Grupa Gezet

What Grupa Gezet does

Grupa Gezet is a privately held Polish multi-brand authorized automotive and motorcycle dealership group headquartered in Gorzów Wielkopolski, operating as the legal entity Gezet Głuchy i Spółka Sp. K. under the parent Grupa Dealer conglomerate. The group runs five physical showroom clusters across western and northern Poland — Szczecin, Gdańsk, Zielona Góra, Gorzów Wielkopolski, and Piła — collectively representing approximately 28 vehicle brands including Fiat, Ford, Hyundai, Honda, Kia, MG, BAIC, Leapmotor, Jeep, Opel, Renault, Peugeot, Suzuki, BYD, Citroën, Dacia, Alfa Romeo, Mitsubishi, Mercedes-Benz, XPeng, KOVE, Omoda, Jaecoo, and Abarth. Inventory spans new passenger cars, used vehicles, commercial vans and trucks, and Honda motorcycles, with the largest brand exposures being Fiat (≈761 listings), Hyundai (≈379), Honda (≈280), and Opel (≈255).

The business operates on a traditional authorized-dealership model with physical showrooms, trained sales consultants, and direct customer engagement, supplemented by an online channel (searchable inventory, vehicle valuation, service scheduling, and blog content). Beyond unit sales, Grupa Gezet monetizes a service ecosystem that includes workshop maintenance, an official vehicle inspection station (Stacja Kontroli Pojazdów), a damage claims center (Centrum Likwidacji Szkód), rental and leasing, and free trade-in valuation. Customer segments are split between individual retail buyers (primary) and business/commercial fleet buyers, with motorcycles serving a secondary enthusiast segment primarily via Honda.

The revenue model is predominantly transactional (one-time vehicle sale) with recurring-style income from rental/leasing and service contracts. Pricing is unit-based in Polish zloty with both net and gross (brutto) presentations; promotional financing and insurance packages are offered. The company is private, discloses no proprietary technology or AI/ML capabilities, has no funding rounds or M&A activity on record, and operates without disclosed revenue or headcount figures, limiting external financial visibility.

Name

Grupa Gezet

Legal name

Gezet Głuchy i Spółka Sp. K.

Website

https://gezet.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupa Gezet is a privately held Polish multi-brand authorized car and motorcycle dealership group operating five showroom clusters across western and northern Poland, representing roughly 28 brands (including Fiat, Hyundai, Honda, Opel, BYD, XPeng) and offering sales, service, financing, leasing, rental, and damage claims services.

Ownership category

akta.pro rank

Headquarters

HQ city

Gorzów Wielkopolski

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sales of new and used passenger cars and commercial vehicles representing multiple automotive brands including Fiat, Ford, Hyundai, Honda, Kia, MG, BAIC, Leapmotor, Jeep, Opel, Renault, Peugeot, Suzuki, BYD, Citroën, Dacia, Alfa Romeo, Mitsubishi, Mercedes-Benz, XPeng, KOVE, Omoda, Abarth, and others.
2. Motorcycle Sales: Sales of new and used motorcycles, primarily Honda brand motorcycles with some other brands available.
3. Vehicle Service and Maintenance: Workshop services for vehicle maintenance and repairs, offering service appointment scheduling through the website.
4. Vehicle Rental/Leasing: Car rental and leasing services offered as part of their automotive ecosystem.
5. Vehicle Inspection Services: Vehicle inspection station (Stacja Kontroli Pojazdów) for official vehicle inspections.
6. Damage Claim Center: Claims handling center for vehicle damage assessment and processing.
7. Vehicle Valuation: Free vehicle valuation services for customers looking to sell or trade-in vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Grupa Gezet operates a multi-brand authorized car and motorcycle dealership network across five cities in western and northern Poland. The company sells new and used passenger vehicles and motorcycles from approximately 28 automotive brands, complemented by after-sales services including workshop maintenance, vehicle inspections, damage claims handling, rentals, leasing, financing, and free vehicle valuation.

