Name

Choice and Control Inc

Legal name

Choice & Control, Inc.

Website

https://choiceandcontrolmd.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Disability Support Brokerage Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Service Coordination / Case Management (IDEA Part C) (EDACAFAK)

Keywords

• Support broker services
• Disability services coordination
• Self-directed services
• Personal care planning
• Developmental disability support

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Support Broker Services: The company provides Support Broker Services to individuals with disabilities, assisting with Personal Plan implementation, vendor coordination, and ensuring Self-Directed Services (SDS) plans are executed correctly. Revenue is generated through service fees for ongoing support broker representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Choice and Control, Inc. is a Maryland-based support brokerage firm that provides Support Broker Services to individuals with developmental disabilities and their families. Its support brokers review and implement Personal Plans, coordinate with multiple vendors and service providers, resolve issues in care plans, and ensure Self-Directed Services (SDS) / PCP (Personal Choice Plan) services are executed correctly. The company's work is delivered one-on-one through assigned support brokers serving as professional advocates and care-team members.

Product overview

Choice and Control, Inc. is a support brokerage firm providing professional support broker services for individuals with developmental disabilities. The company offers a single primary service offering focused on helping individuals and families implement their Personal Plans and Self-Directed Services (SDS). Support brokers assist with plan review, vendor coordination, and ensuring proper implementation of PCP (Personal Choice Plan) services. The company is led by support brokers including Irene and Miriam Souada, who have been providing these services since 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Support Broker Services Professional support brokerage services for individuals with developmental disabilities and their families. Support brokers review Personal Plans, work with vendors, resolve issues in care plans, and ensure Self-Directed Services (SDS) / Personal Choice Plan (PCP) services are implemented correctly, serving as a dedicated member of the client's care team.

Quantifiable outcome

• Long-term client retention (since 2015)

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Public Partnerships LLC (PPL): Large fiscal intermediary and self-direction services provider operating in many state SDS programs. PPL is comparable because it sits in the same self-directed services value chain as Choice and Control, serving individuals with disabilities and families navigating participant-directed care.
• Consumer Direct Care Network: National provider of self-directed program supports including fiscal agent and attendant services across multiple state Medicaid waivers. Comparable as a participant-directed services operator with overlapping customer base (individuals with disabilities and their families).
• GT Independence: Fiscal/employer agent for self-directed programs in multiple states, supporting individuals with disabilities to manage their own services. Overlaps with Choice and Control in the self-direction ecosystem and the same end population.
• Palco: Fiscal management employer agent for self-directed services programs across several states. Comparable as an enabler/adjacent operator in the SDS value chain serving similar individuals with disabilities.
• Acumen Fiscal Agent: Fiscal agent providing financial management services for self-directed Medicaid programs across multiple states. Comparable as a participant-direction service provider with overlapping customer population (individuals with disabilities and families).
• Morning Sun Financial Services: Fiscal agent for self-directed services programs in multiple states. Comparable as an enabler/peer in the self-direction value chain serving similar individuals with disabilities and family customers.
• PLAN of Maryland: Maryland-based future planning and support organization for people with intellectual and developmental disabilities. Comparable as a small Maryland-focused peer that provides ongoing, relationship-driven support to the same families.

Regional players

• The Arc Maryland: State chapter of The Arc, a DD advocacy and services organization serving individuals with intellectual and developmental disabilities and their families in Maryland. Comparable as a regional peer serving the same population with overlapping support/advocacy functions.
• Centers for Independent Living (Maryland): Federally funded CILs in Maryland that provide independent living services, advocacy, and supports to people with disabilities. Comparable as a regional peer offering overlapping case management, advocacy, and service coordination in the same geography and population.

Others

• Disability Rights Maryland: Maryland's federally funded protection and advocacy organization for people with disabilities. Comparable as an ecosystem peer — overlapping population and advocacy function, though focused on legal/rights advocacy rather than direct support brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/choice-and-control

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice and Control Inc