What Cheran Industries does

Cheran Industries is a Coimbatore, Tamil Nadu-based manufacturer of water-lifting pumps, established in 1992 by P.G. Mahalingam. The company produces a comprehensive portfolio spanning centrifugal monoblock pumps, regenerative self-priming pumps, open-well submersible pumps (horizontal and vertical), borewell submersible pumpsets in 100mm, 125mm, 133mm, and 150mm bore diameters, slow-speed domestic self-priming monoblock pumps, and pressure booster pumps. Core technology centers on AC induction motors — TEFC/SPDP motors for surface pumps and water-filled, rewound submersible motors with waterproof synthetic-film insulated copper windings — designed for wide voltage fluctuation tolerance (180V-240V), low temperature rise, and compliance with IS:9283, IS:8034, IS:8472, IS:9079, and IS:14220 standards. Products carry ISO 9001 certification and are differentiated by features such as sand-proof mechanical seals, inbuilt check valves, advanced impeller/diffuser welding, and C.I. FG-220 grade casings.

The company operates through the Cheran and Mayura brands and distributes primarily through a multi-state dealer and distributor network across South India — Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana — with dedicated regional sales teams and supporting dealer/electrician meets plus trade show participation (e.g., Agri Intec 2018). Revenue is generated via hardware sales to end-customers in four principal segments: agriculture (farmers, irrigation), domestic residential (households, pressure boosting), industrial (water supply, fire fighting), and civil construction (infrastructure, dewatering). Cheran is part of the Cheran Group conglomerate, which also includes Mayura Pumps, Cheran Beautycare Products, Cheran Traders, and Cheran Agro Products. The company is privately held by the Mahalingam family with 12 declared employees and no disclosed external institutional investment.

Name

Cheran Industries

Legal name

Cheran Industries

Website

https://cheranpumps.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheran Industries is a Coimbatore-based manufacturer of centrifugal, submersible, and self-priming water pumps sold under the Cheran and Mayura brands across South India, serving agricultural, domestic residential, industrial, and civil construction customers through a multi-state dealer network.

Ownership category

akta.pro rank

Product category

Water Pump Manufacturing

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Centrifugal Pumps (IMAHANAA)

akta.pro secondary industries

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Water pump manufacturing
• Submersible pumpsets
• Centrifugal monoblock pumps
• Self priming pumps
• Pressure booster pumps

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pump Sales: Revenue generated from manufacturing and selling various types of water pumps including centrifugal monoblock pumps, submersible pumps, self-priming pumps, and pressure booster pumps. Products sold under Cheran and Mayura brands throughout South India.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cheran Industries manufactures and sells water lifting pumps including centrifugal monoblock pumps, regenerative self-priming pumps, open well submersible pumps (horizontal and vertical), borewell submersible pumpsets in 100mm/125mm/133mm/150mm variants, slow speed domestic self-priming monoblock pumps, and pressure booster pumps under the Cheran and Mayura brands. Products are designed for domestic, agricultural, and industrial water supply applications and distributed through a dealer and distributor network across South India.

