Chinese Point

What Chinese Point does

Chinese Point s.r.o. is a privately-held, Prague-based language school (14 employees, founded approximately 10 years ago) that specializes in three Asian languages: Chinese, Japanese, and Korean. The company is led by Director Mgr. Zdeňka Stebelská and operates from a single headquarters in Prague 1 (Washingtonova 1567/25), positioned near Wenceslas Square and Prague Main Train Station, with a direct-to-consumer enrollment model. The school serves four primary customer segments: post-secondary high-school graduates seeking an intensive year of Asian-language study, teenagers aged 12–17 in summer day camps, adult general-public learners, and individual learners needing customized scheduling.

The core product portfolio consists of group language courses (all three languages, beginner to advanced), one-on-one/semi-individual tutoring, the accredited post-secondary program (pomaturitní studium) delivering approximately 800 hours of intensive annual instruction with Ministry of Education accreditation, week-long urban summer camps for teenagers, the FlowINK Chinese calligraphy workshop series, and the asynchronous Essentials Course launched in 2024. Technology infrastructure centers on the Edookit learning management system (with mobile access) for schedules, lesson content, assignments, and instructor communication, alongside a parallel e-shop (chinesepointshop.cz) selling textbooks such as HSK Standard Course, Genki, Minna no Nihongo, and Yonsei Korean. Distribution is primarily direct (website registration and walk-in), augmented by listings on Kudyznudy.cz for summer camps and GoOut.cz for cultural-event ticketing.

The business model is multi-format B2C education services, monetized through per-lesson tuition (individual sessions 540–1,170 Kč), subscription-style package deals (5–60 hours at 2–9% discounts), annual post-secondary tuition (45,900 Kč standard; 47,277 Kč on installment), unit-priced summer camps (5,900 Kč/week), the Essentials Course (4,399 Kč), and one-time fees for workshops (450 Kč per calligraphy session) plus textbook e-commerce sales. Strategic partnerships include the Czech Ministry of Education (accreditation), the Embassy of Japan in the Czech Republic (cultural-event patronage), Edookit (LMS), Charles University (textbook sourcing), and the Kudyznudy.cz/GoOut.cz consumer platforms. The school holds no external funding, has no parent company or subsidiaries, and competes in a niche education-services segment in the Czech Republic.

Name

Chinese Point

Legal name

Chinese Point s.r.o.

Website

https://chinesepoint.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chinese Point is a Prague-based private language school specializing in Chinese, Japanese, and Korean instruction for post-secondary students, teenagers, and adult learners in the Czech Republic, operating through group courses, individual tutoring, an accredited post-secondary program, summer camps, and workshops.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

In-Person Language Tutoring & Small-Group Classes (EDAMAFAE)

akta.pro secondary industries

Kids & Teens Language Enrichment Programs (EDAMAFAH), Youth & Teen Language Camps (Summer/Winter) (EDAIAEAF), Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD)

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees (Per-Seat): Revenue from individual and group language courses charged per lesson or course package. Pricing varies by format (in-person vs online), instructor type (native vs non-native speaker), and session length.
2. Post-Secondary Program Tuition: Annual tuition for intensive post-secondary language study programs. Standard annual fee is 45,900 Kč, with installment option at 47,277 Kč total.
3. Summer Camp Fees: One-time fees for week-long suburban camps for teenagers learning Japanese or Korean, priced at 5,900 Kč per student.
4. Textbook and Materials Sales: Sale of textbooks and supplementary materials through the Chinese Point e-shop (chinesepointshop.cz), including HSK Standard Course, Genki, Minna no Nihongo, and Yonsei Korean series.
5. Essentials Course: Six-week online intensive beginner courses for Chinese, Japanese, or Korean, priced at 4,399 Kč per course.
6. Calligraphy Workshops: Single-session 90-minute calligraphy workshops led by Chinese instructor Mengwen, priced at 450 Kč per session.
7. Language Package Deals: Prepaid language lesson packages (5-60 hours) with progressive discounts of 2-9% and bonus hours for larger packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Chinese Point is a Prague-based language school delivering Chinese, Japanese, and Korean instruction through group courses, one-on-one tutoring, a Ministry of Education–accredited post-secondary intensive program (pomaturitní studium) of nearly 800 hours per year, summer language camps for teenagers aged 12–17, calligraphy workshops, and online self-assessment tests. Programs are offered in-person at its Prague 1 center and online, with instruction delivered by Czech-certified instructors and native speakers from Japan and Korea. The school also sells textbooks through its own e-shop.

Product overview

Chinese Point is a Prague-based language school specializing in Asian languages — Chinese, Japanese, and Korean. The offering is a multi-format portfolio of courses and programs rather than a single software product. The core offerings include group language courses, individual tutoring, a post-secondary intensive study program (pomaturitní studium) delivering ~800 hours of instruction, summer camps for teenagers (ages 12–17), calligraphy workshops, and online self-assessment tests. The school also operates an e-shop for textbooks and an online student portal (Edookit). Programs range from beginner to advanced, with preparation for international exams (JLPT, HSK, TOPIK). The main delivery formats are in-person (Prague center) and online synchronous/asynchronous instruction.

