CHONGFU SCHOOL

What CHONGFU SCHOOL does

Chongfu School is a Singapore government primary school (Primary 1 to Primary 6) operating under the Ministry of Education (MOE), located at 170 Yishun Avenue 6, Singapore 768959, with Mr Tan King Ming as Principal. The school is one of five affiliates of the Singapore Hokkien Huay Kuan (SHHK) education cluster, alongside Tao Nan, Ai Tong, Kong Hwa, and Nan Chiau Primary, and jointly runs the Bicultural Chinese Elective Programme (BiCEP) and the SHHK Combined Sports Meet. Its customer base is single-segment — primary school children aged 7–12 in the Yishun and North Singapore catchment — enrolled through the centralized MOE Primary One Registration Exercise, with a parent support group (PASSION) playing a sustained community-engagement role.

The curriculum spans core subjects (English, Mathematics, Science, Mother Tongue Languages — Chinese, Malay, Tamil — plus PE and Aesthetics), Character & Citizenship Education anchored on the school's i-SPARK values, and a tiered Student Leadership framework. Specialized programmes include the Design Thinking-based Applied Learning Programme (ALP, the Chongfu Design Thinkers' Programme) for P3–P5, the Programme for Active Learning (PAL) for P1–P2 across Outdoor Education, Performing Arts, Visual Arts, and Sports & Games, the BiCEP for selected P4–P6 students, and an internationalization programme with overseas learning journeys to Beijing, Taipei, and Perth. Co-curricular activities cover 19 offerings across clubs/societies, performing arts (including a Guzheng Ensemble with SYF distinction since 2016), sports, and uniformed groups. The school operates an Urban Farm (launched 2023) as part of its PAL Outdoor Education and Science curriculum.

The school's technology stack runs on Singapore's national Student Learning Space (SLS), Edtech Masterplan 2030 framework, and a layer of third-party platforms including Koobits for Mathematics self-directed learning, iPads with Apple technologies for New Media education, Tinkercad for 3D design, Kahoot/Deck Toys for gamified learning, Nearpod/Padlet for interactive lessons, AR experiences, and Zoom for international collaboration. Commercial operations are minimal — revenue is publicly funded through MOE block grants, with nominal parental school fees payable via GIRO and supported by Edusave funds and the MOE Financial Assistance Scheme; the school does not disclose a commercial P&L and reports financials only via MOE's consolidated channel. Strategic partnerships (SHHK, North West CDC, Design Singapore Council + EYEYAH!, Food from the Heart, Waterways Watch Explorer, Sree Narayana Mission Homes) reinforce community and curricular depth rather than commercial distribution.

Name

CHONGFU SCHOOL

Legal name

Chongfu School

Website

https://chongfu.moe.edu.sg

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Chongfu School is a Singapore government primary school (P1–P6) under the Ministry of Education, located in Yishun, serving children aged 7–12 from the North Singapore catchment through MOE-funded curriculum, digital learning platforms, and the SHHK BiCEP and Design Thinking programmes.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

akta.pro secondary industry

Social Studies & Civics Instruction (School-Delivered) (EDAJAFAI)

Keywords

• Primary education services
• Government school education
• Bilingual curriculum programme
• Character citizenship education
• Co-curricular activities

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Chongfu School is a Singapore government primary school delivering comprehensive Primary 1 to Primary 6 education under the Ministry of Education (MOE). The school provides core academic subjects (English, Mathematics, Science, Mother Tongue Languages including Chinese/Malay/Tamil, Physical Education, Aesthetics) enhanced by Character & Citizenship Education, the Design Thinking-based Applied Learning Programme (ALP), Programme for Active Learning (PAL), Student Leadership development, the Bicultural Chinese Elective Programme (BiCEP), Co-Curricular Activities, and Internationalisation through overseas learning journeys.

Product overview

Chongfu School is a Singapore government primary school offering a comprehensive educational programme across Primary 1 to Primary 6. The school provides a structured curriculum comprising core subjects (English, Mathematics, Mother Tongue Languages including Chinese/Malay/Tamil, Science, PE, Aesthetics) enhanced by Character & Citizenship Education. The school operates specialized programmes including Student Learning Space (SLS) as its digital learning platform, an Applied Learning Programme (ALP) focused on Design Thinking, Programme for Active Learning (PAL) for P1/P2 students, and a Bicultural Chinese Elective Programme (BiCEP). Additional offerings include Student Leadership development, Sexuality Education, Internationalisation with overseas trips, and a diverse Co-Curricular Activities (CCA) programme spanning clubs, performing arts, sports, and uniformed groups.

