Chatham Parkway Toyota

What Chatham Parkway Toyota does

Chatham Parkway Toyota is a privately-held Toyota franchise dealership founded in 1980 and headquartered in Savannah, Georgia. The company operates from two Savannah locations: the main dealership at 7 Park of Commerce Way (Sales, Service, Parts, Rentals) and the Collision Center at 41 Park of Commerce Way. It sells the full Toyota lineup including sedans (Corolla, Camry), SUVs/crossovers (RAV4, Highlander, 4Runner, Grand Highlander, Land Cruiser, Sequoia), trucks (Tacoma, Tundra), minivans (Sienna), and electrified vehicles (bZ, Prius, Prius Prime, RAV4 Prime, plus hybrid variants), as well as pre-owned and certified pre-owned inventory. The Collision Center holds the only Toyota Certified Collision Center designation in the Southeast. Headcount is approximately 61 employees across Sales, Finance, Service, Parts, Accounting, BDC, Client Care, Collision Center, and Carwash/Detail departments.

Revenue is generated through five streams: new and used vehicle sales (transaction-based), finance and insurance products including GAP coverage (transaction-fee), vehicle rentals at $55-$120/day (transaction-fee), service and parts using Toyota Genuine Parts (transaction-fee), and collision repair services. Pricing examples include 2026 Corolla LE at $169/month for 84 months at 6.99% APR with $11,500 down, and service specials such as oil change plus tire rotation plus engine filter at $149.99. The dealership also operates the Toyota Apprenticeship Career Training (TACT) program, ToyotaCare complimentary maintenance coverage, and a Pittman Certified Lifetime Warranty.

The company serves individual vehicle buyers and a modest fleet/commercial segment across the Savannah metropolitan area and the broader Coastal Empire region (Hinesville, Brunswick, Garden City, Richmond Hill, Pooler, Hilton Head Island). Distribution is direct-to-consumer through the physical dealership and an integrated website supporting inventory browsing, service scheduling, parts ordering, and Capital One pre-qualification for financing. Marketing channels include Google Reviews (4.4 stars across 3,816 reviews), direct website content, and community/charity events. The operating model is that of a single-location, family-style independent franchise dealer with no disclosed parent company, private equity backing, or institutional investment.

Name

Chatham Parkway Toyota

Legal name

Chatham Parkway Toyota

Website

https://chathamparkwaytoyota.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Chatham Parkway Toyota is a privately-held Toyota franchise dealership in Savannah, Georgia, founded in 1980. It sells new, used, and certified pre-owned Toyota vehicles and operates service, parts, collision repair, financing, and rental services serving the Coastal Empire region.

Ownership category

akta.pro rank

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: New and used Toyota vehicle sales including certified pre-owned inventory
2. Finance and Insurance Products: Vehicle financing, GAP coverage, and other F&I products
3. Vehicle Rentals: Daily and weekly Toyota rentals with unlimited mileage option available
4. Service and Parts: Maintenance, repair services, and genuine Toyota parts sales

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Chatham Parkway Toyota is a Toyota franchise dealership that sells new and pre-owned Toyota vehicles, provides factory-trained maintenance and repair services, supplies Toyota Genuine Parts, and operates the only Toyota Certified Collision Center in Southeast Georgia and the Coastal Empire region. The dealership also offers vehicle financing through Capital One Finance and Toyota Rent A Car rentals, serving individual buyers and fleet customers in the Savannah area.

Product overview

Chatham Parkway Toyota is a full-service Toyota dealership offering new, pre-owned, and certified pre-owned vehicles. The product portfolio centers on Toyota vehicle sales with integrated service ecosystem including maintenance/repair using Toyota Genuine Parts, collision repair (as the only Toyota Certified Collision Center in the Southeast), vehicle financing, and rental services. Additional offerings include ToyotaCare complimentary maintenance, lifetime warranty programs, GAP coverage, and the TACT technician training program. The dealership operates as a one-stop automotive solution for sales, service, parts, body repair, and vehicle protection products.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Toyota Motor CorporationcoreStrategic or Co-development PartnerToyota franchise dealership representing Toyota Motor Corporation. Authorized to sell new Toyota vehicles, use Toyota branding, access Toyota factory training, parts, and certification programs including the only Certified Toyota Collision Center in the Southeast.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Carvana: Online used-car retailer offering home delivery and vending-machine pickup. Represents a structural threat to traditional dealership F&I and front-end gross margins by removing the in-person negotiation step.
• CarMax: Largest US used-car retailer with no-haggle pricing and integrated financing. Competes for Chatham Parkway Toyota's pre-owned and certified pre-owned vehicle sales, particularly digitally-savvy buyers.

Direct peers

• Savannah Toyota: Another Toyota franchise dealership serving the Savannah, GA market. Direct competitor for new Toyota sales, certified service, and parts within the same primary geography as Chatham Parkway Toyota.
• Enterprise Rent-A-Car: Operates one of the largest vehicle rental fleets in the US and competes with Chatham Parkway Toyota's Toyota Rent-A-Car program for daily/weekly rental demand in the Savannah market.

Broad incumbents

• AutoNation: Largest automotive retailer in the US operating multiple OEM franchises nationwide. Comparable as a multi-brand dealership group but operates at vastly greater scale with publicly disclosed financials and broader geographic footprint.
• Hendrick Automotive Group: Largest privately-held automotive dealership group in the US, with Toyota franchises among many others. Comparable operating model (sales, service, parts, collision, F&I) but at consolidated group scale versus Chatham's single point.
• Sonic Automotive: Public automotive retailer with multiple Toyota franchises in the Southeast US. Operates EchoPark used-car stores alongside new-vehicle dealerships, comparable in franchise mix and regional Southeast positioning.
• Asbury Automotive Group: Major US dealership group with Toyota and luxury franchises across the Southeast. Directly comparable in customer segments (sales, service, F&I, parts) but at consolidated multi-location scale.
• Group 1 Automotive: International automotive retailer with US Toyota franchises among other brands. Operates the same full-service dealership model (sales, service, parts, F&I) but at public-company scale across multiple geographies.
• Lithia Motors (Driveway): Major US automotive retailer with a broad multi-brand franchise network including Toyota stores. Comparable in core dealership operations (sales, service, F&I) but with public-market scale and a digital retail platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cptoyota
• LinkedInlinkedin.com/company/chatham-parkway-toyota

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chatham Parkway Toyota