KONG HWA SCHOOL

What KONG HWA SCHOOL does

Kong Hwa School is a Singapore government primary school operating under the Ministry of Education (MOE) with Special Assistance Plan (SAP) status. Founded in 1955 and affiliated with the Singapore Hokkien Huay Kuan (SHHK), the school delivers bilingual education to Primary 1 through Primary 6 students (ages 7-12) at its single campus at 350 Guillemard Road, Singapore. As one of five SHHK-affiliated primary schools, it jointly operates the Bicultural Chinese Elective Programme (BiCEP) since 2007, alongside four signature programmes: the SAP Flagship ('Kong Hwa Flagship Kaleidoscope'), Applied Learning Programme focused on communication skills, Learning for Life Programme (Triple Ex @ KHS), and a Thinkers' Programme.

The school's core technology stack centers on MOE's national Student Learning Space (SLS), Google Suite for Education, the MIMS portal, Newsmaker video production, the Moo-O reading fluency application, and a school-operated OPAC library system. A progressive New Media Literacies Programme runs across P1-P6, covering touch typing, G Suite applications, online browsing, and coding at Primary 6. The 16 Co-Curricular Activities span Physical Sports, Visual & Performing Arts, Uniformed Groups, and Clubs & Societies. Student support services include the Parents Gateway Mobile App, Student iCON portal, and contracted providers for student care (Singapore Edusmart Learning Hub), school bus (RS Transport), uniform supply (Jeep Sing Fashion), and bookshop (Pacific Bookstore).

As a government school, Kong Hwa School does not operate a commercial revenue model. School fees are regulated by MOE, and financial assistance is available through MOE FAS and Edusave accounts. Distribution occurs exclusively through the MOE P1 Registration system and on-campus service providers. Governance is shared between MOE and the SHHK School Management Committee, with revenue/financial details not publicly disclosed.

Name

KONG HWA SCHOOL

Legal name

Kong Hwa School

Website

https://konghwa.moe.edu.sg

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Kong Hwa School is a Singapore government SAP primary school affiliated with the Singapore Hokkien Huay Kuan, delivering bilingual English-Chinese education to Primary 1-6 students through SAP, BiCEP, ALP, and LLP signature programmes at its Guillemard Road campus.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Distribution channels2 records

Marketing channels6 records

Core offering

Kong Hwa School is a Singapore Government primary school under the Ministry of Education delivering six-year primary education (Primary 1 to Primary 6) with a Special Assistance Plan (SAP) bilingual emphasis. It offers a comprehensive curriculum spanning cognitive, moral, physical, social, and aesthetic domains, supported by signature programmes (SAP Flagship, BiCEP, ALP, LLP), 16 Co-Curricular Activities, and ancillary services including student care, school bus, bookshop, and uniform supply through contracted providers.

Product overview

Kong Hwa School is a Singapore government primary school offering a comprehensive educational programme under the Special Assistance Plan (SAP). The school operates as a unified educational institution with multiple interconnected programmes: a core CCA programme with 16 activities across sports, arts, uniformed groups, and clubs; four signature programmes (SAP Flagship, BiCEP, ALP, LLP); and supplementary services including Student iCON digital learning platform, Parents Gateway app, student insurance, school bus, and student care. The academic curriculum covers Character and Citizenship Education, English, Chinese Language, Mathematics, Science, and Social Studies, supported by digital learning tools and assessment platforms. The school emphasises bilingualism, Chinese cultural heritage, and holistic development through its Special Assistance Plan status.

Differentiator

Problem solved

Functional benefit

Products and services

• Co-Curricular Activities (CCA) Comprehensive CCA programme comprising 16 activities across Physical Sports (Badminton, Basketball, Netball, Table Tennis, Tchoukball, Wushu), Visual & Performing Arts (Art Club, Chinese Calligraphy Club, Chinese Dance, Chinese Orchestra, Guzheng, Show Choir), Uniformed Groups (Brownies, Scouts), and Clubs & Societies (Chess Club, Infocomm Club), nurturing character, leadership, resilience and teamwork for Primary 1-6 students.
• SAP Flagship Programme (Kong Hwa Flagship Kaleidoscope) Specialised Chinese Language programme under the Special Assistance Plan providing immersive bilingual and cultural learning through traditional Chinese instruments (Drum), cultural classes (calligraphy, ink painting, performing arts, Weiqi, Wushu) and overseas immersion trips to deepen understanding of Chinese heritage.
• Bicultural Chinese Elective Programme (BiCEP) Three-year programme (Primary 4 to 6) jointly run by Singapore Hokkien Huay Kuan's five affiliated schools covering children's literature appreciation, Chinese culture, bilingual contrastive studies, and oral training through competitions, camps, overseas immersion, and local cultural trips.
• Applied Learning Programme (ALP) Communication skills development programme spanning lower, middle and upper primary, using Moo-O reading fluency app and choral reading in lower primary, Readers' Theatre with Newsmaker video creation in middle primary, and KHS Live! broadcast journalism in upper primary.
• Learning for Life Programme (LLP) - Triple Ex @ KHS Holistic physical activities programme with a three-component structure (Exposure, Experience, Excel) anchored in values: Primary 1-2 Gymnastics, Primary 3 Athletics, Primary 4 Basketball, Primary 5 Volleyball, Primary 6 Hockey, using modified rules and equipment.
• Aesthetics Programme Art and Music education combining Eastern, Western and local artistic traditions. Art curriculum includes museum visits and ink painting for Primary 1-4. Music uses Orff, Kodály and Dalcroze methodologies with instruments progressing from percussion (P1-2) to ukulele (P3), recorder (P4), xylophone (P5) and digital music composition (P6).
• Edusave Character Award (ECHA) MOE award scheme recognising students demonstrating exemplary character, with award quanta of $200 for Primary 1-3 and $350 for Primary 4-6, comprising a certificate and award voucher.
• Thinkers' Programme SHHK Thinkers Programme organised by Singapore Hokkien Huay Kuan for selected Primary 4 students, developing confidence, analytical and problem-solving competencies through Design Thinking, AI for Kids (AI4K), coding, and pitching skills training.
• Student Care Centre Before and after school care services operated by Singapore Edusmart Learning Hub Pte Ltd, providing supervision and enrichment activities outside school hours for working parents.
• School Bus Services School bus transportation operated by RS Transport with fares effective from 1 Jan 2025 to 31 Dec 2026, with service request forms available for parents.
• School Bookshop (Pacific Bookstore) Book and stationery supply services operated by Pacific Bookstore Pte Ltd, open Monday to Friday 8:30am to 3:30pm during school term.
• Student Insurance Student accident insurance coverage provided through Income Insurance, with claims submitted via Income's GPA portal and a 365-day cap from accident date.

