Chris Smith Photography

What Chris Smith Photography does

Chris Smith Photography is a sole proprietorship operated by Christopher Smith, a freelance commercial and advertising photographer based on the Northern Beaches of Sydney, Australia. The business delivers commissioned photography across six core service lines: commercial and advertising photography (vehicle, product, corporate, eyelete, and online/social media campaigns), editorial and magazine photography, model and glamour portfolio shoots, real estate photography, people photography (weddings, families, children, maternity), and landscape print sales shipped worldwide. Named enterprise and agency clients include Blaze Advertising, Ausgrid, Ernst & Young, V8 Action Illustrated, Trail Bike Adventure Magazine, and Imageination.tv. The photographer operates alongside freelance makeup artists, hair stylists and photography assistants on shoots.

Underlying production technology centres on Canon L professional-series cameras and lenses, Elinchrom Swiss-made lighting, and manual post-processing software used for retouching, clipping paths, colour masking, and soft alpha channel masks. There is no API, SDK, or proprietary software product; the offering is a pure professional services practice with an ancillary e-commerce channel for limited-edition landscape prints on Fujicolour Crystal Archive Professional paper, Chromajet Matt Canvas, or Magiclee Glossy Canvas.

The business model is a horizontal mix of one-off commissioned shoots billed on a quote basis, recurring agency relationships (notably Blaze Advertising), and direct-to-consumer landscape print sales via the website with international shipping. Pricing is not publicly disclosed and all commercial engagements appear bespoke. Customer acquisition relies on the website galleries, an active blog with behind-the-scenes content, and organic social presence on Facebook, Twitter/X, Flickr, LinkedIn, YouTube, and RSS. The business holds no external funding, has no parent or subsidiaries, and is structured as an individual freelance practice (ABN 80 343 261 946).

Name

Chris Smith Photography

Legal name

Christopher Smith

Website

https://chrissmithphotography.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Chris Smith Photography is a Sydney-based sole proprietorship run by Christopher Smith, offering commercial and advertising photography, model portfolios, editorial, real estate, and landscape prints to advertising agencies, magazine publishers, real estate clients, and individual consumers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Commercial Photography Services

NAICS

Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Commercial photography services
• Advertising photography studio
• Landscape print sales
• Model portfolio photography
• Real estate photography

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Commercial & Advertising Photography: Commissioned commercial photography work for advertising agencies, including eyelites, online media campaigns, vehicle photography, product photography, corporate photography
2. Landscape Print Sales: Landscape images sold as prints (photographic prints on Fujicolour Crystal Archive Professional paper, canvas prints on Chromajet Matt Canvas or Magiclee Glossy Canvas). Prints shipped worldwide with framing available.
3. Model Portfolio Sessions: Glamour photography sessions for aspiring models and individuals seeking professional portfolios or photographic therapy experiences

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Chris Smith Photography is a Sydney-based sole-proprietor photography studio providing commissioned commercial and advertising photography, editorial and magazine shoots, real estate photography, model and glamour portfolio sessions, weddings and family portraits, and direct-to-consumer landscape prints. The business also delivers in-house post-production services including high-end retouching, clipping paths, and colour masking. Services are engaged on a project basis via direct enquiry, while landscape prints are sold online with worldwide shipping.

Product overview

Chris Smith Photography is a Sydney-based photography studio offering a comprehensive portfolio of photography services. The core offerings include Commercial & Glamour Photography Services, Landscape Photography with prints for sale, People Photography (weddings, families, children, maternity), and specialized Real Estate, Editorial, and Advertising Photography. Additional services include Post-Production Services (retouching, clipping paths, masking) and Model Portfolio Shoots. The business operates across multiple gallery categories including Landscape (Land, Man Made, Waters), Glamour (Glamour, Lingerie, Magazine Work), People (People, Weddings, Children), and Commercial (Real Estate, Editorial, Advertising/Commercial).

