Childhood Brasil

What Childhood Brasil does

Childhood Brasil is a São Paulo-headquartered nonprofit civil organization founded in 1999 by Queen Silvia of Sweden as the Brazilian branch of the World Childhood Foundation. Its mission is to prevent and confront sexual abuse and exploitation of children and adolescents in Brazil through advocacy, professional training, awareness campaigns, and coordination with law enforcement, the judiciary, and the public protection network. The organization serves four primary constituencies: at-risk children and adolescents aged 0-17, government institutions (judiciary, public ministries, police, health, education and social assistance), private sector companies in sectors with geographic or supply-chain exposure (transportation, infrastructure, mining, energy), and civil society partners. Its product portfolio consists of programs and advocacy initiatives rather than technology products, including the Programa Na Mão Certa (community and corporate mobilization), Programa Grandes Empreendimentos (mitigation in large-project impact areas), Programa de Proteção Integral (implementation of the Lei da Escuta Protegida), the MAPEAR guide for highway-based child exploitation prevention, the Barco Infância Segura floating care project in Marajó, and the Curativos dos Direitos das Crianças bandage campaign distributed nationally with Cremer. The business model is grant- and donation-funded: revenue streams include individual and corporate donations, government and multilateral partnerships (notably with UNICEF Brasil, CNMP, CNT, Sest/Senat and state governments such as Pará and Rondônia), and product-based fundraising through the Cremer pharmacy partnership. Reported impact metrics include the expansion of specialized child victim hearing rooms from 2 in 2003 to over 1,800 nationally, articulation of the Lei da Escuta Protegida (Law 13.431/2017) and the ECA Digital (Law 15.211/25), and publication of the 11th edition of the MAPEAR guide.

Name

Childhood Brasil

Legal name

Childhood Brasil

Website

https://childhood.org.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Childhood Brasil is a São Paulo-based nonprofit founded in 1999 by Queen Silvia of Sweden that prevents and confronts sexual abuse and exploitation of children and adolescents in Brazil through advocacy, training, corporate engagement, and implementation of protected-hearing legislation.

Ownership category

akta.pro rank

Product category

Child Protection Nonprofit Services

NAICS

Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industry

Child Rights & Protection (BPADAGAG)

Keywords

• Child protection programs
• Sexual abuse prevention
• Nonprofit advocacy
• Corporate social responsibility
• Child rights legislation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropic Contributions: The organization operates primarily through donations from individuals, corporations, and institutional donors. The website prominently features a donation mechanism (como-doar). Childhood Brasil is part of the World Childhood Foundation network, which was founded by Queen Silvia of Sweden.
2. Corporate Partnerships and Sponsorships: Partnerships with private sector companies for programs such as Programa Na Mão Certa and Programa Grandes Empreendimentos, where companies make public commitments to prevent sexual exploitation of children and adolescents.
3. Product-based fundraising: The Curativos dos Direitos das Crianças campaign, developed in partnership with Cremer, sells bandage products with child rights messaging at pharmacies, with proceeds supporting the cause.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Childhood Brasil is a nonprofit organization that designs and runs social programs, advocacy initiatives, and awareness campaigns to prevent and confront sexual abuse and exploitation of children and adolescents in Brazil. Its work spans corporate mobilization programs (Na Mão Certa, Grandes Empreendimentos), policy advocacy and protected-hearing implementation (Proteção Integral, Lei da Escuta Protegida), research and publications, awareness products such as the Curativos dos Direitos das Crianças bandages sold at pharmacies, and floating integrated care centers (Barco Infância Segura) for isolated communities.

