Cho Thavee PCL
Cho Thavee PCL is a Thai SET-listed engineering integrator that designs, manufactures, and services special purpose vehicles, buses, electric vehicles, and aircraft ground support equipment for enterprise, government, and international aviation customers, supported by a nationwide SIBLOR24 service network.
- Company typePublic
- Founded-
- HeadquartersKhon Kaen, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cho Thavee PCL does
Cho Thavee PCL is a publicly listed Thai engineering integrator that designs, manufactures, and services special purpose vehicles (SPVs) for enterprise and government customers. Founded in 1994 and headquartered in Khon Kaen with regional offices in Bangkok (Lak Si), Pattaya, and Wang Noi, the company is listed on the Stock Exchange of Thailand under the trade names CHO and Chothavee. It positions itself as Thailand's leading 'imagineer,' combining in-house engineering with manufacturing to deliver customized trucks, semi-trailers, full trailers, buses under the CST and CHO Smart Transit brands, electric vehicles, ground support equipment (notably the X-CAT aircraft catering truck series and X-CCM cabin article hi-lift trucks), rail system products, and special-purpose mobile units such as the DOMVVI-Mobile Truck and Express Analysis Mobile Unit. The portfolio includes six registered Thai patents covering axle reinforcement, adjustable crossbeams, vehicle ladders, and truck side-wall opening mechanisms, plus the first Thai bus to achieve R-66 safety certification.
The company's revenue is generated through project-based, quote-driven sales of bespoke vehicles to enterprise and government customers, complemented by after-sales service through the SIBLOR24 24-hour nationwide maintenance network and specialized project management services for fleet deployment. Distribution combines direct sales for major accounts (including international exports to Emirates Flight Catering, Thai Airways, and Korean aviation caterers), regional distributor agreements (e.g., Dimet paints in Northeastern Thailand), and service centers. Cho Thavee has expanded into adjacent verticals via strategic partnerships with ANKAI and AVIC-INTL for electric buses, Nagase-Nelix for autonomous delivery vehicles, Bangkok Metropolitan Administration for PM 2.5 electric vehicle prototypes, and Clean Energy Partners for Sustainable Aviation Fuel. Multiple SET sustainability and innovation awards (2015-2019) and ongoing product launches through 2024-2026 underpin its positioning within Thailand's commercial vehicle and emerging smart mobility markets.
Cho Thavee PCL firmographics
Firmographics- Name
- Cho Thavee PCL
- Legal name
- บริษัท ช ทวี จำกัด (มหาชน)
- Website
- https://cho.co.th
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cho Thavee PCL is a Thai SET-listed engineering integrator that designs, manufactures, and services special purpose vehicles, buses, electric vehicles, and aircraft ground support equipment for enterprise, government, and international aviation customers, supported by a nationwide SIBLOR24 service network.
- Ownership category
- akta.pro rank
Cho Thavee PCL industry classification
Industry- Product category
- Commercial Vehicle Manufacturing
- NAICS
- Motor Vehicle Manufacturing (3361), Heavy Duty Truck Manufacturing (336120)
- SIC
- Truck & Bus Bodies (3713), Aircraft Parts & Auxiliary Equipment, Nec (3728), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Airport Ground Support Equipment (GSE) Vehicle Manufacturing (IMACAFAK)
- akta.pro secondary industries
- Airport Ground Support Vehicles (Tugs, Baggage Tractors, Deicers) (IMAHAIAF), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)
Keywords
Where Cho Thavee PCL is headquartered
LocationHeadquarters
- HQ city
- Khon Kaen
- HQ country
- Thailand
- HQ region
- Asia
Offices4 records
Markets served
Cho Thavee PCL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Manufacturing and Sales: Design, engineering, and manufacturing of special purpose vehicles including trucks, trailers, buses, and ground support equipment. Revenue generated through direct sales to enterprise customers including government agencies, airlines, and transportation companies.
- Project Management Services: Specialized project management services for vehicle fleet implementation and customization projects.
- Service and Maintenance: SIBLOR24 service center providing vehicle maintenance and repair services under the '10ล้อ24' brand for 24-hour support nationwide.
