CIA LAKE

What CIA LAKE does

CIA LAKE is a privately held, exclusive authorized dealer of NX Boats headquartered in Brasília with operational showrooms in Itajaí and Balneário Camboriú, Santa Catarina, Brazil. Founded in 2017 by nautical specialist Cleide Lana, the company sells the full NX Boats portfolio spanning Sport, Cruiser, and Yacht lines from 26 to 62 feet, including Pininfarina-designed flagship models (NX 44, NX 62), alongside selected pre-owned vessels (seminovos) and boat slips (quotas) with a 3-month mechanical warranty on resale stock. The dealership runs an enterprise field-sales motion targeted at high-net-worth individuals and luxury tourism operators, leveraging on-site virtual reality 3D tours (built on the Panoee platform) and participation in major Brazilian boat shows such as SP Boat Show and Itajaí Boat Show.

The underlying technology stack is intentionally light: there is no proprietary software product, app, or AI system. The differentiated capability is the VR-based customer demonstration experience, deployed both at showrooms and brought directly to client offices, combined with exclusive regional access to NX Boats' manufacturing pipeline (a 50,000+ m² plant with ~800 employees in Jaboatão dos Guararapes, plus NX operations in North America and Europe). Notable technical components include Pininfarina-designed hulls and interiors for the NX 44 and NX 62, Mercury V12 outboards and Volvo Penta IPS motorization options, and the only fully outboard-motor product line offered by a Brazilian shipyard.

Revenue mechanics are transactional one-time sales (new and pre-owned boats, quotas) supplemented by after-sales service. Pricing is opaque for new vessels (contact-based), while pre-owned inventory publicly lists from roughly R$79,900 to R$1.9M. Marketing combines a website, blog authored by Cleide Lana, Instagram (@nxboats.sc), Facebook, YouTube (@cialake), WhatsApp, and on-the-ground boat show presence. The customer base is concentrated in Brazilian HNW families seeking luxury recreational and tourism vessels, with a secondary segment of existing NX owners trading up via permutas.

Name

CIA LAKE

Legal name

CIA LAKE

Website

https://cialake.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CIA LAKE is a Brazilian exclusive authorized dealer of NX Boats, founded in 2017 by Cleide Lana, selling new and pre-owned vessels (26-62 feet, including Pininfarina-designed models) and quotas to high-net-worth individuals and luxury tourism operators from showrooms in Santa Catarina, using virtual reality demonstrations and boat show events.

Ownership category

akta.pro rank

Product category

Luxury Boat Dealership

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro industry

PRIMARYIMAJAEAM

Semi-Custom & Series Production Yacht Manufacturing

Industrials, Manufacturing & Construction/Marine & Shipbuilding/Yacht & Leisure Craft Manufacturing

SECONDARYFSAKANAH

Boat & Marine Leasing

Financial & Insurance/Lending & Consumer Finance/Consumer Leasing (Non-mortgage)

Keywords

• Boat dealership
• Luxury boat sales
• Pre-owned boats
• Boat maintenance services
• Marine vessel retail

Headquarters

HQ city

Itajaí

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Boat Sales: Sale of new NX Boats vessels including Sport, Cruiser and Yacht lines from 26 to 62 feet. Direct sales through showroom and boat show events.
2. Pre-owned Boat Sales: Resale of selected pre-owned boats received in trade-ins from NX Boats customers. Products include own-stock reviewed boats with 3-month mechanical warranty, plus client-listed boats.
3. Boat Slip/Cota Sales: Sale of boat slips (quotas) for NX boats, including pre-owned quotas in Itajaí ranging from R$89,900 to R$750,000 for various models and years.
4. After-sales Service and Support: Complete support from purchase through maintenance to ensure customer satisfaction with their vessels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CIA LAKE operates as the exclusive authorized dealer of NX Boats in Santa Catarina, Brazil, retailing new vessels from 26 to 62 feet across the Sport, Cruiser, and Yacht lines, alongside pre-owned boats (seminovos) sold with a 3-month mechanical warranty. The dealership also transacts boat slips (quotas/cotas) for NX vessels and provides after-sales service and maintenance. Customers are supported with virtual reality 3D boat tours both at showrooms and on client premises, and the company distributes through major Brazilian boat shows.