Differentiator

Problem solved

Functional benefit

Brands

• Chinese Point Shop (chinesepointshop.cz): Eshop for textbooks and study materials

Products and services

• Group Language Courses Group language courses in Chinese, Japanese, and Korean for beginner through advanced proficiency levels, delivered in-person at the Prague 1 center and online. Sessions combine Czech instructors and native speakers from Japan and Korea, with small class sizes and structured progression.
• Individual Tutoring One-on-one or two-student language instruction in Chinese, Japanese, or Korean, customizable in schedule, pace, and focus. Available in-person or online via video call, priced by 45, 60, or 90-minute sessions, with prepaid bulk package discounts (Mini 5h to Ultra 60h, 2–9% off plus bonus hours).
• Pomaturitní Studium (Post-Secondary Intensive Program) Full-year intensive daytime post-secondary program in Chinese, Japanese, or Korean delivering ~800 hours of instruction. Grants official student status (ISIC card eligibility), includes native-speaker instructors, cultural workshops, and preparation for international proficiency exams (HSK, JLPT, TOPIK). Accredited by the Czech Ministry of Education. Standard annual fee 45,900 Kč, installment option 47,277 Kč total. Only school in Czech Republic offering post-secondary Korean.
• Summer Camp for Teenagers Week-long urban day camp (příměstský tábor) for teenagers aged 12–17, focused on Japanese or Korean language and culture. Includes daily native-speaker sessions, cultural workshops (caligraphy, cooking, traditional clothing), and 20 hours of weekly instruction. Priced at 5,900 Kč per student per week, distributed via Kudyznudy.cz.
• FlowINK Calligraphy Workshops Chinese calligraphy workshops led by native Chinese instructor Mengwen, available as standalone 90-minute sessions or part of the FlowINK thematic series. Conducted in English, suitable for beginners with no prior knowledge required. Priced at 450 Kč per session with a maximum of 10 participants.
• Essentials Course Asynchronous online beginner course in Chinese, Japanese, or Korean, delivered in English by native speakers. Covers 900 minutes across several weeks in 150-minute sessions, including electronic materials, activities, and quizzes. Maximum 5 students per group. Priced at 4,399 Kč per course.
• Online Language Tests and Quizzes Free online self-assessment quizzes in Chinese, Japanese, and Korean at various proficiency levels. Topics include HSK grammar, Hiragana/Katakana reading, Hangul, Chinese zodiac, travel Japanese, and language-specific proficiency tests.

Quantifiable outcome

• Students progress from level A0 to conversational A2-B1 over the post-secondary year program
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministry of Education of the Czech RepubliccoreStrategic or Co-development PartnerThe post-secondary study program holds accreditation from the Czech Ministry of Education, which provides official recognition of the program's quality and allows students to obtain official student status.
• Kudyznudy.czminorChannel Partner/ Reseller/ DistributorKudyznudy.cz, a major Czech travel and activities platform, lists Chinese Point's summer camps for teenagers, providing marketing visibility and registration referrals.
• Embassy of Japan in the Czech RepubliccoreStrategic or Co-development PartnerCultural events such as Japanese concerts are held under the official patronage of the Embassy of Japan, providing credibility and institutional endorsement for the school's cultural programming.
• GoOut.czminorChannel Partner/ Reseller/ DistributorCzech event ticketing platform used for selling tickets to cultural events organized by the school, such as Japanese concerts.
• EdookitcoreTechnology or IntegrationEdookit is the online learning management system used by Chinese Point for student portals, grade tracking, communication, and course management. Available as a mobile application.
• Karlova Univerzita (Charles University)minorStrategic or Co-development PartnerKorean textbooks used in the post-secondary program are sourced from materials used at Charles University, ensuring academic quality alignment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Goethe-Institut: German government-backed global network of language and culture schools with a similar nonprofit/government-partnered institutional model to Chinese Point's Czech Ministry accreditation. Comparable on operating model and institutional positioning, though focused on German rather than CJK languages.

Direct peers

• LTL Mandarin School: Specialty Chinese language school offering in-person immersion in China plus online group programs. Comparable to Chinese Point's Chinese segment on curriculum depth, native-speaker instruction, and online delivery model.
• Preply: Online language tutoring marketplace with active CJK tutor supply and AI-enabled matching. Competes directly with Chinese Point's individual tutoring segment on price, convenience, and tutor variety.
• Akcent International House Prague: Prague-based private language school offering group and individual instruction in multiple languages, including Asian languages. Direct comparable on geography, business model, and customer base as a Czech private language school with adult and corporate learners.
• Italki: Global online marketplace for language tutors, with substantial CJK (Chinese, Japanese, Korean) teacher supply. Direct competitor for Chinese Point's individual tutoring business, with significantly lower price points and global reach.
• King Sejong Institute Prague: Czech Republic branch of the Korean government's global Korean language and culture promotion network. Direct competitor specifically for Korean language instruction in the same geography, though subsidized rather than tuition-driven.
• Coto Academy: Japanese language specialty school with Tokyo-based immersion programs and online group courses. Comparable to Chinese Point's Japanese segment on small-group format, native-speaker instruction, and structured curriculum.
• Confucius Institute at Charles University: Czech Republic Chinese language and culture institute housed at Charles University, supported by Chinese government funding. Direct competitor for Chinese language learners in Prague, offering subsidized courses that compete with Chinese Point's tuition-based offerings.

Broad incumbents

• Berlitz: Global language training company with private and corporate instruction across multiple languages, including CJK. Broader incumbent with established brand, corporate B2B channels, and global footprint Chinese Point could not currently match.
• EF Education First: Global private education company offering language schools across dozens of countries with both in-person and online delivery. Broader incumbent in the language-school category with vastly greater scale, marketing reach, and digital infrastructure than Chinese Point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chinese-point

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chinese Point