U.S. Tart Cherry Industry
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
U.S. Tart Cherry Industry firmographics
Firmographics- Name
- U.S. Tart Cherry Industry
- Legal name
- Cherry Industry Administrative Board
- Website
- https://choosecherries.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
U.S. Tart Cherry Industry industry classification
Industry- Product category
- Agricultural Commodity Marketing
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)
- akta.pro secondary industries
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Fruit Snacks & Dried Fruit (CRADABAJ)
Keywords
Where U.S. Tart Cherry Industry is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
U.S. Tart Cherry Industry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Others
Revenue model
- Industry Assessments/Dues: The Cherry Industry Administrative Board operates as an industry governance and marketing body funded by assessments from tart cherry growers and processors in the United States. Revenue supports industry promotion, research, and market development.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
U.S. Tart Cherry Industry product offering
Product offeringCore offering
The U.S. Tart Cherry Industry, operated by the Cherry Industry Administrative Board (CIAB), is a non-profit trade and promotional organization that markets U.S.-grown Montmorency tart cherries to consumers and trade buyers. It administers the True Tart™ certification mark that verifies products contain authentic U.S.-grown Montmorency tart cherries, delivers consumer education about tart cherry forms (dried, frozen, juice/concentrate, canned) and their potential health benefits, and provides industry resources including a supplier directory, events calendar, and news updates.
Product overview
The U.S. Tart Cherry Industry is a marketing and promotional organization for U.S.-grown Montmorency tart cherries. It is not a technology product but rather a commodity marketing organization. The organization promotes tart cherries in five primary consumer forms: dried, frozen, juice/concentrate, and canned. The key brand element is the True Tart™ certification mark, which verifies that products contain authentic U.S.-grown Montmorency tart cherries. The industry also highlights health benefits related to exercise recovery and sleep.
Differentiator
Problem solved
Functional benefit
Brands
- True Tart™: A certification mark indicating the product is made with verified U.S.-grown Montmorency tart cherries and delivers the authentic tart cherry experience.
Products and services
- True Tart™ Certification Program A registered certification mark and quality verification program administered by the Cherry Industry Administrative Board for food manufacturers and processors. Products bearing the True Tart™ mark are verified to contain authentic U.S.-grown Montmorency tart cherries, providing supply chain integrity and consumer-facing differentiation against imported substitutes.
- Supplier Directory An industry portal service that connects buyers (food and beverage manufacturers) with verified U.S. suppliers of Montmorency tart cherries in various forms (dried, frozen, juice/concentrate, canned). Aimed at supply chain stakeholders sourcing ingredient-quality tart cherries.
Companies that use U.S. Tart Cherry Industry
Customer profileSegments3 records
Ideal customer profiles2 records
U.S. Tart Cherry Industry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
U.S. Tart Cherry Industry partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
U.S. Tart Cherry Industry competitors and assessment
Company assessmentBroad incumbents
- Welch's: Grower-owned cooperative that markets grape-based products (juice, jam, frozen) across the same multi-format consumer occasions (dried/frozen/juice) that CIAB promotes for tart cherries.
- Sunkist Growers: Long-established grower cooperative that markets fresh and processed citrus under a trademarked brand — a scaled, commercial analog for branded agricultural commodity marketing.
- Sun-Maid Growers of California: Iconic grower cooperative marketing branded dried fruit globally — relevant analog for branded dried-fruit promotion leveraging heritage and multi-channel consumer engagement.
- Blue Diamond Growers: Almond grower cooperative with multiple product forms and global brand marketing, comparable to CIAB's role in expanding a single commodity across multiple value-added formats.
- National Dairy Council: Established dairy industry nutrition-research and promotion organization; analogous funding model (producer assessments) and similar dietitian/health-professional channel strategy, but with far larger scale.
Direct peers
- National Peanut Board: USDA checkoff-funded research, promotion, and consumer education body for U.S. peanuts; structurally identical operating model and health-positioning marketing playbook.
- American Pistachio Growers: Producer-funded marketing organization that promotes pistachios via health research and consumer education — a structurally similar specialty-crop checkoff body.
- U.S. Highbush Blueberry Council: Federal research and promotion program for blueberries funded by grower assessments; comparable scale, health-benefit storytelling approach, and multi-format product promotion.
- Cranberry Marketing Committee (USA): USDA-recognized federal marketing order that promotes cranberries through assessments, consumer education, and health research — structurally and functionally a near-identical agricultural commodity marketing body.
- Cherry Marketing Institute: Industry-funded marketing organization that promotes tart cherries, with overlapping mission, grower-funded assessments, and parallel focus on health-benefit consumer education — a close organizational analog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
U.S. Tart Cherry Industry social profiles
Digital presenceU.S. Tart Cherry Industry financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Tart Cherry Industry leadership team
Management profileNumber of profiles
U.S. Tart Cherry Industry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Tart Cherry Industry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Tart Cherry Industry
What does U.S. Tart Cherry Industry do?
The U.S. Tart Cherry Industry, operated by the Cherry Industry Administrative Board (CIAB), is a non-profit trade and promotional organization that markets U.S.-grown Montmorency tart cherries to consumers and trade buyers. It administers the True Tart™ certification mark that verifies products contain authentic U.S.-grown Montmorency tart cherries, delivers consumer education about tart cherry forms (dried, frozen, juice/concentrate, canned) and their potential health benefits, and provides industry resources including a supplier directory, events calendar, and news updates.
Is U.S. Tart Cherry Industry a public or private company?
U.S. Tart Cherry Industry is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was U.S. Tart Cherry Industry founded?
U.S. Tart Cherry Industry was founded in -1. It employs 1 to 10 people.
Where is U.S. Tart Cherry Industry based?
U.S. Tart Cherry Industry is headquartered in Not specified, United States, in the North America region.
How does U.S. Tart Cherry Industry make money?
One revenue line is on record: industry Assessments/Dues.
Who are U.S. Tart Cherry Industry's main competitors?
Broad incumbents on record are Welch's, Sunkist Growers, Sun-Maid Growers of California, Blue Diamond Growers and National Dairy Council. Direct peers are National Peanut Board, American Pistachio Growers, U.S. Highbush Blueberry Council, Cranberry Marketing Committee (USA) and Cherry Marketing Institute.
Does U.S. Tart Cherry Industry have an API?
No public API is recorded for U.S. Tart Cherry Industry.
What industry is U.S. Tart Cherry Industry in?
U.S. Tart Cherry Industry's product category is Agricultural Commodity Marketing. Its primary akta.pro industry code is AFAGACAC, Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots), with a secondary code of AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing. Its SIC code is 2030.