Cherry Tree Hotel
Cherry Tree Inn & Suites is an independently owned beachfront hotel in Traverse City, Michigan, offering suites and studios with kitchens for families, extended-stay guests, corporate groups, weddings, and equestrian event attendees.
- Company typePrivate
- Founded-
- HeadquartersTraverse City, MI, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cherry Tree Hotel does
Cherry Tree Inn & Suites is an independently owned, beachfront hotel property located on East Grand Traverse Bay in Traverse City, Michigan, with direct access to Lake Michigan and proximity to attractions including Flintfields Horse Park and Sleeping Bear Dunes National Lakeshore. Its product is accommodation: studios and suites with kitchenettes or full kitchens, configured for extended stays, families, and group bookings, supplemented by an indoor pool, hot tub, watersports, fire pits, meeting/event space, and beachfront wedding capabilities.
The business generates revenue primarily through overnight room bookings, with pricing set on a quote-based model that varies by room type, season, and length of stay; extended-stay discounts are available. Distribution is hybrid: a direct booking channel via the property's own website (with a 'Book Direct Benefits' program), third-party listings on KAYAK and other travel aggregators (where the property has earned KAYAK Travel Awards recognition), and a direct corporate/group sales motion. Additional revenue streams include a ResortPass day-pass arrangement for the indoor pool and a SwipeIt-powered gift card program.
The customer base spans leisure families (primary), equestrian event attendees, wedding parties, and corporate groups. The company is privately held, operates from a single location, and reports a 1-10 employee headcount. There is no disclosed revenue, funding history, parent company, or proprietary technology platform.
Cherry Tree Hotel firmographics
Firmographics- Name
- Cherry Tree Hotel
- Legal name
- Cherry Tree Inn & Suites
- Website
- https://cherrytreeinn.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cherry Tree Inn & Suites is an independently owned beachfront hotel in Traverse City, Michigan, offering suites and studios with kitchens for families, extended-stay guests, corporate groups, weddings, and equestrian event attendees.
- Ownership category
- akta.pro rank
Cherry Tree Hotel industry classification
Industry- Product category
- Hotel & Hospitality Lodging
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Resort-Style Extended-Stay Properties (THAGAEAL), Resort Convention Hotels (THAGALAC)
Keywords
Where Cherry Tree Hotel is headquartered
LocationHeadquarters
- HQ city
- Traverse City, MI
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cherry Tree Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Bookings: Primary revenue comes from overnight accommodations including standard hotel rooms, studios with kitchenettes, and full suites. Pricing varies by room type, season, and length of stay. Extended stay discounts are available for longer visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard hotel rooms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cherry Tree Hotel product offering
Product offeringCore offering
Cherry Tree Inn & Suites is a beachfront hotel in Traverse City, Michigan that sells overnight accommodations including standard rooms, studios with kitchenettes, and multi-bedroom suites with full kitchens. The property also offers extended-stay packages, on-site meeting and event spaces for corporate retreats and weddings, watersports activities, an indoor pool, and a ResortPass day-access program. Revenue is driven primarily by room bookings, with groups and events as secondary lines.
Product overview
Cherry Tree Inn & Suites is a beachfront hotel property offering accommodation services including spacious suites and studios with kitchenettes or full kitchens, extended stay options, meeting and event spaces, and various amenities such as indoor pool, watersports, and group booking services. The property overlooks East Grand Traverse Bay in Traverse City, Michigan.
Differentiator
Problem solved
Functional benefit
Products and services
- Beachfront Suites & Studios Overnight accommodations at a Traverse City beachfront property, including standard hotel rooms, studios with kitchenettes, and suites with full kitchens, designed for families, couples, and leisure travelers seeking lake views and home-like amenities.
- Extended Stay Accommodations Multi-night stay packages in suites and studios with kitchenettes or full kitchens, offering extended-stay discounts and home-like amenities for families, equestrian event attendees, and other guests visiting Traverse City for longer visits.
- Meetings & Events On-site event space and coordination services for corporate meetings, team-building retreats, weddings, rehearsal dinners, and other celebrations, with supporting group accommodations at the property.
- Watersports On-site recreational water activities available to guests at the beachfront property on Grand Traverse Bay, complementing the room and suite accommodations.
- Gift Cards Purchasable gift cards redeemable toward stays at Cherry Tree Inn & Suites, sold through the SwipeIt co-branded gift card platform for gifting occasions.
Companies that use Cherry Tree Hotel
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cherry Tree Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cherry Tree Hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ResortPassminorResortPass partnership provides day access to Cherry Tree Inn & Suites' heated indoor pool for locals and visitors not staying overnight. This creates a new revenue stream and introduces the property to potential future guests.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cherry Tree Hotel competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cherry Tree Hotel social profiles
Digital presenceCherry Tree Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherry Tree Hotel leadership team
Management profileNumber of profiles
Cherry Tree Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherry Tree Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherry Tree Hotel
What does Cherry Tree Hotel do?
Cherry Tree Inn & Suites is a beachfront hotel in Traverse City, Michigan that sells overnight accommodations including standard rooms, studios with kitchenettes, and multi-bedroom suites with full kitchens. The property also offers extended-stay packages, on-site meeting and event spaces for corporate retreats and weddings, watersports activities, an indoor pool, and a ResortPass day-access program. Revenue is driven primarily by room bookings, with groups and events as secondary lines.
Is Cherry Tree Hotel a public or private company?
Cherry Tree Hotel is a private company. It is classified as unknown and is currently operating.
When was Cherry Tree Hotel founded?
Cherry Tree Hotel was founded in -1. It employs 1 to 10 people.
Where is Cherry Tree Hotel based?
Cherry Tree Hotel is headquartered in Traverse City, MI, United States, in the North America region.
How does Cherry Tree Hotel make money?
One revenue line is on record: hotel Room Bookings.
Does Cherry Tree Hotel have an API?
No public API is recorded for Cherry Tree Hotel.
What industry is Cherry Tree Hotel in?
Cherry Tree Hotel's product category is Hotel & Hospitality Lodging. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGAEAL, Resort-Style Extended-Stay Properties. Its NAICS code is 721110 and its SIC code is 7000.