chetzeron

What chetzeron does

Chetzeron is an independent 4-star alpine hotel operating from a former cable car station at 2,112 meters altitude on the Crans-Montana ski domain in Valais, Switzerland. Founded by Sami Lamaa and the family of Louis Bégault, the property was converted from a restaurant (opened 2009) into a hotel in 2014 and is not affiliated with any parent company, hotel chain, or ski lift operator. The business offers 16 rooms and suites across four categories (Valley Superior, Corner Deluxe, Junior Suite, Small Nord), complemented by a panoramic Slow Food restaurant with four terraces, a wellness area with outdoor heated pool, sauna, and hammam, and event facilities accommodating seminars for up to 30 people and weddings for up to 150 guests.

The operating model is direct-to-consumer and event-driven, relying on the hotel's multilingual website (Synxis booking engine), the Aleno restaurant reservation system, corporate event sales, and curated collective memberships in Design Hotels, Slowdown Hotels, and Slow Food. Pricing is per-night for accommodation, per-cover for external breakfast (CHF 36), and bundled for seasonal experience packages (Discover Chetzeron Summer at CHF 777 and Winter at CHF 999 for two nights), supplemented by an e-commerce shop selling gift vouchers (CHF 200-2,000) and branded merchandise from partners including Lagoped apparel and Pyrite Atelier sculptures.

Technology is limited to standard third-party hospitality systems (Synxis, Aleno); there are no proprietary platforms, APIs, or AI/ML capabilities disclosed. The property's competitive positioning rests on its non-replicable altitude location, ski-in/ski-out access, design-led architecture, and Slow Food/Fait Maison culinary credentials, supported by a 23-person team. Revenue is not publicly disclosed, and the business operates without institutional investment.

Name

chetzeron

Legal name

Hôtel Chetzeron

Website

https://chetzeron.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Chetzeron is an independent 4-star boutique alpine hotel at 2,112m on the Crans-Montana ski domain in Switzerland, offering 16 rooms, a panoramic Slow Food restaurant, wellness, and event venues to luxury leisure travelers, corporate groups, and wedding clients.

Ownership category

akta.pro rank

Product category

Boutique Mountain Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Alpine boutique hotel
• Luxury mountain lodging
• Ski resort accommodation
• Alpine wellness retreats
• Mountain dining services

Headquarters

HQ city

Crans-Montana

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation: 16 rooms and suites across 3 categories (Valley Superior, Corner Deluxe, Junior Suite) with direct booking through the hotel website. Includes breakfast for hotel guests.
2. Restaurant Dining: Panoramic restaurant serving seasonal alpine cuisine with contemporary notes, entirely homemade. Includes lunch service (12:00-15:00), dinner service, lobby bar, and cigar lounge. Wine selection curated by Françoise Lamaa with focus on local producers.
3. Wellness Services: Outdoor heated pool (32-35°C), sauna, hammam, and massage services exclusively for hotel residents. Pool open 9:00-20:00.
4. Gift Cards and Packages: Gift vouchers in denominations from CHF 200 to CHF 2000. Package experiences including 'Discover Chetzeron Summer' (CHF 777 for 2 nights) and 'Discover Chetzeron Winter' (CHF 999 for 2 nights).
5. Events and Weddings: Corporate seminars (up to 30 people, 50m2 meeting room) and wedding receptions (up to 150 guests) with customized service and organization. Evening dining includes transfers for non-resident guests.
6. Merchandise: Branded merchandise including down jackets (CHF 260), technical jackets (CHF 325), yoga mats (CHF 55), key chains (CHF 35), and limited edition marmot sculptures (CHF 1400).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Chetzeron operates a 4-star boutique alpine hotel at 2,112m altitude in Crans-Montana, Valais, Switzerland, offering accommodation in 16 rooms and suites, an on-site restaurant, wellness and spa services, and curated alpine experiences. Originally a cable car station that became a restaurant in 2009 and a hotel in 2014, it serves as a year-round destination combining panoramic mountain views, gastronomy, and seasonal outdoor activities.

Product overview

Chetzeron is a 4-star mountain hotel operating from a former cable car station at 2112m altitude. The product portfolio centers on luxury alpine hospitality comprising: hotel accommodation (16 rooms/suites in 4 categories), dining (panoramic restaurant with 4 terraces, bar, wine cellar, and smoking lounge), wellness (heated outdoor pool, sauna, hammam, massages), and events (weddings up to 150 guests, seminars for 30). Seasonal outdoor activities include skiing, ski touring, hiking, e-biking, and yoga. An e-commerce shop sells gift vouchers, experience packages (Discover Chetzeron Summer/Winter), and branded merchandise (Lagoped outdoor jackets, down jackets, yoga mats). The hotel uses Synxis for room bookings and Aleno for restaurant reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 16 rooms and suites in a 4-star boutique alpine hotel located at 2,112m in Crans-Montana, Switzerland, for individual travelers, couples, and small groups seeking mountain lodging.
• Restaurant & Dining On-site alpine restaurant serving meals to hotel guests and external diners with panoramic mountain views.
• Wellness & Spa Wellness facilities and spa services offered to hotel guests as part of the alpine hospitality experience.
• Events & Seminars
• Gift Shop
• Summer Holiday Package
• Ski & Sun Package

