Chrobry Głogów

What Chrobry Głogów does

Chrobry Głogów S.A. is a Polish municipal sports organization headquartered in Głogów, Poland, operating an integrated portfolio of professional football, youth academy, sports/recreation facilities, rehabilitation services, and merchandise under a single corporate entity. The company's foundational product is its professional football club competing in Betclic 1 Liga (the second tier of Polish football), supported by Chrobry II (4 Liga reserve team) and a Football Academy (Akademia Piłki Nożnej) with 16 youth teams spanning U-12 through U-19 categories competing in regional and national leagues. The company is 100% owned by Gmina Miejska Głogów (City of Głogów) through 88,841 shares at 500 PLN each totaling 44,420,500 PLN in share capital, with net tangible fixed assets of 52,307,926.23 PLN as of December 31, 2024.

The business operates a multi-revenue-stream model: professional football matchday operations (tickets, catering, merchandise at stadium), tiered corporate sponsorship (Title Sponsor Betclic, Premium Sponsors Grupa Gezet/Hyundai X Gezet, and Gold/Silver/Bronze Business Club tiers), facility rentals across swimming pool, outdoor pools, saunas, sports hall, tennis courts, skatepark, bike track, and event venues, private-pay rehabilitation services (Centrum Rehabilitacji offering physiotherapy, manual therapy, and massage with treatment initiation within 72 hours, no NFZ contract), official Macron-branded merchandise through online and physical stores, and youth academy fees plus training camps/tournaments. The underlying operational footprint spans two main Głogów locations: ul. Rudnowska 17B (swimming pool, skatepark, bike track) and ul. Wita Stwosza 1 (stadium, sports hall, rehabilitation center, grill pavilion).

Customer segments span mass-market football supporters, rehabilitation patients seeking faster access than public healthcare, youth athletes and their families, facility users and recreation seekers, and corporate sponsors seeking local brand visibility. The organization employs a community-led, event-driven, and direct-to-consumer go-to-market approach combining social media (Facebook, Instagram, X, TikTok, YouTube Chrobry TV, LinkedIn, WhatsApp Channel), website content, local media partnerships (Radio Elka/Miedziowe.pl), and physical venue presence. Approximately 23 named personnel manage administrative, marketing, maintenance, pools, rehabilitation, academy, and data protection functions across the integrated operations.

Name

Chrobry Głogów

Legal name

Chrobry Głogów S.A.

Website

https://chrobry-glogow.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chrobry Głogów S.A. is a municipally-owned Polish sports operator in Głogów running a Betclic 1 Liga football club, a 16-team youth academy, a multi-facility sports and recreation complex, a private-pay rehabilitation center, and merchandise operations under a single corporate umbrella.

Ownership category

akta.pro rank

Product category

Professional Football Club & Sports Complex Operator

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAEAI

Training & Practice Facilities (Team Performance Centers)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Professional football club
• Youth football academy
• Sports facility operations
• Swimming pool services
• Rehabilitation physiotherapy

Headquarters

HQ city

Głogów

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Football Operations: Revenue from Betclic 1 Liga match operations including ticket sales, catering, and merchandise at stadium. First team squad generates media rights value and competitive performance drives revenue through promotions and playoff appearances.
2. Sponsorship and Partnership: Multiple sponsor tiers including Title Sponsor (Betclic), Premium Sponsors (Grupa Gezet, Hyundai X Gezet), Business Club members (Gold, Silver, Bronze tiers), and partner organizations. Revenue from logo placement, kit sponsorship, and marketing activations.
3. Facility Rentals and Services: Swimming pool, outdoor pools, saunas, sports hall, tennis courts, skatepark, bike track, and event venue rentals. Catering and event organization services for private functions, corporate events, and community gatherings.
4. Rehabilitation Services: Physical therapy, physiotherapy, and massage services offered at Centrum Rehabilitacji. Private pay model with no NFZ contract, offering faster access than public healthcare. Services include manual therapy, electrotherapy, and specialized massage treatments.
5. Merchandise and Licensed Products: Official merchandise including Macron training kits, scarves, mugs, cushions, and memorabilia sold through online shop (sklep.chrobry-glogow.pl) and physical store. Revenue from supporter merchandise and branded products.
6. Youth Academy: Akademia Piłki Nożnej generates value through player development and recruitment. Training camps, tournaments (Chrobry Cup), and academy fees contribute to development pipeline for professional teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Chrobry Głogów S.A. is a municipally owned multi-sport organization operating a professional football club in the Betclic 1 Liga (second tier of Polish football), a youth Football Academy (Akademia Piłki Nożnej) with teams from U-12 to U-19, an integrated sports and recreation complex (swimming pool, outdoor pools, sauna zone, sports hall, tennis courts, skatepark, bike track), a private rehabilitation center offering physiotherapy and massage with therapy initiation within 72 hours, and an official merchandise store. Activities are concentrated at two locations in Głogów (ul. Rudnowska 17B and ul. Wita Stwosza 1).

