Chiemgau-Arena GmbH

What Chiemgau-Arena GmbH does

Chiemgau-Arena GmbH is a privately held German limited liability company (GmbH, HRB 30990, Traunstein district court) established in 2022 and headquartered at Biathlonzentrum 1, 83324 Ruhpolding, Bavaria. The company operates the Chiemgau Arena, a winter-sports competition and training venue situated in the Bavarian Alps between Munich, Salzburg, and Innsbruck. The venue holds an International Biathlon Union (IBU) A-license and is designated a DSV (German Ski Association) national training center, and it also supports Nordic combined, cross-country skiing, and ski jumping disciplines under one integrated operating model. Hosting infrastructure comprises five ski jumps (K20, K40, K65, Toni-Plenk-Schanze HS100, and Zirmberg HS128), 38 biathlon shooting lanes (30 small-bore plus 8 air-rifle), 6.8 km of cross-country trails across three routes, and 1.1–5.2 km of paved roller ski tracks across twelve summer routes, enabling year-round training operations.

The company's revenue model is event-driven and multi-stream. The annual BMW IBU Biathlon World Cup (with the next edition branded LAVITA IBU Biathlon World Cup, January 6–10, 2027) generates transaction-fee income from spectator tickets and VIP/hospitality packages, complemented by advertising and sponsorship revenues from long-term partners such as Libella (through 2030), Alpenhain, Bad Reichenhall Casino, and St. Georgsquelle. Secondary streams include guided arena tours and biathlon shooting experiences sold through the Reservix ticketing platform, corporate venue rental of the Mediacenter and Café Biathlon for conferences, team-building events, and private functions, and registration-based training-fee revenue from national and international ski teams (five teams in summer 2026: Norway, Bulgaria, Austria, Belgium, and Germany). Direct sales channels handle corporate and group-excursion bookings, while consumer-facing ticket sales route through Reservix and an e-commerce fan shop at biathlon-fanshop.com.

Go-to-market is concentrated on three primary customer segments — winter-sports spectators and biathlon fans, corporate clients seeking Alpine-distinctive event venues, and national/international sports federation buyers for training access — with a secondary segment in clubs, schools, and youth organizations for group excursions and youth-development programs. Marketing is executed via owned digital properties (multilingual website, Facebook, Instagram, TikTok @biathlon.ruhpolding), email newsletters (CleverReach), and referral partnerships with Chiemgau Tourism and Reservix. Leadership is compact: Managing Director Timo Gerhold and Deputy Managing Director / Head of Marketing Anna Huber, supported by heads of ticketing, finance, event organization, and management assistance. Headcount of 5 masks the operational scale of an event that draws 82,500 on-site spectators and is supported by more than 1,000 volunteers in peak years.

Name

Chiemgau-Arena GmbH

Legal name

Chiemgau Arena GmbH

Website

https://chiemgau-arena.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Chiemgau-Arena GmbH operates the Chiemgau Arena in Ruhpolding, Bavaria, an International Biathlon Union A-license venue and German Ski Association national training center hosting the annual Biathlon World Cup, corporate events, arena tours, and year-round training for sports teams.

Ownership category

akta.pro rank

Product category

Sports Venue & Event Services

NAICS

Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Winter sports venue
• Biathlon training facilities
• Corporate event hosting
• Arena tours and experiences
• Ski jumping facilities

Headquarters

HQ city

Ruhpolding

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Biathlon World Cup Events: Hosting the annual BMW IBU Biathlon World Cup, generating revenue through ticket sales (82,500 spectators in 2026), corporate hospitality, VIP packages, and event sponsorship.
2. Arena Tours and Experiences: Multimedia guided tours of the arena, biathlon shooting experiences at the original World Cup shooting range, and World Cup behind-the-scenes tours. Revenue generated through ticket sales via Reservix platform.
3. Event Venue Rental: Conference and event venue rental including Mediacenter (focus & technology combined with modern workplaces, gallery, large screen), Café Biathlon (two levels with sun terrace), and outdoor areas (biathlon shooting range, ski jump outrun, spectator stands). Corporate events, conferences, workshops, and team building activities.
4. Sponsorship and Advertising: Partnership agreements with sponsors including Libella (beverage partner until 2030), Bad Reichenhall Casino, Alpenhain, St. Georgsquelle, and Chiemgau tourism. Branding opportunities throughout the arena area including shooting range side walls, flag locations, underpass and technical bridge advertising.
5. Training Center Usage Fees: National and international teams register for sports facility usage. Athletes and training groups must register with stadium management one day prior.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Chiemgau-Arena GmbH operates a multi-discipline winter sports and event venue in Ruhpolding, Bavaria, offering year-round training and competition facilities for biathlon, cross-country skiing, ski jumping, and Nordic combined. It hosts the annual BMW IBU Biathlon World Cup, provides guided arena tours, biathlon shooting experiences at original World Cup ranges, group excursions, and rents conference and event spaces (Mediacenter, Café Biathlon, outdoor areas) for corporate and private clients.

Product overview

The Chiemgau Arena is a unified sports and event venue in Ruhpolding, Germany, offering a comprehensive portfolio of winter sports facilities and visitor experiences. The core offering centers on the biathlon training and competition venue (with IBU A-license), complemented by cross-country skiing, ski jumping, and Nordic combined facilities serving as a DSV national training center. The venue hosts the annual Biathlon World Cup events. Visitor-facing offerings include Arena Tours (guided behind-the-scenes tours), Biathlon Shooting Experiences (participants shoot at original World Cup targets), World Cup Tours (exclusive access during events), and Group Excursions (customized corporate or club visits). The facility also operates as an event location with conference spaces and Café Biathlon. Youth development is supported through a partnership with Libella as 'Partner of Talents' enabling free training for junior athletes.

