Chiang Mai

Name

Chiang Mai

Legal name

Chiang Mai

Website

https://chiangmai.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Full-Service Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Ethnic & Regional Cuisine Restaurants (THAFACAD), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Thai restaurant dining
• Restaurant catering services
• Loyalty rewards program
• Thai fusion brunch
• Mobile food ordering

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Service: In-restaurant dining across 6 locations in Greater Toronto Area with varying hours of operation per location
2. Takeout and Delivery: Online ordering for takeout and delivery directly through website and mobile apps, with delivery available through popular third-party platforms
3. Catering Services: Event catering with 24 hours notice, offering tailored menus for birthdays, corporate functions, weddings, and other events
4. MAI Rewards Loyalty Program: Points accumulation system ($1 = 10 points) that drives repeat customer engagement and retention, with points redeemable for store credits

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Chiang Mai operates a multi-location Thai restaurant group in the Greater Toronto Area, serving an elevated menu of authentic Thai dishes (Pad Thai, Pad See Ew, Green Curry, Khao Soi, Pineapple Fried Rice, Spring Rolls) plus a Thai fusion brunch menu at select locations. Revenue comes from dine-in service, takeout and delivery, off-site catering, in-restaurant private events, gift cards, and the MAI Rewards loyalty program accessed through its iOS and Android mobile app.

Product overview

Chiang Mai is a Thai restaurant group operating six Greater Toronto Area locations (Danforth, Junction, Liberty Village, Park Lawn, York Mills, Mississauga) offering dine-in, catering, and private event services. The core offering is an elevated Thai dining experience built around two main menus: a regular Thai menu (featuring signature dishes such as Pad Thai, Pad See Ew, Green Curry, Khao Soi, Pineapple Fried Rice, and Spring Rolls) and a Thai fusion brunch menu available at York Mills and Junction locations. The portfolio is extended by four service add-ons: a MAI Rewards loyalty program (earning 10 points per $1 spent), digital and physical gift cards, an iOS/Android mobile app for ordering, reservations, and wallet management, and catering/private event space for off-site events and in-restaurant celebrations. All services are interconnected: the app serves as the hub for loyalty points, gift card deposits, and ordering, while the restaurant locations serve as the physical delivery points for the dining, catering, and event products.

Differentiator

Problem solved

Functional benefit

Brands

• MAI Rewards: Loyalty rewards program offering points for every dollar spent, redeemable for credits, coupons, and exclusive offers.
• Chiang Mai Catering

Products and services

• Dine-In Restaurant Experience Traditional Thai fine-dining experience across six Greater Toronto Area locations, offering authentic Northern Thai cuisine, brunch service at select locations, and private event spaces for group dining and celebrations.
• Regular Thai Menu Full Thai menu featuring signature dishes including Pad Thai, Pad See Ew, Green Curry, Khao Soi, Pineapple Fried Rice, and Spring Rolls, with multiple protein options and customizable spice levels.
• Thai Fusion Brunch Menu Thai fusion brunch available at York Mills and Junction locations, featuring traditional Thai breakfasts (Gai Yang, Johk), brunch classics with Thai twists (Thai Milk Tea French Toast, Lobster Khao Soi Benny), and Thai bowls.
• Catering Services Off-site catering service for events (birthdays, corporate functions, weddings) with a 24-hour notice requirement, featuring tailored menus delivering authentic Thai cuisine directly to gatherings.
• Private Event Space Restaurant event rooms across Toronto, Mississauga, and Etobicoke for birthdays, corporate dinners, holiday parties, and private celebrations, accommodating 10–30 guests with customizable prix-fixe menus.
• MAI Rewards Loyalty Program Customer loyalty program earning 10 MAI points per $1 spent, redeemable at 500 points for $5 credit, with perks including digital coupons, birthday rewards, special event invitations, and CM merchandise gifts.
• Gift Cards

Quantifiable outcome

• 6 locations across Greater Toronto Area
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pai Northern Thai Kitchen: Well-known Toronto-based Thai restaurant chain serving authentic Northern Thai cuisine across multiple GTA locations. Directly comparable as a multi-unit Thai dining operator in the same geography with similar dine-in and takeout model.
• Sukho Thai: Long-standing Toronto Thai restaurant group with multiple GTA locations offering traditional Thai cuisine. Comparable as a multi-unit Thai dining operator in the same regional market with dine-in, takeout, and delivery services.
• Mengrai Gourmet Thai: GTA Thai restaurant chain offering dine-in across multiple locations. Directly comparable as a multi-site Thai dining operator in the same Toronto-area market with similar dine-in and delivery revenue mix.
• Khao San Road: Toronto Thai restaurant focused on elevated street-food-inspired Thai cuisine. Comparable as a GTA Thai dining operator competing for the same elevated-casual Thai diner, with similar positioning around traditional and modern Thai flavors.
• Bangkok Garden: Established Toronto Thai restaurant operating since the 1980s with dine-in and event services. Comparable as a GTA-based Thai dining operator offering sit-down service, banquet/event spaces, and catering-adjacent services.

Broad incumbents

• MTY Food Group: Canadian franchisor/operator of multiple restaurant brands including Asian concepts. Comparable as a larger Canadian restaurant industry incumbent whose M&A activity and franchising playbook are relevant to scaling independent multi-unit operators.
• JOEY Restaurant Group: Western Canadian multi-concept restaurant group operating upscale-casual dining venues. Comparable as a larger multi-unit operator in the broader elevated-casual dining category with overlapping guest profiles and real-estate strategies.
• Cactus Club Cafe: Canadian premium-casual restaurant chain with upscale dining, cocktails, and loyalty programming. Comparable as a larger chain operating in the elevated-dining segment with comparable average checks and experiential positioning.
• Recipe Unlimited (Cara Operations): One of Canada's largest full-service restaurant operators (Swiss Chalet, Harvey's, The Keg, etc.). Comparable as a broader Canadian restaurant industry incumbent whose portfolio strategy and capital base set the bar for multi-unit independent operators.

Regional players

• Egg Club: GTA-based brunch-focused restaurant chain. Comparable as a Toronto-area operator demonstrating the local demand for differentiated brunch dayparts — relevant to Chiang Mai's Thai-fusion brunch rollout strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chiangmaito

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiang Mai