Church of the Rock

What Church of the Rock does

Church of the Rock is a charismatic, evangelical church headquartered at 1397 Buffalo Place, Winnipeg, Manitoba, Canada, operating four physical campuses (Winnipeg South, Bronx Park, North End, and Niverville) plus an Online Campus. Founded in 1987 and affiliated with the Pentecostal Assemblies of Canada, the church is led by Lead Pastor Mark Hughes and guided by the stated mission of helping people "Know God, Live Free, and Find Purpose." It operates a broad programming portfolio including Kidz Rock (preschool through grade 6), youth and young adult ministries, gender-specific small groups, spiritual formation courses (Discovery, Alpha, Foundations, Transformations), and support ministries (Celebrate Recovery, EAL English-language classes, GriefShare, Serenity wellness).

The church runs a hybrid physical/digital delivery model: weekend services at each campus are complemented by live and on-demand streaming at churchoftherock.live, a Subsplash-based mobile app available on Apple, Google, and Amazon app stores, a coast-to-coast Canadian TV broadcast, and a RightNow Media discipleship content integration. Audio/visual/lighting is delivered by an in-house technical team branded CRAVE. Outreach is twofold: locally, through North End Rocks!, SideROCK Cafe, Community BBQs, and BLESS bike ministry in Winnipeg's underserved neighborhoods; internationally, through short-term mission trips (Uganda, Guatemala, Dominican Republic) and partnerships with World Focus Inc. and Africa Renewal Ministries, with over $24M in cumulative missions giving and roughly one-third of the annual budget allocated to missions.

Revenue is generated almost entirely from donations: weekly tithes and offerings, recurring online giving via InFellowship, Interac e-transfers, pre-authorized monthly bank withdrawals, gifts of securities, legacy/planned giving, designated missions donations (notably through the annual Pie Auction, which raised over $1M in 2023 and targets $750K for 2026 with a church match), and modest book sales of Pastor Hughes' GREATER series. The church is a privately held registered charity (Church of the Rock Inc., Manitoba) with no parent company, no funding rounds, no acquisitions, and approximately 32 employees plus a substantial volunteer base.

Name

Church of the Rock

Legal name

Church of the Rock

Website

https://churchoftherock.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Church of the Rock is a charismatic evangelical church operating five campuses across Manitoba, Canada, including an online campus. It delivers worship services, spiritual formation courses, support ministries, and international missions programs funded primarily by member tithes and donations.

Ownership category

akta.pro rank

Product category

Religious Services (Christian Ministry)

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Christian worship services
• Spiritual formation courses
• Community outreach programs
• Faith-based ministry
• Humanitarian missions

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Tithes and Offerings: Weekly and periodic donations from congregation members. Tithe is guided at 10% of income; offerings are voluntary gifts above tithe. Collected via in-person services, offering envelopes, and digital methods.
2. Online Giving: Credit card donations with option for weekly, bi-weekly, or monthly recurring giving through the InFellowship portal
3. E-Transfer Donations: Interac e-transfers accepted for tithes only from donor bank accounts, with auto-deposit setup
4. Pre-Authorized Automatic Donations: Monthly bank account withdrawals scheduled on the 5th of each month
5. Gifts of Securities: Donation of stocks or mutual funds; capital gains may not be taxable when transferred to registered charity; receipt issued for full value
6. Legacy Giving: Planned gifts including bequests through will, life insurance, RRSPs/RRIFs for long-term church financial health
7. Missions Donations: Designated donations for 10/40 Window projects, specific mission trips, and international projects through Pie Auction
8. Book Sales: Sale of Pastor Mark Hughes books (A Greater Purpose, A Greater Passion, A Greater Perspective) in-person at Winnipeg South and via Canada Post

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels13 records

Core offering

Church of the Rock operates as a multi-campus Christian church providing weekly worship services, age-segregated ministry programming (children, youth, families, adults), a structured pathway of spiritual formation courses (Discovery, Alpha, Foundations, Transformations), recovery and grief support groups, ESL classes, and local and international outreach programs. Its delivery spans five physical Winnipeg campuses, online streaming, a mobile app and a television broadcast, supported by an InFellowship online giving system.

Product overview

Church of the Rock is a charismatic, evangelical church with campuses in Winnipeg and Niverville, Manitoba, Canada. The organization offers a comprehensive suite of ministry programs organized around its mission to 'Know God, Live Free, and Find Purpose.' Core products include in-person and online worship services (Church Online), children's ministry (Kidz Rock with preschool, elementary, and Collide programs), youth groups, and spiritual formation courses (Discovery, Alpha, Foundations, Transformations). The church operates support ministries including EAL classes, Celebrate Recovery, GriefShare, and Serenity wellness resources. Its outreach programs include local North End outreach, annual Pie Auction fundraising for 10/40 Window missions, and international short-term mission trips to Uganda and Guatemala. Digital engagement is facilitated through the InFellowship online giving platform, a mobile app (available on Apple, Google, and Amazon), and a television ministry broadcast across Canada. CRAVE (Audio/Visual/Electronic Arts) provides technical ministry support for all campus locations.

