CIBLE CI
CIBLE CI (RÉGIE PUBLICITAIRE CIBLE) is an Abidjan-based outdoor advertising network operating in Côte d'Ivoire for 30 years, running 20,162+ display units and serving enterprise brands across outdoor, mobile, and 360° communication channels.
- Company typePrivate
- Founded1994
- HeadquartersAbidjan, Côte d’Ivoire
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CIBLE CI does
CIBLE CI, legally known as RÉGIE PUBLICITAIRE CIBLE, is a privately held Abidjan-based outdoor advertising network founded in 1994, operating in Côte d'Ivoire for 30 years. The company positions itself as the first advertising display network in the country, with a claimed infrastructure footprint of 20,162 advertising display units distributed across Abidjan and the interior regions. It serves enterprise brands and organizations seeking multi-channel visibility, with a disclosed customer base including Danone (food & beverage), Moov Africa (telecommunications), Banque Atlantique and BGFI Bank (banking), Rimco Motors (automotive), and Sipra (insurance).
The company's offering is organized around three service lines: Régie Publicitaire (urban advertising furniture placed across the national territory), Communication Mobile (advertising trucks, motorcycles, and vehicle branding for taxis and buses), and Communication 360° (integrated graphic design, communication strategy, digital marketing, press advertising, and street marketing). Underlying these service lines is a discrete inventory of advertising devices — static billboards, digital screens, in-store digital screens, portable advertising easels, advertising trucks, branded motorcycles, and vehicle branding solutions. No proprietary technology platform, advertising-tech stack, or programmatic capabilities are disclosed in available materials.
CIBLE operates a sales-led, direct-engagement go-to-market model with no publicly disclosed pricing; clients are quoted on a custom basis through phone, email, and a website contact form. The company is founder-managed and privately held, with no disclosed external investment, parent entity, subsidiaries, or board of directors. Reported headcount is 7, suggesting an asset-heavy operating model in which physical inventory (displays, vehicles, screens) carries the bulk of capital intensity while corporate staffing remains lean. Revenue is generated across three streams — outdoor advertising display, mobile communication services, and 360° communication professional services — though consolidated revenue is not publicly disclosed.
CIBLE CI firmographics
Firmographics- Name
- CIBLE CI
- Legal name
- RÉGIE PUBLICITAIRE CIBLE
- Website
- https://cible-ci.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CIBLE CI (RÉGIE PUBLICITAIRE CIBLE) is an Abidjan-based outdoor advertising network operating in Côte d'Ivoire for 30 years, running 20,162+ display units and serving enterprise brands across outdoor, mobile, and 360° communication channels.
- Ownership category
- akta.pro rank
CIBLE CI industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industry
- Consumer & Lifestyle PR (MPAAADAB)
Keywords
Where CIBLE CI is headquartered
LocationHeadquarters
- HQ city
- Abidjan
- HQ country
- Côte d’Ivoire
- HQ region
- Africa
Offices1 record
Markets served
CIBLE CI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Outdoor Advertising Display: Revenue generated from the placement of advertising displays across strategically located urban furniture including billboards, advertising easels, and digital screens positioned throughout Côte d'Ivoire.
- Mobile Communication Services: Revenue from mobile advertising solutions including advertising trucks, branded motorcycles, vehicle branding for taxis and buses, providing brands with street-level visibility throughout Côte d'Ivoire.
- 360° Communication Services: Comprehensive communication services including graphic creation, communication strategies, digital marketing, press advertising, and street marketing, offered as integrated communication solutions to clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CIBLE CI product offering
Product offeringCore offering
CIBLE CI operates a régie publicitaire (advertising network) in Côte d'Ivoire, providing brands and organizations with outdoor advertising displays (billboards, digital screens, easels), mobile advertising (advertising trucks, branded motorcycles, vehicle branding), and integrated 360° communication services (graphic design, communication strategy, digital marketing, press advertising, and street marketing). The company owns and manages approximately 20,162 advertising display units strategically placed across Abidjan and interior regions of Côte d'Ivoire.
Product overview
CIBLE CI operates as a comprehensive advertising agency (régie publicitaire) in Côte d'Ivoire with 30 years of expertise. The company offers a unified portfolio of three core service lines: Régie Publicitaire (strategically placed urban advertising furniture), Communication Mobile (mobile advertising via trucks, motorcycles, and vehicle branding), and Communication 360° (full-service communication including graphic design, digital strategies, press, and street marketing). Supporting these core services is a diverse range of advertising devices/dispositifs including billboards, digital screens, in-store screens, easels, and branded vehicles. CIBLE positions itself as the 1st advertising network in Côte d'Ivoire with key metrics including 20,162 installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Régie Publicitaire Strategic outdoor advertising display network offering billboards, advertising easels, and digital screens positioned throughout Côte d'Ivoire to deliver brand visibility for brands and organizations.
- Communication Mobile Mobile advertising services including advertising trucks, branded motorcycles, taxi branding, and car/bus branding to maximize street-level brand visibility across Côte d'Ivoire.