Differentiator

Problem solved

Functional benefit

Brands

• Biathlon Ruhpolding: The Biathlon World Cup event brand and website associated with the Chiemgau Arena hosting international biathlon competitions
• LAVITA IBU Biathlon World Cup
• Café Biathlon

Products and services

• Biathlon Training & Competition Venue
• Cross-Country Skiing Facilities
• Ski Jumping Facilities
• Nordic Combined Facilities
• Youth Development Program
• Biathlon Shooting Experience
• Arena Tour
• World Cup Tours
• Group Excursions
• Event Location Services
• BMW IBU Biathlon World Cup Event Hosting

Quantifiable outcome

• 82,500 spectators attended the 2026 Biathlon World Cup
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LibellacoreGTM or Marketing Partner · 17 March 2026Libella is the exclusive soft drink partner and official 'Partner of Talents' of the Chiemgau Arena. Partnership extended long-term until 2030. Libella covers training costs for junior teams of the Chiemgau Ski Association, provides branding throughout the arena including volunteer clothing at World Cups, and supports youth development in winter sports.
• Bad Reichenhall Casino (Spielbanken Bayern)coreGTM or Marketing Partner · 1 January 2026Regional advertising partner through cooperation advertising agreement with the Bavarian State Lottery and Casino Administration. Supports the continuation of spectacular biathlon competitions and positions Bavaria's winter sports events globally.
• AlpenhaincoreGTM or Marketing Partner · 2 October 2025Official partner starting with 2025/26 season. Long-established Upper Bavarian cheese company provides diverse brand presence opportunities including branding on shooting range side walls, flag locations, and advertising space at underpass and technical bridge.
• St. GeorgsquelleminorGTM or Marketing PartnerNatural mineral water partner from Ruhpolding. Provides water for athletes and events; 0.33-liter bottles suitable for on-the-go use.
• Chiemgau TourismminorGTM or Marketing PartnerRegional tourism partnership promoting the Chiemsee-Chiemgau region including winter sports, hiking, and relaxation experiences.
• Fritz Fischer Biathlon CampminorStrategic or Co-development PartnerQualified biathlon coaching team provides instruction during Arena Tours with Biathlon Shooting. Staff introduce participants to small-bore biathlon rifles at the original World Cup shooting range.
• ReservixcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for World Cup tickets, arena tours, biathlon shooting experiences, and special event bookings.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pokljuka Biathlon Center: Slovenian IBU Biathlon World Cup venue, including the 2021 World Championships. Comparable as a multi-discipline Nordic training and competition facility in an Alpine setting, and competes for federation and event bookings in Central Europe.
• Kontiolahti Biathlon Stadium: Finnish IBU Biathlon World Cup venue with biathlon and cross-country infrastructure. Comparable in offering a year-round training and competition environment, and competing for Northern European training and event demand.
• Hochfilzen Biathlon Stadium: Long-standing IBU Biathlon World Cup venue in Tyrol, Austria. Comparable to Chiemgau Arena in scale, sports offerings (biathlon plus Nordic disciplines), and tourism-oriented regional positioning in the Eastern Alps. Direct competitor for World Cup scheduling.
• Oberhof Biathlon Arena (LOTTO Thüringen Wintersportzentrum): The most directly comparable German biathlon venue, also an IBU World Cup host and DSV training center. Operates similar biathlon, cross-country, and ski-jumping infrastructure with year-round training and event hosting, making it the closest head-to-head competitor for World Cup scheduling and federation training contracts.
• Holmenkollen Ski Arena (Oslo): Iconic Norwegian ski and biathlon venue hosting annual World Cup events in ski jumping, cross-country, and biathlon. Comparable in scale, brand recognition, multi-discipline programming, and year-round tourism/experience offerings.
• Östersund Biathlon Arena (Skandinavium): Swedish biathlon venue and longtime IBU World Cup host. Operates a similar multi-discipline Nordic facility with significant spectator scale and serves as a peer for international event scheduling and federation training relationships.
• Südtirol Arena Alto Adige (Antholz/Anterselva): Italian biathlon venue that has hosted multiple IBU Biathlon World Cups and World Championships. Closely comparable in product mix (biathlon stadium plus Nordic facilities) and serves a similar sports-tourism audience, competing for international biathlon event slots.
• Nové Město na Moravě Biathlon Venue: Czech Republic's flagship biathlon and cross-country venue, regular IBU World Cup host with multi-discipline Nordic infrastructure. Directly comparable in product offering and competing for Central European event and training demand.

Regional players

• Schattenbergschanze (Oberstdorf): German ski-jumping venue in the Allgäu Alps that hosts Four Hills Tournament and other FIS events. Operates a comparable Alpine winter-sports venue with year-round tourism offerings and shares a similar German/Bavarian target audience for ski-jumping fans.
• Bergisel Ski Jump Stadium (Innsbruck): Historic Austrian ski-jumping stadium with year-round tourism operations and event hosting. Comparable in winter-sports venue operations, Alpine tourism audience, and event-driven revenue model, though focused on ski jumping rather than biathlon.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chiemgauarena
• Instagraminstagram.com/chiemgauarena
• LinkedInlinkedin.com/company/chiemgau-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiemgau-Arena GmbH