Product overview

Chrobry Głogów S.A. is a multi-faceted sports organization operating a unified portfolio of facilities and services in Głogów, Poland. The core offering is the professional football club competing in Betclic 1 Liga, supported by a youth Football Academy (Akademia Piłki Nożnej) with teams from U-12 to senior levels. The company also operates an integrated sports and recreation complex comprising an indoor swimming pool, outdoor pools, sauna zone, multi-purpose sports hall, tennis courts, skatepark, and bike track — all concentrated at two locations (ul. Rudnowska 17B and ul. Wita Stwosza 1). A Rehabilitation Center provides manual therapies, physiotherapy, and massage services with rapid access (within 72 hours) without NFZ contracts. The organization is completed by a merchandise store (both online and physical) and ticket sales for match events. The portfolio is unified under the Chrobry Głogów S.A. corporate umbrella, with facilities serving both the club's athletes and the general public.

Differentiator

Problem solved

Functional benefit

Brands

• Akademia Piłki Nożnej Chrobry Głogów: Football academy for youth development
• Centrum Rehabilitacji Chrobry Głogów
• Obiekty Sportowe Chrobry Głogów

Products and services

• Chrobry Głogów Football Club (Betclic 1 Liga) The professional football club competing in Betclic 1 Liga (second tier of Polish football), operating a first team, reserve team (Chrobry II in 4 Liga), and connected to the youth Academy.
• Akademia Piłki Nożnej (Football Academy) Youth football academy with teams across multiple age categories (U-12 through U-19) participating in regional leagues, I Wojewódzka Liga Juniorów, I Wojewódzka Liga Trampkarzy, III Okręgowa Liga Młodzików, Liga Makroregionalna, and Centralna Liga Juniorów. Open to boys and girls via ongoing recruitment (nabór).
• Centrum Rehabilitacji (Rehabilitation Center) Private rehabilitation center offering manual therapies (PNF, trigger points, Mulligan), physiotherapy, and massage services. Open Monday-Friday 07:00-18:00. Therapy initiates within 72 hours of registration without NFZ (public health) contracts.
• Pływalnia Chrobry (Indoor Swimming Pool) Indoor swimming pool facility open Monday-Friday 06:15-21:30 and weekends 09:00-20:30, located at ul. Rudnowska 17B. Public access passes and family-friendly swimming.
• Baseny Zewnętrzne (Outdoor Pools) Outdoor swimming pools open seasonally, daily 10:00-20:00 during summer months.
• Strefa Saun (Sauna Zone) Sauna facility with multiple sauna types, open Monday-Friday 12:00-21:30 and weekends 09:00-20:30.
• Hala Widowiskowo-Sportowa im. Ryszarda Matuszaka (Sports Hall) Multi-purpose sports and event hall with changing rooms and an arena at ground level, available for rent for events and sports. Open daily 08:00-23:00.
• Korty Tenisowe (Tennis Courts) Tennis courts available for public rental and tennis coaching.
• Sportowy Ogródek Grillowy / Wiata Grillowa (Grill Area) Outdoor grill pavilion available for private events and celebrations, open 24 hours, located at ul. Wita Stwosza 1c.
• Skatepark & Tor Rowerowy DIRT (Skatepark and Bike Track) Outdoor skatepark with spin, grindbox, straight rail, funbox, jump box, miniramp, and roll-in (open daily 8:00-22:00) plus a dirt bike track with sections for beginners and experienced riders (free, dawn to dusk), located adjacent to football pitches at ul. Rudnowska 17B.
• Sklep Chrobry (Official Merchandise Store) Online and physical merchandise store selling official club apparel including Macron training gear (t-shirt 79 PLN, shorts 69 PLN, hoodie 149 PLN, pants 129 PLN, backpack 119 PLN), home/away match shirts (home 259 PLN, away 189 PLN), and supporter items (classic checkered scarf 40 PLN, mug 59 PLN, pillow 35 PLN).
• Match Ticket Sales (online and box office) Online ticket purchasing for Betclic 1 Liga first team matches with season ticket options, supported by box office sales at the stadium.

