Cheval Athletic Club

What Cheval Athletic Club does

Cheval Athletic Club, also marketed as The Club at Cheval, is a private golf and country club located in Lutz, Florida, within the Tampa Bay metropolitan area. The club operates an 18-hole championship golf course and offers an integrated amenity portfolio that includes tennis courts, a fitness center, a swimming pool, dining facilities, and youth athletic programming, positioning it as a multi-generational family club rather than a single-sport venue. Its core products are bundled membership tiers that grant access to golf, racquets, fitness, pool, and dining, supplemented by lessons, leagues, tournaments, and youth camps. Revenue is generated through a traditional private-club model comprising initiation fees, recurring membership dues, member-charged F&B minimums, guest fees, and ancillary programming revenue. The club is owned and operated by Heritage Golf Group, a third-party club management firm, indicating an outsourced operating model rather than member-owned governance. The addressable customer base is Tampa Bay-area households and individual members, with the recent transition to fully private (non-resident) membership explicitly broadening the catchment beyond the original deed-restricted residential community. Approximately 13 employees are reported, consistent with a core operational management team at a single-location club, with golf course maintenance and food-and-beverage hourly labor excluded from that count.

The underlying operating stack is conventional for the private club industry: tee-time and court reservation software, a member CRM/database, point-of-sale for F&B and pro shop, and standard marketing channels including an active Instagram, Facebook, and X presence. No proprietary technology platform is indicated. Distribution is geography-bound — there is a single physical asset — and growth depends on expanding member count within driving distance of Lutz rather than on scaling multiple sites. The competitive set consists of other Tampa Bay private clubs (e.g., Avila, Old Memorial, Tampa Palms), with differentiation driven by course conditioning, family programming, and amenity quality rather than by technology or pricing innovation. The most recent strategic posture — multi-million dollar renovations to the course, clubhouse, and athletic center combined with the move to fully private status — is best characterized as a reinvestment and repositioning phase aimed at re-accelerating member acquisition in a competitive Florida private-club market.

Name

Cheval Athletic Club

Legal name

The Club at Cheval

Website

https://chevalac.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheval Athletic Club is a private golf and country club in Lutz, Florida, offering an 18-hole course, tennis, fitness, pool, dining, and youth programs to Tampa Bay-area families and individual members under Heritage Golf Group management.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Country club membership
• Tennis and fitness club
• Club dining and events
• Youth athletics programs

Headquarters

HQ city

Lutz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Club Membership Dues: Private golf and country club offering membership access to golf, fitness, tennis, pool, and dining facilities. Membership dues provide recurring revenue with tiers available for residents and non-residents of neighboring communities.

Distribution channels1 record

Marketing channels4 records

Core offering

Cheval Athletic Club is a private golf and country club operating an 18-hole golf course, tennis and fitness facilities, a pool, youth programming, member lifestyle events, and the Tavern restaurant. The club provides full-service private club amenities to its members and the Cheval residential community in Lutz, Florida.

Product overview

The Club at Cheval is a private golf and country club offering a unified suite of recreational amenities. The club operates as a single membership-based product that includes access to its 18-hole championship golf course, fitness center and studio, nine har-tru clay tennis courts, temperature-controlled pool, Tavern Restaurant, and year-round youth programs. All services are bundled under a single membership available to both residents and non-residents of neighboring communities in the Tampa Bay area.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership & 18-Hole Course Access

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Heritage Golf GroupcoreOthersHeritage Golf Group is the owner and operator of The Club at Cheval. The company manages private golf clubs across the United States, providing operational expertise and management for the club's facilities including the golf course, clubhouse, dining, fitness, and tennis operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Avila Golf & Country Club: Private golf and country club in Tampa, FL offering championship golf, tennis, fitness, dining, and social programming to a similar affluent Tampa Bay member base. Directly competes with Cheval for both resident and non-resident memberships in the same metro.
• Bayou Club: Private golf and country club in Largo, FL (Tampa Bay region) with golf, tennis, dining, and social amenities. Comparable full-service private club competing in the same Tampa Bay market.
• East Lake Woodlands Country Club: Private country club in Oldsmar, FL offering golf, tennis, dining, and social events to Tampa Bay families. Comparable mid-tier private club product and customer profile.
• Old Memorial Golf Club: Private golf club in Tampa, FL with championship golf and full club facilities, serving a similar high-end Tampa Bay membership demographic. Comparable on product (private golf + amenities) and customer profile.
• Innisbrook Golf Resort: Large golf-centric resort and private club community in Palm Harbor, FL (Tampa Bay area) offering multiple courses, tennis, pools, dining, and youth programming. Comparable full-amenity private club serving Tampa Bay families.
• TPC Tampa Bay: Private members-only club in Lutz/East Lake area of Tampa Bay with championship golf and full club amenities. Overlaps Cheval on geography, member profile, and amenity mix, making it one of the closest direct comparables.
• Countryside Country Club: Private member-owned country club in Clearwater, FL offering golf, tennis, dining, fitness, and social programming. Comparable full-service private club in the Tampa Bay market competing for similar member households.

Broad incumbents

• Troon: Global golf and club management company overseeing private, daily-fee, and resort clubs with golf, fitness, and F&B programs. Comparable as a third-party manager/operator of premium private clubs similar to Cheval.
• Heritage Golf Group (other properties): The parent company and operator of Cheval, running multiple private golf clubs across the U.S. Comparable on operating model, amenity mix, and member economics across the rest of the Heritage portfolio.
• Invited (fka ClubCorp): Largest owner-operator of private golf and country clubs in the U.S., with many member-based clubs offering golf, tennis, dining, and fitness. Comparable operating model and revenue mix, though Invited operates at much larger scale than Cheval.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlayCheval
• Facebookfacebook.com/PlayCheval
• Instagraminstagram.com/playcheval
• LinkedInlinkedin.com/company/cheval-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheval Athletic Club