Differentiator

Problem solved

Functional benefit

Brands

• PASSION: Parent Support Group (PSG) named 'PASSION' which stands for 'Parents Assisting School Successfully and Investing in the future of Our Nation'. It aims to strengthen partnership with the school through greater collaboration and communication.
• PASSION Support & Social Wing
• PASSION Expertise Wing
• Dads @ Chongfu
• Chongfu Design Thinkers' Programme
• Bicultural Chinese Elective Programme (BiCEP)

Products and services

• English Language Programme Core curriculum for P1-P6 students focusing on acquisition and development of reading, listening, speaking, writing, and viewing skills through programmes like USSR, Buddy Reading, IREAD, and Theatrical Exposure.
• Mathematics Programme Core curriculum using CPA Approach, Chongfu STAR Approach, 4C Approach, and Structured Journaling. Includes Math Games Programme, CFSparks, Self-Directed Learning via Koobits, and Math Experiential Learning.
• Mother Tongue Languages Programme (Chinese, Malay, Tamil) Core curriculum covering Chinese, Malay, and Tamil languages with MTL Reading Programme, Mother Tongue Fortnight Activities, and cultural immersion programmes.
• Science Programme
• Physical Education Programme PE curriculum emphasizing movement education through Games Day, SHHK Combined Sports Meet, Camp iNspire (P1-P6), and SwimSafer Programme for P3 students.
• Aesthetics Programme Visual Arts and Performing Arts curriculum following Enjoy, Experience, Excel approach. Includes Art Club with Art Talent Programme and participation in Singapore Youth Festival.
• Character & Citizenship Education (CCE) CCE curriculum anchored on i-SPARK values (Integrity, Sincerity, Perseverance, Achieving, Responsibility, Kindness) with modules including ECG, FTGP, SEd, Cyber Wellness, and VIA.
• Student Learning Space (SLS) Online learning portal providing curriculum-aligned resources and tools for 21st Century Competencies development, accessible at https://vle.learning.moe.edu.sg/mrv/login.
• Information & Communication Education Programme Technology curriculum covering SLS integration, New Media with Apple Technologies, Coding, and 3D Printing using Tinkercad, aligned with Edtech Masterplan 2030.
• Applied Learning Programme (ALP) - Design Thinking Chongfu Design Thinkers' Programme for P3-P5 students including P3/P4 20-hour hands-on activities, Creative Confidence Course, Innovators Programme, and SHHK Thinkers' Programme.
• Programme for Active Learning (PAL) Programme for P1 and P2 students with four domains: Outdoor Education, Performing Arts, Visual Arts, and Sports and Games.
• Co-Curricular Activities (CCA) After-school activities including Clubs & Societies (Art, Chinese, English, Environmental, ICT Clubs), Performing Arts (Chinese Orchestra, Festive Drums, Guzheng, Malay Dance, Modern Dance), Sports & Games (Track and Field, Football, Floorball, Health & Fitness, Table Tennis, Wushu), and Uniformed Groups (Brownies, Red Cross, Scouts).
• Bicultural Chinese Elective Programme (BiCEP) Singapore Hokkien Huay Kuan programme for selected P4-P6 students combining MOE core curriculum with Chinese culture, children's literature, language training, and bilingual comparison, including overseas immersion trips to China or Taiwan.
• Student Leadership Programme Tiered leadership development approach (Lead Self, Serve and Lead Peers, Lead School) using Head, Heart, Hands approach based on Prof Thomas Lickona's theory.
• Internationalisation Programme Overseas learning journeys to Beijing (China), Taipei (Taiwan), and Perth (Australia) for cultural exchange and experiential learning.

