Cherokee Run Golf Club

What Cherokee Run Golf Club does

Cherokee Run Golf Club is a municipal, daily-play 18-hole championship golf course located at 1595 Centennial Olympic Parkway within the Georgia International Horse Park in Conyers, Georgia, approximately 30 minutes east of downtown Atlanta. The course was designed by Arnold Palmer and Ed Seay of the Arnold Palmer Design Group and opened in 1995; the City of Conyers assumed operations in fall 2010, converting the facility to a publicly accessible daily-play course with membership options. Core products and services span the golf course itself (72 par, 7,016 yards, 143 slope, 96 bunkers, Mini Verde dwarf bermuda greens, Zoysia fairways), a pro shop offering apparel and equipment, PGA-certified lessons and a junior golf academy (ages 6-12), a restaurant and lounge, and a 15,000 square-foot clubhouse hosting weddings, banquets, corporate events, and tournaments. The technology stack is non-proprietary, relying on Golf Channel Solutions / GolfNow for website and online tee-time booking.

The revenue model is multi-stream and hybrid. Usage-based green fees and tee times drive daily play (reservations accepted seven days in advance), while five membership tiers (Full/Family $175, Individual $155, Senior $145, Weekday $125, Corporate $135 per month) plus a $1,000 initiation fee create recurring subscription revenue with member discounts on pro shop (10%) and clubhouse rentals (30%). Additional streams include pro shop retail, F&B, tournament coordination for corporate and charity outings, golf instruction, and event services with five themed catering buffet packages plus specialty stations. Go-to-market is direct-to-consumer, combining on-site Pro Shop sales, online tee-time booking, direct membership enrollment, and dedicated event and tournament sales staff. Customers span individual golfers, families, seniors, corporate clients, event hosts, and junior golfers across the Atlanta metro region.

Name

Cherokee Run Golf Club

Legal name

Cherokee Run Golf Club

Website

https://cherokeerungolfclub.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Cherokee Run Golf Club is a municipal, daily-play 18-hole Arnold Palmer-designed championship golf course in Conyers, Georgia, owned by the City of Conyers and serving Atlanta-metro golfers, families, corporate clients, and event hosts with memberships, F&B, instruction, and event hosting.

Ownership category

akta.pro rank

Product category

Golf Course & Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Municipal golf course
• Golf memberships
• Golf instruction
• Tournament hosting
• Banquet event venue

Headquarters

HQ city

Conyers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Green Fees and Tee Times: Daily-play golf fees for non-members playing the 18-hole championship course, including cart fees and walking options. Reservations accepted seven days in advance.
2. Membership Dues: Monthly subscription dues for Full/Family ($175), Individual ($155), Senior ($145), Weekday ($125), and Corporate ($135) memberships. Includes initiation fee of $1,000 plus first and last month dues. Members receive discounts on pro shop merchandise and clubhouse rental.
3. Pro Shop Sales: Retail sales of golf apparel, equipment, towels, balls, shoes, gloves, and gift certificates. 10% discount offered to members.
4. Food and Beverage: Restaurant and lounge services serving breakfast and lunch daily. Dining available for golfers during rounds and for private events, weddings, and banquets.
5. Event Hosting and Banquets: Venue rental and catering services for weddings, receptions, banquets, business meetings, and corporate events. Features a 15,000 square foot clubhouse with banquet room, natural stone fireplace, and 2,000 square foot veranda. 30% clubhouse rental discount for members.
6. Tournament Services: Organized tournament hosting for corporate outings, charity fundraisers, and group golf events. Includes tournament coordination, merchandising support, and food and beverage services.
7. Golf Instruction: PGA-certified golf lessons and instruction programs including group lessons, one-on-one instruction, and junior golf camps. Club repair services also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Cherokee Run Golf Club operates an 18-hole championship golf course designed by Arnold Palmer and Ed Seay, offering daily-fee green-fee play, multi-tier membership programs, PGA-certified lessons, junior golf academy, league and tournament play, an on-site pro shop, restaurant dining, and full banquet/event services for weddings and corporate functions. It is a municipal facility owned by the City of Conyers located within the Georgia International Horse Park.

