Stone Mountain Golf Club

What Stone Mountain Golf Club does

Stone Mountain Golf Club operates two 18-hole championship golf courses — Stonemont (Robert Trent Jones Sr., 1969, par 70, 6,863 yards) and Lakemont (John LaFoy) — within Stone Mountain Park, a 3,200-acre attraction approximately 30 minutes from downtown Atlanta, Georgia. The club serves individual golfers, families, annual members, corporate and charity groups, and resort guests via green fees, cart rentals, a practice facility, PGA instruction led by Director of Golf Brian Oliver, an on-site pro shop with TaylorMade rental clubs, The Commons Restaurant, and a points-based loyalty program. Group/team-building event services and a lake-based mini golf course support corporate outings and tournaments, while the adjacent AAA Four Diamond Atlanta Evergreen Lakeside Resort (Marriott, managed by Crescent Hotels and Resorts) provides integrated stay-and-play packages and meeting space.

The technology footprint is a standard consumer-golf SaaS stack rather than a proprietary platform: a Gallus Golf mobile app (iOS/Android) delivers GPS/yardage, virtual scorecards, interactive leaderboards, Facebook score sharing, loyalty tracking, and tee-time booking; TeeItUp.com and Ezlinks provide public and member tee-time portals respectively; OpenTable handles restaurant reservations. Marketing is multi-channel — organic social (Facebook, Instagram), the eClub email newsletter, SEO, a course photo gallery, third-party booking platforms, and on-site sales — targeting direct-to-consumer daily-fee play, annual memberships, and group bookings.

The business model is hybrid transaction and subscription. Transactional revenue streams include green fees, cart and club rentals, range balls ($8 small / $17 large), dining, and pro shop retail. Subscription-style revenue comes from annual individual, family, student, and corporate memberships (with bundled park-attraction, pool, and resort benefits) and the loyalty program. Pricing is primarily pay-as-you-go for daily-fee customers with an annual vehicle park entry fee of $20 and an annual pass at $40; corporate and group event pricing is seasonal and availability-based. The club is privately held with no disclosed investors, funding events, M&A, or subsidiary structure.

Name

Stone Mountain Golf Club

Legal name

Stone Mountain Golf Club

Website

https://stonemountaingolf.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Stone Mountain Golf Club operates two 18-hole championship courses (Stonemont and Lakemont) within Stone Mountain Park near Atlanta, Georgia, serving individual golfers, families, annual members, corporate groups, and resort guests with on-site dining, PGA instruction, events, and a Gallus Golf mobile app.

Ownership category

akta.pro rank

Product category

Golf Resort & Course Operations

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Championship golf courses
• Golf resort services
• Golf instruction programs
• Corporate golf events
• Golf membership programs

Headquarters

HQ city

Stone Mountain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Green Fees & Cart Rentals: Core revenue from daily fee golf on two championship courses with cart rental options
2. Membership Programs: Annual membership plans for individuals, families, students, and corporate members with benefits including unlimited greens fees, cart fees, range privileges, and discounts
3. Dining - The Commons Restaurant: Full-service restaurant at the clubhouse with lake views, open for lunch and dinner, also offers event venue rentals
4. Golf Shop Retail: Pro shop offering TaylorMade rental clubs, retail merchandise, with 20% member discount
5. Golf Instruction: PGA professional instruction services including individual lessons, group clinics, junior programs, and corporate instruction
6. Practice Range: Driving range with small ($8) and large ($17) bucket pricing
7. Group Events & Tournaments: Corporate events, charity golf events, team building experiences with full event services including tournament operations, scoring, and catering
8. Loyalty/Rewards Program: Points-based loyalty program where members earn points on green fees, cart rentals, and dining that can be redeemed for free rounds, pro shop credits, and restaurant rewards

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Stone Mountain Golf Club operates two championship 18-hole golf courses (Stonemont and Lakemont) at Stone Mountain Park near Atlanta, GA. The club provides daily-fee golf, annual memberships, PGA-led instruction, TaylorMade club rentals, a practice facility, on-site dining at The Commons Restaurant, group and tournament event services, and a mobile-app-based loyalty rewards program. The offering is anchored on physical golf course operations and complementary hospitality services integrated with the adjacent Atlanta Evergreen Lakeside Resort.

