CIANOAQUARIUM, S.A.

What CIANOAQUARIUM, S.A. does

CIANO AQUARIUM, S.A. is a Portuguese private limited company (Sociedade Anónima) founded in 2018 and headquartered in Revinhade, Felgueiras, Portugal. The company designs, manufactures, and distributes freshwater aquarium and terrarium hardware, equipment, and consumables under the CIANO AQUARIUM® brand, with sub-brands Ciano Care (water treatment, fish protection, plant nutrition, filtration consumables) and Ciano Green (sustainable aquarium solutions). Its core product ecosystem spans compact glass aquariums (Cube 10/15, Aqua 20/30, Emotions PRO line), CF-series internal filters including the proprietary decorative CFStone, CLE-series certified LED lighting systems for general and planted tanks, automated 60-day dosators for fish protection and plant fertilization, and a portfolio of consumables — biological filtration cartridges, mechanical foams, water conditioners, test strips, algae control, and pH/KH stabilizers — with defined replacement cycles (15–140 days). Distribution operates through a European retail and pet/aquarium specialty dealer network identified via a 'Find Points of Sale' feature on the website, alongside direct-to-consumer e-commerce on ciano.pt and five localized European domains (EN, FR, ES, DE, IT).

The business model combines one-time hardware sales (aquariums, filters, lighting, furniture) with a recurring consumables revenue stream tied to filter cartridge and dosator replacement cycles, creating ongoing repurchase relationships with hobbyist customers. Pricing is not publicly disclosed on product pages; the site redirects to retail channels, indicating pricing is set at the reseller level. The My Ciano mobile app (Google Play and Apple App Store, branded as My Ciano 2.0) serves existing customers by tracking consumable wear and issuing automated replacement alerts — a retention and re-engagement layer over the consumables business. The company operates with a lean team of 5 disclosed employees, holds €1,000,150 in registered share capital, and has no disclosed external investors, funding rounds, partnerships, acquisitions, or management team in the input data, consistent with a closely-held independent operating company.

No AI/ML capabilities, research publications, data assets, or third-party AI integrations are referenced in the available source material. The technology stack centers on mechanical filtration engineering, certified low-voltage (24VDC, IP67) LED illumination optimized for plant photosynthesis wavelengths, natural-extract-based water chemistry, and basic mobile-app notification functionality. The company is privately held, not listed on any exchange, has no parent organization, and operates exclusively in European markets with no claimed global footprint.

Name

CIANOAQUARIUM, S.A.

Legal name

CIANO Aquarium, S.A.

Website

https://ciano.pt

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CIANO AQUARIUM, S.A. is a privately held Portuguese company that designs, manufactures, and distributes freshwater aquariums, filtration systems, LED lighting, and Ciano Care consumables to European aquarium hobbyists through retail dealer networks and direct e-commerce across five European markets.

Ownership category

akta.pro rank

Product category

Aquarium Products and Pet Supplies

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Aquarium equipment
• Aquarium water treatment
• Aquarium filtration systems
• Pet supplies retail
• Aquarium consumables

Headquarters

HQ city

Revinhade

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Aquarium Hardware Sales: Sale of physical aquariums (Cube, Aqua, Emotions series), terrariums, and furniture. Products are sold through retail/dealer networks and direct online channels across European markets.
2. Equipment & Filtration Systems: Sale of internal filters (CF series, CFStone series), LED lighting systems (CLE series, CLA series), and related aquarium equipment. Sold through the same distribution channels as aquariums.
3. Ciano Care Consumables: Recurring consumable revenue from water treatment products (Fish Protection, Water Conditioner, Water Bio-Bact, Water Clear & Protection, Water Foam, Water Algae, Water KH & pH, Water GH, Plants Fertilizer), test strips (Water Test Strips 6-in-1), and dosator refills. Consumables have recurring replacement cycles driven by aquarium maintenance needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CIANO AQUARIUM designs, produces and sells freshwater aquariums, terrariums, filtration systems, LED lighting, and the Ciano Care line of water-treatment consumables and automated dosing products targeted at home aquarium hobbyists. Sales are made through European pet/aquarium retailers and direct e-commerce via ciano.pt, supported by the My Ciano mobile app for consumables management.