- Electric Vehicles: Sales of electric vehicles and EV conversion services, including EV buses and electric vehicle solutions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Cho Thavee PCL product offering
Product offeringCore offering
Cho Thavee PCL designs, engineers, and manufactures special purpose vehicles including commercial trucks, trailers, and buses, and produces aircraft ground support equipment such as catering trucks. The company is also expanding into electric vehicle solutions for buses and trucks, supported by related vehicle engineering services.
Product overview
Cho Thavee PCL is a leading Thai engineering integrator providing a comprehensive portfolio of commercial vehicles and special purpose vehicles. The company operates across two main product categories: Standard Products (trucks, semi-trailers, full trailers) and Special Products (catering trucks, buses under CST/Smart Transit brand, rail systems). Key product lines include the X-CAT series of aircraft ground support equipment, electric vehicles through partnerships with ANKAI, and customized special purpose trucks. The company also provides supporting services including SIBLOR24 nationwide repair centers and project management. Cho Thavee positions itself as an 'imagineer' integrating engineering technology with manufacturing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- CST: Bus group product line under CHO THAVEE
- CHO Smart Transit
- CHO Electric Vehicles Solution
- SIBLOR24
- TJRI
Products and services
- Commercial trucks Heavy-duty commercial trucks engineered for logistics, freight, and industrial transport operators requiring customized payload and chassis specifications.
- Trailers Utility and commercial trailers designed and manufactured for freight and cargo transport applications.
- Buses Passenger buses manufactured for public transit authorities and commercial bus operators, including electric bus variants as part of the company's EV solutions expansion.
- Aircraft ground support equipment (catering trucks) Specialized ground support vehicles including catering trucks designed for airline and airport ground handling operations to service aircraft at airport ramps.
- Electric vehicle solutions Electric powertrain-integrated vehicles including EV buses and trucks, representing the company's expansion into zero-emission mobility products for transit authorities and fleet operators.
Quantifiable outcome
- First bus in Thailand to achieve R-66 safety standard certification
Companies that use Cho Thavee PCL
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Cho Thavee PCL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Cho Thavee PCL partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Thai AirwaysminorCustomer relationship with Thailand's national airline. Delivered 3 units of X-CCM multi-purpose loading vehicles.
- KAL C&D (South Korea)minorCustomer relationship with Korean aviation services company. Delivered 2 units of X-Cat-M Low CAB aircraft catering trucks.
- PACCO PhuketminorCustomer relationship for airport ground support in Phuket. Delivered 2 units of X-Cat-S aircraft catering trucks.
- Sharp D) & CO Korea, LLCminorCustomer relationship with Korean aviation catering company. Delivered 2 units of X-Cat-ML aircraft catering trucks.
- Emirates Flight CateringcoreMajor international customer for aircraft catering trucks. Delivered 5 units of X-Cat-S aircraft catering trucks as part of ongoing delivery program.
- Bangkok Metropolitan AdministrationcoreCollaboration to develop prototype electric vehicles to address PM 2.5 air quality crisis and promote sustainable urban living for Bangkok residents.
- Clean Energy Partners (SAF Production)minorSigned cooperation agreement to promote clean energy usage, including Sustainable Aviation Fuel (SAF) production.
- ANKAI and AVIC-INTLcoreStrategic partnership for ANKAI electric buses in Thailand market. AVIC-INTL is the international arm of Aviation Industry Corporation of China. CHO unveiled ANKAI electric bus and signed distribution agreement for EV-Bus in Thailand.
- Nagase-NelixcoreJoint market entry into autonomous delivery vehicle market. Collaboration to develop and distribute autonomous delivery vehicles in Thailand.
- Dimet PaintsminorAppointment as regional distributor for Dimet paints in the Northeast region of Thailand (Isan North).
- SAP and NETIZENcorePartnership for enterprise software implementation. SAP and NETIZEN partnered to set up integrated business systems for the company, supporting the company's confidence in 10% revenue growth.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cho Thavee PCL competitors and assessment
Company assessmentDirect peers
- JBT AeroTech: Division of JBT Corporation supplying airport ground support equipment and services to airlines and airports globally. Competes in the same aircraft catering, baggage handling, and GSE product categories as Cho Thavee.