Quantifiable outcome

• Guzheng Ensemble achieving distinction in SYF Arts Presentation since 2016
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• Singapore Hokkien Huay KuancoreStrategic or Co-development PartnerChongfu School is one of five schools under Singapore Hokkien Huay Kuan (SHHK) education group. The partnership includes the Bicultural Chinese Elective Programme (BiCEP), Combined Sports Meet with four other SHHK schools (Tao Nan, Ai Tong, Kong Hwa, Nan Chiau Primary), and SHHK Thinkers' Programme using Design Thinking and AI concepts.
• North West CDCcoreStrategic or Co-development PartnerCommunity partnership for outreach and environmental initiatives. School has received Outstanding School Partner Silver Award 2024 (third consecutive year) and Green Living Awards 2023 Silver (second consecutive year). Students participate in Reduce@NorthWest outreach programme and community events.
• Food from the Heart (FFTH)coreStrategic or Co-development PartnerNon-profit organisation partnership for food donation drives. School organises food donation collection for FFTH food packs for the needy. School staff volunteer at FFTH warehouse for logistics as part of Values-in-Action programme.
• PASSION (Parent Support Group)coreStrategic or Co-development PartnerPASSION (Parents Assisting School Successfully and Investing in the Future of Our Nation) aims to strengthen school partnership through collaboration and communication. Has three wings: Support & Social Wing, Expertise Wing (Parents' Support for Mathematics Programme), and Dads@Chongfu for father-child bonding activities.
• Chongfu AlumnisupportingOthersAlumni association providing ongoing connection with former students. Alumni can be contacted at 6257 6656 on Saturdays.
• Waterways Watch Explorer (WWE)minorStrategic or Co-development PartnerThrough NorthWest CDC link-up, students learn about water scarcity and participate in litter-picking activities around Yishun Pond as part of environmental education.
• Sree Narayana Mission HomesminorStrategic or Co-development PartnerCub Scouts annual visit to engage with elderly through games, performances, and acts of kindness as part of Values-in-Action and character development.
• National Agency for Science and Design (Design Singapore Council)supportingStrategic or Co-development PartnerPartnership for Creative Confidence Course in Applied Learning Programme, collaborating with Design Singapore Council and EYEYAH! (President's Design Award Recipient) to develop creative confidence in P4 students.
• EYEYAH!supportingStrategic or Co-development PartnerPresident's Design Award Recipient specialising in vibrant images and animations. Partnered with school for Creative Confidence Course for P4 students to sharpen Design Thinking skills.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nanyang Primary School: Singapore government primary school affiliated with Nanyang Girls' High School. Comparable as an MOE primary school with strong bilingual and enrichment offerings; competes for the same Primary One registration cohort.
• Methodist Girls' School (Primary): Singapore government primary school affiliated with MGS. Comparable as an MOE-run primary school with similar enrolment economics, programme breadth, and parent volunteer structure.
• Ai Tong School: Singapore government primary school in the SHHK cluster, co-delivering BiCEP and participating in the SHHK Combined Sports Meet with Chongfu. Directly comparable as a fellow MOE-run primary school with bicultural differentiation.
• Tao Nan School: Singapore government primary school and one of the 5 SHHK cluster schools that jointly run the BiCEP programme alongside Chongfu. Operates from the same government/MOE ecosystem and serves a comparable primary cohort with overlapping enrichment programmes.
• Henry Park Primary School: Singapore government primary school with strong academic and CCA programmes. Comparable in operating model (MOE government school), cohort (Primary 1-6), and enrichment strategy.
• Raffles Girls' Primary School: Singapore government primary school known for academic excellence. Directly comparable as a top-tier MOE primary school competing in the same Primary One registration market.
• Nan Chiau Primary School: Fifth SHHK cluster primary school and BiCEP partner. Operates as a government primary school in the same network as Chongfu with shared resources, combined sports meets, and overlapping cultural programmes.
• Anglo-Chinese School (Primary): Singapore government primary school under the ACS family. Comparable as a high-demand MOE primary school competing for similar P1 registration phases with broad enrichment offerings.
• Kong Hwa School: SHHK cluster primary school and BiCEP co-deliverer. Comparable in target market (Primary 1-6 Chinese-bilingual cohort), MOE funding model, and programme portfolio to Chongfu.

Broad incumbents

• Singapore Hokkien Huay Kuan (SHHK): Parent clan organisation that owns and operates the cluster of 5 primary schools including Chongfu. Comparable as the umbrella governance and BiCEP programme owner across the cluster of which Chongfu is a part.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Chongfu-School-Passion-Parent-Support-Group-260164957352971
• Instagraminstagram.com/chongfu_official_ig/?__d=1
• LinkedInlinkedin.com/company/chongfu-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHONGFU SCHOOL