Quantifiable outcome

• Rehabilitation treatment begins within 72 hours of registration (vs. public NFZ queues)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• BetclicflagshipGTM or Marketing PartnerTitle sponsor of the league (Betclic 1 Liga). Club competes in Betclic 1 Liga as part of second-tier Polish football structure. Partnership provides league branding and competitive platform.
• MacroncoreTechnology or IntegrationTechnical partner providing official kits, training equipment, and merchandise. Macron branded products sold through club shops. Partner logo appears on partner pages.
• Grupa Gezet (Hyundai X Gezet)coreGTM or Marketing PartnerPremium sponsor providing financial support and marketing visibility. Grupa Gezet automotive business with Hyundai X Gezet branding partnership.
• Business Club Gold MembersminorGTM or Marketing PartnerGold tier sponsors: Budrem, Ekologiczne Centrum Pralnicze Delfin, Galeria Glogovia, Kazet, Przedsiębiorstwo Budownictwa Drogowego, CAP, PWiK, Klinika Okulistyczna VITA-MED, KWart, Top Poligrafia, Sobota
• Business Club Silver MembersminorGTM or Marketing PartnerSilver tier sponsors: E-Towers, Bank Spółdzielczy w Głogowie
• Business Club Bronze MembersminorGTM or Marketing PartnerBronze tier sponsors: Qubus Hotel, Komunikacja Miejska w Głogowie, Społem
• Partner Football ClubsminorStrategic or Co-development PartnerClub partnerships with: Gwardia Białołęka, Stilon Gorzów, Sparta Przedmoście, Pogoń Wschowa, Pogoń Lwów, Zryw Kotla. Youth development cooperation and player exchange.
• Miedziowe.pl / Radio ElkaminorGTM or Marketing PartnerMedia patron providing press coverage and public visibility. Local media partner for club news and match reporting.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Termy Maltańskie: Major recreation and wellness complex in Poznań offering swimming, saunas, and fitness facilities. Comparable as a multi-facility sports and recreation operator with similar revenue streams (facility rentals, memberships).
• Wrocławski Park Wodny: Major water park and recreation complex operator in nearby Wrocław. Comparable as a multi-facility aquatic and recreation venue operator in Lower Silesian region, though lacks football club operations.

Direct peers

• Stal Mielec: Polish second-tier football club with integrated sports facility operations and youth development programs. Comparable as a regional multi-faceted sports organization.
• GKS Tychy: Polish second-tier football club with youth academy operating multiple age-group teams. Comparable in league structure, academy depth, and regional city market positioning.
• Zagłębie Sosnowiec: Polish second-tier club with extensive academy operations and football training facilities. Comparable as a community-rooted football organization with youth development focus.
• Górnik Łęczna: Polish second-tier football club with municipal ownership and multi-facility sports operations including academy and youth development. Most directly comparable model to Chrobry in terms of size, ownership structure, and multi-vertical sports operations.
• Arka Gdynia: Polish second-tier football club with substantial sports infrastructure (stadium, training facilities, academy). Comparable as a multi-facility sports organization with significant youth development programs.
• Wisła Płock: Polish second-tier club operating from a regional city with strong youth academy and integrated facilities. Comparable in scope of football operations and academy-led development model.
• Miedź Legnica: Polish second-tier football club based in nearby Legnica, Lower Silesian Voivodeship. Comparable as a regional football club competing in Betclic 1 Liga and recruiting from a similar local market.

Emerging players

• Akademia Lecha Poznań: Polish football youth academy operating multiple age-group teams with similar talent development structure. Comparable for academy operations and player development pipeline, though attached to a top-tier Ekstraklasa club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ChrobryGlogowSA
• YouTubeyoutube.com/channel/UCEumAOoI9oB21SmwPAIrgHw
• Facebookfacebook.com/ChrobryGlogowSA
• LinkedInlinkedin.com/company/chrobry-g%C5%82og%C3%B3w
• Instagraminstagram.com/chrobryglogowsa
• TikToktiktok.com/@chrobryglogowsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrobry Głogów