National Dairy Council/Dairy Management Inc.

What National Dairy Council/Dairy Management Inc. does

National Dairy Council/Dairy Management Inc. (DMI) is a U.S. non-profit industry organization headquartered in Saint Paul, Minnesota, founded in 1995, that conducts dairy promotion, research, and education on behalf of U.S. dairy farmers and importers. It operates the federally established dairy checkoff program, funded by mandatory assessment fees collected from American dairy farmers and entities that import dairy into the United States. DMI functions as the parent of three core operating entities: the National Dairy Council (which provides science-based research and education on dairy nutrition and health benefits), the Innovation Center for U.S. Dairy (an industry-led effort focused on sustainability and social responsibility from farm to table), and Your Dairy Checkoff (the checkoff program interface). The organization coordinates a network of regional Local Dairy Councils for grassroots community engagement and operates the Dairy Nourishes Network to address food insecurity through dairy nutrition.

DMI's product surface is informational rather than commercial. Its primary platform is usdairy.com, which organizes content into categories covering dairy products (butter, cream, ice cream, milk, yogurt, whey, cheese, lactose-free options), recipes, health and wellness, sustainability, research and resources, news articles, and events/webinars. The go-to-market motion is community-led: it runs industry-wide promotional and educational campaigns funded by mandatory checkoff contributions, engages consumers through digital content and virtual events, and targets health professionals with evidence-based nutrition information. Distribution is achieved through national digital channels, media relations, and the local dairy council network rather than traditional commercial channels. Revenue mechanics are a form of recurring mandatory industry assessment, with no direct pricing model applicable to end consumers or professionals.

Name

National Dairy Council/Dairy Management Inc.

Legal name

Dairy Management Inc.

Website

https://nationaldairycouncil.org

Company type

Private

Founded year

1995

Operating status

Operating

Short description

National Dairy Council/Dairy Management Inc. is a U.S. non-profit that runs the federally established dairy checkoff program, conducting promotion, research, and nutrition education on behalf of American dairy farmers and importers through its usdairy.com platform and a national network of local dairy councils.

Ownership category

akta.pro rank

Product category

Agricultural Commodity Promotion and Dairy Industry Marketing

NAICS

Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Dairy Farm Environmental Compliance & Sustainability Programs (AFAEACAM)

akta.pro secondary industry

Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)

Keywords

• Dairy promotion programs
• Dairy nutrition research
• Agricultural checkoff marketing
• Food industry education
• Dairy sustainability advocacy

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Dairy Checkoff Funding: Mandatory industry assessment fees collected from U.S. dairy farmers and dairy importers. The dairy checkoff was created by American dairy farmers and is funded by the nation's dairy farm families and those that import dairy into the U.S. Funds are used for dairy promotion, research, and marketing activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

National Dairy Council/Dairy Management Inc. is a U.S. non-profit checkoff organization that conducts dairy promotion, research, and nutrition education programs on behalf of American dairy farmers and dairy importers. It delivers its work through the U.S. Dairy platform (usdairy.com), publishing recipes, health and wellness resources, sustainability content, dairy product education, news, and webinars, while funding industry-wide scientific research and outreach through Local Dairy Councils.

Product overview

National Dairy Council/Dairy Management Inc. operates U.S. Dairy (usdairy.com) as an informational and educational platform rather than a traditional technology product. The organization is a dairy checkoff program funded by U.S. dairy farmers and importers. The platform offers a collection of content categories including: Dairy Products (information about butter, cream, ice cream, milk, yogurt, whey, cheese, and lactose-free options), Recipes organized by meal type, Health & Wellness resources with science-based nutrition information, Sustainability content covering environmental stewardship and animal care, Research & Resources, and News & Articles. These are informational/educational resources focused on building trust in and sales of dairy, not software products or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Checkoff Promotion Program

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Innovation Center for U.S. DairycoreStrategic or Co-development PartnerIndustry-led collaboration that ensures an economically viable, socially responsible U.S. dairy community from farm to table. Works jointly on dairy industry innovation and sustainability initiatives.
• Local Dairy CouncilscoreChannel Partner/ Reseller/ DistributorNetwork of regional councils providing local outreach and education about dairy nutrition and sustainability across different areas of the United States.
• Dairy Nourishes NetworkcoreStrategic or Co-development PartnerInitiative focused on addressing food insecurity through dairy nutrition programs. Part of National Dairy Council's community health and nutrition outreach.
• Dairy Checkoff (Local Checkoff Programs)coreChannel Partner/ Reseller/ DistributorLocal checkoff organizations working at regional levels to implement dairy promotion and marketing programs funded by dairy farmer contributions.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• National Pork Board: Administers the pork checkoff, performing promotion, research, and consumer education for U.S. pork producers under the same federal checkoff framework as the dairy checkoff. Direct analog in commodity promotion model.
• Cotton Incorporated: Research and promotion company for cotton, funded by grower assessments; provides a direct structural parallel in operating a content, research, and marketing engine for a commodity category.
• American Egg Board: Manages the egg checkoff program funded by U.S. egg producers to drive demand through nutrition research, marketing, and education. Operates with the same mandated assessment structure and category-promotion mandate.
• Milk Processor Education Program (MilkPEP): Fluid milk processor-funded promotion board running the "Got Milk?" and milk consumption campaigns; directly adjacent in mission (dairy demand building) though funded by processors rather than farmers.
• National Fluid Milk Processor Promotion Board: Federal fluid milk promotion board (distinct from MilkPEP) administering processor checkoff for fluid milk marketing. Comparable federal-mandate structure within the same dairy category.
• Cattlemen's Beef Board / National Cattlemen's Beef Association: Operates the beef checkoff program — a direct structural analog to DMI/NDC, funding research, promotion, and education for U.S. beef producers through mandatory farmer assessments. Identical funding model, organizational structure, and mission scope.
• United Soybean Board: Administers the soybean checkoff program for U.S. soybean farmers, conducting promotion, research, and education to build demand. Identical checkoff structure, similar scale of farmer-funded promotion activity.
• National Chicken Council: Trade association representing U.S. chicken producers with a focus on promotion, research, and advocacy for poultry consumption. Comparable function in protein-category demand building.

Emerging players

• Good Food Institute (GFI): Nonprofit promoting plant-based and cultivated meat alternatives; a category competitor whose mission directly counters dairy promotion efforts and represents the demand-side headwind NDC must address.
• Plant Based Foods Association: Trade association for plant-based food producers running category promotion and consumer education efforts. Operates as a counter-narrative competitor in the same consumer mindshare NDC targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-dairy-council

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Dairy Council/Dairy Management Inc.