Product overview

Cherokee Run Golf Club is a municipal, daily-play golf facility offering an 18-hole championship golf course (72 par, 7,016 yards, 143 slope) designed by Arnold Palmer and Ed Seay. The club operates as a single integrated facility combining golf services (pro shop, lessons, junior academy, tournaments), dining, and event hosting. The product portfolio centers on the core golf course experience, supported by a pro shop, professional instruction services, and comprehensive event services including multiple dining buffets and specialty food stations for weddings, banquets, and corporate events. Membership programs provide access to the facility with various tiers for individuals, families, seniors, and corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course An 18-hole championship golf course (72 par, 7,016 yards, 143 slope, 75.1 rating) designed by Arnold Palmer and Ed Seay, open for daily-fee play to golfers of all skill levels.
• Pro Shop Full-service golf shop offering men's and women's golf apparel with Cherokee Run logo, plus golf towels, balls, shoes, gloves, equipment, and gift certificates.
• Golf Membership Programs Recurring membership tiers including Full/Family ($175/month), Individual ($155/month), Senior ($145/month), Weekday ($125/month), and Corporate ($135/month, minimum 3). Includes $1,000 initiation fee plus first and last month dues.
• Golf Lessons Professional golf instruction by PGA Director of Golf Andy Bowman and Head Golf Professional Ed Hollis, offering group lessons and one-on-one instruction for beginners through experienced golfers, men, women, and juniors.
• Junior Golf Academy Junior Golf Clinic and Camp hosted by the Conyers Golf Academy for young adults ages 6 to 12, led by PGA Golf Director Andy Bowman and Head Golf Professional Ed Hollis, providing specialized golf fundamentals instruction.
• Tournaments & Outings Corporate and group outing services including tournament organization, merchandising, and food and beverage, coordinated by Tournament Coordinator Greg Carter.
• Dining at the Run On-site restaurant serving breakfast and lunch seven days a week for golfers, families, and private event guests.
• Event Services Special event hosting including weddings, wedding receptions, banquets, and business meetings in a 15,000 square foot clubhouse with a natural stone fireplace and 2,000 square foot veranda, coordinated by Event Sales Manager Audrey Harper Arwood.
• Wednesday League / Tuesday Scramble Weekly 9-hole league play (Wednesday) and Tuesday 2-person scramble with shotgun start at 5:30 PM, running from April through October with a Dog Fight points format.
• Business Meetings Corporate and business meeting services in the 15,000 square foot clubhouse with full breakfast, lunch, or dinner catering options, coordinated by Event Sales Manager Audrey Harper Arwood.

Quantifiable outcome

• 18-hole championship course rated 75.1 with 143 slope
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• City of ConyerscoreStrategic or Co-development Partner · 1 January 2010City of Conyers assumed operations of Cherokee Run Golf Club in fall 2010 with the intention of making it 'Your Conyers Golf Course.' The city owns and operates the facility as a municipal, daily-play golf course. City staff have been renovating the course and clubhouse.
• Arnold Palmer Design CompanycoreStrategic or Co-development PartnerArnold Palmer Design Company, founded in 1972 and headquartered in Orlando, Florida, designed the Cherokee Run Golf Club course. The design philosophy stated as 'The sky is the limit!' Created approximately 300 golf courses worldwide. Arnold Palmer personally endorsed Cherokee Run, stating it is 'one of the great golf courses in the world.'
• Georgia International Horse ParkminorStrategic or Co-development PartnerCherokee Run Golf Club is located within the Georgia International Horse Park, a 1,500-acre facility that hosted equestrian events during the 1996 Summer Olympics. The park provides a scenic backdrop and destination appeal for the golf club.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bay Hill Club & Lodge: Arnold Palmer-designed signature course and resort in Orlando, FL. Comparable through the Arnold Palmer Design Group heritage and championship golf positioning that Cherokee Run also leverages in its marketing.
• Atlanta Athletic Club: Historic private athletic club in Johns Creek, GA featuring championship golf, dining, and event facilities. Comparable as a multi-amenity Atlanta-area golf venue competing for high-end weddings, corporate events, and tournament business.
• PGA National Resort: Arnold Palmer-designed resort golf destination in Palm Beach Gardens, FL. Comparable via shared Arnold Palmer design DNA and the brand premium that comes with Palmer-affiliated courses.
• TPC Sugarloaf: Premium private/public golf club in Duluth, GA (Atlanta metro) with championship pedigree. Comparable as a higher-tier Atlanta-area golf property competing for the same corporate-outing and premium-golfer segments.

Regional players

• Reynolds Lake Oconee: Multi-course golf and lake resort community in Greensboro, GA. Comparable as a Georgia-based golf destination competing for regional tournament, wedding, and corporate-outing business, though at a higher price point and resort scale.

Direct peers

• Olde Atlanta Club: Semi-private golf club in Suwanee, GA (Atlanta metro) offering daily-fee and membership access with event hosting. Comparable as an Atlanta-area course competing for the same golfer and corporate-outing wallet.
• Bobby Jones Golf Course: Public municipal golf facility in Atlanta, GA offering daily-fee play, lessons, and event hosting. Operates on a similar daily-play, public-access model serving the Atlanta metro golfer.
• Stone Mountain Golf Club: Public golf facility in Stone Mountain, GA (Atlanta metro) featuring 36 holes, pro shop, and event services. Comparable as a publicly accessible Atlanta-area daily-fee golf operation with similar revenue mix.
• Cobblestone Golf Course: Public golf course in Acworth, GA (Atlanta metro) offering daily play, memberships, and outings. Comparable as a regional public course targeting the same Atlanta-area customer base.
• Charlie Yates Golf Course: Municipal 9-hole golf course in Atlanta, GA operated by the City of Atlanta. Closest functional peer — a publicly owned municipal course with daily-play, lessons, and junior programs in the same metropolitan market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CherokeeGolf
• Facebookfacebook.com/cherokeerungolfclub
• LinkedInlinkedin.com/company/cherokee-run-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherokee Run Golf Club