- TLD Group: Global leader in airport ground support equipment, including aircraft catering hi-loaders, baggage tractors, and tugs. Directly comparable to Cho Thavee's X-CAT catering truck line and broader GSE portfolio for aviation customers.
- Textron Ground Support Equipment: Textron-branded GSE manufacturer (TUG, Safeaero, Premier) producing aircraft towing, catering, and ground handling equipment. Overlaps with Cho Thavee's X-CAT and X-CCM lines serving commercial airlines.
- Mallaghan: Manufacturer of airport ground support equipment, including catering trucks and air stairs, serving airlines and ground handlers worldwide. Comparable as a specialized GSE competitor chasing similar aviation catering and ground handling customers.
Broad incumbents
- Daimler Truck: Parent of Mercedes-Benz Trucks, Fuso, and Freightliner, with deep Asia-Pacific operations. Comparable as a broad commercial vehicle incumbent that could pressure Cho Thavee's truck and bus positioning in Thailand.
- Volvo Trucks: Global heavy-duty truck OEM with a strong brand in premium commercial vehicles and a growing electric truck line. Adjacent competitor in the Thai heavy-truck market where Cho Thavee's standard and special trucks also compete.
- BYD: Chinese automaker with a leading global electric bus business and expanding presence in Southeast Asia. Comparable as an EV bus competitor and a potential partner rival to ANKAI in the Thai electrified bus market.
- Scania: Global heavy-duty truck and bus manufacturer with established presence in Southeast Asia. Competes with Cho Thavee in the heavy truck and premium bus segments and could localize EV bus offerings in Thailand.
- Yutong: One of the world's largest bus manufacturers, with a growing international electric bus presence. Relevant competitor for Cho Thavee's CST/CHO Smart Transit bus lines and for the EV bus partnership positioning against ANKAI.
Emerging players
- ANKAI: Chinese bus manufacturer and Cho Thavee's EV bus partner. Comparable as a low-floor and electric bus producer; relevant because the partnership ties Cho Thavee's Thailand EV bus distribution to ANKAI's product roadmap and capacity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cho Thavee PCL social profiles
Digital presenceCho Thavee PCL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cho Thavee PCL leadership team
Management profileNumber of profiles
Cho Thavee PCL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cho Thavee PCL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cho Thavee PCL
What does Cho Thavee PCL do?
Cho Thavee PCL designs, engineers, and manufactures special purpose vehicles including commercial trucks, trailers, and buses, and produces aircraft ground support equipment such as catering trucks. The company is also expanding into electric vehicle solutions for buses and trucks, supported by related vehicle engineering services.
Is Cho Thavee PCL a public or private company?
Cho Thavee PCL is a public company. It is classified as public and is currently operating.
When was Cho Thavee PCL founded?
Cho Thavee PCL was founded in -1. It employs 11 to 50 people.
Where is Cho Thavee PCL based?
Cho Thavee PCL is headquartered in Khon Kaen, Thailand, in the Asia region.
How does Cho Thavee PCL make money?
Four revenue lines are on record. Vehicle Manufacturing and Sales are the primary driver. The others are project Management Services, service and Maintenance and electric Vehicles.
Who are Cho Thavee PCL's main competitors?
Direct peers on record are JBT AeroTech, TLD Group, Textron Ground Support Equipment and Mallaghan. Broad incumbents are Daimler Truck, Volvo Trucks, BYD, Scania and Yutong. ANKAI is listed as an emerging player.
Does Cho Thavee PCL have an API?
No public API is recorded for Cho Thavee PCL.
What industry is Cho Thavee PCL in?
Cho Thavee PCL's product category is Commercial Vehicle Manufacturing. Its primary akta.pro industry code is IMACAFAK, Airport Ground Support Equipment (GSE) Vehicle Manufacturing, with a secondary code of IMAHAIAF, Airport Ground Support Vehicles (Tugs, Baggage Tractors, Deicers). Its NAICS code is 3361 and its SIC code is 3713.