Product overview

Grupa Gezet operates as a multi-brand car dealership group offering new and used passenger cars and motorcycles. The company sells vehicles from approximately 28 different brands including Fiat (761 listings), Hyundai (379), Honda (280), Opel (255), Kia (136), MG (120), Ford (113), BAIC (105), Leapmotor (93), Jaecoo (79), Omoda (77), Jeep (60), and others. The business operates across multiple showrooms in western Poland (Szczecin, Gdańsk, Zielona Góra, Gorzów Wlkp., Piła). Beyond vehicle sales, Grupa Gezet provides complementary services including vehicle valuation, damage claims processing, vehicle rental, maintenance services, and official vehicle inspections. The company maintains a blog with automotive news, buying guides, and industry information.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Passenger Cars Sale of new and used passenger cars and commercial vehicles from approximately 28 brands including Fiat, Ford, Hyundai, Honda, Kia, MG, BAIC, Leapmotor, Jeep, Opel, Renault, Peugeot, Suzuki, BYD, Citroën, Dacia, Alfa Romeo, Mitsubishi, Mercedes-Benz, XPeng, KOVE, Omoda, Jaecoo, and Abarth, with prices ranging from approximately 75,000 PLN to over 299,000 PLN.
• Motorcycles Sale of new and used motorcycles, primarily Honda brand, plus KOVE brand, with prices ranging from approximately 16,900 PLN (used Honda NSS FORZA 125) to over 77,700 PLN (new Honda CRF1100 Africa Twin). Dedicated Honda motorcycle showrooms in Szczecin and Zielona Góra.
• Vehicle Service and Maintenance Workshop services for vehicle maintenance and repairs at multiple dealership locations, with appointment scheduling available through the website.
• Vehicle Inspection Station Official vehicle inspection station (Stacja Kontroli Pojazdów) providing official vehicle inspections and certifications.
• Damage Claims Center Damage claims handling center (Centrum likwidacji szkód) processing insurance claims and conducting vehicle damage assessments.
• Vehicle Rental and Leasing Vehicle rental and leasing services for customers seeking temporary vehicle access or longer-term leasing arrangements.
• Vehicle Valuation Free vehicle valuation service (Wyceń pojazd) allowing customers to estimate the value of their current vehicle before trade-in or sale.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Fiat (including Fiat Professional)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Fiat and Fiat Professional brands, offering new and used Fiat passenger cars and commercial vehicles.
• FordcoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealer offering Ford passenger vehicles, commercial vans (Transit family), and pickup trucks.
• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealer with 379 vehicles in current inventory including Tucson, i30, Kona, and Santa Fe models.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer for both automobiles and motorcycles, with 280 vehicle listings and dedicated motorcycle showrooms.
• KiacoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealer offering Sportage, Ceed, XCeed, Niro, and other Kia models with 136 vehicles in inventory.
• MGcoreChannel Partner/ Reseller/ DistributorAuthorized MG dealer with 120 vehicles including MG4, MG HS, MG ZS, and MGS5 electric and hybrid models.
• BAIC (Beijing)coreChannel Partner/ Reseller/ DistributorAuthorized BAIC/Beijing dealer with 105 vehicles including Beijing 3, Beijing 5, Beijing 7, BJ30, and BJ60 models.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorAuthorized Leapmotor dealer with 93 vehicles including T03, C10, and B10 electric and hybrid models.
• OpelcoreChannel Partner/ Reseller/ DistributorAuthorized Opel dealer offering Astra, Grandland, Corsa, and Crossland models with 255 vehicles in inventory.
• JeepcoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer with 60 vehicles including Compass, Renegade, and Wrangler models.
• Alfa RomeominorChannel Partner/ Reseller/ DistributorAuthorized Alfa Romeo dealer offering Giulia, Stelvio, and Junior models with 37 vehicles in inventory.