Product overview

Childhood Brasil is a non-profit organization (founded in 1999 by Queen Silvia of Sweden) that does not offer a technology product in the traditional sense, but rather a portfolio of social programs, advocacy initiatives, and awareness products. Its core programs include: the Programa Na Mão Certa (mobilizing civil society and companies for child protection), the Programa Grandes Empreendimentos (operating in infrastructure impact areas), and the Programa de Proteção Integral (implementing the Escuta Protegida law). Notable product/service offerings include: the Curativos dos Direitos das Crianças bandages (developed with Cremer and distributed in pharmacies, serving as both an awareness tool and a fundraising product), the Cartilha MAPEAR handbook (in its 11th edition, in partnership with the Federal Highway Police), the Lei da Escuta Protegida Communication Kit, and the Barco Infância Segura project (a river-based integrated care center for the Marajó archipelago). The organization also produces a broad portfolio of publications and research materials and conducts advocacy campaigns focused on the prevention of sexual violence against children and adolescents.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Na Mão Certa: Program that sensitizes and mobilizes people, companies, governments, and civil society organizations to form a Protection Circle for the prevention and confrontation of sexual violence against children and adolescents.
• Programa Grandes Empreendimentos
• Programa de Proteção Integral
• Curativos dos Direitos das Crianças

Products and services

• Programa Na Mão Certa Program that mobilizes individuals, companies, governments, and civil society organizations to form a Protection Circle for the prevention and confrontation of sexual violence against children and adolescents across Brazil.
• Programa Grandes Empreendimentos Program that operates in areas impacted by large infrastructure, mining, energy, and logistics projects, providing technical advisory to companies and encouraging productive sectors to make public commitments to prevent sexual exploitation of children and adolescents.
• Programa de Proteção Integral Program that brings together projects and actions to qualify the care of child and adolescent victims or witnesses of violence, strengthening the social protection and care network through the implementation of the Lei da Escuta Protegida (Law 13.431/2017).
• Curativos dos Direitos das Crianças Bandage products developed in partnership with Cremer and sold at pharmacies across Brazil, featuring handwritten phrases by children translating articles of the UN Convention on the Rights of the Child. Serves as a family conversation tool about children's rights while raising funds for the organization's mission.
• Barco Infância Segura Floating integrated care center developed in partnership with CNMP, the Government of Pará, and MPPA, providing forensic services, specialized listening, and psychosocial support to child victims of sexual violence in riverside communities of the Marajó archipelago.
• Publicações e Pesquisas (Publications and Research Portfolio) Portfolio of publications and research materials produced by Childhood Brasil, including annual activity reports, financial statements, guides on specialized listening, rapid guides for municipalities, research on truck driver profiles, and thematic materials on children's rights, digital child protection (ECA Digital), and the protection rights system.
• Projeto MAPEAR Project developed in partnership with PRF (Polícia Rodoviária Federal) to combat sexual exploitation of children and adolescents on Brazilian highways, producing guides and materials for identification and reporting of risk situations along roads.
• Cartilha MAPEAR (11th Edition 2025/2026) Guide/handbook published as part of the MAPEAR project, currently in its 11th edition (2025/2026), providing guidance on identifying and reporting sexual exploitation of children and adolescents along Brazilian highways for truck drivers and road safety stakeholders.
• Kit de Comunicação – Lei da Escuta Protegida Communication kit developed to support the municipal protection network in implementing the Lei da Escuta Protegida (Law 13.431/2017), providing guidance and orientation materials on how to conduct more humanized and welcoming care for child and adolescent victims of violence.
• Campanhas (Awareness Campaigns) Awareness and advocacy campaigns produced by Childhood Brasil, including the Curativos dos Direitos das Crianças campaign, Olhe mais de perto, and Navegar com segurança, aimed at promoting children's rights, digital safety, and the prevention of sexual violence.

