Choices Pregnancy Resource Clinic Inc.

What Choices Pregnancy Resource Clinic Inc. does

Choices Pregnancy Resource Clinic Inc. (ChoiceCare) is a 501c3 faith-based non-profit operating a free women's clinic at 911 W. B St., Russellville, Arkansas, founded in 1991. The organization provides no-cost pregnancy testing (lab-quality HCG verification), limited obstetric ultrasounds performed by RDMS-certified sonographers or trained RNs under physician supervision, STD/STI testing and treatment for Gonorrhea and Chlamydia, evidence-based abortion information (the clinic does not perform or refer for abortions), abortion pill reversal using bioidentical progesterone, adoption information referrals, pregnancy options counseling, parenting classes, material aid through a Baby Boutique, and post-abortion recovery support groups.

The underlying technology stack is conventional clinical equipment rather than a software platform: medical-grade pregnancy testing, ultrasound imaging for viability/gestational age/ectopic pregnancy detection, and a progesterone-based protocol for abortion pill reversal within 24-72 hours of mifepristone. The digital layer is a Wix-based website (choicesprc.org) with online appointment booking, an educational blog, and social media presence on Facebook and Instagram. Services are delivered directly by a small paid staff of approximately 5 supplemented by trained volunteers who complete a 20-hour workshop plus multi-week orientation.

The business model is 100% donation-based: services are free to clients at zero co-pay, with no fee-for-service revenue, no insurance billing, and no third-party payer contracts. Funding sources are individuals, local churches, area businesses, and in-kind contributions (diapers, formula, baby clothes, equipment), supplemented by fundraising events including an annual Gala (scheduled September 17, 2026), Baby Bottle Campaigns, and baby showers. Distribution is entirely direct at the single Russellville location, with client acquisition driven by word-of-mouth, church partnerships, community outreach, and organic social/web channels. The primary customer segment is women facing unexpected pregnancies in the Russellville-area catchment, with secondary segments including male partners, parenting clients, and women seeking post-abortion support.

Name

Choices Pregnancy Resource Clinic Inc.

Legal name

Choices Pregnancy Resource Clinic Inc.

Website

https://choicesprc.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

ChoiceCare is a 501c3 faith-based non-profit operating a free women's clinic in Russellville, Arkansas, founded in 1991. It provides no-cost pregnancy testing, ultrasounds, STD testing, abortion information, parenting support, and material aid to local women facing unexpected pregnancies.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Pregnancy resource clinic
• Reproductive health services
• Obstetric ultrasound services
• Pregnancy testing services
• Options counseling services

Headquarters

HQ city

Russellville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: ChoiceCare is a 501c3 faith-based non-profit organization. The majority of funding comes from individual donors, local churches, area businesses, and organizations. The organization hosts an annual banquet and other fundraising events throughout the year. Donations are tax-deductible.
2. In-Kind Donations: The organization accepts in-kind donations including diapers, wipes, formula, baby clothes, baby bottles, gift cards, and equipment for their Baby Boutique program that supports parenting clients and new mothers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ChoiceCare is a free women's clinic that provides medical and educational reproductive health services to women facing unexpected pregnancies in Russellville, Arkansas. Services include lab-quality pregnancy testing, limited obstetric ultrasounds, STD/STI testing and treatment, pregnancy options consultation (parenting, adoption, abortion), abortion information and abortion pill reversal information, post-abortion recovery support, parenting classes, and material aid through its Baby Boutique program. All services are confidential and provided at no cost, funded entirely by charitable donations.

