Chicco Store
Chicco Store is a small specialty retailer in Kolkata, India, selling baby and childcare products — including car seats, strollers, high chairs and nursery items — under the Italian Chicco brand owned by Artsana S.p.A.
- Company typePrivate
- Founded1958
- HeadquartersKolkata, West Bengal, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chicco Store does
Chicco Store is a small-format specialty retail outlet operating in Kolkata, West Bengal, India, selling baby and childcare products under the Chicco brand. The brand it carries is owned by Artsana S.p.A., an Italian private limited company founded in 1958 and headquartered in Grandate (Como), Italy. Artsana's Chicco division has operated in early-childhood products for more than 60 years and runs dedicated R&D assets including the Chicco Research Center and an in-house Crash Test Lab, with product engineering and safety testing treated as core capabilities.
The product portfolio at the brand level spans car seats, strollers, high chairs, bouncers and nursery items, covering the early-childhood lifecycle from birth through toddler stages. Distribution is global, with the brand present in more than 30 countries across the Americas, Europe, Asia/Oceania and the Middle East. The local Chicco Store entity is a single-location, 1–10 employee retail touchpoint within that wider international distribution footprint, and no entity-level revenue or transaction volume is disclosed in the available data.
The business model is consumer-retail: brand-owned products are sold through company-operated and partner retail channels to individual parents and gift purchasers. At the parent level, Chicco supplements product sales with sustainability positioning (UN Global Compact signatory since 2017, 2022 "100 Most Climate-Conscious Italian Companies") and an open-innovation platform called Collective Intelligence. Defensive activity is also evident: multiple car-seat, stroller and high-chair recalls were issued between 2012 and 2021, indicating active quality and safety remediation across the portfolio.
Chicco Store firmographics
Firmographics- Name
- Chicco Store
- Legal name
- Artsana S.p.A.
- Website
- https://chicco.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chicco Store is a small specialty retailer in Kolkata, India, selling baby and childcare products — including car seats, strollers, high chairs and nursery items — under the Italian Chicco brand owned by Artsana S.p.A.
- Ownership category
- akta.pro rank
Chicco Store industry classification
Industry- Product category
- Baby and Childcare Products
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Baby, Kids & Maternity DTC (CRAFACAI)
Keywords
Where Chicco Store is headquartered
LocationHeadquarters
- HQ city
- Kolkata, West Bengal
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Chicco Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Consumer Product Sales: Chicco generates revenue through the sale of baby and childcare products including car seats, strollers, high chairs, bouncers, and nursery items through retail and ecommerce channels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Chicco Store product offering
Product offeringCore offering
Chicco is a baby and childcare brand under Artsana S.p.A. that designs, manufactures, and sells physical infant care products including car seats, strollers, high chairs, baby bouncers, and nursery items. Products are developed through the in-house Chicco Research Center and tested in a dedicated Crash Test laboratory, then sold globally through country-specific e-commerce sites and a network of local dealers and distributors.
Product overview
Chicco is a comprehensive baby and children's product brand under Artsana Group, offering a wide range of childcare products including car seats, high chairs, baby bouncers, strollers, and travel systems. The product portfolio includes branded lines such as KeyFit, Oasys, Kiros, Polly, Cosmos, Synthesis, and Auto-Fix. Products are developed through the Chicco Research Center with collaboration from educationalists, neuropsychiatrists, pediatricians, designers, engineers, and families. The company emphasizes quality, safety, and continuous innovation in all product lines.
Differentiator
Problem solved
Functional benefit
Brands
- Chicco Research Center: A meeting point for parents and experts focused on child development research and innovation.
- Artsana Group
Products and services
- Car seats (KeyFit, Oasys i-Size, Cosmos, Kiros i-Size, Synthesis, Auto-Fix lines)
Companies that use Chicco Store
Customer profileSegments1 record
Ideal customer profiles1 record
Chicco Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Chicco Store partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- United Nations Global Compact (UNGC)coreSince 2017, Artsana (parent company of Chicco) has been a signatory member of the UN Global Compact, the world's largest corporate sustainability initiative. Chicco actively participates in work groups for the development and dissemination of best practices in implementing the Sustainable Development Goals (SDGs).