Product overview

CIANO AQUARIUM offers a comprehensive aquarium ecosystem centered on its core aquarium products (Cube, Aqua, and likely Emotions lines) and the Ciano Care line of water treatment, filtration, and automated dosing products. The Ciano Care sub-brand encompasses the Fish Protection and Plants Fertilizer product lines (both available as liquids and automatic dosators), Water filtration cartridges (Bio-Bact, Foam, Foam Coarse, Pad, Algae), Water treatment products (Conditioner, KH & pH, Clear & Protection), and Water Test Strips. Equipment includes CF-series internal filters (CF40, CF80, CFStone decorative filters), CLE-series LED lighting systems (CLE60, CLE60 Plants, CLE150 Plants), and aquarium furniture. The My Ciano companion mobile app enables real-time monitoring and alerts for consumables management. The product ecosystem is designed as an integrated portfolio where filters, lighting, water treatments, and automated dosators work together within the aquarium system.

Differentiator

Problem solved

Functional benefit

Brands

• Ciano Care: Product line focused on water care, fish protection, plant nutrition, and aquarium maintenance solutions.
• Ciano Green

Products and services

• Cube 10 Aquarium Compact 9.5L glass aquarium (22 x 22.8 x 26.2 cm) including CF20 internal filter and CLA20 LED lighting, intended for home freshwater aquarium hobbyists seeking a small, elegant starter tank.
• Cube 15 Aquarium Compact 14L glass aquarium (25 x 25.7 x 30.6 cm) with CF40 internal filter, CLA20 LED lighting, glass lid, Water Clear & Protection S and Foam S, and protective foam base, targeted at hobbyists wanting a slightly larger cube tank with polished corners.
• Aqua 20 Aquarium 17L glass aquarium kit (40 x 20 x 26 cm) with CLA20 LED lighting (1.5W), LED converter, CF40 filter, Water Clear S, Foam S, hinged lid and impact-resistant plastic frame, aimed at beginner to intermediate home aquarium hobbyists.
• Aqua 30 Aquarium Fully equipped decorative aquarium (40 x 20 x 40 cm) with 27L useful volume, CLA20 LED lighting, hinged lid and impact-resistant plastic frame, designed for easy use by adults and children.
• Fish Protection Dosator Automatic dosing device that delivers continuous fish disease protection for 60 days without energy using natural plant extracts and vitamins; available in S, M, L, and XL sizes for aquariums from 5L to 250L and aimed at aquarium hobbyists seeking hands-off fish protection.
• Fish Protection Liquid Liquid fish protection product using natural plant extracts and vitamins to strengthen immune systems and act as a barrier against disease-causing parasites (dose 10mL per 40L), targeted at aquarium hobbyists preferring manual dosing.
• Plants Fertilizer Dosator Automatic dosing system providing controlled nutrient release to aquarium plants for 60 days with universal suction-cup installation and no energy consumption, targeted at planted-tank hobbyists.
• Plants Fertilizer Liquid Liquid potassium fertilizer with microelements for aquatic plants (0.7% K2O water-soluble) providing extra nutrients for strong plant growth, aimed at planted-tank hobbyists who prefer manual dosing.
• Water Bio-Bact Biological Filtration Cartridge Biological filtration cartridge providing an ideal ecosystem for nitrifying bacteria with 140-day durability, available in S, M, L, and XL sizes and compatible with CF20&40, CFSTONE40, CF80, CFSTONE80 and CFBIO series filters.
• Water Conditioner Liquid water treatment that quickly transforms tap water into aquarium-safe water by neutralizing chlorine, chloramine and heavy metals, protecting fish gills, skin and fins while reducing stress, targeted at hobbyists performing water changes.
• Water Clear & Protection Water clarification and protection product for maintaining crystal-clear water and protecting the aquarium ecosystem, used by aquarium hobbyists for routine water clarity maintenance.
• Water Foam Mechanical Filtration Sponge Mechanical filtration sponge with 30PPI density retaining particles and organic matter with 90-day durability, available in S, M, L, and XL sizes for compatible Ciano filters.
• Water Foam Coarse Coarse mechanical filtration foam (20PPI) that removes larger particles from water and extends the life of fine filtration media, 90-day durability, XL size only.
• Water Pad Fine Filtration Fine filtration pad that retains small particles and microparticles from aquarium water with 15-day durability, XL size, used as a final-stage polishing media in compatible Ciano filters.
• Water Algae Removal Cartridge Chemical filtration cartridge that fights and eliminates algae by removing phosphates and nitrates with 45-day durability, available in S, M, L, and XL sizes for compatible Ciano filters.
• Water KH & pH Stabilizer Liquid water hardness and pH stabilizer that raises carbonate hardness in a controlled manner and stabilizes pH (one dose increases 1 degree dH and 0.1 pH), safe for fish, snails, shrimp and the filter.
• Water Test Strips (6-in-1) 6-in-1 water testing strips measuring NO3-, NO2-, GH, Cl2, pH and KH parameters (50 strips per package = 300 individual tests) producing results in 1 minute, for routine water parameter monitoring by hobbyists.
• CF40 Internal Filter High-performance internal filter for 20-40L aquariums with spray bar for uniform water distribution and increased oxygenation, delivering triple (mechanical, biological, chemical) filtration optimized for lower fish stress.
• CF80 Internal Filter High-performance internal filter for 40-80L aquariums with spray bar for uniform water distribution and increased oxygenation, delivering triple (mechanical, biological, chemical) filtration optimized for lower fish stress.
• CFStone 80 Decorative Internal Filter Decorative stone-shaped internal filter with two independent water circuits (cleaning/water treatment and bacterial colonization), adjustable spray bar up to 60cm, 380 L/h motor and triple filtration, designed to camouflage with aquarium decoration in 40-80L tanks.
• CLE60 LED Lighting System Certified LED lighting system with 17W power consumption, 1250 lm luminous flux and 7200K color temperature, green-energy certified, compatible with Emotions Pro 60 and Emotions One 80 aquariums with universal mounting brackets.
• CLE60 Plants LED Lighting System LED lighting system designed for planted aquariums delivering blue (455nm) and red (660nm) wavelengths to promote plant growth, 16W power consumption, IP67 protection rating, compatible with Emotions Pro 60 and Emotions One 80.
• CLE150 Plants LED Lighting System LED lighting system for larger planted aquariums with 50W power consumption, compatible with Emotions Pro 150 aquariums (150-160cm), black color only, for hobbyists running larger planted setups.
• My Ciano Mobile Application Mobile companion app for real-time monitoring and management of CIANO aquarium consumables (Fish Protection Dosator, Plants Fertilizer Dosator, and filtration consumables), sending automated replacement alerts and product updates, available on Google Play and Apple App Store for existing CIANO customers.