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial & Advertising Photography Commissioned advertising and commercial photography for agencies and corporate clients, covering vehicle photography, product photography, corporate photography, eyelites, online media campaigns, and social media campaigns.
• Real Estate Photography Professional photography for real estate agents, property developers, and architectural documentation, used for property listings, brochures, and online marketing.
• Editorial Photography Editorial photography for magazines, publications, and travel features, including pictorial-driven cover and feature work for Australian publications.
• Glamour & Model Portfolio Photography Professional glamour photography for aspiring models, including professional portfolio sessions, photographic therapy experiences, studio or location shoots, magazine-style work, and themed shoots.
• People Photography (Weddings, Family, Children, Maternity) People photography services for individuals and families, including weddings, family portraits, children photography, and maternity sessions, with lower-budget wedding options available.
• Landscape Photography & Print Sales Landscape photography services and direct online print sales of Australian and international landscapes, with prints offered on Fujicolour Crystal Archive Professional paper, Chromajet Matt Canvas, and Magiclee Glossy Canvas; framing available and worldwide shipping.
• Post-Production Services High-end retouching, clipping paths, colour masking paths, and soft alpha channel mask services offered alongside the photography workflow to deliver finished imagery to clients.

Quantifiable outcome

• Won 4 FEMA Awards in 2011 for campaigns featuring Chris's photography
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Blaze AdvertisingcoreGTM or Marketing PartnerOngoing working relationship with Blaze Advertising for advertising photography. Their campaigns featuring Chris's photography for Ausgrid and Ernst & Young won multiple 2011 FEMA Awards.
• Snake Charmer ChopperscoreStrategic or Co-development PartnerAppointed as exclusive photographer for all Snake Charmer Choppers events, promos and advertising. Joint offering of unique photo shoot packages with props including army tanks, sand buggies, custom built choppers, and prison cell themed shoots.
• Australian Institute of Professional Photography (AIPP)minorOthersMember of AIPP, Australia's leading professional photography membership body. Holds Accredited Professional Photographer status.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• SmugMug: Portfolio, print-sales, and client-gifting platform purpose-built for professional photographers. Directly comparable to Chris Smith Photography's online landscape print sales channel and portfolio hosting infrastructure.
• Squarespace: Website builder with a large base of professional photographers using it for portfolio and storefront sites. Comparable as the underlying infrastructure powering the photographer's direct-to-consumer website and online enquiries.
• 500px: Photography community and licensing marketplace. Comparable as a discovery and distribution channel that allows commercial photographers to monetise and showcase landscape and editorial work to potential buyers.
• Format: Portfolio and e-commerce platform designed specifically for professional photographers. Comparable as a SaaS alternative that enables the same online gallery, client proofing, and print-sales workflow Chris Smith operates.

Broad incumbents

• Adobe Stock: Adobe's stock photography and asset platform, tightly integrated with Creative Cloud tools used by Chris Smith for post-production. Comparable as a commercial imagery supplier serving the same advertising and editorial customer base.
• Shutterstock: Large stock and commercial photography platform serving advertising, editorial, and corporate buyers. Adjacent to the commercial photography business model, though primarily focused on stock rather than commissioned shoots.
• Getty Images: Global commercial imagery platform with editorial, stock, and assignment photography. Overlaps with Chris Smith Photography on commercial/advertising and editorial assignments, but operates at vastly broader scale across licensing and bespoke commissions.

Direct peers

• Snappr: Australia-based on-demand commercial photography marketplace connecting businesses with photographers for branded, product, and editorial shoots. Directly comparable operating model focused on commercial photography services in the same geography.

Emerging players

• ImageBrief: Commercial photography marketplace connecting brands and agencies with photographers for bespoke assignment briefs. Comparable commercial photography marketplace business model targeting the same agency and brand customers.
• Canva: Australian visual design platform that increasingly bundles stock photography and AI image generation for marketers and SMBs. Emerging alternative source of commercial imagery that competes for the same end-customer marketing budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CSSPhotography
• YouTubeyoutube.com/user/Csmithphotography
• Facebookfacebook.com/184273353892
• LinkedInlinkedin.com/company/chris-smith-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chris Smith Photography