Daimler Buses Schweiz

What Daimler Buses Schweiz does

Daimler Buses Schweiz is the Swiss sales, service, and eMobility subsidiary of Daimler Truck AG, operating under the Daimler Buses business unit from its headquarters in Winterthur. The company markets Mercedes-Benz and Setra city, intercity, and touring coaches — including locally emission-free electric variants — to public transport operators, intercity and tourism fleets, and municipal authorities across Switzerland. It delivers the full bus lifecycle via the OMNIplus service network (24h roadside assistance, maintenance, repairs, MFK vehicle inspection, bodywork, parts, and training) and the BusStore used-vehicle brand, which is positioned as Europe's leading used-omnibus retailer.

The company's core technology offering extends beyond vehicle sales into Turnkey eMobility Solutions: integrated packages covering planning, charging and infrastructure management, battery technology, and energy supply for electric bus deployments. A dedicated 33-meter Electric Workshop Lane with a rooftop work stand enables simultaneous high-voltage battery servicing on multiple vehicles, an uncommon capability in the Swiss aftermarket. Service is anchored in the parent group's 600+ OMNIplus service points across 11 European countries plus Switzerland, giving cross-border fleet operators in-language support.

Commercially, Daimler Buses Schweiz generates revenue across five streams: new bus sales (one-time), used bus sales and flexible leasing via BusStore, recurring OMNIplus aftermarket service contracts, spare parts transactions, and professional-services revenue from eMobility consulting and infrastructure projects. Go-to-market is direct-to-customer from the Winterthur headquarters, leveraging the European subsidiary footprint for cross-border accounts. Pricing is not publicly disclosed, with quotes required per customer specification, consistent with a premium custom-configured capital equipment model.

Name

Daimler Buses Schweiz

Legal name

Daimler Buses Schweiz

Website

https://ch.buses.daimlertruck.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Daimler Buses Schweiz is a Daimler Truck AG subsidiary that sells and services Mercedes-Benz and Setra city, intercity, and electric touring coaches in Switzerland, delivering OMNIplus maintenance, BusStore used-vehicle sales, and Turnkey eMobility infrastructure solutions to fleet operators and municipal authorities.

Ownership category

akta.pro rank

Product category

Commercial Bus Manufacturing and Services

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Intercity/Coach (Touring) Bus Manufacturing (IMACADAB)

akta.pro secondary industries

Intercity Coach Maintenance & Depot Service Providers (TLAFAFAL), Hybrid Bus Manufacturing (IMACADAG)

Keywords

• Commercial bus sales
• Electric bus solutions
• Bus after-sales service
• Used bus trading
• Bus fleet services

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New Bus Sales: Sale of new Mercedes-Benz and Setra city, intercity, and touring coaches. Buses are customized to individual customer requirements for specifications and features.
2. Used Bus Sales (BusStore): Sale and flexible leasing of certified used omnibusses. BusStore is Europe's No. 1 for used omnibusses with vehicles classified as Bronze, Silver, and Gold based on quality standards.
3. After-Sales Service (OMNIplus): Comprehensive bus service including 24h roadside assistance, maintenance, repairs, accident repairs, bodywork and painting, glass service, floor repairs, vehicle inspection (MFK), cleaning, and protected parking. Available 365 days per year across European service network.
4. Spare Parts: Sale of bus-specific spare parts and accessories through OMNIplus service network.
5. eMobility Solutions: Turnkey solutions for electric bus deployment including consulting, infrastructure management, battery services, and energy supply.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Daimler Buses Schweiz sells new Mercedes-Benz and Setra city, intercity, and touring coaches — including locally emission-free electric models — and certified pre-owned omnibuses through BusStore. It also delivers comprehensive after-sales support via the OMNIplus service brand, covering 24h roadside assistance, maintenance, repairs, spare parts, official vehicle inspections, training, and turnkey electric mobility deployments including consulting, charging infrastructure, battery services, and energy supply.

