Chattahoochee National Park Conservancy

What Chattahoochee National Park Conservancy does

The Chattahoochee National Park Conservancy is a 501(c)(3) nonprofit founded in 2012 and headquartered in the Atlanta metropolitan area (mailing address in Roswell, GA; operations at Island Ford in Sandy Springs, GA). It serves as the official nonprofit partner of the Chattahoochee River National Recreation Area (CRNRA), a unit of the National Park Service, and its mission is to preserve and enhance that recreation area for public enjoyment. The organization employs approximately 7 people and is led by Executive Director Brittany Jones with Board Chair Peter Coffman.

The Conservancy's core products are philanthropic programs that fund capital improvements, conservation work, and visitor experiences on federal parkland. Flagship offerings include the Island Ford Trail Project (more than $400,000 raised, 2.2 miles of new trail), Wildlife Sanctuary designation and stewardship at Island Ford, advocacy around federal park funding and operations, and recurring community events. It does not develop proprietary technology; its operating stack is conventional nonprofit infrastructure (donor management, event ticketing, web presence).

The business model is diversified nonprofit revenue across four streams: individual memberships with a stated price ladder from $35 to $1,000, corporate partnerships with named sponsors including Cox Enterprises, Brixmor, and Voya, event and program revenue, and planned giving. Strategic direction is set by a board-completed 2024 strategic plan that explicitly references long-term trail-network ambitions and program expansion, with growth dependent on continued NPS partnership stability and donor pipeline development.

Name

Chattahoochee National Park Conservancy

Legal name

Chattahoochee National Park Conservancy, Inc.

Website

https://chattahoocheeparks.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Chattahoochee National Park Conservancy is a 501(c)(3) nonprofit and official philanthropic partner of the Chattahoochee River National Recreation Area, funding trail construction, conservation programs, and community events that support the National Park Service site.

Ownership category

akta.pro rank

Product category

Conservation Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Citizen Science & Conservation Volunteer Tourism Programs (On-Site) (THAAAFAH)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• National park conservation
• Trail restoration services
• Habitat preservation programs
• Environmental education services
• Conservation fundraising

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting park projects, trail maintenance, conservation, education, wildlife sanctuary, crime prevention, or general operations. Donors can direct gifts to specific funds or area of greatest need.
2. Membership Program: Annual membership fees ranging from $35 to $1000 per year with tiered benefits including stickers, decals, discounts at partner businesses, event invitations, newsletters, and annual pass.
3. Corporate Partnerships: Employee volunteer workdays, corporate paddles, program sponsorships, in-kind contributions, and customized partnerships with businesses including Cox Enterprises, Brixmor, and Voya.
4. Event Revenue: Revenue from signature events like Party for the Park fundraiser and Paddle the Park guided paddles. Ticket sales and sponsorships support park projects and operations.
5. Planned Giving: Gifts through wills, trusts, stock donations, IRA transfers, and charitable trusts for long-term organizational sustainability.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Chattahoochee National Park Conservancy is the official nonprofit partner of the Chattahoochee River National Recreation Area (CRNRA), a National Park Service unit in metro Atlanta. The organization raises tax-deductible donations, sells tiered annual memberships, hosts signature fundraising events, runs guided recreation programs (paddles, hikes, wellness), coordinates corporate volunteer days, and delivers youth environmental education to support trail maintenance, habitat restoration, wildlife sanctuary development, and visitor experience enhancements across 15 park units spanning 48 miles of the Chattahoochee River.

Product overview

Chattahoochee National Park Conservancy operates as a nonprofit partner organization rather than a traditional product company. The conservancy offers a suite of programs and services supporting Chattahoochee River National Recreation Area, including membership tiers (Hero of the 'Hooch program with Neighbor through Guardian levels), outdoor recreation programs (Hike CRNRA Challenge, Paddle the Park, Wellness Series), signature events (Party for the Park annual fundraiser), youth education programs (Discovery Days), volunteer opportunities (VIP Program, Wildlife Sanctuary Workdays), and designated donation funds. The organization does not offer a software product or technology platform; all offerings are focused on park preservation, community engagement, and outdoor recreation support.

Differentiator

Problem solved

Functional benefit

Brands

• Heroes of the 'Hooch: CNPC's membership program branding, inviting supporters to become members and help preserve the park.

Products and services

• Heroes of the 'Hooch Membership Program Six-tier annual membership program (Neighbor $35, Friend $50, Partner $100, Supporter $250, Patron $500, Guardian $1,000) for individual supporters of CRNRA, with benefits including discounts at partner businesses, event invitations, newsletters, and annual park passes.
• Party for the Park Annual signature fundraising event featuring hors d'oeuvres, cash bar, silent auction, raffle, and the Hightower Award presentation; CNPC's cornerstone fundraiser supporting park enhancement initiatives.
• Paddle the Park Guided paddle series in partnership with Nantahala Outdoor Center offering kayak and ducky trips at various sections of the Chattahoochee River, including safety instruction, equipment rental, and river interpretation.
• Wellness Series Outdoor wellness programming including Pilates in the Park, Yoga in the Park, Sound Bathing, and Forest Bathing sessions held at Powers Island, designed to promote wellbeing and community connection to nature.
• Hike CRNRA Challenge Hiking challenge program encouraging visitors to explore all 66 miles of trails across the park's 15 units; participants who complete the challenge receive a Hike CRNRA patch and annual CNPC membership.
• Discovery Days Youth Education Program Environmental education program partnering with CRNRA and Cobb County Water System to welcome up to 600 fourth graders from Title I schools annually to Sibley Pond, providing their first connection with nature in their local national park.
• Volunteer In Parks (VIP) Program Volunteer program with standing workdays on the 1st and 3rd Saturday of each month and monthly volunteer meetings on the 2nd Thursday at Island Ford Visitor Center, covering trail work, river cleanups, and special projects.
• Designated Donation Funds Tax-deductible donation program allowing donors to direct contributions to specific funds including Area Most Needed, Trails, Conservation, Education & Community, Wildlife Sanctuary, Crime Prevention, and General Operations.
• Corporate Partnership Program Tailored corporate engagement including employee volunteer workdays, corporate paddles, program sponsorships, in-kind contributions, and customized partnerships; groups of 15+ employees require a minimum $1,500 donation.