Product overview

Stone Mountain Golf Club is a premier golf resort facility offering two distinct championship golf courses: the Stonemont Course (designed by Robert Trent Jones Sr.) and the Lakemont Course (designed by John LaFoy). These two courses serve as the core products, complemented by a range of supporting services including The Commons Restaurant, golf instruction led by PGA professionals, TaylorMade rental clubs, practice facilities, and membership programs. The club also provides group event and tournament services, team building activities, and a loyalty/rewards program accessible via a mobile app. Stay & Play Packages integrate with the adjacent Atlanta Evergreen Lakeside Resort to offer complete golf vacation experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Stonemont Course
• Lakemont Course
• The Commons Restaurant
• Golf Instruction Program
• Tee Time Booking
• TaylorMade Rental Clubs
• Practice Facility
• Golf Membership Programs
• Group Golf Events & Tournaments
• Team Building Events Golf-themed team building activities including a mini golf course set up on Stone Mountain Lake with sand traps and obstacles and a Par 3 Golf Course experience with a modified championship layout.
• Loyalty/Rewards Program
• Stone Mountain Golf Club Mobile App
• Stay & Play Packages Golf vacation packages combining Stone Mountain Golf Club rounds with accommodations at the adjacent Atlanta Evergreen Lakeside Resort, including unlimited golf packages subject to restrictions and blackout dates.
• Family-Friendly Golf

Quantifiable outcome

• Listed as #6 of Top 10 Georgia Golf Resorts on Tripadvisor
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Atlanta Evergreen Lakeside Resort (Marriott)coreStrategic or Co-development PartnerAAA Four Diamond hotel located within Stone Mountain Park offering 64,000 sq ft of meeting space, indoor/outdoor pools, and fitness facilities. Guests have access to Stone Mountain Golf Club courses. Joint Stay & Play packages available. The resort is part of the resort destination offering that enhances Stone Mountain Golf Club's appeal.
• TaylorMadecoreTechnology or IntegrationPremium TaylorMade rental clubs available for men and women, right and left-handed. 2 sleeves of TaylorMade golf balls provided with each rental set. Membership incentive includes TaylorMade gift cards for early payment.
• PGA of AmericacoreOthersDirector of Golf Brian Oliver is a Class A member of the PGA of America (elected 2015). The club employs PGA professionals for instruction and maintains standards aligned with PGA guidelines.
• Crescent Hotels and ResortscoreOthersThe management company for Atlanta Evergreen Lakeside Resort. Provides world-class service standards for tournament operations and group events at Stone Mountain Golf Club. The club's professional staff is thoroughly trained in Crescent Hotels and Resorts service standards.
• Crescent CollectiveminorOthersDiscount program available to members as part of their membership benefits. Allows members to receive discounts at partner establishments.
• US Kids GolfminorOthersUS Kids Golf Family Course available on the Stonemont course. Designed to provide appropriate challenges and scoring for young golfers learning the sport.
• Gallus GolfcoreTechnology or IntegrationTechnology platform provider for mobile app, tee time booking system, loyalty rewards program, and digital scorecards. Powers the club's digital customer experience including GPS, leaderboards, and reservation management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atlanta Athletic Club: Historic private member club in Johns Creek, GA, with two championship courses and major championship pedigree. Comparable as an Atlanta-area golf club with course design heritage, though operating primarily as a private rather than public-access facility.
• Sea Island Golf Club: Premier Georgia coastal golf destination with multiple courses, resort lodging, and instruction. Comparable as a multi-course resort golf property, though at a higher price point and farther geography.

Direct peers

• Reynolds Lake Oconee: Large Georgia destination resort community with multiple golf courses, lodging, and F&B. Comparable as a multi-course golf destination with resort integration and membership programs.
• The Frog Golf Club: Public championship course in Villa Rica, GA, designed by Arnold Palmer. Comparable as a Georgia public course with group/corporate event services and instruction.
• Cobblestone Golf Club: Public 18-hole course in Acworth, GA, in the Atlanta metro. Comparable as a metro Atlanta daily-fee competitor targeting similar individual and group customers.
• Bear's Best Atlanta: High-end daily-fee Jack Nicklaus-designed course in Suwanee, GA. Comparable as a premium public-access Atlanta course with similar target customer and green-fee positioning.
• TPC Sugarloaf: Premium daily-fee and member club in the Atlanta metro designed by Greg Norman. Comparable as an upscale public-access course competing for the same affluent Atlanta golfer.
• Bobby Jones Golf Course: Municipal public golf facility in Atlanta offering daily-fee play, instruction, and group events. Comparable as a public-access Atlanta course competing for individual, family, and beginner golfers.
• Heritage Golf Links: Public golf facility in Tucker, GA, minutes from Stone Mountain. Direct local competitor for daily-fee play, lessons, and group events in the same Atlanta submarket.
• Château Élan Golf Club: Georgia destination resort with multiple golf courses, winery, hotel, and spa. Closest comparable to Stone Mountain's resort-destination model integrating lodging, F&B, and championship golf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StoneMountainGolfClub
• Instagraminstagram.com/stonemountaingolf
• LinkedInlinkedin.com/company/stone-mountain-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Mountain Golf Club