Differentiator

Problem solved

Functional benefit

Brands

• Kidz Rock: Children's ministry program for infants through elementary age children
• SideROCK Cafe
• CRAVE
• BLESS
• Alpha
• Foundations
• Discovery
• Transformations

Products and services

• Weekly Worship Services

Quantifiable outcome

• 3,480+ patients served in Uganda medical clinics (2022)
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• World Focus Inc.coreStrategic or Co-development PartnerPrimary partner for Uganda projects including child sponsorship. Church of the Rock works closely with World Focus for many projects in Uganda, including sponsoring children and supporting rural ministry.
• Adult & Teen Challenge of Central CanadaminorStrategic or Co-development PartnerLocal ministry partner providing addiction recovery support services in Winnipeg.
• Chai Immigrant CentreminorStrategic or Co-development PartnerLocal ministry partner serving immigrants in Winnipeg.
• Child Evangelism FellowshipminorStrategic or Co-development PartnerLocal ministry partner for child evangelism programs in Manitoba.
• Dignity HouseminorStrategic or Co-development PartnerLocal ministry partner providing support services in Winnipeg.
• Family Support Centre of WinnipegminorStrategic or Co-development PartnerLocal ministry partner for family support services.
• Freedom HouseminorStrategic or Co-development PartnerLocal ministry partner in Winnipeg.
• Give the Word (Equip Canada)minorStrategic or Co-development PartnerLocal ministry partner for equip/discipleship resources.
• House of HesedminorStrategic or Co-development PartnerLocal ministry partner in Winnipeg.
• Living Bible ExplorersminorStrategic or Co-development PartnerLocal ministry partner for Bible exploration resources.
• Naomi HouseminorStrategic or Co-development PartnerLocal ministry partner for women's support services.
• Niverville Helping HandsminorStrategic or Co-development PartnerLocal ministry partner in Niverville community.
• Our Daily BreadminorStrategic or Co-development PartnerLocal ministry partner for daily bread/feeding programs.
• Youth For ChristminorStrategic or Co-development PartnerLocal ministry partner for youth evangelism in Winnipeg.
• Africa Renewal MinistriescoreStrategic or Co-development PartnerInternational ministry partner for post-secondary training in Uganda.
• International Justice MissionminorStrategic or Co-development PartnerInternational ministry partner combating human trafficking worldwide.
• Operation MobilizationminorStrategic or Co-development PartnerInternational missions organization with global evangelism focus.
• Voice of the MartyrsminorStrategic or Co-development PartnerInternational ministry supporting persecuted Christians worldwide.
• WEC InternationalminorStrategic or Co-development PartnerInternational missions organization for global evangelism.
• Frontiers CanadaminorStrategic or Co-development PartnerInternational missions organization focused on Muslim world evangelism.
• Multiply NetworkminorStrategic or Co-development PartnerInternational ministry network for church multiplication.
• OneBook CanadaminorStrategic or Co-development PartnerMinistry providing Bible translation resources.
• Canadian Centre for Christian Charities (CCCC)minorStrategic or Co-development PartnerSuggested broker for donating securities with tax-efficient giving options.
• Abundance CanadaminorStrategic or Co-development PartnerSuggested broker for transferring securities to the church as a charitable donation.
• Canada HelpsminorStrategic or Co-development PartnerOnline platform for donating to Church of the Rock as a registered charity.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Adult & Teen Challenge of Central Canada: Local faith-based addiction-recovery partner organization. Direct service-comparison peer for Celebrate Recovery-type programming.
• Youth for Christ Canada: National evangelical youth ministry organization partnering with local churches on youth outreach. Comparable ministry focus to Church of the Rock's Youth and Kidz Rock programming.

Others

• World Vision Canada: Major international Christian relief and development organization active across the same 10/40 Window countries Church of the Rock supports. Overlaps on donor base and project geography.
• Compassion Canada: Christian child-sponsorship and international missions NGO with donor bases across Canadian evangelical congregations. Adjacent rather than competitive, but a natural partner/peer for missions funding flows.
• Canadian Centre for Christian Charities: National infrastructure body serving Canadian Christian charities with operational, governance, and financial management resources. Industry infrastructure peer rather than direct competitor.
• Pentecostal Assemblies of Canada (PAOC): National Pentecostal denomination under which Church of the Rock is affiliated. Comparable in doctrine and structure; provides scale benchmarks and shared missionary networks.

Direct peers

• Elevation Church: Steven Furtick-led multi-site contemporary church with strong digital broadcasting and missions emphasis. Closely mirrors Church of the Rock's combination of multi-campus operations, online streaming, and external missions giving.
• North Point Ministries: Andy Stanley-led multi-campus church network with online streaming and structured spiritual-formation pathways. Highly comparable to Church of the Rock in its multi-site + digital delivery model and curriculum-driven onboarding.

Broad incumbents

• Salvation Army Canada: Large faith-based charitable organization in Canada delivering addiction recovery, family support, and community outreach. Comparable to Church of the Rock across Celebrate Recovery and North End outreach programming.
• Hillsong Church: Global charismatic/Pentecostal megachurch brand with campuses, music labels, and conference circuits. Operates at a much larger scale but covers the same charismatic evangelical niche Church of the Rock serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/church-of-the-rock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Church of the Rock