• BYDminorChannel Partner/ Reseller/ DistributorAuthorized BYD dealer with 37 vehicles including SEAL U and other electric vehicle models.
• RenaultminorChannel Partner/ Reseller/ DistributorAuthorized Renault dealer with 44 vehicles including Austral, Captur, and Espace hybrid models.
• PeugeotminorChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealer with 40 vehicles including 208, 308, and 508 models.
• SuzukiminorChannel Partner/ Reseller/ DistributorAuthorized Suzuki dealer with 32 vehicles including Vitara, Swift, and Swace hybrid models.
• CitroënminorChannel Partner/ Reseller/ DistributorAuthorized Citroën dealer with 54 vehicles including C3, C4, and C5 Aircross models.
• Omoda / JaecoominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Omoda (77 vehicles) and Jaecoo brands representing newer Chinese automotive brands.
• XPengminorChannel Partner/ Reseller/ DistributorAuthorized XPeng dealer with 16 electric vehicle listings.
• DaciaminorChannel Partner/ Reseller/ DistributorAuthorized Dacia dealer with 8 vehicles including Duster and Spring models.
• MitsubishiminorChannel Partner/ Reseller/ DistributorAuthorized Mitsubishi dealer with 2 vehicle listings.
• KOVEminorChannel Partner/ Reseller/ DistributorAuthorized KOVE dealer with 13 vehicles representing a newer motorcycle/ATV brand.
• AbarthminorChannel Partner/ Reseller/ DistributorAuthorized Abarth dealer with 1 performance vehicle listing.
• Mercedes-BenzminorChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz dealer with 4 premium vehicle listings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• BCA Marketplace: European vehicle remarketing and auction company operating across multiple markets. Relevant to Grupa Gezet's used-car operations as a wholesale channel for trade-in vehicles and a comparator for remarketing efficiency.
• ALD Automotive: European corporate vehicle leasing and fleet management company. Overlaps with Grupa Gezet's leasing services and competes for the same commercial fleet and B2B leasing customers — relevant for benchmarking the leasing side of the business.
• Manheim: Global wholesale vehicle auction and remarketing platform. Adjacent to Grupa Gezet's used-car trade-in operations as a competitor and channel for moving used inventory across the European market.
• Mobile.de: Germany's leading online vehicle marketplace with pan-European reach. Adjacent ecosystem participant that competes with traditional dealer channels for consumer attention and used-vehicle demand in markets overlapping with Grupa Gezet's footprint.
• AutoScout24: Europe's largest online vehicle marketplace, connecting buyers and sellers including dealers. Adjacent ecosystem participant — competes for dealer inventory exposure to end consumers and represents a structural alternative channel to physical dealerships.

Direct peers

• Grupa PGD (Polska Grupa Dealerów): Polish multi-brand automotive dealership group operating multiple brand franchises across Polish cities. Directly comparable to Grupa Gezet in scale, structure, and Polish market focus, with overlapping brand portfolios.
• Bemo Motors: Polish multi-brand automobile and motorcycle dealer with multiple showrooms in the Wielkopolska region. Similar business model to Grupa Gezet, including motorcycle franchises alongside car dealerships.

Broad incumbents

• Group 1 Automotive: Large US multi-brand automotive retailer with hundreds of dealerships across multiple brands. Operates the same authorized-dealer model as Grupa Gezet, though at much greater scale and US-only geography.
• Inchcape plc: Global automotive distributor and retailer with multi-brand operations across multiple continents. Larger and more diversified than Grupa Gezet, but operates the same multi-brand authorized dealer model with overlapping OEM partnerships.
• AutoNation: Largest US automotive retailer, operating multi-brand used and new vehicle dealerships nationwide. Comparable multi-brand authorized dealer model with scale and geographic concentration different from Grupa Gezet's regional Polish focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupagezet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Gezet