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Design HotelscoreGTM or Marketing PartnerHotel Chetzeron is a member of Design Hotels, a curated collection of independent design hotels worldwide. This membership provides visibility on the Design Hotels booking platform and marketing channels, reaching design-conscious travelers globally. The partnership positions Chetzeron among elite design hotels.
• Slowdown HotelscoreGTM or Marketing PartnerMember of Slowdown Hotels collective, which promotes slow travel and mindful experiences. This partnership aligns Chetzeron's brand positioning with travelers seeking authentic, unhurried mountain experiences.
• Slow FoodcoreStrategic or Co-development PartnerMembership in Slow Food organization reflects Chetzeron's commitment to local, seasonal, and artisanal food sourcing. The kitchen works almost exclusively with regional producers, breeders, and winegrowers.
• Land Rover DefenderminorGTM or Marketing PartnerChetzeron uses Land Rover Defender vehicles for guest transfers in summer. The partnership is visible through branding on the website's partner logos section.
• LagopedminorChannel Partner/ Reseller/ DistributorLagoped is a French sustainable outdoor apparel brand. Chetzeron sells Lagoped merchandise including men's and women's down jackets (CHF 260) and technical jackets (CHF 325). The partnership features Lagoped's sustainable, recycled, and recyclable mountain clothing.
• Pyrite AtelierminorStrategic or Co-development PartnerCollaboration with local artisan workshop Pyrite for the creation of limited edition marmot sculptures (CHF 1400, 100 copies). The sculpture takes up the Crans-Montana emblem in rough, rustic Chetzeron style.
• Crans-Montana Ski LiftscoreOthersWhile Chetzeron is independent and not owned by ski lifts, it relies on Crans-Montana gondola access (Cry d'er station) for guest transportation. The ski-in/ski-out positioning depends on access to the ski domain.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Badrutt's Palace Hotel: Iconic luxury resort in St. Moritz serving ultra-high-net-worth guests with extensive rooms, F&B and events. Comparable as a Swiss luxury mountain hospitality incumbent operating at a much larger scale than Chetzeron.
• Aman Le Mélézin: Aman property in Courchevel with ski-in access, alpine fine dining and a top-tier spa. Comparable as a larger luxury ski resort operator focused on the same ultra-affluent alpine leisure segment Chetzeron targets.

Direct peers

• The Chedi Andermatt: A 5-star alpine resort in Andermatt combining design hospitality, Michelin-leveraged dining and a top-end spa. Highly comparable as a Swiss luxury mountain hotel with a strong F&B and wellness story.
• The Omnia: A design-led Swiss alpine hotel in Zermatt offering a similar blend of architecture, panoramic mountain views, and a curated guest experience. Comparable as a mountain design boutique hotel with a la carte F&B and a strong experiential positioning.
• Whitepod: Swiss luxury eco-lodging concept offering a unique alpine experience with limited units. Comparable to Chetzeron as a small-format, design-led, sustainability-positioned mountain stay with premium pricing.
• Hotel Villa Honegg: Luxury 5-star boutique hotel perched above Lake Lucerne at altitude, with spa and panoramic views. Directly comparable to Chetzeron on intimate size, alpine luxury positioning, and wellness offering.
• 7132 Hotel: A small hotel in Vals, Switzerland, with design architecture, thermal baths and curated gastronomy. Similar size, design positioning and experiential Alps hospitality proposition to Chetzeron.
• Hotel Capellerhof / Boutique Hotel Schoenegg: Family-run alpine boutique hotels in Grindelwald and Crans-Montana's competitive set of Swiss ski resorts. Comparable as mid-sized, owner-managed mountain hotels competing for similar leisure ski and summer demand.

Others

• Design Hotels: Curated marketing and distribution collective of independent design hotels worldwide. Directly relevant: Chetzeron is a member and gains visibility from this network, but Design Hotels itself is the distribution partner rather than a competitor.
• Crans-Montana Tourism & Congress: Regional destination marketing organization for the Crans-Montana ski and summer resort. Directly relevant as the ecosystem Chetzeron sits inside, supplying both guests and the gondola infrastructure it depends on for access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chetzeron
• LinkedInlinkedin.com/company/hotel-chetzeron-2112
• Instagraminstagram.com/chetzeron

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chetzeron