- Communication 360° Comprehensive integrated communication services encompassing graphic design, communication strategy, digital marketing, press advertising, and street marketing offered as a unified campaign solution to brands.
- Chevalets Publicitaires Portable advertising easels for events and high-traffic locations, used as part of the outdoor advertising dispositif.
- Camions Publicitaires Advertising trucks providing mobile billboard visibility across urban areas as part of the mobile communication offering.
- Panneaux Publicitaires Static billboard advertising panels deployed for outdoor visibility across Côte d'Ivoire.
- Écrans Digitaux Digital screen advertising network for dynamic content display in outdoor locations.
- Branding Véhicules Vehicle branding services applied to taxis, cars, and other fleet vehicles for street-level brand exposure.
- Motos Publicitaires Advertising motorcycles deployed for localized mobile marketing campaigns across Côte d'Ivoire.
- Écrans en Magasins In-store digital screens for point-of-sale advertising.
Companies that use CIBLE CI
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
CIBLE CI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CIBLE CI partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
CIBLE CI competitors and assessment
Company assessmentBroad incumbents
- APG|SGA: Swiss outdoor advertising market leader operating analog and digital posters, ePanels, and street-furniture advertising. Same core business model as CIBLE — selling display space to advertisers across a national network.
- JCDecaux: World's largest outdoor advertising company with a significant presence across Africa including Côte d'Ivoire. Operates street furniture, billboards, and digital OOH networks with the same advertising-display model as CIBLE, but on a global scale and with deep capital resources.
- Lamar Advertising: One of the largest U.S. outdoor advertising operators with billboards, digital displays, and transit advertising. Operates the same display-inventory / sell-space-to-advertisers model that CIBLE relies on, though in a mature North American market.
- Ströer: Leading German outdoor and digital out-of-home advertising company. Comparable to CIBLE through its billboard, digital screen, and transit-media offerings, though operating at much larger scale and with broader digital OOH capabilities.
- OUTFRONT Media: Major North American outdoor advertising company with billboards, transit, and digital OOH. Uses the same display-network revenue model as CIBLE and competes for share of advertiser marketing budgets that flow toward outdoor media.
- Clear Channel Outdoor: Global outdoor advertising leader operating billboards, transit, and digital displays worldwide, including select African markets. Competes for the same multinational advertiser budgets and uses the same outdoor-inventory-driven business model as CIBLE.
Regional players
- Continental Outdoor Media: Africa-focused outdoor advertising company with established operations across multiple Sub-Saharan markets. Closest peer to CIBLE in terms of geographic focus and OOH-only model, though currently with less explicit Côte d'Ivoire exposure than CIBLE.
Direct peers
- Publicis Africa: Regional arm of Publicis Groupe serving francophone Africa with full advertising and media services. Direct peer for the 360° communication portion of CIBLE's offering and competing for the same enterprise client base.
- Dentsu Africa: Global advertising network with operations in Africa providing media buying, OOH planning, and integrated communications. Competes with CIBLE's integrated Communication 360° services for client budgets from international brands operating in Côte d'Ivoire.
- Havas Africa: Global advertising network with an active presence across Africa including francophone West Africa. Competes with CIBLE for the same 360° communications budgets (display, digital, strategy) of the same multinational clients operating in Côte d'Ivoire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CIBLE CI social profiles
Digital presenceCIBLE CI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CIBLE CI leadership team
Management profileNumber of profiles
CIBLE CI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CIBLE CI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CIBLE CI
What does CIBLE CI do?
CIBLE CI operates a régie publicitaire (advertising network) in Côte d'Ivoire, providing brands and organizations with outdoor advertising displays (billboards, digital screens, easels), mobile advertising (advertising trucks, branded motorcycles, vehicle branding), and integrated 360° communication services (graphic design, communication strategy, digital marketing, press advertising, and street marketing). The company owns and manages approximately 20,162 advertising display units strategically placed across Abidjan and interior regions of Côte d'Ivoire.
Is CIBLE CI a public or private company?
CIBLE CI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CIBLE CI founded?
CIBLE CI was founded in 1994. It employs 1 to 10 people.
Where is CIBLE CI based?
CIBLE CI is headquartered in Abidjan, Côte d’Ivoire, in the Africa region.
How does CIBLE CI make money?
Three revenue lines are on record. Outdoor Advertising Display is the primary driver. The others are mobile Communication Services and 360° Communication Services.
Who are CIBLE CI's main competitors?
Broad incumbents on record are APG|SGA, JCDecaux, Lamar Advertising, Ströer, OUTFRONT Media and Clear Channel Outdoor. Continental Outdoor Media is listed as a regional player. Direct peers are Publicis Africa, Dentsu Africa and Havas Africa.
Does CIBLE CI have an API?
No public API is recorded for CIBLE CI.
What industry is CIBLE CI in?
CIBLE CI's product category is Outdoor Advertising. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of MPAAADAB, Consumer & Lifestyle PR. Its NAICS code is 54185 and its SIC code is 7330.