尚美

What 尚美 does

Chaumet (尚美) is a French luxury jewelry and watch maison that designs and sells high-end jewelry, timepieces, and related luxury accessories through its retail and e-commerce platforms. The company's product overview describes it as offering high-end jewelry, timepieces, and related luxury accessories, with no further product-level granularity disclosed in the source data.

The firm operates through dual geographic markets, with stated presence in Europe (France) and Asia (China). In China, it operates a localized Chinese-language website (chaumet.cn) that links visitors to the official Chaumet Paris site (chaumet.com/cn_zh/). The China entity holds a Shanghai electronic business license (verifiable on the Shanghai Administration for Market Regulation portal) and is associated with an ICP filing (沪ICP备10213225号-12) and a public-security record (沪公网安备31010602002933号), indicating formal regulatory compliance for digital operation in mainland China. The legal name recorded is "尚美 (Chaumet)" and it trades under "尚美," "Chaumet," and "Chaumet Paris."

Headcount stands at 195 employees per the firmographics block. Beyond this, the source provides no information on pricing models, distribution channels beyond the website, customer segments, named logos, partnerships, awards, certifications, management team, M&A, funding, or AI/technology stack. Revenue is not disclosed and the ownership / parent-company relationship is unspecified in the data, so investors seeking those facts would require additional sources.

Name

尚美

Legal name

尚美 (Chaumet)

Website

https://chaumet.cn

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Chaumet (尚美) is a French luxury jewelry and watch maison selling high-end jewelry, timepieces, and accessories through retail and e-commerce, operating across Europe (France) and Asia (China).

Ownership category

akta.pro rank

Product category

Luxury Jewelry & Watches

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA)

akta.pro secondary industries

High Jewelry & Haute Joaillerie (CRAKAAAE), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)

Keywords

• Luxury jewelry
• Fine watches
• Bridal jewelry
• High-end accessories
• French luxury goods

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Chaumet is a French luxury jewelry and watch maison offering high-end jewelry, timepieces, and related luxury accessories. The company reaches consumers through its own retail network and an e-commerce platform, marketing under the Chaumet and Chaumet Paris brand names.

Product overview

Chaumet is a French luxury jewelry and watch maison, offering high-end jewelry, timepieces, and related luxury accessories through its retail and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Van Cleef & Arpels: Van Cleef & Arpels is a French high-jewelry and watch maison competing head-to-head with Chaumet in bridal, high jewelry, and Paris-heritage positioning, with similar omnichannel retail strategies.
• Cartier: Cartier is the closest direct peer — a French luxury jewelry and watch maison with global retail and bridal/high-jewelry franchises, operating in the same premium price tiers and customer segment as Chaumet.
• Chopard: Chopard is a Swiss luxury maison offering high jewelry and watches, with a strong bridal and haute joaillerie presence that overlaps Chaumet's core categories and customer base.
• Graff: Graff is a high-jewelry specialist focused on diamond-led haute joaillerie, comparable to Chaumet in targeting ultra-wealthy clients with bespoke and high-jewelry offerings.
• Boucheron: Boucheron is another Place Vendôme-anchored French jewelry maison competing in fine and high jewelry, with comparable Paris-heritage branding and bridal offerings to Chaumet.
• Bulgari: Bulgari is a multi-category luxury maison offering high jewelry, watches, and accessories through global retail and e-commerce — a near-identical business model to Chaumet's maison positioning.
• Harry Winston: Harry Winston is a luxury high-jewelry and timepiece maison with a heritage identity similar to Chaumet's, competing in the same ultra-high-net-worth bridal and high-jewelry segments.
• Piaget: Piaget combines fine jewelry and haute horlogerie under a Swiss luxury maison identity — directly comparable to Chaumet's jewelry-plus-watch value proposition and tiered price architecture.

Emerging players

• Messika: Messika is a fast-growing French contemporary fine-jewelry maison with strong bridal and celebrity-driven positioning — an emerging peer that competes with Chaumet for younger luxury jewelry buyers.

Broad incumbents

• Tiffany & Co. Tiffany is a global jewelry incumbent with a much broader retail network and stronger bridal positioning; comparable as a benchmark for jewelry scale, omnichannel reach, and bridal market dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%B0%9A%E7%BE%8E

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 尚美