Product overview

Cheran Industries is a pump manufacturer established in 1992, producing a comprehensive portfolio of water lifting pumps for domestic, agricultural, and industrial applications. The product portfolio includes: Centrifugal Monoblock Pumps and Regenerative Self Priming Pumps for general purpose applications; Open Well Submersible Pumps (horizontal and vertical configurations); Borewell Submersible Pumpsets in four size variants (100mm, 125mm, 133mm, and 150mm) for different borewell diameters; Slow Speed Self Priming Monoblock Pumps for domestic use; and Pressure Booster Pumps for maintaining water pressure. The company operates two brands: Cheran and Mayura, with products available throughout South India. All pumps are designed for wide voltage operation with features like TEFC motors, dynamically balanced components, and are tested to IS standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Slow Speed Self Priming Monoblock Pumps Centrifugal regenerative self-priming pumps with inbuilt check valve, powered by TEFC/SPDP AC induction four pole motors for continuous duty. Specially designed for wide voltage fluctuations with power range 0.5 HP to 1.0 HP, suited for civil applications, domestic use, pressure boosting, and small gardens.
• 150mm (6") Borewell Submersible Pumpsets Standard and Premium 150mm (6-inch) borewell submersible pumpsets powered by water-filled, rewindable submersible motors with waterproof synthetic film insulated copper winding. Power range 3.0 HP to 25 HP, suitable for agriculture, irrigation, and industrial water supply.
• Vertical Open Well Submersible Pumps Vertical open well submersible pumpsets for open wells with wide water level fluctuation. Rewindable water-cooled motor design with power range 3.0 HP to 60.0 HP, serving industrial and agricultural water supply needs.
• Horizontal Open Well Submersible Pumps Horizontal open well submersible pumpsets for open wells or tanks with wide water level fluctuation. Features water-cooled motor with polymer sealing and sand guards for protection against sandy water conditions.
• Open Well Submersible Pumps Horizontal open well submersible pumpsets for open wells or tanks. Power range 0.5 HP to 2.0 HP with maintenance-free performance in low voltage conditions (180V-240V).
• Centrifugal Monoblock Pumps Centrifugal monoblock pumps powered by totally enclosed fan cooled AC induction two pole motors with low watt loss silicon steel laminations. Features wide voltage operation and self-priming capacity for general purpose water supply applications.
• Regenerative Self Priming Pumps Regenerative self-priming pumpsets with TEFC AC induction two pole motor. Features high-grade enameled copper winding, varnish impregnated, with built-in thermal overload protector for safe operation.
• Pressure Booster Pumps Pressure booster system maintaining even water pressure in all outlets with automatic start/stop based on pressure settings. Compact and sturdy design for residential and industrial applications.
• 100mm (4") Borewell Submersible Pumpsets CS100, CG100 and Premium 100mm (4-inch) borewell submersible pumpsets. Power range 0.75 HP to 7.5 HP with polypropylene impeller and diffuser design for energy efficiency.
• 125mm (5") Borewell Submersible Pumpsets Premium 125mm (5-inch) borewell submersible pumpsets with unique design for best-in-class performance at lowest operating voltage. Features stainless steel impellers and gunmetal construction with wide voltage operation.
• 133mm (5.3") Borewell Submersible Pumpsets Premium 133mm (5.3-inch) borewell submersible pumpsets with quality raw material and unique bowl, impeller and diffuser design for maximum energy efficiency. Power range 3.0 HP to 10.0 HP.

Quantifiable outcome

• Reduced power consumption through high operating efficiency
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Mayura PumpscoreOthersMayura Pumps is another business venture under the Cheran Group umbrella. The company manufactures pumps under both Cheran and Mayura brands, serving the South Indian market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• V-Guard Industries: Diversified Indian electricals brand with pumps, motors, and water heaters serving domestic and agricultural segments — overlaps on residential/agri pumps but operates from a broader consumer-durables base.
• Crompton Greaves Consumer Electricals: Listed Indian consumer durables player with pumps as a major category alongside fans, appliances, and lighting — competing on domestic and agricultural pumps but from a much larger diversified platform.
• Kirloskar Brothers: Largest Indian pump manufacturer with broad industrial, agricultural, and infrastructure pump portfolio, plus pan-India and global distribution — comparable end-markets but vastly larger scale and broader scope.
• KSB Limited (India): India subsidiary of global pump manufacturer KSB SE, serving industrial, water utility, and mining pumps — comparable in industrial and water-supply end-uses but with much larger global technology and capital base.

Direct peers

• CRI Pumps: Coimbatore-headquartered pump manufacturer with broad residential, agricultural, and industrial pump portfolio, plus strong South India distribution — highly comparable scale, geography, and product overlap.
• Lubi Pumps: Indian manufacturer of monoblock, submersible, and borewell pumps with nationwide distribution — directly comparable product portfolio targeting similar agricultural and domestic customers.
• Shakti Pumps: Indian submersible and borewell pump specialist serving agricultural and domestic water-supply markets — directly comparable product focus on submersible pumpsets for farmers.
• Falcon Pumps: Indian pump manufacturer offering submersible, monoblock, and self-priming pumps for agricultural, domestic, and industrial use — overlapping product mix and target customer segments.
• Texmo Industries: Coimbatore-based pump manufacturer producing monoblock, submersible, borewell, and self-priming pumps with deep South India dealer penetration — directly comparable product portfolio, geography, and customer base.

Emerging players

• Grundfos (India): Global premium pump maker with India presence focused on energy-efficient and smart booster pumps for domestic and commercial use — adjacent rather than direct, but increasingly relevant as efficiency and smart-pump demand rises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cheranpumps
• LinkedInlinkedin.com/company/cheran-industries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheran Industries