Quantifiable outcome

• More than 1,800 specialized hearing rooms (depoimento especial) for child victims implemented nationally, up from 2 in 2003
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• CremerminorGTM or Marketing Partner · 7 July 2026Product partnership for the Curativos dos Direitos das Crianças campaign. Cremer manufactures and distributes bandages with child rights messaging at pharmacies nationwide. Proceeds support Childhood Brasil's mission.
• State of RondôniacoreStrategic or Co-development Partner · 19 June 2026Technical advisory partnership for implementing Lei da Escuta Protegida (Law 13.431/2017) in municipalities throughout the state. Childhood Brasil provides training, protocols, and implementation tools for integrated care centers.
• UNICEF BrasilcoreStrategic or Co-development Partner · 30 October 2025Partnership for the Seminário Nacional on social assistance policy challenges in facing violence against children. UNICEF and Childhood Brasil collaborate on implementing Lei da Escuta Protegida and other child protection initiatives.
• PAULUS SocialcoreStrategic or Co-development Partner · 30 October 2025Host partner for the Seminário Nacional jointly organized with UNICEF and Childhood Brasil. PAULUS Social operates the Faculty of Communication (FAPCOM) and provides institutional infrastructure for training and advocacy events.
• CNMP - Conselho Nacional do Ministério PúblicocoreStrategic or Co-development Partner · 7 November 2024Partnership for the Barco Infância Segura (Safe Childhood Boat) project to combat sexual abuse in Marajó Island. The project will deploy a floating integrated care center with forensic services, specialized hearing, and psychosocial support for riverine communities. CNMP is responsible for project coordination and policy framework.
• CNT - Confederção Nacional do TransportecoreGTM or Marketing Partner · 7 November 2024Memorandum of understanding for cooperation to promote CNT as the mobilizing business entity for the Barco Infância Segura project. CNT and its system organizations (Sest, Senat, ITL) will engage the transportation sector to support child protection initiatives.
• Government of ParácoreStrategic or Co-development Partner · 1 October 2024Cooperation agreement with CNMP, Childhood Brasil, and MPPA to strengthen the protection network for children and adolescents in the Marajó archipelago, focusing on sexual violence prevention and response.
• Sest/SenatcoreStrategic or Co-development Partner · 1 January 2017Long-standing partnership since 2017 with the Social Service of Transport and National Learning Service of Transport. The organizations collaborate on the MAPEAR project and other highway safety initiatives targeting truck drivers to prevent child sexual exploitation.
• World Childhood FoundationcoreStrategic or Co-development Partner · 1 January 1999World Childhood Foundation is the parent organization founded by Her Majesty Queen Silvia of Sweden. Childhood Brasil is part of this international network dedicated to protecting children's rights and preventing abuse. The foundation provides international credibility, best practice sharing, and strategic guidance to Childhood Brasil.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Save the Children Brasil: Save the Children is a globally established child rights NGO with a Brazilian country office. While it addresses a broader portfolio (education, health, emergencies), its child protection work directly overlaps with Childhood Brasil's mission of preventing violence against children.
• Plan International Brasil: Plan International Brasil is the Brazilian branch of Plan International, focused on child rights, gender equality, and protection from violence. Its child protection programs and advocacy work closely parallel Childhood Brasil's mission and beneficiary focus.
• UNICEF Brasil: UNICEF Brasil is the Brazilian country office of the United Nations Children's Fund, the largest global child rights organization. It is a direct strategic partner of Childhood Brasil (joint Seminário Nacional, Lei da Escuta Protegida) and comparable in focus area (child protection, advocacy) though with vastly greater scale and multilateral mandate.

Direct peers

• World Childhood Foundation: World Childhood Foundation is Childhood Brasil's parent organization, founded by Queen Silvia of Sweden in 1999. It operates national chapters (Brazil, Sweden, Germany) focused on preventing child sexual abuse, making it the most directly comparable peer in mission, governance, and program model.
• Fundação Abrinq: Fundação Abrinq is a São Paulo-based nonprofit focused on promoting child and adolescent rights in Brazil, with strong corporate engagement and policy advocacy. It is highly comparable to Childhood Brasil in mission, geography, and corporate partnership model.
• ChildFund Brasil: ChildFund Brasil is the Brazilian affiliate of ChildFund International, focused on child development, protection, and youth rights. It serves a similar beneficiary population (children and adolescents) with sponsorship-based funding and community programs, making it a direct peer in mission and donor model.
• Terre des Hommes Brasil:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/childhood-brasil
• Instagraminstagram.com/childhoodbrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Childhood Brasil