Product overview

CIA LAKE is an exclusive authorized dealer for NX Boats, Brazil's largest shipyard. The company operates as a boat dealership offering a comprehensive portfolio spanning three NX Boats product lines: Sport (26-40 feet), Cruiser (40-50 feet), and Yacht (50-62 feet). The product portfolio includes models such as NX 260 Evolution, NX 280 Xtreme, NX 290 Exclusive Edition, NX 340 Sport Coupe, NX 350 Maximus Hard Top, NX 360 Sport Coupe, NX 370 HT Sport, NX 41 Sport Yacht, NX 44 Design by Pininfarina, NX 44 FLY, NX 50 Invictus, NX 50 Invictus FLY, NX 62 Design by Pininfarina, and NX 31 Impact. In addition to new boat sales, the company offers pre-owned boats (seminovos) with mechanical warranty, virtual reality boat tours using 3D glasses, and comprehensive support from purchase through maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• NX Boats Sport Line (26–37 feet) Entry-to-mid size sport boats and day cruisers sold through the exclusive NX Boats dealership in Santa Catarina, Brazil, targeting buyers seeking recreational navigation, sport performance, and bowrider/cabin day-cruiser formats.
• NX Boats Cruiser / Sport Yacht Line (40–44 feet) Mid-size sport yachts including the NX 41 Horizon (with 2 enclosed cabins, hard top, beach deck), the NX 44 Design by Pininfarina (high-performance Pininfarina-styled sport yacht), and the NX 44 FLY (flybridge variant). Targeted at buyers in the 40-foot luxury category seeking design-differentiated vessels.
• NX Boats Yacht Line (50–62 feet) Premium 50–62 foot yacht models including NX 50 Invictus, NX 50 Invictus FLY, and the NX 62 Design by Pininfarina superyacht. Targeted at luxury yacht and superyacht buyers seeking the largest NX offerings with Pininfarina premium design.
• Pre-owned Boats (Seminovos) Resale of selected pre-owned boats received as trade-ins from NX Boats customers and client-listed boats from other brands, sold with a 3-month mechanical warranty and flexible conditions. Targeted at buyers seeking NX or comparable luxury vessels at lower entry prices, and existing owners pursuing upgrades.
• Boat Slip / Cota Sales Sale of boat slips (quotas/cotas) for NX Boats vessels, including pre-owned quotas located in Itajaí for various models and years (e.g., NX 41 2026 quota at R$750,000). Targeted at existing and prospective owners seeking access to specific vessels.
• After-sales Service and Maintenance Complete after-sales support covering boats from purchase through maintenance, provided by the exclusive NX Boats dealer in Santa Catarina to ensure customer satisfaction across the vessel ownership lifecycle.
• Virtual Reality Boat Tours (VR 3D Demonstrations) Immersive 3D virtual-reality tours of NX Boats vessels using VR headsets and the Panoee platform, delivered at the Itajaí/Balneário Camboriú showrooms and brought to client locations. Targeted at prospective buyers of large vessels who want to evaluate construction, finish quality, and real dimensions before purchase.

Quantifiable outcome

• Two NX 50 Invictus vessels delivered monthly to new families
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PininfarinacoreStrategic or Co-development Partner · 1 September 2024Italian design studio Pininfarina develops complete vessel projects for NX Boats including hull lines, internal materials, innovations and applied technologies. Currently designing NX 44 and NX 62 models with project for NX 62 scheduled for Q1 2026 production launch.
• Porsche ConsultingcoreImplementation/ SI/ Consulting Partner · 1 January 2024Consulting partnership for operational excellence and production optimization at NX Boats shipyard, mentioned in blog content as a quality marker for the brand.
• Mercury (V12 Engines)coreTechnology or IntegrationV12 Mercury engines integrated into NX Boats vessels, providing high-performance propulsion systems for luxury vessels.
• Volvo Penta (IPS Motors)coreTechnology or IntegrationIPS (Integrated Propulsion System) by Volvo Penta offered as motorization option for NX Boats vessels including NX 62 model.
• Revista NáuticaminorGTM or Marketing PartnerBrazilian nautical magazine conducting technical testing and reviews of NX Boats vessels including the NX 44 Design by Pininfarina test in Balneário Camboriú.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brunswick Corporation: U.S.-based global marine manufacturer (Sea Ray, Boston Whaler, etc.) operating its own dealer/distributor network. Comparable as an established marine industry player with manufacturer-controlled retail distribution; operates at much broader scale and across multiple brands.
• Ferretti Group: Italian luxury yacht builder (Ferretti, Riva, Pershing, CRN, Custom Line, Itama) distributed via an exclusive global dealer network. Comparable luxury/yacht positioning, exclusive-dealership structure, and HNW buyer focus.
• Azimut Benetti Group: Italian luxury yacht manufacturer with a global exclusive-dealer network. Comparable to CIA LAKE's model in that its dealers (including potentially Brazilian partners) sell exclusively to HNW buyers with strong design and brand positioning.

Direct peers

• MarineMax: Largest U.S. recreational boat and yacht retailer, operating a multi-brand dealership network across geographies. Closely comparable to CIA LAKE in business model — multi-brand/luxury boat retail, after-sales services, and event-driven sales — though at vastly larger scale.
• Intermarine: Brazilian boat manufacturer and brand with its own dealer network and showroom operations in Brazil. Comparable to CIA LAKE as a Brazilian luxury boat sales business serving HNW coastal buyers with premium sport and yacht models.
• OneWater Marine: U.S. boat retailer with a network of dealerships across multiple states offering new, pre-owned, finance, and brokerage services. Comparable to CIA LAKE as a multi-store luxury/recreational boat dealer with trade-in and after-sales offerings.

Others

• Focker: Brazilian recreational boat brand manufacturing sport and cruiser models sold through its own and third-party dealer network. Comparable as a Brazilian luxury/sport boat competitor to the NX Boats line that CIA LAKE distributes.
• Princess Yachts: British luxury motor yacht manufacturer distributed via exclusive dealers globally. Comparable as an aspirational luxury yacht brand with overlapping dealer-distribution dynamics for HNW Brazilian coastal buyers.
• Fibrafort: Brazilian fiberglass boat manufacturer producing sport and fishing boats for the domestic market. Comparable as an alternative Brazilian boat brand that competing dealers and HNW buyers consider alongside NX Boats.
• Sunseeker: British luxury performance motor yacht manufacturer selling globally via an exclusive dealer network. Comparable as a luxury yacht brand competing for HNW Brazilian buyers potentially served by CIA LAKE.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cialake
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/nxboats.sc
• LinkedInlinkedin.com/company/cialake

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIA LAKE