China Vegan Society | 华茻会

Name

China Vegan Society | 华茻会

Legal name

China Vegan Society

Website

https://chinavegans.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vegan Advocacy and Plant-Based Lifestyle Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Grantmaking and Giving Services (8132)

akta.pro primary industry

Animal Welfare Certification Services (AFALAMAE)

akta.pro secondary industries

Agriculture, Food & Nutrition Congresses (THAHAJAI), Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

Keywords

• Vegan advocacy nonprofit
• Plant-based lifestyle promotion
• Vegan certification services
• Plant-based community events
• Vegan education campaigns

Headquarters

HQ city

Not specified in sources

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Nonprofit Organization: China Vegan Society is a registered nonprofit organization. Their primary activities are funded through grants, donations, and partnerships rather than product/service revenue. They operate programs including the China Vegan Summit, V-March challenge, certification initiatives, and grant programs.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

China Vegan Society is a registered nonprofit organization that runs advocacy programs, events, and certification to promote plant-based lifestyles in China. Its core offerings include the annual V-March 31-day vegan challenge, the annual China Vegan Summit conference series, China's first domestic vegan certification system covering food, cosmetics, and fashion, and grant and fellowship programs supporting vegan initiatives.

Product overview

China Vegan Society operates as a nonprofit organization offering a portfolio of programs and initiatives rather than a unified software product. Core offerings include the annual V-March (茻春三月) 31-day plant-based challenge campaign with its companion WeChat mini program '茻生活', the China Vegan Summit (an annual bilingual conference series now in its 4th edition), the China Vegan Food Certification system (China's first domestic vegan certification covering food, cosmetics, and fashion), the annual Vegan Cooking Competition, the PlantUP Creative Competition, and the China Vegan Fellowship and Grant Program. Additional initiatives include the China Vegan Day celebration and the China Vegan Fund. The organization also maintains a WeChat-based events app and community platform.

Differentiator

Problem solved

Functional benefit

Products and services

• China Vegan Summit China's first annual bilingual summit dedicated to exploring and promoting plant-based lifestyles, bringing together leaders and innovators from across industries to discuss plant-based health, business, and culture.
• V-March (茻春三月) 31-Day Vegan Challenge Annual 31-day plant-based lifestyle challenge campaign encouraging participants to explore vegan living through community engagement, daily check-ins, recipe sharing, and partner brand collaborations.
• China Vegan Food Certification (China Vegan Certification) China's first domestic vegan certification system covering standards and certifications for vegan food, vegan cosmetics, and vegan fashion, operated in collaboration with certification bodies from the EU, South Korea, and Japan.
• Vegan Cooking Competition

Quantifiable outcome

• Over 80% of V-March participants continued plant-based diet after challenge completion
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, core and major.