Product overview

ChoiceCare is a free women's clinic in Russellville, Arkansas offering a comprehensive suite of holistic reproductive health services. The core product is ChoiceCare Pregnancy Services, which operates as a 501(c)(3) non-profit organization providing confidential, cost-free medical care and education. The service portfolio includes pregnancy testing and ultrasound confirmation (performed by RDMS sonographers or RNs), STD/STI testing and treatment, abortion information and recovery support, pregnancy options consultation, adoption information referrals, morning-after pill education, and material assistance through the Baby Boutique program. Services for partners and online appointment scheduling are also available. The clinic is licensed under a certified MD and does not perform or refer for abortions, instead providing evidence-based medical information to empower women in their pregnancy decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing Services Medical-grade clinical pregnancy testing that verifies body HCG levels to confirm pregnancy status, administered by medical professionals under physician oversight. Provided free of charge.
• Ultrasound Services Cost-free limited obstetric ultrasounds performed by Registered Diagnostic Medical Sonographers (RDMS) or trained Registered Nurses (RN) under physician supervision to confirm pregnancy viability, gestational age, detect heartbeat, identify ectopic pregnancy, and assess single or multiple pregnancies.
• STD/STI Testing and Treatment Free confidential STD/STI testing and treatment for Gonorrhea and Chlamydia, provided by qualified nursing staff to safeguard sexual health.
• Pregnancy Options Consultation Confidential consultation appointments helping women explore all pregnancy options including parenting, adoption, and abortion, with personalized medically accurate information to support informed decision-making.
• Abortion Information Services Evidence-based medical information about abortion procedures including the abortion pill and surgical methods, side effects, risks, recovery, and options. Provided as educational information only; clinic does not perform or refer for abortions.
• Abortion Pill Reversal Services Referral and information about abortion pill reversal using bioidentical progesterone to counteract mifepristone, offering women a second chance at continuing their pregnancy after taking the first abortion pill dose. Can be initiated within 24 hours of taking mifepristone, with reported successful reversals up to 72 hours.
• Abortion Recovery Support Post-abortion support services including support groups, counseling, and a safe community for women to process their abortion experiences and work toward healing.
• Adoption Information Services Information about open, closed, and semi-open adoption plans and legal rights, with referrals to adoption agencies. The clinic is not itself an adoption agency.
• Morning-After Pill Information Information about emergency contraceptives including Plan B and ella, clarifying their distinction from abortion pills and guidance on when to use them after unprotected intercourse or contraceptive failure.
• Pregnancy Support and Classes One-on-one support, education, classes on baby care, parenting, birth, material assistance, and additional resources for pregnant women and new mothers.
• Services for Partners Support services for male partners and friends of women facing unplanned pregnancies, including options consultation, pregnancy confirmation information, and guidance on providing support during the decision-making process.
• Baby Boutique Material Aid Program Material assistance program providing baby items including diapers, wipes, formula, clothing, bottles, car seats, and other supplies to new mothers and families in need, supported through in-kind donations.
• Sexual Health Education Educational services about sexual health, STD prevention, and regular testing to maintain overall reproductive health and prevent complications.

Quantifiable outcome

• 98%+ positive patient feedback
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Birthright International: Volunteer-driven non-profit offering free pregnancy testing, counseling, and material support to women facing unplanned pregnancies — same direct-service pregnancy resource model as ChoiceCare.
• Alpha Center: Christian pregnancy resource center offering free ultrasounds, pregnancy testing, STD testing, and parenting support with a comparable community-funded, volunteer-driven operating model.
• CompassCare: Faith-based pregnancy resource center network providing free ultrasounds, pregnancy testing, and options counseling with a similar service stack to ChoiceCare, including medical-grade diagnostic services.
• Care Net: National network of pregnancy resource centers providing similar free pregnancy testing, ultrasound, options counseling, and parenting support through affiliated local clinics — directly comparable model to ChoiceCare.
• Real Options for Women: Pregnancy resource center offering free pregnancy testing, ultrasounds, options counseling, and parenting support in a faith-based, non-profit model comparable to ChoiceCare.
• First Care Pregnancy Resource Center: Faith-based pregnancy resource center providing free pregnancy testing, ultrasounds, options counseling, parenting classes, and material aid — directly overlapping ChoiceCare's service portfolio and non-profit model.

Others

• National Institute of Family and Life Advocates (NIFLA): Membership and training organization for pregnancy resource centers, providing medical and legal guidance to clinics like ChoiceCare on ultrasound operations, compliance, and patient care standards.
• Heartbeat International: Umbrella affiliation and support organization for pregnancy resource centers worldwide, offering training, resources, and the Option Line helpline — an enabling/ecosystem peer that supports centers like ChoiceCare.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChoiceCareHealth
• Instagraminstagram.com/choicecarehealth
• LinkedInlinkedin.com/company/choices-pregnancy-resource-clinic-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choices Pregnancy Resource Clinic Inc.