Quantifiable outcome

• Strong performance in National School Games across multiple sports disciplines including Badminton, Table Tennis, Basketball, Netball, Tchoukball, Wushu, Taekwondo, Swimming, Track & Field, Gymnastics, Sailing, and Tennis
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Singapore Hokkien Huay Kuan (新加坡福建会馆)coreStrategic or Co-development PartnerKong Hwa School is one of five affiliated primary schools under the Singapore Hokkien Huay Kuan (SHHK). SHHK jointly operates the Bicultural Chinese Elective Programme (BiCEP) across all five affiliated schools since 2007. SHHK also organizes the annual SHHK Thinkers Programme for P4 students and SHHK Essay Writing Competition, Story Telling Competition, and BICEP Quiz. The school is governed by the SHHK School Management Committee.
• Dunman High SchoolminorStrategic or Co-development PartnerDunman High School collaborates with Kong Hwa School on the Ecobuddies programme, a collaborative environmental education project. Secondary school students from Dunman High School serve as role models for P4 and P5 Green Captains, guiding them in environmental values and activities through character and cognitive excellence mentorship.
• Singapore Edusmart Learning Hub Pte LtdminorOthersProvides student care services at Kong Hwa School. Contact: [email protected]. Student care services support working parents with before and after school care for enrolled students.
• RS TransportminorOthersProvides school bus services for Kong Hwa School students. Bus fares are regulated from 1 Jan 2025 to 31 Dec 2026. Contact: Mr Richard Tan at Block 212 Hougang St 21 #04-325, Singapore 530212. Bus service request forms are available through the school for the 2025 and 2026 academic years.
• Pacific Bookstore Pte LtdminorOthersOperates the school bookshop at Kong Hwa School. Opening hours during school term: Monday to Friday 8:30am to 3:30pm, Wednesday 8:30am to 3pm. Lunch break 11:30am to 12:30pm.
• Jeep Sing FashionminorOthersOfficial uniform supplier for Kong Hwa School. Head office at Block 4012 Ang Mo Kio Ave 10 #01-09 Techplace 1, Singapore 569628. Online store available at jeepsinguniform.com. Uniform booth operates on campus next to the canteen on Mondays and Tuesdays during school term.
• Food from the HeartminorStrategic or Co-development PartnerFood donation programme partner for the P4 Values in Action (VIA) programme. Kong Hwa School P4 students collect food donations from the school community to support the less fortunate, learning donation etiquette and beneficiary needs awareness.
• Council for the Third Age (C3A)minorStrategic or Co-development PartnerCollaborates with Kong Hwa School on the Intergenerational Learning Programme (ILP) for P5 students. P5 Kong Hwaians plan and conduct workshops for seniors on topics such as craft work, smartphone apps, and other practical skills.
• Fei Yue Family ServicesminorStrategic or Co-development PartnerPartners with Kong Hwa School on the Intergenerational Learning Programme (ILP) alongside the Council for the Third Age. Provides support for P5 students conducting workshops for seniors.
• PCF (PAP Community Foundation)minorStrategic or Co-development PartnerPartners with Kong Hwa School on the Beach Buddies programme for P6 students. P6 Kong Hwaians serve as environmental advocates and big brother/sister figures, guiding kindergarteners from PCF during combined beach clean-up activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pei Hwa Presbyterian Primary School: Government SAP primary school in Singapore with a parallel bilingual and co-curricular programme profile. Comparable in scale, structure and SAP positioning to Kong Hwa, serving as a peer benchmark outside the SHHK network.
• Nanyang Primary School: SHHK-affiliated primary school and BiCEP partner of Kong Hwa. SAP-status and similar bilingual positioning make it a direct peer in the same P1 market segment.
• Chongfu School: The fifth SHHK-affiliated primary school in the BiCEP consortium alongside Kong Hwa. It is SAP-designated and operates the same Hokkien Huay Kuan governance model, making it a close peer for bilingual SAP primary comparison.
• Ai Tong School: Another of the five SHHK-affiliated primary schools jointly running BiCEP with Kong Hwa. SAP-designated, it shares the same mother-tongue emphasis and competes directly for P1 applicants seeking a Hokkien Huay Kuan bilingual pathway.
• Tao Nan School: One of the five primary schools affiliated with the Singapore Hokkien Huay Kuan and a co-participant in the BiCEP programme since 2007. As a fellow SAP-status primary school under SHHK governance, it competes with Kong Hwa for the same bilingual-education P1 applicant pool.
• Henry Park Primary School: A Singapore government SAP-status primary school with a strong academic and CCA track record. While not SHHK-affiliated, it competes for the same pool of parents prioritising bilingual SAP primary education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/konghwasch
• LinkedInlinkedin.com/company/kong-hwa-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KONG HWA SCHOOL