- Chicco Research Center Partners (Universities, Educational Institutions)coreChicco collaborates continuously and openly with educationalists, neuropsychiatrists, paediatricians, designers, engineers, and families through its Research Center to develop innovative products meeting real family needs.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Chicco Store competitors and assessment
Company assessmentDirect peers
- Britax: Premium child-restraint specialist competing directly with Chicco's car seat portfolio, including i-Size lines, with a similar safety-engineering brand narrative.
- Bugaboo: Premium stroller-first brand with strong DTC and global footprint. Comparable to Chicco in high-end nursery gear retail, distribution model, and design-led positioning.
- Graco (Children's Products): Newell Brands subsidiary and one of Chicco's strongest direct competitors in car seats, travel systems, strollers, and high chairs, with overlapping global retail distribution.
- Fisher-Price: Mattel-owned baby and preschool brand offering car seats, high chairs, bouncers, strollers, and nursery gear. Closest mass-market peer to Chicco across multiple product categories and global retail presence.
- Peg Perego: Italian-made baby gear brand (strollers, car seats, high chairs) closely comparable to Chicco in product mix, country-of-origin, and premium positioning across European and global markets.
- Cybex (Goodbaby International): Premium child car seat and stroller brand under Goodbaby, directly competing with Chicco in safety-credentialed car seats and high-end strollers across global markets.
- Evenflo: U.S. baby gear manufacturer competing directly in car seats, strollers, high chairs, and play yards with similar mass-market positioning and safety-led marketing.
Broad incumbents
- Johnson's Baby (Johnson & Johnson): Heritage global baby care brand under J&J. Comparable as a broad incumbent with similar multi-decade brand equity and global distribution in the parenting category.
- Pampers (Procter & Gamble): Global baby care giant within P&G. Comparable as a broad incumbent serving parents with adjacent baby consumables, sharing the same parent demographic and retail channels as Chicco.
Emerging players
- Ergobaby: DTC-focused baby carrier and ergonomic gear brand. Comparable to Chicco on direct-to-consumer baby gear strategy and design-led premium positioning, though narrower in category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Chicco Store social profiles
Digital presenceChicco Store compliance and trust
Trust signalCompliance6 records
Chicco Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chicco Store leadership team
Management profileNumber of profiles
Chicco Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chicco Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chicco Store
What does Chicco Store do?
Chicco is a baby and childcare brand under Artsana S.p.A. that designs, manufactures, and sells physical infant care products including car seats, strollers, high chairs, baby bouncers, and nursery items. Products are developed through the in-house Chicco Research Center and tested in a dedicated Crash Test laboratory, then sold globally through country-specific e-commerce sites and a network of local dealers and distributors.
Is Chicco Store a public or private company?
Chicco Store is a private company. It is classified as corporate owned and is currently operating.
When was Chicco Store founded?
Chicco Store was founded in 1958. It employs 1 to 10 people.
Where is Chicco Store based?
Chicco Store is headquartered in Kolkata, West Bengal, India, in the Asia region.
How does Chicco Store make money?
One revenue line is on record: consumer Product Sales.
Who are Chicco Store's main competitors?
Direct peers on record are Britax, Bugaboo, Graco (Children's Products), Fisher-Price, Peg Perego, Cybex (Goodbaby International) and Evenflo. Broad incumbents are Johnson's Baby (Johnson & Johnson) and Pampers (Procter & Gamble). Ergobaby is listed as an emerging player.
Does Chicco Store have an API?
No public API is recorded for Chicco Store.
What industry is Chicco Store in?
Chicco Store's product category is Baby and Childcare Products. Its primary akta.pro industry code is CRAFACAI, Baby, Kids & Maternity DTC. Its NAICS code is 45912 and its SIC code is 5945.