smooth, spicy, mineral notes with red and black berry aromas. Aging potential 5–10 years.
• Château Comtesse du Parc A.O.P Haut-Médoc wine from a 9-hectare single-plot vineyard planted in 1986. Equal proportions of Merlot and Cabernet Sauvignon on clay-limestone soils. Aged 12 months in vats and oak barrels with 21 days of maceration. Red fruit aromas with an ample, rich palate. Aging potential 3–5 years.
• Tour des Termes EXPLORE (Single-Varietal Range) New range of single-varietal parcel wines launched in 2024, challenging Bordeaux's traditional blended style. Includes Explore Merlot 2024 (12.23% vol, pH 3.28) and Explore Cabernet Sauvignon 2024 (12.35% vol, pH 3.39). Fermented with indigenous yeasts selected in the vineyard and aged 8 months in 500L barrels and tanks. Uses reusable bottles and recycled paper packaging. Designed for immediate enjoyment upon release.
• Wine Explorer Box (Coffret Découverte) A wine discovery trio/box containing three estate wines: Château Comtesse du Parc 2023, Préface de Tour des Termes 2020, and Château Tour des Termes 2020. Sold as a single gift/discovery bundle.
• Wine Tourism Experiences (Visites & Dégustations) Wine tourism experiences at the estate offered in three formats: (1) Visit & Tasting — 1 hour at €10/person including estate history, vineyard walk, vat room and barrel cellar visit, and guided tasting; (2) Food & Wine Pairing — 1h30 at €25/person pairing 4 cuvées with 4 signature bites using local products; (3) Lunch in the Vineyards — 3 hours at €65/person with a convivial lunch and local products paired with estate wines.

Quantifiable outcome

• 90,000 bottles produced annually from 35 hectares
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Hubert de BoüardcoreOthersConsultant oenologist providing expertise in winemaking. Well-known figure in Bordeaux wine industry, bringing experience to quality management and production decisions.
• International Wineries Climate Alliance (IWCA)coreStrategic or Co-development PartnerSilver member of IWCA, demonstrating commitment to sustainability and climate action. Alliance supports knowledge sharing and best practices for reducing environmental impact in wine production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Château Cos d'Estournel: Saint-Estèphe Second Growth and the appellation's leading estate, with extensive wine tourism, hospitality, and a global DTC footprint. Directly comparable geographic, classification, and channel profile, though operating at materially larger scale and price points.
• Château Phélan Ségur: Saint-Estèphe estate with similar production scale, family-style ownership, and a DTC/visiting-customer model centered on a Grand Vin and second wine. One of the closest size-and-strategy analogs in the appellation.
• Château Palmer: Margaux estate renowned for biodynamic conversion and a high-touch, allocation-driven DTC model. Closely aligned with Tour des Termes on sustainability-led brand differentiation and visitor engagement, though at a substantially higher price tier.
• Château Pontet-Canet: Pauillac Fifth Growth and biodynamic viticulture pioneer. Directly comparable sustainability-led repositioning, premium pricing, and DTC emphasis, demonstrating how a Médoc estate can scale brand equity through ESG differentiation.
• Château Lafon-Rochet: Saint-Estèphe Fourth Growth with comparable Cru Bourgeois-adjacent positioning and active sustainability commitments. Useful benchmark for appellation-level pricing and tourism economics at a similar scale.
• Château d'Issan: Margaux Third Growth operated with a family-style ownership and DTC tourism focus. Comparable boutique-Médoc business model spanning Grand Vin, second wine, and on-site visitor experiences.
• Château Beychevelle: Saint-Julien Fourth Growth with a strong brand and developed hospitality/wine-tourism program. Comparable Grand Vin + second wine + visitor-experience model in the neighboring Left Bank appellation.
• Château Calon-Ségur: Saint-Estèphe Third Growth with a strong direct-to-consumer and tourism offering. Comparable Médoc château operating a similar blend of Grand Vin, second wine, and on-site visitor experiences at a premium tier.
• Château Montrose: Saint-Estèphe Second Growth estate with significant Médoc vineyard holdings and active investment in modern, energy-efficient winery facilities. Closest geographic and classification peer, with comparable capex-driven modernization trajectory.
• Domaine de Chevalier: Pessac-Léognan family-owned estate producing both red and white wines with a tight production footprint and strong DTC orientation. Useful peer for small-scale, family-led Bordeaux production economics and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tour-des-termes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour des Termes