Quantifiable outcome

• Fish Protection Dosator provides continuous automated dosing for 60 days without energy consumption
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eheim: Eheim is a German manufacturer of aquarium filters and related equipment, directly comparable to CIANO's CF and CFStone filter systems. Both target the European hobbyist market with internally-developed filtration technology.
• Sicce: Sicce is an Italian manufacturer of aquarium pumps, filters, and equipment. It is comparable to CIANO as a Southern European equipment specialist with overlapping distribution in Italy and the broader EU.
• API (Mars Fishcare): API is a major aquarium water-treatment brand under Mars Fishcare. Its water conditioners, test kits, and treatment products are direct substitutes for CIANO's Water Conditioner, Test Strips, and KH/pH lines.
• Fluval (Rolf C. Hagen): Fluval is a premium aquarium equipment brand specializing in filters, lighting, and aquariums — a near-direct overlap with CIANO's CF filter and CLE LED product lines and similar hobbyist positioning.
• Aqua Design Amano (ADA): ADA is a premium Japanese brand focused on planted aquariums, lighting, and substrate systems. It is comparable to CIANO's planted-tank offerings (CLE60 Plants, CLE150 Plants, Plants Fertilizer Dosator) at the high end of the same hobbyist segment.
• JBL GmbH: JBL is a German aquarium supplies manufacturer with broad coverage in water treatments, test kits, filters, and food — closely mirroring CIANO's Ciano Care consumables portfolio and integrated approach.
• Tetra (Spectrum Brands): Tetra is a leading global brand of aquarium products including water treatments, fish food, and filtration. It is directly comparable to CIANO as a full-line aquarium consumables and equipment brand serving the same hobbyist customer base.
• Aquael: Aquael is a Polish manufacturer offering aquariums, filters, lighting, and accessories at value-tier price points — directly competing with CIANO's Cube and Aqua starter kits across European retail.

Regional players

• Hydor: Hydor is an Italian aquarium equipment manufacturer with strong Southern European distribution. It overlaps with CIANO's filter and equipment portfolio but is primarily a regional player rather than a pan-European brand.

Broad incumbents

• Oase: Oase is a German water-garden and aquarium technology company with broad product lines including filters and pumps. It overlaps with CIANO's filtration equipment portfolio but operates across a wider garden/pond scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cianoaquarium-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIANOAQUARIUM, S.A.