Quantifiable outcome

• 185 community events hosted (2025)
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• National Park Service (NPS)coreStrategic or Co-development PartnerPrimary partner relationship. CNPC is the official nonprofit partner and friends group of Chattahoochee River National Recreation Area. Works alongside NPS to raise funds, rally volunteers, and ensure park remains safe, beautiful, and accessible. Public-private partnership for trail restoration, habitat conservation, and visitor programs.
• Birds GeorgiacoreStrategic or Co-development PartnerPartnership to transform area at Island Ford Visitor Center into certified Wildlife Sanctuary and Environmental Education Site. Creates native forest and woodland to support local wildlife and pollinators. Includes pollinator garden with educational opportunities for visitors.
• Alta Planning + DesignmajorTechnology or IntegrationEngineering firm engaged for Island Ford Trail Project. Completed architecture and engineering survey, construction documents for trail building, rehabilitation, and closures. Identified optimal trail routes with resource assessments including archaeological surveys.
• Nantahala Outdoor Center (NOC)majorStrategic or Co-development PartnerPartnership for Paddle the Park guided paddle series. NOC provides expert guides, equipment (kayaks, duckies, paddles, life jackets), safety instruction and river interpretation. CNPC members receive BOGO boat rental discounts weekdays.
• Chattahoochee RiverkeepercoreStrategic or Co-development PartnerAdvocacy partnership to raise awareness, encourage public action, and protect CRNRA from federal policy impacts. Joint efforts include advocacy campaigns, letter-writing tools, and shared messaging about NPS funding needs.
• Cobb County Water SystemminorStrategic or Co-development PartnerPartnership for Discovery Days educational program welcoming up to 600 fourth graders annually from Title I schools to Sibley Pond for environmental education.
• Tailored TrailsmajorImplementation/ SI/ Consulting PartnerProfessional trail builder contracted for Island Ford Trail Project construction. Expert in sustainable trail design balancing environmental protection with visitor experience.
• Cox EnterprisesminorGTM or Marketing PartnerCorporate partner participating in employee volunteer workdays and workplace giving programs.
• VoyaminorGTM or Marketing PartnerCorporate partner engaged in corporate giving and employee volunteer programs.
• BrixmorminorGTM or Marketing PartnerCorporate partner supporting park through corporate giving initiatives.
• Georgia Water CoalitionminorOthersMember of Georgia Water Coalition, an alliance of organizations working to protect and restore Georgia's water resources.
• National Park Friends AllianceminorOthersMember of National Park Friends Alliance, a network of friends groups supporting national parks across America (over 200 member organizations).

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Trust for Public Land: National nonprofit working to conserve land and create public parks. CNPC treasurer Michele Reale sits on TPL's Georgia advisory board; comparable in conservation mission but operates at far greater scale and across all 50 states.
• The Nature Conservancy: One of the largest environmental nonprofits globally, focused on land and water conservation. Operates in the same Georgia geography; comparable in conservation mission but at vastly larger scale with substantial endowments.
• National Park Foundation: The official national charitable partner of the National Park Service. Functions as an umbrella for friends groups like CNPC and shares the same NPS-aligned mission, though at a portfolio level rather than for a single park.
• National Parks Conservation Association: Independent advocacy organization working to protect and enhance US national parks. CNPC partners with NPCA-aligned advocacy (e.g., joint campaigns with Chattahoochee Riverkeeper); comparable in mission (park advocacy) but operates at national scope.

Direct peers

• Appalachian Trail Conservancy: Trail-focused nonprofit that maintains and protects a long-distance trail corridor. CNPC's Island Ford Trail Project and Hike CRNRA Challenge use the same 'trail stewardship + membership' playbook, with similar volunteer work-day programming and donor base of outdoor enthusiasts.
• Blue Ridge Parkway Foundation: Official nonprofit partner of Blue Ridge Parkway. Operates in the same regional Southeast geography as CNPC, supports trail and visitor-experience projects on a long, linear NPS unit, and runs a similar membership-plus-major-gift revenue model.
• Friends of the Smokies: The official nonprofit partner of Great Smoky Mountains National Park — the most-visited US national park. Same model as CNPC: fundraising, volunteer coordination, and program delivery on behalf of a single NPS unit, with a comparable tiered-membership and capital-campaign structure.

Regional players

• Chattahoochee Riverkeeper: Water-water-quality advocacy nonprofit for the Chattahoochee River basin. Listed as a CNPC partner and runs co-advocacy campaigns; comparable in regional fundraising and member-supported model, but focused on water rather than park-unit stewardship.
• Appalachian Mountain Club: Regional outdoor recreation and conservation organization for the Northeastern US. Comparable mission — trail stewardship, outdoor programming, and member-supported conservation — with similar wellness and guided-experience programming to CNPC's Wellness Series.

Emerging players

• Student Conservation Association: National nonprofit providing conservation-service opportunities for young people in national parks. CNPC board member Nick Costides serves on its board; operates with similar volunteer-engagement model for parks but at broader national scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/chattahoocheeparks
• Facebookfacebook.com/chattahoocheeparks
• Instagraminstagram.com/chattahoocheeparks
• LinkedInlinkedin.com/company/chattahoochee-national-park-conservancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chattahoochee National Park Conservancy