• Vegetarian Food AsiaminorGTM or Marketing Partner · 1 January 2026Industry partnership for the Vegan City Tour. The tour began in Hong Kong at Vegetarian Food Asia, one of the largest plant-based trade shows in Asia, participating in panel discussions on why vegan challenges matter to brands and the food industry.
• Longemont Hotel ShanghaiminorOthers · 1 September 2025Venue partner for the 4th China Vegan Summit held September 25-27, 2025. Hosted the three-day celebration of ideas, inspiration, and hands-on experiences dedicated to plant-based living.
• T. Colin Campbell Center for Nutrition StudiesminorStrategic or Co-development Partner · 1 September 2025Dr. Jessie Qiao from the center presented 'Plant-Based Nutrition and Chronic Disease Intervention' at the 2025 China Vegan Summit, providing scientific expertise on plant-based health benefits.
• NutritionFacts.orgminorStrategic or Co-development Partner · 1 September 2025NutritionFacts.org Chinese Program Director Hailey Chang shared 'Dr. Greger's Daily Dozen' at the 2025 Summit, offering actionable plant-based eating guidance. Dr. Michael Greger's book 'How Not to Die' was also launched at the 2024 Summit.
• Veg Planet (素食星球)coreStrategic or Co-development Partner · 1 March 2025Joint launch of China Vegan Day initiative. Both organizations are leading platforms for plant-based advocacy in China. The collaboration aims to make China Vegan Day a collective transformation event where every plant-based meal contributes to a better future. Starting 2026, China Vegan Day will be celebrated annually around the spring equinox.
• Alashan SEE Ecology AssociationmajorStrategic or Co-development Partner · 1 March 2025Partnership for the One Hundred Million Sogdian Trees initiative combining ecological protection with sustainable living. For every new V-March participant who checked in, 1 RMB was donated to tree-planting. Total donation of 3,410.12 RMB resulted in 341 trees planted and approximately 3,410 sq meters of desert reclaimed.
• On the RISEminorStrategic or Co-development Partner · 1 August 2024Collaboration to launch the first Plant-Based City Map in Shenzhen, helping consumers discover vegan-friendly locations and supporting plant-based dining adoption.
• VeganuarycoreStrategic or Co-development Partner · 1 May 2024Collaboration for international experience exchange in plant-based advocacy. Veganuary's Internationalisation Manager Emma Robinson participated in the Vegan City Tour across Hong Kong, Chongqing, Shanghai, and Beijing in January 2026. Partnership brings global best practices in vegan challenges to China's V-March campaign and facilitates knowledge sharing between the globally established Veganuary and locally rooted V-March.
• Korea Vegan SocietycoreStrategic or Co-development Partner · 1 May 2024Member of the Vegan Certification Alliance formed with certification bodies from EU, South Korea, and Japan. Partnership focuses on building international sustainable path for vegan certification, standardizing vegan standards across borders for food, cosmetics, and fashion.
• Japan Vegan SocietycoreStrategic or Co-development Partner · 1 May 2024Member of the Vegan Certification Alliance formed with certification bodies from EU, South Korea, and Japan. Partnership focuses on building international sustainable path for vegan certification, standardizing vegan standards across borders for food, cosmetics, and fashion.
• Korea IGSCcoreStrategic or Co-development Partner · 1 February 2024Signed agreement to build international sustainable path for vegan certification. China Vegan Society signs agreement with IGSC from South Korea to establish cross-border certification standards.
• China Biodiversity Conservation and Green Development Foundation (CBCGDF)coreStrategic or Co-development Partner · 1 January 2024Parent organization and co-launch partner for China's first domestic vegan certification. CBCGDF is a publicly-funded foundation that houses China Vegan Society as a subsidiary and partnered on the China Vegan Food Standard Certification launched March 2023.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Veganuary: Global vegan challenge campaign organization that originated the 31-day January vegan challenge model. Most direct peer given the explicit V-March/Veganuary partnership and shared campaign mechanics targeting behavior change through monthly plant-based commitments.
• ProVeg International: International food awareness organization working to replace animal-based products with plant-based and cultivated alternatives. Comparable as a global advocacy peer focused on plant-based transition with corporate, policy, and consumer engagement.
• Japan Vegan Society: Japanese vegan society and Vegan Certification Alliance member. Mirrors CVS's structure as a national vegan advocacy organization with certification standards and cross-border partnerships.
• Korea Vegan Society: Korean national vegan advocacy nonprofit and member of the Vegan Certification Alliance. Closely comparable as a country-level vegan society with certification authority and international coalition participation.
• Veg Planet (素食星球): Leading Chinese plant-based advocacy and content platform. Co-launched China Vegan Day with CVS in 2025 and competes for the same Chinese vegan consumer audience, brand partnerships, and media attention.

Broad incumbents

• Compassion in World Farming: Global animal welfare advocacy nonprofit. Comparable as a larger, established animal welfare and plant-based advocacy organization with international policy influence and corporate engagement capabilities.
• Green Monday: Asia-based social venture promoting plant-based eating with operations across Hong Kong, Singapore, and mainland China. Comparable as a larger Asian plant-based advocacy and business platform with corporate B2B engagement that overlaps with CVS's mission in the region.
• The Vegan Society: The founding UK vegan organization (est. 1944) that created the term 'vegan' and operates the international vegan trademark certification. Establishes the global precedent CVS's China Vegan Certification emulates and competes with for international recognition.

Emerging players

• Vegetarian Resource Group: US-based nonprofit advocating vegetarianism/veganism through education, research, and publications. Comparable as a vegetarian advocacy organization with research reports and community resources, though geographically focused on the US.
• Good Food Fund: China-focused food system transformation nonprofit also founded by Jian Yi in 2017. Sister organization to CVS with overlapping mission on plant-based adoption in China; serves as a related entity rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/china_vegan
• Facebookfacebook.com/China-Vegan-Society-%E5%8D%8E%E8%8C%BB%E4%BC%9A-110938221085500
• LinkedInlinkedin.com/company/china-vegan-society-%E5%8D%8E%E8%8C%BB%E4%BC%9A

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about China Vegan Society | 华茻会