Product overview

Daimler Buses Schweiz operates as a comprehensive bus solutions provider offering a full portfolio of Mercedes-Benz and Setra city, intercity, and touring coaches (including locally emission-free electric buses), complemented by the OMNIplus service network delivering 24h roadside assistance, professional maintenance, repair, and parts across Europe. The BusStore brand handles certified pre-owned vehicle sales and flexible leasing throughout Europe. Their Turnkey Solution enables complete electromobility deployments through integrated consulting, infrastructure, and energy services.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-Benz: Bus brand offering city, intercity, and travel buses including locally emission-free electric buses
• Setra
• OMNIplus
• BusStore

Products and services

• Mercedes-Benz Buses Mercedes-Benz buses covering city, intercity, and touring coach segments, including locally emission-free electric variants for sustainable urban mobility, sold customized to fleet operators and transit authorities.
• Setra Buses Setra premium buses covering city, intercity, and touring coach models, recognized for German engineering, quality construction, and passenger amenities including electric variants.
• OMNIplus Service Comprehensive bus after-sales service offering 24-hour emergency and breakdown service (365 days/year), professional maintenance, accident repairs, bodywork and painting, glass service, floor repairs, official vehicle inspections (MFK), cleaning, protected parking, spare parts, and training for drivers, workshops, and electric-bus operations including high-voltage battery handling.
• BusStore Europe's leading used-omnibus retailer offering certified pre-owned buses (Bronze, Silver, Gold quality classifications) for sale and flexible leasing, with locations across Europe.
• Daimler Buses Turnkey Solution Tailored end-to-end electromobility package for electric bus deployment covering eMobility Consulting, charging and infrastructure management, battery technology expertise, and energy supply — from planning through installation to on-site implementation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OMNIplus Service PartnerscoreChannel Partner/ Reseller/ DistributorOMNIplus operates Europe's largest bus service network with 600+ service locations across 11 European countries plus Switzerland. These are authorized service partners that provide maintenance, repair, spare parts, and 24h emergency support for Mercedes-Benz and Setra buses. All service points meet high quality requirements and represent bus-specific competence.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wrightbus: Northern Ireland-based manufacturer of StreetDeck, StreetLite, and the hydrogen StreetDeck FCEV; relevant peer for premium UK and Ireland transit operators that also run vehicles in Switzerland or via GroupTour coach contracts.
• MAN Truck & Bus: Traton-owned manufacturer of the Lion's City / Lion's Coach range and a direct competitor in Swiss municipal and intercity tenders. Operates a comparable European service network with brand-specific aftersales positioning.
• Scania: Traton-owned premium bus and coach manufacturer (Scania OmniLink, Scania Touring) competing for the same intercity and touring coach customers in Europe with a strong service network and increasingly electrified portfolio.
• Solaris Bus & Coach: CAF-owned Polish bus manufacturer with strong share of the European city bus market, particularly in electric city buses (Urbino E). Frequently competes against Mercedes-Benz eCitaro and Setra in Swiss municipal tenders and across Central Europe.
• Alexander Dennis Limited (ADL): UK-based manufacturer of the Enviro200/400/500 ranges including the Enviro400EV double-decker. Owned by NFI Group; relevant peer for Swiss coach operations and Alpine/lake-region duty cycles where double-deck and high-capacity buses are needed.
• Volvo Buses: One of the two largest European premium bus manufacturers (Volvo 9700/9900 touring and Volvo 7900 Electric city bus) with its own pan-European dealer and service network; competes head-to-head with Mercedes-Benz and Setra for Swiss intercity, coach, and city bus tenders.
• Van Hool: Belgian independent bus and coach manufacturer producing touring coaches and a recently announced electric city bus program; directly comparable to Setra's premium intercity and touring coach offerings for European operators.
• Iveco Bus: Major European bus competitor with the Daily, Crossway, and E-Way ranges (Crossway LE particularly strong in Swiss and Alpine coach work) and a dedicated service network; competes with Daimler Buses Schweiz on price-led tenders and cross-border operators.

Emerging players

• Yutong: World's largest bus manufacturer by volume and a growing entrant into European markets via electric city bus products. Lacks the dense European service network of incumbent OEMs but represents a long-term pricing and capacity threat.
• BYD Europe: Chinese EV specialist that has rapidly captured European municipal electric bus orders (K9, eBus blade-battery platforms). A growing threat in Swiss and neighboring EV bus tenders, even though it does not yet match Daimler's full turnkey aftermarket infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/daimler-buses-schweiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daimler Buses Schweiz